ADBLOCK SOFTWARESidi Diaby

➢ AdBlocks are software that filters

contents of websites and prevent

ads from appearing.

➢ they protect the privacy of the

users by not allowing trackers

WHAT ARE ADBLOCK SOFTWARE ?

Extension:

AdBlock (Chrome,

Opera, Safari)

AdBlock Plus (Firefox,

Chrome, Opera)

Apps:

AdAway

(Android)

1Blocker (iOS)

Browsers:

Brave Browser (Desktop,

Android, iOS)

STATS ABOUT ADBLOCKS

➢ There are 181 million using ad blockers on desktop browser

and 145 million using on mobile browsers in 2015 (page fair)

➢ The highest percentage of AdBlock users in countries with

high ad Markets

➢ U. States (18% ) China (13% ) U. Kingdom (16%) Japan (3% ) Germany (29%)

Australia (20%) Canada (25%) France (11%)

UNDERSTANDING THE ETHICAL

ISSUE OF ADBLOCKS

2 import Things :

➢ How the business of the internet works

➢ How Adblocks work

ADVERTISEMENT ON THE INTERNET

➢ Advertisement is an important part of the business

of the internet

➢ It allows web contents to be “free”

➢ The other model involve paying for content

Content creators

usersBusiness

HOW DO ADBLOCKS WORK?

➢ Adblocks work by preventing contents on websites that are not from the

whitelisted sources to be loaded on the browser.

➢ Whitelisted sources contain ads that are acceptable

WHAT MAKES AN AD ACCEPTABLE ?

• Advertisements cannot contain animations, sounds, or “attentiongrabbing”

images.

• Advertisements cannot obscure page content or obstruct reading flow, i.e., the

ad cannot be placed in the middle of a block of text.

• Advertisements must be clearly distinguished from the page content and must be

labeled using the word “advertisement” or equivalent terms.

• Banner advertisements should not force the user to scroll down to view page

content.

• Be a rich company!! Because companies are paying millions to be whitelisted

http://youtu.be/BnlVTNjeWrg?t=92

THE CREATOR OF ETHICAL ADBLOCKERS HAVE

A POINT!

But there must be a way of making sure that the users aren’t taken advantage

of .

Adblocks That block everything are too harsh, and adblocks that allow

everything are too lenient

KANTIANISM VS AD BLOCKERS

The use of AdBlocks fail the second formulation.

Because the user of the adblock is using the content creator as a means to an end

ACT UTILITARIANISM VS ADBLOCKS

➢ Advantages

➢ More security

➢ Less interruption

➢ More privacy

➢ Faster browsing

➢ Disadvantages

➢ Less income for content creator

act utilitarianism is for the use of AdBlock

RULE UTILITARIANISM

Against the use of adblocks because the content won’t exist if

everybody uses an adblock.

SOCIAL CONTRACT THEORY

Social contract does not accept or reject the use of adblocks in my

opinion.

➢ We have to support the content creators as long as their ads aren’t

intrusive.

THANK YOU!

QUESTION?