ad spend change by advertiser category – decreases · real estate travel sports education...
TRANSCRIPT
CAREERS
L AW, GOVERNMENT & POL IT ICS
RE AL ESTATE
TR AVEL
SPOR TS
EDUCAT ION
AUTOMOTIVE
HE ALTH & F ITNESS
PE TS
HOBBIES & INTERESTS
NE WS
SOCIE T Y
PERSONAL F INANCE
FAMILY & PARENT ING
FOOD & DR INK
AR TS & ENTER TA INMENT
SHOPPING
ST YLE & FASHION
HOME & G ARDEN
BUSINESS
TECHNOLOGY & COMPUT ING
AD SPEND CHANGE BY ADVERTISER CATEGORY*
Month-over-Month: June 16-22 vs. July 14-20
50%
39%
34%
23%
19%
5%
-4%
-6%
-7%
-8%
-13%
-15%
-17%
-18%
-21%
-21%
-23%
-23%
-23%
8%
-17%
3/1 7/20
AD SPEND CHANGE BY ADVERTISER CATEGORY* – DECREASES
3/1 7/20 3/1 7/20
BUSINESS**TECHNOLOGY & COMPUT ING** HOME & GARDEN**
AD SPEND CHANGE BY ADVERTISER CATEGORY* – INCREASES
3/1 7/20 3/1 7/20 3/1 7/20
RE AL ESTATEL AW, GOVERNMENT & POLIT ICSCAREERS
AD SPEND CHANGE BY PUBLISHER VERTICALMonth-over-Month: June 16-22 vs. July 14-20
3%
1%
-1%
-4%
-5%
-7%
-8%
-8%
-10%
-12%
-14%
-16%
-16%
-33%
-79%
-6%
EMPLOYMENT & CAREER
HOME & G ARDEN
RE AL ESTATE
MUSIC
HE ALTH & F ITNESS
TECHNOLOGY
NE WS
WOMEN’S INTEREST
FAMILY & PARENT ING
AUTOMOTIVE
ENTER TAINMENT & LE ISURE
BUSINESS & F INANCE
REFERENCE
FOOD & DR INK
SHOPPING
TR AVEL
SPOR TS
EDUCAT ION
G AMING
-16%
-16%
-15%
TRENDS BY REGION
3/1 7/20 3/1 7/20 3/1 7/20
EME A APACAMERICAS-13%-13%
-0.1%
AD SPEND BY FORMAT
DISPL AY
-7%-19%
IN-APP
-22%
V IDEO
Research Contact:
SUSAN WU
Director, Marketing Research
Press Contact:
BROADSHEET COMMUNICATIONS
PubMatic’s data analytics team analyzes over 15 trillion global advertiser bids on a monthly
basis, utilizing the company’s best-in-class analytics capabilities. This snapshot is based on
PubMatic-sourced operational data.
*Advertiser category definitions are aligned to IAB’s content taxonomy categories
**While showing increased daily ad spends from Jun 16, the rolling weekly average has declined
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IMPACT OF COVID-19 ON GLOBAL AD SPENDJULY 20, 2020