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Global Marketing

Assignment

Deadline: 26th

May 2012, Saturday. To be submitted in class.

ITS AN INDIVIDUAL ASSIGNMENT

1. You are required to find any 1 exampleeach covering all types and sub types of outdoor

medium of advertising.E.g. Billboards- cut outs- trivision.

2. You are required to find any 1 print ad and highlight all the elements a print ad has (the

one I explained in class). Do its analysis and give recommendations/ critics.

3. You are required to find 1 TVC ad of any company from your assigned industry compare

it with any 1 ad of its competitor. Do the analysis by comparing bothadsand give

recommendations or points of improvement for company having setback.

4. Write a 1 page note on Pakistan scenario covering OOH, Print & TVC. The implications

of different mediums of advertising, where Pakistan is lacking and future in this industry.

The worldwide examples for ads could be taken.

You have to give references as well for every work you do.

NOTE:

You could follow the OOH Link but make sure no OOH medium example should be copied

from there.

You would submit this assignment by burning it on a CD. The CD must have

Title page with your NAME, REGISTRATION ID, COURSE TITLE and SECTION

The OOH and print one should be done on separate Microsoft word or PowerPoint files.

For TVC; copy your ads and make a word file having your assigned industry and

recommendations / critics.

The Pakistan note should also be on word file.

Make sure you have given proper titles to your files and also written your NAME &

REGISTRATION ID on CD top.

Check your CD before submission to make sure it has required assignment and even works.

BEST OF LUCK !!!

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ASSIGNED INDUSTRY FOR INDIVIDUALS

S. No. Student Name Industry

1 ZEESHAN ZAFAR

TELECOMMUNICATIONINDUSTRY

2 SAAD ALAM

3 UMAR SALEEM

4 SYED ASAD ALI

5 ABDULLAH JALAL

6 MUHAMMAD HAMMAD

7 FAIZA ARF EEN

8 MUHAMMAD MAJID

TEXTILE INDUSTRY

9 ADEEL AHMAD

10 SALMAN MAHMOOD CHAUDHRY

11 SHAHRUKH NAWAZ KHAN

12 WAQAS SALIM MIR

13 ADIL PERVAZE

14 ABDUL REHMAN

15 UMAR HAFEEZ

AUTOMOBILE INDUSTRY

16 SYED KIWAN HAIDER

17 SYED MUSTEHSAN ALI

18 MUHAMMAD ADEEL NISAR

19 FAIZAN HUSSAIN

20 UMER ANWAR21 MOHSEN ZULFIQAR

22 WAJIHA SALEEM

FMCG INDUSTRY

23 RAI MANAAM MEHMOOD

24 MUHAMMAD HARIS

25 MUHAMMAD HAMZA SHOAIB KHAN

26 KHAWAJA USMAN KHALID SIKKA

27 UZMA KANWAL

28 FIZZA IQBAL SIDDIQUI

29 RABIA EJAZ

INSURANCE INDUSTRY

30 YUSRA HUMAYUN

31 AHSAN MAHMOOD

32 HAMZA AFSAR

33 KAMRAN MUNIR

34 HAFIZ MUHAMMAD WAQAS AYUB

35 ARSLAN DAWOOD BARRY

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36 FIZA SAEED

RESTAURANT / HOTELINDUSTRY

37 AHSAN AKRAM

38 IZZA ANIS MANSURI

39 ZEESHAN RAFIQ

40 SYED ZAIN ALI ZAIDI

41 MUHAMMAD ALI AZHAR SHEIKH

42 ARSALAN KHAN

43 IRAM ASLAM

https://docs.google.com/file/d/0B7zokXFN72GEZlRjc1RDWVYzWVk/edit?pli=1