· classified ad in 1995 by ted nicholas. the ... magic words that bring you riches i show people...

Success = Balance

YouCareer Family-Friends

5

Living to 100 Will be the Norm!Living to 100 Will be the Norm!““More than half of the babies born in rich nations today More than half of the babies born in rich nations today

will live to be 100 years old if current life expectancy will live to be 100 years old if current life expectancy trends continue according to Danish researchertrends continue according to Danish researcher

Very long lives are not the distant privilege of Very long lives are not the distant privilege of

future generationsfuture generations

Very long lives are the probable destiny of most people Very long lives are the probable destiny of most people alive now in developed countries.alive now in developed countries.””

────

KaareKaare

Christensen Christensen

In a study recently publishedIn a study recently published

in the LANCET medical Journalin the LANCET medical Journal6

““I wrote my first book after responding to a I wrote my first book after responding to a classified ad in 1995 by Ted Nicholas. The classified ad in 1995 by Ted Nicholas. The headline headline ““You a Millionaire Writer?You a Millionaire Writer?””

I called I called

for a free report. The report was of course a for a free report. The report was of course a sales letter for a $317 tape set. I scraped sales letter for a $317 tape set. I scraped together the money together the money --

bought the tapes and bought the tapes and

got to work on my book.got to work on my book.

In 2007 I did over 10 million in sales. 2008 will In 2007 I did over 10 million in sales. 2008 will probably be 12 million.probably be 12 million.””

−

Matt Furey

15

For your business to succeed For your business to succeed in a big way, you need to in a big way, you need to

have a worldhave a world--class class

UniqueUnique

SellingSelling

PropositionProposition

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ItIt’’s the best way to s the best way to build your build your brandbrand

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Examples:Examples:

When it absolutely positively must be there overnightWhen it absolutely positively must be there overnight

Hot pizza delivery within 30 minutes or itHot pizza delivery within 30 minutes or it’’s frees free

Incorporate within 7 minutes on the phone without Incorporate within 7 minutes on the phone without legal feeslegal fees

Magic Words That Bring You RichesMagic Words That Bring You Riches

I show people how to turn words into moneyI show people how to turn words into money

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For advertising to For advertising to succeed insucceed in

any media, you must any media, you must have a powerfulhave a powerful

headlineheadline

57

Reason? 73% of allReason? 73% of all

are made at the are made at the point of the point of the

headlineheadline

buyingbuying decisionsdecisions

59

Therefore, the Therefore, the headline is by far headline is by far

the most important the most important element in element in

any promotionany promotion

This includes the This includes the Internet, direct mail, Internet, direct mail,

postcards, newspapers postcards, newspapers and magazinesand magazines

60

The headline has 5 major The headline has 5 major responsibilities:responsibilities:Attracts attentionAttracts attention

Communicates strongest benefitCommunicates strongest benefitAppeals to prospectAppeals to prospect’’s selfs self--interestinterest

Sets tone for the offerSets tone for the offer

Selects right audienceSelects right audience

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62

My own creation is theMy own creation is the

technique. Ittechnique. It’’s the most s the most powerful headline powerful headline

technique ever technique ever developeddeveloped

““hiddenhidden

benefitbenefit””

63

In order to create a In order to create a hidden benefit hidden benefit

headline, you must headline, you must ask yourself and ask yourself and

answer this questionanswer this question

If I had If I had and could grant my prospect and could grant my prospect

what would that be? what would that be?

unlimitedunlimited

GodGod--likelike

powerspowers

thethe

biggestbiggest

benefitbenefit

II

could could imagine,imagine,

65

Examples of Hidden Benefit Headlines:

The Ultimate Tax ShelterThe Ultimate Tax Shelter

Only Way for the Little Guy to Get RichOnly Way for the Little Guy to Get Rich

The Eighth Wonder of the WorldThe Eighth Wonder of the World

You, A Millionaire Writer?You, A Millionaire Writer?

How to Get Enthusiastic Applause,How to Get Enthusiastic Applause,Even a Standing Ovation, Every Time Even a Standing Ovation, Every Time You Speak!You Speak!

A vastly underused headlineA vastly underused headline--generating technique is generating technique is

to base headlines on to base headlines on customercustomer

testimonialstestimonials

66

Examples:Examples:““I earned an extra $750,000 within 180I earned an extra $750,000 within 180days of your Bermuda seminardays of your Bermuda seminar””

““Your book on incorporation saved meYour book on incorporation saved me$1,875 in legal fees$1,875 in legal fees””

““I added 3,743 new subscribers last week using I added 3,743 new subscribers last week using your advertising secretsyour advertising secrets””

67

““Doctor Doctor HittichHittich, Can You Help Me? My Greatest , Can You Help Me? My Greatest Fear is Having a Heart Attack or Stroke and Fear is Having a Heart Attack or Stroke and Becoming a Burden to My FamilyBecoming a Burden to My Family””

““Secrets discovered in your homeSecrets discovered in your home-- study course on information publishing study course on information publishing

are now earning me more than $20,000 are now earning me more than $20,000 per monthper month””

““I discovered a way to learn Chinese in I discovered a way to learn Chinese in record time thanks to Rosetta Stonerecord time thanks to Rosetta Stone””

Michael PhelpsMichael PhelpsWorld Champion Gold World Champion Gold MedalistMedalist, Swimming, Swimming

68

In addition to the hidden benefit In addition to the hidden benefit technique, Itechnique, I’’ve created 12 formulas ve created 12 formulas

to prepare powerful headlines. to prepare powerful headlines. However, the headline formula However, the headline formula

which is nearly as powerful as the which is nearly as powerful as the hidden benefit technique that I use hidden benefit technique that I use

the most is called:the most is called:

HowHow

toto

((Blank)Blank)69

Eight examples of successful Eight examples of successful ““How ToHow To”” headlines:headlines:

How To Get Two Delicious Meals at This Restaurant For How To Get Two Delicious Meals at This Restaurant For the Price of One!the Price of One!

How to Get a Custom Pizza in 30 Minutes or Less or How to Get a Custom Pizza in 30 Minutes or Less or itit’’s Free! s Free!

How to Get a Beautiful Designer Scarf Absolutely Free!How to Get a Beautiful Designer Scarf Absolutely Free!

How to Get a TV Set For Just One Dollar!How to Get a TV Set For Just One Dollar!

How to Increase Your Profit in Any Economic Climate!How to Increase Your Profit in Any Economic Climate!

How to Solve All Your Money Problems Forever!How to Solve All Your Money Problems Forever!

How to Make $87,000 Per Year as a Magazine Writer!How to Make $87,000 Per Year as a Magazine Writer!

How to Fight Cancer and Win!How to Fight Cancer and Win!

70

The The ““How ToHow To””

headline formula:headline formula:

How to (Get, Have, Acquire, How to (Get, Have, Acquire, Own, Profit from etc., the Own, Profit from etc., the

Biggest Benefit Your Product Biggest Benefit Your Product Delivers)Delivers)

71

72

Just take any or all of theJust take any or all of thesamples Isamples I’’ve provided ve provided

and them for and them for your own useyour own use

adaptadapt

73

Fill in the blanks with Fill in the blanks with

or that apply toor that apply toyour product. Or your your product. Or your

company company

appropriateappropriate descriptionsdescriptions,,

expressionsexpressions,, actionaction

wordswords,,

benefitsbenefits

Forget focusing onForget focusing ongettinggetting richrich

74

Instead focus on theInstead focus on the

you can provide you can provide customers customers

enormousenormous valuevalue

Do so and the Do so and the

will followwill followmoneymoney

One excellent One excellent method of boosting method of boosting

sales is to sales is to offer valuableoffer valuable

freefree giftsgifts77

Extremely popularExtremely popular

are special reports are special reports which help your which help your

prospect prospect

freefree giftsgifts

The magic of theThe magic of the

upsellupsell

You can double your You can double your sales instantly by sales instantly by

offering your customer offering your customer the opportunity tothe opportunity to

of your productsof your productsbuybuy

moremore

80

A big secret toA big secret to

is to never ask a prospect ais to never ask a prospect aquestion which can be question which can be

closingclosing

salessales

answeredanswered

““nono””

81

If youIf you

the answer is the answer is

dondon’’tt askask

alwaysalways nono

82

Never askNever ask

Instead ask Instead ask

““whetherwhether””

““whichwhich””

83

Emotional or logical copyEmotional or logical copy−−

which works best?which works best?

84

What comes from theWhat comes from the

goes to thegoes to theheartheart

heartheart

86

Where does Where does emotion in emotion in

copy come from?copy come from?

If you canIf you can’’t , t , you canyou can’’t t

crycrywritewrite!!

of our emotions are theresult of physical

actions

57%57%

The best investment you The best investment you can ever make is in yourcan ever make is in your

ownown knowledgeknowledge

The price of education isThe price of education is

The price of ignorance is The price of ignorance is paidpaid

onceonce

paidpaid foreverforever

90

91

By popular requests from readers and seminar

attendees, I’ve created a very popular mentoring

program

““Ted, your mentoring program is the Ted, your mentoring program is the most outrageously and ridiculously most outrageously and ridiculously underpriced, but amazingly overunderpriced, but amazingly over--

delivered, coaching program in the delivered, coaching program in the world.world.””

――

John Pearce, Halifax, UKJohn Pearce, Halifax, UK

92

First thing you needFirst thing you need in any successful in any successful business is a business is a PRODUCTPRODUCT!

93

You get the rights to three You get the rights to three brand new booksbrand new books

94

A $25,000 Value95

A $25,000 Value96

A $25,000 Value97

A $25,000 Value98

99A $25,000 Value

100A $25,000 Value

101

For you to ultimately For you to ultimately become an Information become an Information Publishing Millionaire, Publishing Millionaire, you must start with at you must start with at

least one saleable least one saleable book or other book or other

information productinformation product

You can come up with a saleable idea You can come up with a saleable idea and write the book yourselfand write the book yourself

ororYou can acquire the reprint rights to a You can acquire the reprint rights to a

highly saleable book that is already highly saleable book that is already written by a bestwritten by a best--selling authorselling author

Which choice is best for you?Which choice is best for you?

102

The Truth About Customer AcquisitionThe Truth About Customer Acquisition

New Customer Acquisition BibleNew Customer Acquisition Bible

Secrets of Customer AcquisitionSecrets of Customer Acquisition

Secrets of Building Your BusinessSecrets of Building Your Business

97 Secrets of Acquiring New Customers97 Secrets of Acquiring New Customers

Alternative Book TitlesAlternative Book Titles

103

WorldWorld’’s Best Customer s Best Customer Acquisition SecretsAcquisition Secrets

The Only Customer Acquisition The Only Customer Acquisition Book YouBook You’’ll Ever Needll Ever Need

New Customers ForeverNew Customers Forever

How to Acquire New CustomersHow to Acquire New Customers

104

How to Gain Customers Cost EffectivelyHow to Gain Customers Cost Effectively

How to Acquire Profitable CustomersHow to Acquire Profitable Customers

97 Low97 Low--Cost Customer StrategiesCost Customer Strategies

105

Customer Acquisition Secrets for Customer Acquisition Secrets for EntrepreneursEntrepreneurs

Winning Customer Acquisition Winning Customer Acquisition StrategiesStrategies

New Customer Acquisition New Customer Acquisition BreakthroughsBreakthroughs

Amazing New Customer StrategiesAmazing New Customer Strategies

106

Key benefits of being the published author of Key benefits of being the published author of WINNING UNLIMITED NEW CUSTOMERSWINNING UNLIMITED NEW CUSTOMERS

•• Help your clients build their business orHelp your clients build their business orprofessionprofession——virtually everyone needs it!virtually everyone needs it!

•• Best Best credentalizercredentalizer——simply add to yoursimply add to yourC.V.C.V.

•• Being a published author adds to yourBeing a published author adds to yourreputation and prestige and gives you a reputation and prestige and gives you a special statusspecial status

107

Creation of special reports to be soldCreation of special reports to be soldor given away to induce sales of or given away to induce sales of other products. And not just booksother products. And not just books

Chapters can be split apart and madeChapters can be split apart and madeinto new books into new books ––

Or special reportsOr special reports

Audio versions can be createdAudio versions can be createdand soldand sold

108

The Power of Free GiftsThe Power of Free GiftsWhether or not you plan to market any complete book, Whether or not you plan to market any complete book, few understand the power of Free Bonuses in creating few understand the power of Free Bonuses in creating offers. Regardless of what you are marketing, you can offers. Regardless of what you are marketing, you can

slice and dice the WINNING UNLIMITED NEW slice and dice the WINNING UNLIMITED NEW CUSTOMERS and/or HOW TO TRIPLE SALES TO CUSTOMERS and/or HOW TO TRIPLE SALES TO

EXISTING CUSTOMERS and/or HOW TO EXISTING CUSTOMERS and/or HOW TO SUCCESSFULLY MARKET HIGHSUCCESSFULLY MARKET HIGH--PRICED PRICED

PRODUCTS book into special reports and create PRODUCTS book into special reports and create enormously valuable gifts to attract new customers. Or enormously valuable gifts to attract new customers. Or

sell more to existing ones. Many offers today simply sell more to existing ones. Many offers today simply cannot succeed or make a profit upfront unless several cannot succeed or make a profit upfront unless several

free gifts for prompt response are includedfree gifts for prompt response are included

109

What Millionaire Readers Say:What Millionaire Readers Say:

““Billion Dollar Marketing Secrets is a book Billion Dollar Marketing Secrets is a book that should be on every marketerthat should be on every marketer’’s bookshelf. s bookshelf. Why? ItWhy? It’’s a joy to read, if gives you 80 pages s a joy to read, if gives you 80 pages of proven copy examples, and you can of proven copy examples, and you can pattern your advertising after many of the pattern your advertising after many of the techniques presented in this outstanding techniques presented in this outstanding book. I strongly recommend you get a copy book. I strongly recommend you get a copy and use if often.and use if often.””

――Joseph Joseph SugarmanSugarman,,AuAuthor and Entrepreneurthor and Entrepreneur

BluBlockerBluBlocker

Corporation ChairmanCorporation Chairman

110

““With TedWith Ted’’s technique and influence I got s technique and influence I got into Information Publishing in 1999. into Information Publishing in 1999. Since then ISince then I’’ve grossed $40,000,000. It ve grossed $40,000,000. It pays to study and cherish every word he pays to study and cherish every word he writes for they are golden nuggets.writes for they are golden nuggets.””

−Andrew Reynolds

111

““Ted is by far the best copywriter in the Ted is by far the best copywriter in the world. Of course, Iworld. Of course, I’’m number two!m number two!””

−−

Gary Gary BencivengaBencivenga

112

““II’’ve achieved financial ve achieved financial independence via the Internet at independence via the Internet at age 31. age 31.

Three people have influenced me Three people have influenced me most. One of them is Ted Nicholas.most. One of them is Ted Nicholas.””

−−YanikYanik

SilverSilver

113

A few people who I have trained and who have A few people who I have trained and who have made millions with private label rights products:made millions with private label rights products:

Andrew ReynoldsAndrew Reynolds

Norman Norman RentropRentropMal EmeryMal Emery

Danny Danny LevinasLevinas

Trevor CrookTrevor Crook

William FisherWilliam FisherMatt Matt FureyFurey

Christian GodfreyChristian Godfrey

YanikYanik

SilverSilver

Pete GodfreyPete GodfreyJeff PaulJeff Paul

Mark JoynerMark Joyner

Andrew & Daryl GrantAndrew & Daryl Grant Matt Matt BacakBacak

114

Caveat: Caveat: Results may vary depending onResults may vary depending on efforts of individual. And past results do efforts of individual. And past results do

not assure future results.not assure future results.

There are no promises or guarantees stated There are no promises or guarantees stated or implied you will achieve similar results as or implied you will achieve similar results as described in examples.described in examples.

Success depends entirely on the eSuccess depends entirely on the e--mail or mail or mailing list, as well as efforts and diligence mailing list, as well as efforts and diligence of each licensee.of each licensee.

115

The minimum (conservative) The minimum (conservative) value of all the items included in value of all the items included in todaytoday’’s Special Seminar Offer is s Special Seminar Offer is

at leastat least

$206,500$206,500

116

A Special Seminar and Private Label Rights ProgramA Special Seminar and Private Label Rights ProgramValueValue

Tampa Weekend Seminar with me on January 22Tampa Weekend Seminar with me on January 22ndnd

and 23and 23rdrd

––

The Ultimate Million Dollar Copywriting The Ultimate Million Dollar Copywriting BootcampBootcamp

$ 10,000$ 10,000

Private Label Rights Private Label Rights ––

Winning Unlimited New CustomersWinning Unlimited New Customers

$ 25,000$ 25,000Private Label Rights Private Label Rights ––

How to Triple Sales To Existing CustomersHow to Triple Sales To Existing Customers

$ 25,000$ 25,000Private Label Rights Private Label Rights ––

How to Successfully Sell HighHow to Successfully Sell High--Priced ProductsPriced Products

$ 25,000$ 25,000

One yearOne year’’s personal mentoring by mes personal mentoring by me

$ 120,000$ 120,000

Extra seminar bonus day on January 24Extra seminar bonus day on January 24thth

--

Technique will help you Technique will help you become a better public speaker and how to sell from the platformbecome a better public speaker and how to sell from the platform

$ 1,500$ 1,500

TOTALTOTAL

$ 206,500$ 206,500

3030--Day MoneyDay Money--Back GuaranteeBack GuaranteeIf you canIf you can’’t attend the January event, you have the option of getting instet attend the January event, you have the option of getting instead the ad the amazing homeamazing home--study course, DREAM INFORMATION PUBLISHING SEMINARstudy course, DREAM INFORMATION PUBLISHING SEMINAR

117

118

Matt Matt FureyFurey Bob BlyBob Bly Trevor CrookTrevor Crook Ted Nicholas Ted Nicholas

Optional special bonus day included: “SECRETS OF PUBLIC SPEAKING AND SELLING FROM THE PLATFORM”

Value $1,500

Private label rights to 3 books: Value $75,000

“WINNING UNLIMITED NEW CUSTOMERS”“HOW TO TRIPLE SALES TO EXISTING CUSTOMERS”“HOW TO SUCCESSFULLY MARKET HIGH-PRICED PRODUCTS”

ONE YEAR PERSONAL MENTORING BY TED NICHOLAS, Value $120,000which includes copy critiques, headline suggestions and Other comments

30-Day Money Back Guarantee

Special Seminar and Private Label Rights ProgramSpecial Seminar and Private Label Rights ProgramUltimate Million Dollar Copywriting Ultimate Million Dollar Copywriting BootcampBootcamp

––

Value $10,000Value $10,000January 22January 22ndnd

––

2424th,th,

2011 2011 ––

Tampa Convention CentreTampa Convention Centre

119

One YearOne Year’’s Mentorings Mentoring

You will have access to me You will have access to me once every 30 daysonce every 30 days

Upon request you can get my Upon request you can get my copy critiques, headline copy critiques, headline

feedback and other commentsfeedback and other comments

How many times in your life will How many times in your life will you be offered a licensing you be offered a licensing

opportunity by a man who has opportunity by a man who has already pulled in overalready pulled in over

7 Billion U.S. Dollars?7 Billion U.S. Dollars?

Your investment?Your investment?

120

You can have everything You can have everything now in the offer for just now in the offer for just

US$9,997US$9,997

121

But possibly you like this But possibly you like this price betterprice better

US$ 7,997? US$ 7,997?

122

123

OrOrPerhapsPerhaps

US$ 5,997?US$ 5,997?

OrOrPerhapsPerhaps

US$ 4,997?US$ 4,997?

124

OrOrFor the next hour only For the next hour only Your investment of justYour investment of just

$ 2,997$ 2,997

But The Offer is LimitedBut The Offer is Limited

125

Single payment of $ 2,997Single payment of $ 2,997--

or or ––

Three payments over 90 days of Three payments over 90 days of $ 1,050 each$ 1,050 each

126

3030--day day Unconditional Unconditional MoneyMoney--Back Back

GuaranteeGuarantee

127

You Could Compare This Special Offer with Other Investments

Cash RequiredAverage franchise fee (without real estate or equipment) $ 35,000-70,000McDonald’s franchise (unencumbered cash)

$ 250,000Average retail shop $ 100,000A going business that earns $30,000 a year

$ 210,000A government bond that earns dividends of $5,000 a year $ 100,000Shares in a public company that earns $5,000 a year $ 125,000

Special Offer $ 2,997

There is simply no comparisonwith any other investment!

128

An exciting offer at a An exciting offer at a bargain price?bargain price?

--

or or --

The most important opportunity The most important opportunity of your life?of your life?

129

130

Matt Matt FureyFurey Bob BlyBob Bly Trevor CrookTrevor Crook Ted Nicholas Ted Nicholas

Optional special bonus day included: “SECRETS OF PUBLIC SPEAKING AND SELLING FROM THE PLATFORM”

Value $1,500

Private label rights to 3 books: Value $75,000

“WINNING UNLIMITED NEW CUSTOMERS”“HOW TO TRIPLE SALES TO EXISTING CUSTOMERS”“HOW TO SUCCESSFULLY MARKET HIGH-PRICED PRODUCTS”

ONE YEAR PERSONAL MENTORING BY TED NICHOLAS, Value $120,000which includes copy critiques, headline suggestions and Other comments

30-Day Money Back Guarantee

Special Seminar and Private Label Rights ProgramSpecial Seminar and Private Label Rights ProgramUltimate Million Dollar Copywriting Ultimate Million Dollar Copywriting BootcampBootcamp

––

Value $10,000Value $10,000January 22January 22ndnd

––

2424th,th,

2011 2011 ––

Tampa Convention CentreTampa Convention Centre

131

Special Seminar Private Label RightsSpecial Seminar Private Label Rights

Offer is limited to just a few placesOffer is limited to just a few places

Act Now!Act Now!

Email: [email protected]

www.TedNicholas.com

132

mailto:[email protected]

· classified ad in 1995 by ted nicholas. the ... magic words that bring you riches i show people...

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