03Logos Knowledge Network2015

KEY FACTORVisual Thinking

Immersive Experiences. Augmented Reality.

Visual Communication.

KEY FACTOR 02Logos Knowledge Network03 | 2015

KEY FACTOR Logos Knowledge NetworkYear 03 | Number 03-2015

Reserch DirectorFernando Salvetti

EditorsBarbara BertagniFernando Salvetti

Designed byFable Design Sncwww.fabledesign.it

Publishing houseLogos Knowledge NetworkT. +41 31 55 00 874info@logosnet.org

Key Factor is published by LKN - Logos Knowledge Networkwww.logosnet.org

The Trademarks “LKN Logos Knowledge Network” and “Key Factor” are the property of Logos Knowledge Network GmbH, Bern and Lugano, Switzerland.

INDEX

VISUAL, IMMERSIVE, AUGMENTED

03

0403 EditorialKnowledge derives from “Minds At Work”. Knowledge is the “Key Factor”.

04 Visual Thinking Immersive experiences, augmented reality, visual communication.

07 Multimedia Tutorials, Educational Pills... To be seen!

07 Visual Communication & Innovation GymInnovation is a gym!

08 e-REALAdvanced medical simulations, immersive experiences for schools and museums, revolutionary corporate training

07

08

07

KEY FACTOR 03Logos Knowledge Network03 | 2015

k nowledge is the “key factor”.

Knowledge and action as one: facts, information, descriptions, skills, know-how and competence - acquired through experience, education and training.

Significant knowledge is the result of the link between abstraction and concrete behaviors, in order to make the intangible more tangible.

Knowledge is a multifaceted asset: implicit, explicit, informal, systematic, practical, theoretical, theory-laden, partial, situated, scientific, based on experience and experiments, personal, shared, repeatable, adaptable, compliant with socio-professional and epistemic principles, observable, metaphorical, linguistically mediated.

Knowledge based production. Knowledge economy. Knowledge governance and management.

KNOWLEDGE IS A FLUID NOTION AND A DYNAMIC PROCESS, INVOLVING COMPLEX COGNITIVE AND EMOTIONAL ELEMENTS FOR BOTH ITS ACQUISITION AND USE:

PERCEPTION, COMMUNICATION, ASSOCIATION AND REASONING.IN THE END, KNOWLEDGE DERIVES FROM MINDS AT WORK.

Knowledge society. Knowledge building through networks. Knowledge visualization. Knowledge transfer. Cross-fertilization. Knowledge sharing. Experiential and immersive learning.

These are our ways of “world-making” and shaping the world. Knowledge is the key factor.

Barbara Bertagni & Fernando Salvetti

EDITORIAL

MINDS AT WORK

Visual ThinkingImmersive Experiences. Augmented Reality. Visual Communication. The brain processes much of our experience in images or visual concepts and patterns.

Our brains are hard-wired to think in pictures. When we harness the power of pictures in business, education and everyday life, we unleash a huge untapped creative power to innovate, communicate and problem solve.

KEY FACTORLogos Knowledge Network03 | 2015 05

V isual thinking is the process of organizing and processing information by seeing it, using pictures, cartoons, diagrams, colours and maps.

When information is presented visually, it takes on a new life; stories tell themselves, connections form, ideas meet and breed. Visual thinking is a powerful tool for businesses, because it makes the complex simple, communicating data and big ideas quickly.

Experience visual thinking with us!www.logosnet.org

VISUAL THINKING

Want to understand something? Draw it. Leonardo da Vinci – an inventor and engineer as well as an artist – used visual thinking to create new

ideas. And Albert Einstein once said he didn’t think in words at all.

KEY FACTORLogos Knowledge Network03 | 2015 07

MULTIMEDIA TUTORIALS, EDUCATIONAL PILLS, NEWS AND VIEWS

VISUAL COMMUNICATION & INNOVATION GYM

O ur sight is our fastest sense: a quarter of the brain is dedicated to processing visual information. And we remember things better if we see them. If you add visuals to text or audio, you

increase retention in your audience by 40%. If you doodle when listening to verbal information, you’ll remember 29% more than if you don’t.

V isual thinking is an incredibly powerful communications tool. In the informatizon-dense world of today, governments, businesses, professionals and educators need ever more effective

ways to engage their audiences. The combination of audio, written words and pictures stimulates the brain and vastly increases memory and understanding when compared to just listening or reading alone. Visual thinking and visual communication can make audiences more engaged in what they are watching, help them better understand the messages delivered, make them feel positive and make them far more likely to share the information with others.

V IDEO CONTENT - Multimedia Tutorials & Pills

When people employ the techniques of visual thinking, it can literally make the invisible

visible. It can be used for anything from communicating a

big idea effectively to developing innovation till to training a team

with a new policy. V IDEO CONTENT - Innovation Gym

KEY FACTOR 08Logos Knowledge Network03 | 2015

e-REAL: IMMERSIVE EXPERIENCES, AUGMENTED REALITY, VISUAL COMMUNICATION

T ake on a comtmunication project, pick up a new skill or tstart an enterprise! Boost your mind! Enrich the real world with digital info and new media! e-REAL

is a physical and a virtual ecosystem based on visual thinking and immersive experiences - embedding augmented reality tools, mobile applications and

wearable devices. With the capability to broadcast vivid life size images, training materials & real world business simulations, the e-REAL lab offers an enhanced-reality ecosystem that is heretofore unparalleled. It’s the innovative solution for smarter people!

www.e-real.net

The e-REAL lab immerses people in an entirely interactive ecosystem, complete with touch screen walls, proximity sensors, real time holograms, language analysis, body language receptors - and a plethora of other industry-specific, customizable applications.

V IDEO CONTENT - Advanced Medical Simulations with e-REAL

V IDEO CONTENT - Boost Your Knowledge with e-REAL

V IDEO CONTENT - Immersive Experiences for Schools and Museums with e-REAL

e-REAL LABS: KNOWLEDGE VISUALIZATION AND IMMERSIVE LEARNING

LEARNING CENTERS AND CORPORATE UNIVERSITIES

CUSTOMIZED EDUCATION ALL AROUND THE WORLD

STUDY TOURS ANDPEER-TO-PEER MEETINGS

WE SPECIALIZE IN LIFELONG LEARNING AND PEOPLE DEVELOPMENT

LKN – Logos Knowledge Network GmbH, SwitzerlandContact center: +41.31.5500874 (24/24 hours and 365/365 days)info@logosnet.org • www.logosnet.org