he graduated with Economics (Honors) from Fergusson College,Pune.

Prahlad Kakkar joined advertising in 1971, as an Accounts Executive at ASP (Delhi).

In 1972, he joined the renowned feature director, Shyam Benegal, as an Asst.

After training under Shyam Benegal, Manjit Kakar and Ravi Uppor --> Prahlad Kakkar founded Genesis Film Productions in 1977

is a leading Indian ad film director.

best known for his work on the famous Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar.

the founder and main director for Genesis Film Productions one of India’s leading production houses, established in 1977.

He is renowned for his candid and outspoken nature.

An avid scuba diver,  in 1995 he setup a scuba-diving school, along with his wife Mitali Kakar at Kadmat Island.

He also runs a coffee shop, Casa Amore a wine bar and restaurant, set up in Mumbai.

Prahlad Kakar has also been involved in restaurant design “Papa Pancho “ and “Sarson da Saaga”.

Has also been guest lecturer in many esteemed Film and Mass Communication Institutes of the country like, FTII, Symbiosisetc.

IIM-A has recently begun The Contemporary Film Industry elective course with Prahlad Kakkar as guest lecturer .

Has been a highly coveted speaker for forums on Media and Films and for various TV channels like NDTV, STAR TV, CNBC.

The time for playing safe is gone, now is the time to take risks, the world is opening up to you and will accept you.

There are two consumers—one is the consumer that you see in front [of you], and the other one, who is your real consumer, is a secret person hidden inside the consumer’s mind. The trick lies in tapping into that aspiration. The moment you are able to tap that one dream, the advertisement has served its purpose.

He won 9th Indira Award for Marketing Excellence.

1999: received the prestigious Lifetime Achievement Award from IAAFA for his contribution to Advertising and Film Art.

2003: Genesis was voted the top production house by Brand Equity in a nationwide survey of agencies.

2005: Honour received from the Advertising Club at the 38th ABBY Awards Bombay, the Distinctive Recognition Award

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