ad blocking: the war between consumers and publishers

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Page 1: Ad Blocking: The War Between Consumers and Publishers

Page 2: Ad Blocking: The War Between Consumers and Publishers

Page 3: Ad Blocking: The War Between Consumers and Publishers

Page 4: Ad Blocking: The War Between Consumers and Publishers

Page 5: Ad Blocking: The War Between Consumers and Publishers

CONSUMERS VS PUBLISHERS

Page 6: Ad Blocking: The War Between Consumers and Publishers

REVENUE STREAMS

REJECTION

Page 7: Ad Blocking: The War Between Consumers and Publishers

Page 8: Ad Blocking: The War Between Consumers and Publishers

Page 9: Ad Blocking: The War Between Consumers and Publishers

Page 10: Ad Blocking: The War Between Consumers and Publishers

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Page 13: Ad Blocking: The War Between Consumers and Publishers

Page 14: Ad Blocking: The War Between Consumers and Publishers

FASTMEDIA INDUSTRY

PROFESSIONALS

NEED TO ACT

C O M P A N Y . C O M

Page 15: Ad Blocking: The War Between Consumers and Publishers

Page 16: Ad Blocking: The War Between Consumers and Publishers

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1."Readers have declared war on publishers." Globe & Mail [Toronto, Canada], 3 July 2015, p. B2.

Canadian Periodicals Index Quarterly

2.Rosenwald, Michael. "The Digital Media Industry Needs to React to Ad Blockers … or Else." Columbia

Journalism Review.

3.Bhat, Faizan. "Ad Blocking's Unintended Consequences." Harvard Business Review. N.p., 12 Aug.

2015. Web. 23 Feb. 2017.

4. Ault, Susanne. "The cost of lost ads: the alarming rise of ad blocking online is draining revenues across

a wide range of industries in the U.S. and around the world." Variety, 24 Aug. 2015, p. 19. Academic

OneFile

5. Crain, Rance. "CHUCK TOWNSEND HAS AN ANSWER FOR THE AD-BLOCKING CONUNDRUM."

Advertising Age, 2 May 2016, p. 0042. Academic OneFile

6. Campbell, Colin, and Lawrence J. Marks. "Good Native Advertising Isn'�t a Secret." Business Horizons

58.6 (2015): 599-606. Web.

7. http://curve.gettyimages.com/article/brands-as-publishers-inside-the-content-marketing-trend

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