3 Idiots Campign

• Marketing Strategy• By- saurav Kishor

3Idiots Campaign

• The film industry is a clean industry, highly sought-after around the world because it creates meaningful jobs and by its nature, infuses the economy with broad-based spending across a wide spectrum of businesses

• Bollywood cinema commonly known as the best place earn revenue

Preview

• Explanation• Target• Creative• Strategy• Conclusion

About 3 Idiots

Language : Hindi Release Date: 25 December 2009 (India) Starring: : Aamir Khan, Kareena Kapoor, R Madhavan, Sharman Joshi, Boman Irani.

Direction: Rajkumar HiraniMusic: Shantanu Moitra

Production: Vidhu Vinod Chopra Productions Production Co: Eros International, Reliance Big PicturesRuntime : 170 min

Story of 3idiots

• The '3 Idiots' is about 2 friends who search for an old lost friend.

• The movie is a comedy of ideas with a laugh-riot that talks about the most important of human pursuits and self-actualization

Budget • COMPLETE BUDGET- RS.50 Cr

• MARKETING BUDGET – RS. 20 Cr• DIGITAL MEDIA MAREKETING

BUDGET – RS.20 Cr• Others – RS.10 Cr

Target

• Age group 14-30 years

• Schools , colleges and universities and Institutions

• Common people

Ads Campaign • Online Marketing such as

FACEBOOK ,TWITTER , GOOGLE+ etc

• Trailers of the songs • Outdoor Campaign • Over phones (Caller

Tunes)• Through Different student

Clubs• PROMOTION AMONG Students

THROUGH MERCHENDISES .• Wallpapers

Online Marketing

* Budget :- 30 Lakhs * Planning to Create own

official website with exclusive contents and updates of film.

• Tie up with social networking sites like Twitter, Facebook. , Google+ and YouTube

Ad Campigning

PROMOTION AMONG KIDS

Marketing amongst students through various products and merchandises like– Games– Action Figure– Comics

Radio song

Hey! All the friends, do what we love most of all We are Happy We all enjoy our friendship in everywhere People says you’re enjoying happier every single day with 3 idiots

The Plan — #3 idiots

MULTI VERSIONS AND MULTI LANGUAGES

• The movie will be in various versions of– 2D– 3D

• The movie will dubbed various languages for the audience – English– Hindi– Tamil– Telugu

#3 idiots on Billboards

• Drive Traffic to Twitter – Influence HSX

#Rio

vertisement

7 P’s OF MARKETING

Marketing MIX #Rio

MARKETING MIX

#Rio

PRODUCT PRICE

PLACE

PROMOTIONPEOPLE

PROCESS

PHYSICAL EVIDENCE

Marketing Mix

• PRODUCT:– Launching the movie in 2D and 3D

versions.– Various languages used to attract lots of

people.#Rio

Marketing Mix

• PRICE: – The movie Tickets with an affordable

price so that everyone can watch the movie. #Rio

Marketing Mix

• PLACE– Theatres – Schools / colleges /universities and

institutions – Shopping Complexes – Parks

#Rio

Marketing Mix

• PROMOTION– Planning to promoted online through

YouTube and Other various Social Networking sites.

– promotion through merchandise, games , comic etc

#Rio

Marketing Mix

• PEOPLE:– Special guest Invite –Will keep the competitions amongst

students with their teachers in the classroom

#Rio

Marketing Mix

• PROCESS:– Planning to provide the tickets

availability through website– provide a facility of telephonic booking

of tickets .#aio

Conclusion

Ultimate publicity will be through word of mouth

The End

Thank you