Advertisers may earn DISCOUNTEDBULK RATES

by agreeing to place a minimum number of

advertising inchesduring a 52 week period.

For more information call 302-645-7700

The dynamic territory known as Delaware’s Cape Region radiates north, west and south from Cape Henlopen where Delaware Bay meets the Atlantic Ocean.

The Cape Region includes the ocean and bay beach communities and the eastern half of Sussex County that looks to the beach for its recreation, shopping and entertainment.

Delaware’s Cape Region represents the fastest-growing areas of Delaware and the East Coast. The growth continues due to low taxes, our temperate climate, public beaches, and the bays and rivers.

Our distrubution has grown to include points beyond our Cape Region. Readers now acquire papers in Seaford, Bridgeville, Selbyville, Greenwood, Millville and beyond!

The Cape Gazette is published Tuesday & Friday, and sells more than 23,000 copies each week. More than 8,000 receive home delivery of the Cape Gazette twice a week. An additional 4,000 to 5,600 copies are sold weekly on newsstands.

A. 1 - 7

B. 8 - 13

C. 14 - 27

D. 28 - 41

E. 42 - 55

F. 56 - 70

G. 71 - 140

H. 141 - 210

I. 211 & up

$12.54

$11.91

$11.32

$10.75

$10.21

$9.70

$9.22

$8.76

$8.32

$11.29

$10.72

$10.19

$9.68

$9.19

$8.73

$8.30

$7.88

$7.49

$10.66

$10.13

$9.62

$9.14

$8.68

$8.25

$7.84

$7.44

$7.07

$10.03

$9.53

$9.05

$8.60

$8.17

$7.76

$7.37

$7.01

$6.66

208 - 415

416 - 727

728 - 1455

1456 - 2183

2184 - 2911

2912 - 3640

3641 - 5460

5461 - 7280+

Total column inches

No Contract per col. inch

13 week per col. inch

26 week per col. inch

52 week per col. inch

Total column inches

Total column inches

Costper inch

Costper inch

AD RATES BY COLUMN INCH 2020

$10.02

$9.53

$9.05

$8.60

$8.17

$7.75

$7.37

$7.00

Print-Ready Ad Submissions:PDFs PREFERREDExact size with layers flattened,all fonts embedded, CMYK colors,resolution of 170 - 300 DPI.

Email ads to the ad representative.

Art/Photos Submissions:IMAGES: Submit high-quality & high-

resolution images (at least 170 DPI) in TIFF or JPEG formats.

FONTS: Must be submitted separately and will be substituted if missing. Convert text to outlines for EPS files. Use Type 1 PostScript fonts only.

Low-resolution (< 170 DPI) & web imagesare not acceptable artwork.

Unacceptable Artwork/Fonts:Publisher, Powerpoint, Excel, & Word documents are NOT acceptable formats. Include a flattened JPEG as a guide to reproduce final ad.Do not use True Type fonts.

Advertising Deadline:Friday Paper:

11am Tuesday - Copy is due 4pm Tuesday

Midweek / Tuesday Paper:2pm Thursday - Copy is due Friday

Bulk Rates

Frequency Rates

Ads / Artwork

Add Color to an advertisement20 inches & larger = additional $85 | Less than 20 col. inches = $4.00 per column inch

2020 Cape Gazette Pick-Up rate = $7.00 per col. inch Ad must remain the same and run in another Cape Gazette publication within 6 days

RVSD10/19 RC 27

The Cape Gazette is locally ownedand operated in Sussex County, DE.

AD RATES BY SIZE 2020

RVSD10/19 RC 27

For pre-prints above 50 pagescall for rates - 302-645-7700

Shipping address for pre-prints: Cape Gazette

c/o Delaware Printing Co.110 Galaxy Dr.

Dover, DE 19901

For more information, call 302-645-7700

A. 1 - 4

B. 5 - 12

C. 13 - 20

D. 21 - 40

E. 41 - 50

$30 / thousand

$45 / thousand

$55 / thousand

$65 / thousand

$75 / thousand

Total Pages to Insert Cost per Thousand**

Print-Ready Ad Submissions:PDFs PREFERREDExact size with layers flattened, all fonts embedded, CMYK colors, resolution of 170 - 300 DPI.

Email ads to the ad representative.

Art/Photos Submissions:IMAGES: Submit high-quality & high-resolution images

(at least 170 DPI) in TIFF or JPEG formats.

FONTS: Must be submitted separately and will be substituted if missing. Convert text to outlines for EPS files. Use Type 1 PostScript fonts only.

Low-resolution (< 170 DPI) & web images are notacceptable artwork.

Unacceptable Artwork/Fonts:Publisher, Powerpoint, Excel, & Word documents are NOT acceptable formats. Include a flattened JPEG as a guide to reproduce final ad. Do not use True Type fonts.

Ads / Artwork

Cape Gazette Insert Rates 2020*

Bus. Card (2 col. x 2”) 4” total

1/8 Page (2 col. x 4”) 8” total

1/6 Page (3 col. x 4”) 12” total

1/4 Page (3 col. x 6.75”) 20.25” total

1/2 Page Vert. (3 col. x 11”) 33” total

1/2 Page Horz. (5 col. x 6.75”) 33.75” total

2/3 Page (3 col. x 13.75”) 42” total

3/4 Page (4 col. x 11”) 44” total

Full Page (5 col. x 13.75”) 70” total

$66.16

$127.28

$190.92

$314.23

$439.75

$447.81

$513.82

$534.24

$764.00

$61.16

$117.76

$176.64

$291.35

$404.44

$411.70

$470.98

$489.36

$696.10

$58.64

$113.04

$169.56

$279.81

$386.62

$393.48

$449.56

$466.92

$662.50

$56.12

$108.24

$162.36

$268.26

$368.80

$375.25

$428.14

$444.48

$628.20

Ad Size Open Rate 13 Week Rate 26 Week Rate 52 Week Rate

Cost Per Issue Includes Color

*Inserts and Pre-Prints – Cape Gazette only

Prices are for Full-Color AdsBusiness Card – Subtract $161/8 Page – Subtract $321/6 Page – Subtract $481/4 Page & larger – Subtract $85

2020 Cape Gazette Pick-Up rate $7.00 per col. inch

Ad must remain the same and run in anotherCape Gazette publication within 7 days

**All Insert & Pre-Print Prices Are Net

B&W Ads

1 Column =1.82”

2 Columns =3.8”

3 Columns =5.78”

4 Columns =7.76”

5 Columns =9.74”

Column Sizes

RV

SD

9/19

RC

27

AD SIZE COMPARISONS 2020

FULL PAGE5 col. x 13.75"70 col. inches

1 $764.00 13 $696.10 26 $662.50 52 $628.20

Cost per issueWeeks

1/8 PAGE 2 col. x 4”8 col. inches

1 $127.28 13 $117.76 26 $113.04 52 $108.24

Cost per issueWeeks

1/16 PAGE 2 col. x 2”4 col. inches

1 $66.16 13 $61.16 26 $58.64 52 $56.12

Cost per issueWeeks

Subtract $16 for BW Subtract $32 for BW

Subtract $85 for BW

1/16PAGE

1/2 PAGE HORIZONTAL5 col. x 6.75”33.75 col. inches

1 $447.81 13 $411.70 26 $393.48 52 $375.25

Cost per issueWeeks

Subtract $85 for BW

1/2-HPAGE

1/8PAGE

1/2 PAGE VERTICAL3 col. x 11"33 col. inches

1 $439.75 13 $404.44 26 $386.62 52 $368.80

Cost per issueWeeks

Subtract $85 for BW

1/2-VPAGE

2/3 PAGE 3 col. x 13.75"42 col. inches

1 $513.82 13 $470.98 26 $449.56 52 $428.14

Cost per issueWeeks

Subtract $85 for BW

2/3PAGE

FULLPAGE

1/4 PAGE 3 col. x 6.75”20.25 col. inches

1 $314.23 13 $291.35 26 $279.81 52 $268.26

Cost per issueWeeks

Subtract $85 for BW

1/4PAGE

1/6 PAGE 3 col. x 4”12 col. inches

1 $190.92 13 $176.64 26 $169.56 52 $162.36

Cost per issueWeeks

Subtract $48 for BW

1/6PAGE

3/4 PAGE4 col. x 11"44 col. inches

1 $534.24 13 $489.36 26 $466.92 52 $444.48

Cost per issueWeeks

Subtract $85 for BW

3/4PAGE

CLASSIFIED RATES 2020

13 Week

26 Week

52 Week

Post onCapeGazette.com

$20.80

$18.80

$16.80

$11.00

$270.40

$488.80

$873.60

N/A

Total Commitment

Total Per Week Pre-Paid

Total Contract Pre-paid Deadlines

CLASSIFIED ADS Friday Issue - Wednesday at Noon Tuesday Issue - Friday at Noon

CAPE SERVICES Friday for following Friday

*Sold as prepaid and contracts only.

Display Ads

Commercial Word Ads

Legal Ads

Name Change

Alcohol License

Not responsible for Debts

Concealed Weapon

Yard Sales

Personal Items Only (not business-related)

Post on Internet

Type of Classified No Contract Conditions Run Time Other

$9.20

$8.50

$9.20

$100.00

$100.00

$100.00

$95.00

$19.00

Free for 20 words or less.

1-6 column inches $15.007+ column inches $20.00

No additional discounts

2 Times for $24Ad listed online

13, 26, and 52, week term rates apply to

consecutive insertions.

Per col. inchFirst Run

Per 20 words, 50¢ for each additional word

Per col. inch

Pre-pay only

Pre-pay only

Pre-pay only

Pre-pay only

Pre-pay only

Over 20 words - flat rate of $8.50 plus 50¢

for each word over.

1 Week. Posted on Fridays.

2nd Run $5.90 per col. inch

3 Times

3 Times

3 Times

1 Time

1 Time

Combined with print only.

Add color for $3.90 per column inch. Pick-up rate for display ads is $5.90 per column inch.

Regular Rates Column Sizes

Cape Services Page*

Print-Ready Ad Submissions:PDFs PREFERREDExact size with layers flattened, all fonts embedded, CMYK colors, resolution of 170 - 300 DPI.

Email ads to the ad representative.

Art/Photos Submissions:IMAGES: Submit high-quality & high-resolution images

(at least 170 DPI) in TIFF or JPEG formats.

FONTS: Must be submitted separately and will be substituted if missing. Convert text to outlines for EPS files. Use Type 1 PostScript fonts only.

Low-resolution (< 170 DPI) & web images are notacceptable artwork.

Unacceptable Artwork/Fonts:Publisher, Powerpoint, Excel, & Word documents are NOT acceptable formats. Include a flattened JPEG as a guide to reproduce final ad. Do not use True Type fonts.

Ads / Artwork

RVSD9/19 RC 27For more information, call 302-645-7700

1 Column =1.38”

2 Columns =2.85”

3 Columns =4.32”

4 Columns =5.79”

5 Columns =7.24”

6 Columns =8.72”

7 Columns =10.18”

AFFILIATE PROGRAM - A unique opportunity for businesses and organizations to create native content on CapeGazette.com. Members are able to connect with millions of users.

AFFILIATE REAL ESTATE PROGRAM - Real estate businesses can promote and post information including their property listings on CapeGazette.com. This program is sure to increase your website traffic numbers. Members are able to post their listing, offers, and specials in front of thousands of daily viewers for $32 per week. Benefits are the same as the Affiliate program. The extra Real Estate Slot feature enables agents to post photos and information for prospective buyers.

REAL ESTATE SLOTSThe property-listing feature, for an added charge,

includes:

WEB RATES 2020

Averaging

OVER 20,000 USERS DAILY

RVSD10/19 RC 27

Native Advertising Opportunities

AFFILIATE / REAL ESTATE 1 Slot $200 per year 5 Slots $375 per year 10 Slots $650 per year 20 Slots $1000 per year 35 Slots $1575 per year

Real Estate Slots Prices based on amount purchased per year.

OPEN*52 WEEK

CONTRACTESTIMATED WEEKLY

IMPRESSIONSESTIMATED ANNUAL

IMPRESSIONS

Ask about having a customized, actively managed web campaignbuilt for your business.

Please call 302-645-7700 or email adsales@capegazette.com to have a campaign customized to meet your needs.

CAPEGAZETTE.comprovides the most comprehensive coverage of Cape Region news and information

drawing readers with local interests in the Cape Region.

Over 2 million unique users from Rehoboth Beach and the surrounding metro areas choose CapeGazette.com as their source to stay in tune with the Delaware Beach market.

DISPLAY AND TARGETED CAMPAIGNS AVAILABLEWeb Rates

Purchasing your online advertising direct from CapeGazette.com ensures brand security and eliminates the possibility of ad fraud.

Display ads are served and reported through Google Ad Manager.

Benefits include:

•Main image & photo galleries

•Full details of property

•Google maps of property•Agent contact and profile

•Social media tools

•Post business offers and briefs to the public

•Premium rotating 300x250 banner on story pages

•Your unique web address (mini-site) listed in our business directory

•RSS Feed available - Update social media accounts and website

•Submit calendar information

•Share your listing on social networks

•Google Map displays your primary location

•Use this program to drive more traffic to your site

•All posts indexed by major search engines

*Weekly buys only available as contracted inventory permits

$32 per week | $10 per week for 501(c)(3)

$125$185$240$290$350$375$420

$115$175$225$280$325$365$405

14,50022,00029,00036,00043,00050,00058,000

750,0001,125,0001,500,0001,875,0002,250,0002,625,0003,000,000

RVSD10/19 RC 27

AD RATESMAY 14 TO SEPTEMBER 3, 2020

Total column inches

No Contract per col. inch

10 weeksper col. inch

17 weeksper col. inch

1/8 Page(2 col. x 4”)

1/4 Page(3 col. x 6.75”)

1/2 Page Vrt.(3 col. x 11”)

1/2 Page Hrz.(5 col. x 6.75”)

3/4 Page (4 col. x 11”)

Full Page (5 col. x 13.75”)

$73.28

$176.18

$272.91

$279.11

$354.40

$522.20

$65.92

$158.56

$245.52

$251.11

$311.08

$469.70

$696.00

$1674.70

$2590.50

$2649.40

$3282.40

$4963.00

$1120.64

$2695.52

$4173.84

$4268.87

$5288.36

$8443.90

Ad Size Per WeekPer Week Per Week10 Week RateOpen Rate 17 Week Rate

Total Total

Call today to create your summer promotional plan - 302-645-7700

The free visitors’ guide to Delaware’s Cape Region, published every Thursday, May through September.

The Beach Paper offers the reach your business needs with a circulation of 12,500 - 13,100 per week for a 17-week summer season. Distribution points include more than 400 high-traffic locations such as terminals, visitor centers, hotels, Realtors and retail newsstands.

Thousands of new weekday arrivals, weekend visitors as well as permanent residents have come to rely on the Beach Paper for their recreational information.

A. 1 - 7

B. 8 - 13

C. 14 - 27

D. 28 - 41

E. 42 - 55

F. 56 - 70

G. 71 - 140

H. 141 - 210

$9.64

$9.16

$8.70

$8.27

$7.85

$7.46

$7.09

$6.73

$9.16

$8.70

$8.27

$7.85

$7.46

$7.09

$6.73

$6.40

$8.68

$8.24

$7.83

$7.44

$7.07

$6.71

$6.38

$6.06

$69.60

$167.47

$259.05

$264.94

$328.24

$496.30

BroadkillBeach

Prime Hook

Milton

Georgetown

Gravel HillHarbeson

Lewes

Five Points

Cape HenlopenState Park

RehobothBeach

SeashoreState ParkLong Neck

Oak Orchard

Bethany Beach

FenwickIsland

Millsboro

REHOBOTH BAY

INDIANRIVER BAY

DELAWARE BAYATLANTIC OCEAN

Circulation Area

The Beach PaperA Cape Gazette Ltd. Publication, locally owned and operated at:17585 Nassau Commons Blvd.Lewes, Delaware 19958Phone: 302.645.7700

Add Color to an advertisement20 inches & larger = additional $85Less than 20 col. inches = $4.00 per col. inch

2020 Cape Gazette Pick-Up rate = $7.00 per col. inch Ad must remain same and run in another Cape Gazettepublication within 6 days

Advertising DeadlinesSpace Reservation - 11am Thursday before the desired publication date.All copy - due Monday 4pm.Camera-Ready Ads - due Tuesday 12 Noon.

Graphic RequirementsPDFs PREFERREDExact size with layers flattened, all fonts embedded, CMYK colors,resolution of 170 - 300 DPI.

Email ads to the ad representative.

Rates by column inches

Rates by size

ADVERTISING CALENDAR 2020

Christmas CG IssueDeadline Dec. 22 • Publish Dec. 25

‘Tis the Season Holiday BookletDeadline Oct. 23 • Insert Nov. 24 & 27Printer Nov. 6 u Covers Nov. 4

Thanksgiving Office Closed Nov. 26 & 27

Jazz Festival ProgramDeadline Sept. 11 • Insert Oct. 13/16 Printer Sept. 25 u Covers Sept. 23

Beach Paper Final Edition (17 of 17)Deadline Aug. 27 • Publishes Sept. 3

Fall Home & Garden BookletDeadline Aug. 21 • Insert Sept. 18Printer Sept. 4 u Covers Sept. 2

55+ Booklet Deadline Sept. 25 • Insert Oct. 23 Printer Oct. 9 u Covers Oct. 7

Elections GuideDeadline Oct. 16 • Insert Oct. 30 Printer Oct. 23 u

Spring & Summer FestivalsDeadline March 20 • Insert April 17Printer April 3 u Covers April 1

Winterfest PB Program Deadline Jan. 10 • Insert Jan. 31Printer Jan. 24 u

Weddings BookletDeadline Jan. 17 • Insert Feb. 14Printer Jan. 31 J

Medical DirectoryDeadline Feb. 7 • Insert Mar. 6Printer Feb. 21 J

Dine Out! BookletDeadline April 17 • Insert May 15Printer May 1 J

Easter Issue - April 10

First Beach Paper 2020Publishes May 14 (17 issues)

Spring Home & Garden BookletDeadline Feb. 21 • Insert Mar. 20Printer Mar. 6 u Covers Mar. 4

Our Pets DirectoryDeadline May 1 • Insert May 29Printer May 15 u Covers May 13

Graduation Booklet Deadline May 22 • Insert June 12Printer June 5 u

Fall Festivals BookletDeadline July 31 • Insert Sept. 4Printer Aug. 21 u Covers Aug. 19

4th of July EditionsBP July 2Cape Gazette July 3Mid-Week June 30 = DEADLINE

= PRINTER

= INSERT

DATES

= DE PRINTINGu= ENGLE PRINTINGJ

Christmas CG IssueDeadline Dec. 22 • Publish Dec. 25

‘Tis the Season Holiday BookletDeadline Oct. 23 • Insert Nov. 24 & 27

Thanksgiving Office Closed Nov. 26 & 27

Jazz Festival ProgramDeadline Sept. 11 • Insert Oct. 13/16

Beach Paper Final Edition (17 of 17)Deadline Aug. 27 • Publishes Sept. 3

Fall Home & Garden BookletDeadline Aug. 21 • Insert Sept. 18

55+ Booklet Deadline Sept. 25 • Insert Oct. 23

Elections GuideDeadline Oct. 16 • Insert Oct. 30

Spring & Summer FestivalsDeadline March 20 • Insert April 17

Graduation Booklet Deadline May 22 • Insert June 12

Winterfest PB Program Deadline Jan. 10 • Insert Jan. 31

Weddings BookletDeadline Jan. 17 • Insert Feb. 14

Spring Home & Garden BookletDeadline Feb. 21 • Insert Mar. 20

Medical DirectoryDeadline Feb. 7 • Insert Mar. 6

Dine Out! BookletDeadline April 17 • Insert May 15

Easter Issue - April 10

First Beach Paper 2019Publishes May 14 (17 issues)

Our Pets DirectoryDeadline May 1 • Insert May 29

Fall Festivals BookletDeadline July 31 • Insert Sept. 4

= DEADLINE

= INSERTDATES

RVSD9-19 RC 27

Cape Gazette Publishes Tuesdays & Fridays.Beach Paper Publishes Thursdays: May 14 – Sept. 3, 2020.

Please contact our advertising representatives for informationabout these publications and others produced by Cape Gazette, Ltd.

P.O. Box 213 • Lewes, DE 19958 • 302-645-7700 • Fax 302-645-1664

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