ad revenue-2009-government-regulation-and-online-advertising-091020133334-phpapp01
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Government Regulation: Everything Publishers Need to Know,
and Nothing They Don't.
Alan Chapell, JD, CIPP Chapell & Associates
Must be time for the privacy
guy to speak…
Industry Self-Regulation Network Advertising Initiative
IAB / AAAA / DMA Coalition
Government Regulation FTC Principles
Boucher Principles
Privacy Advocates CDT, CDD, FOPF, Soghoian
Lots of Moving Parts…
“Industry needs to do a better job of meaningful, rigorous self-regulation or it
will certainly invite legislation by Congress and a more regulatory
approach by our Commission. Put simply, this could be the last clear chance to
show that self-regulation can – and will – effectively protect consumers’ privacy in a
dynamic online marketplace.” FTC Chairman Jon Leibowitz
In synch with privacy advocates’ views “Privacy is an important value by itself”- it should be
protected even without quantifiable harm to consumers
“Online behavioral tracking and targeting can be used to unfairly discriminate against consumers.”
Notice and Choice for BT should exist OUTSIDE of the privacy policy Non-PII BT more important than social security #?
Town Hall Meetings – Dec 7 is the first
The New FTC
Annenberg Study Conclusions Consumers don’t like targeted ads
HOWEVER……….
Consumers don’t like taxes – should we get rid of them?
Do consumers like ANY advertising?
Where is the study from Industry? IAB Economic Impact study a good start
Trade off between targeted ads and free content?
Consumer Research
“Just a bill….” Support in DC is inversely proportional to Industry Response
Definitions are key “third party” “ad network” “network operator”
Safe Harbor Participation in Industry Assoc more important than ever.
Affirmative Consent vs. Opt-out Consent
Boucher Bill
Notice OUTSIDE the Advertisement
Opt-out Choice Protector
Data Retention Standards
Consumer Education Other Industry Issues
Educating Washington
Flash cookies?
The Industry Response
Outside the Ad Notice
Outside the Ad Notice
Join a Self-Reg Program (if you haven’t already)
Participate in the Process
Don’t throw each other under the bus in DC
Vet your ad targeting partners Hire a privacy officer (even part-time)
What Should You Do?