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ACTIVITY REPORT 2008
A pessimist sees the difficulty
in every opportunity.
An optimist sees the opportunity
in every difficulty.
Sir Winston Churchill
Pierre Lebeau
Marc Ooms
Jean Peterbroeck
Pascal Minne
Michel Peterbroeck
Geoffroy d’Aspremont Lynden
Marc Janssens
Erik Verkest
Dirk Van den Broeck
Xavier Van Campenhout
Guy Lerminiaux
Fritz Mertens
Philippe de Broqueville
Eric Struye de Swielande
Johnny Debuysscher
Bart Tishauser
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PETERCAM � activity report 2008 11
LETTER FROM
THE PARTNERS 3
KEY FIGURES 7
FIELDS OF EXPERTISE
Institutional Sales & Research 9
Corporate Finance 13
Private Banking 17
Institutional Asset Management 21
Petercam Private Projects 27
Estate Planning 29
Compliance & Risk Management 31
Macro & Buy-side Research 35
PETERCAM PEOPLE 37
ADDRESSES 38
Table of ContentsTABLE OF
CONTENTS
When written in Chinese,
the word "crisis" is com
posed
of two characters.
One represents danger
and the other represents
opportunity.
John F. Kennedy
PETERCAM � activity report 2008 33
Letter from the PartnersLETTER FROM
THE PARTNERS
Fellow Clients and Colleagues,
The year 2008 was definitely an historic year for the worldwide economy, for the financial markets and
therefore for all investors. Started in the summer of 2007, the subprime crisis became a global credit crisis.
Its contagion on all sectors and the magnitude of its impact have surprised and shaken up the most
experienced investors, business leaders and analysts. Belgian financial institutions have been hit particularly
severely in the current crisis and all the big commercial banks in our country had to rely on government
aid on an unprecedented scale. As of today, some of them continue to search for a stable framework.
On the back of these events it is no surprise that the five-year growth period has been interrupted in 2008,
also at Petercam. According to Belgian GAAPS, we ultimately realized an operating income of 193 million
euro and a current profit before taxes of 60 million euro. Taking into account all negative impacts of the
financial crisis, we ended the year with a net profit for the group of 33 million euro, 65% down compared
to the record year 2007.
The shareholders’equity and hence the solvability and creditworthiness of the group have not been affected
by the crisis. Traditionally, Petercam uses its core equity to finance the operating needs of its international
affiliates and places its excess capital in a very conservative way through bank deposits, treasury bills and
similar instruments. Hence, and notwithstanding the financial turmoil, shareholders’ equity remained stable
at 130 million euro.
Overall, and taking into account the tsunami of alarming financial figures that we have seen elsewhere in
the financial sector, we are more than satisfied that our firm was able to offer such a resistance. Because,
it is in the interest of all our stakeholders – be it staff, clients, suppliers or shareholders – that our firm
proves to be financially strong and resistant even in the most extreme economic environment.
The robustness and strength with which Petercam put up a stubborn defence against this historic period,
shows the success of our model. During its 40 years in existence, Petercam, its partners and staff have
always remained loyal and securely anchored to the pillars upon which the company was founded:
independence of spirit and ownership, internationalization in its natural markets, the relationship of
proximity which puts the client at the heart of priorities, and finally innovation in its work processes and
its services and products.
These are the values which have forged the reputation of Petercam. They enabled us in the past to generate
our growth, and comfort us in the current turmoil that our corporate strategy, based on these values,
continues to be the right way forward. Asset management, corporate finance and brokerage remain at the
core of Petercam, with the focus on research as common driver. All ideas and recommendations we give
to our clients are the result of in-depth analysis. We continue to invest strongly in buy-side and sell-side
research. Numerous international awards and the prominent presence of sophisticated international
investors within the client-base of our activities reflect the quality of this service. We work hard every day
to deserve their trust.
As we are optimists, we see the opportunity in the current difficult market circumstances. In the eye of the
storm, actions to strengthen our systems were triggered: we reinforced our internal audit and risk
management services, we brought in new skills and upgraded our investment teams, we invest in a state-
of-the-art IT platform, we inform our clients in a transparent way through information sessions and
seminars, and we adapted our decision-taking process allowing us to react even faster to the business
opportunities surrounding us.
The stability of our teams allows us to build a long-term relationship with our clients, which is key to better
understand their needs.
At the end of 2008 and at the age of 67, Pierre Drion, who was partner since almost 40 years, retired. His
decision was taken three years ago and Pierre Drion prepared with care his succession. He played a crucial
role at the different stages in the development of Petercam from a pure brokerage house in the seventies
towards the full-fledged investment bank and asset management firm it is today. The partners thank him
for his unparalleled contribution throughout his entire career. We are pleased that Pierre Drion agreed, as
a non-executive director of our group, to continue to support the growth and commercial development of
the firm.
Geert Noels, partner since 2003, who operated as chief economist of the group, decided early 2009 to
leave the company as he wants to discover new challenges in his professional career. We wish him every
success in his new endeavours.
In order to reinforce the partnership, Petercam has the pleasure to welcome Axel Miller as a new partner
as from June, 2nd 2009 onwards. Axel Miller, formerly CEO of Dexia Bank and Dexia Group, is 44 and has
an extensive experience as corporate lawyer and top banker. His legal background and his expertise in
financial matters will allow the group to improve its competences, both managerially and technically.
Conclusion
Despite the financial turmoil, our performance in 2008 was solid and reassuring. Throughout the crisis, we
managed to take the necessary measures and to attract the right people to strengthen our organization.
We are optimistic about our future. Our experience accumulated over more than 40 years and our focus,
especially on our clients’ needs, are the best guarantee for a continuation of our success.
We thank you all, clients and colleagues, for the trust and commitment you put into us.
4 activity report 2008 � PETERCAM
PETERCAM � activity report 2008 55
PARTNERS
MANAGING DIRECTORS (*)
Michel Peterbroeck
Dirk Van den Broeck
Marc Ooms
Eric Struye de Swielande
Fritz Mertens
Pierre Lebeau
Marc Janssens
Philippe de Broqueville
Johnny Debuysscher
Guy Lerminiaux
Pascal Minne
Geoffroy d’Aspremont Lynden
Erik Verkest
Xavier Van Campenhout
Bart Tishauser
CHAIRMAN AND VICE CHAIRMAN OF THE BOARD
Jean Peterbroeck
Petercam et Associés SCRL
NON-EXECUTIVE DIRECTORS
OF GROUP COMPANIES
Pierre Drion
Baudouin du Parc Locmaria
Philippe Huens
(*) Axel Miller as from June 2, 2009.
HONORARY PARTNERS
Jean Peterbroeck
Etienne Van Campenhout
André de Halleux
Pierre Van Dessel
Alain Camu
Georges Caballé-Munill
Léopold d’Oultremont
William Vanderfelt
Philippe Huens
Baudouin du Parc Locmaria
Alexander de Groot
Pierre Drion
Geert Noels
EXECUTIVE DIRECTORS
OF GROUP COMPANIES
Jean-François Bécu
Thijs Berkelder
Christian Bertrand
Philip Bille
Michel Casselman
Marc Debrouwer
Hans de Jonge
Philip De Ridder
Lode De Vrieze
Damien Fontaine
Francis Heymans
Sylvie Huret
Jean de Lambertye
Bertrand Marot
Geoffroy Vermeire
PETERCAM � activity report 2008 77
Key Figures KEY
FIGURES *
7,38,7
12,0
15,8
19,3
13,7
2,7 2,74,1
5,98,3
5,6
8,1
11,09,9
7,96,0
4,6
0
5
10
15
20
25
2003 2004 2005 2006 2007 2008
Institutional clients Private clients Total AUM
84 83 87
113
160144
0
20
40
60
80
100
120
140
160
180
2003 2004 2005 2006 2007 2008
26
52
71
98
120
60
0
20
40
60
80
100
120
140
2003 2004 2005 2006 2007 2008
2518
46
7887
33
0
20
40
60
80
100
2003 2004 2005 2006 2007 2008
884
650
922805
1286
864
0
200
400
600
800
1000
1200
1400
2003 2004 2005 2006 2007 2008
102 102 102 102
131 130
0
50
100
150
2003 2004 2005 2006 2007 2008
Assets under management (EUR billion)
Operating expenses (EUR millions)
Profit of the Group (EUR millions)
Balance sheet total (EUR millions)
337 344 364 381414
450
0
100
200
300
400
500
2003 2004 2005 2006 2007 2008
Staff at year-end
Shareholders'equity (EUR millions)
103129
149
197
252
193
0
50
100
150
200
250
300
2003 2004 2005 2006 2007 2008
Operating income (EUR millions)
Current profit before taxes (EUR millions)
* According to Belgian GAAP; consolidated accounts in IFRS are deposited at the National Bank of Belgium
The difference between per
formance
and outperformance often co
mes
down not to what you buy,
but how you buy it.
Jim Cremer
PETERCAM � activity report 2008 99
Institutional Sales and ResearchINSTITUTIONAL SALES &
RESEARCH
OUR SERVICES
Petercam has for many years been the number one
independent broker on Belgian listed companies. Ten
years ago we started to expand our activities in
brokerage towards the Dutch market. Today as a
member of NYSE-Euronext, we offer an extensive
broking service on the entire Benelux region, based
on in-depth research on all listed Benelux-
companies with a strong emphasis on the local
added value. Institutional investors appreciate the
quality of our services in addition to their global
brokers.
We have a well-established sales force in Brussels,
Amsterdam and New York, which maintains close
contacts with a strong domestic and foreign
institutional client base spread in most of the core
countries of the world. This large domestic and
foreign client base gives us one of the strongest
placing capabilities for Benelux equities.
A team of 15 sell-side financial analysts mainly
specialised by sector offers top-quality research not
only on Benelux blue chip companies but also on
small and mid cap firms, which face lower visibility.
A highly specialised trading team, operating from
both Brussels and Amsterdam, continuously
monitors the market of those small and mid-
capfirms in an order to optimise liquidity for those
stocks.
Petercam has always been the leading specialist of
the Brussels Stock Exchange, but in view of the rapid
internationalisation of the financial markets, our
trading team has developed a pan-European
platform, a combination of direct trading accesses
and dealing relationships in different countries. Our
main focus remains the Paris-Brussels-Amsterdam
axis, symbolised by our NYSE-Euronext Stock
Exchange membership. Last year, we upgraded our
trading platform to allow us to be MIFID-compliant.
For many companies listed on Euronext, Petercam
acts as a corporate broker whose roles are (a) to
enhance the liquidity and reduce intra-day volatility
through a permanent presence in the market, (b) to
increase through constant research and marketing
efforts the knowledge of the company among
international and domestic investors, and (c) to
inform the company of the market evolution of its
share.
The bond desk provides institutional investors with
first-class advice on and access to sovereign and
corporate debt markets across the Euro-zone.
Institutional
Sales
Institutional sales & research
Research Derivatives Fixed
IncomeTrading
10 activity report 2008 � PETERCAM
A specialised model, based on local expertise, is our
effective answer to the growing competition from
the global houses.
RESEARCH AT THE CORE OF BROKERAGE
By covering more than 140 companies, Petercam’s
sell-side research team offers the broadest coverage
of all brokers operating on the Benelux market.
However, our research team is not only the number
1 in terms of quantity but also in terms of quality.
This was highlighted by its election at the top of the
lists of almost all the brokerage surveys that were
carried out in the Benelux.
More particularly the top ranking for the Benelux in
both the surveys organised by Institutional Investor
and Extel highlights Petercam’s sell-side research
quality. These surveys result from interviews with
the leading international institutional investors and
hence we consider them as a vote of confidence by
our clients. All the more as Petercam ranks in these
surveys systematically in the top-three for the
quality of its overall research on the Benelux area,
for its specialised research on small- and midcap
companies, and for the quality of its overall sales
service.
This outstanding performance is realized by a team
of experienced analysts. Most of these analysts have
between 5 and 25 years of sell-side research
experience. The experience and stability of the team
are regarded as our key quality differentiators. Half
the team is located in Brussels, half of it in
Amsterdam. This local presence offers Petercam a
crucial information edge compared to global players.
Knowing the local political, social, management and
networking issues and structures provides crucial
input for high quality research.
MARKET FACTS AND TRENDS 2008
2008 will be remembered as a difficult year on the
financial markets.
The subprime crisis which started in 2007 turned
into a major credit crunch in 2008 with devastating
domino effects on both the equity and the credit
markets. The crisis reached its climax in the fall in
the aftermath of the collapse of Lehman-Brothers
on September 16, which sent the VIX-Index (“fear
gauge” of the equity markets) to an all-time high of
97.
The systemic risk of the banking sector became the
dominant fear, interbank rates soared and the
markets for many asset classes were “de facto”
closed because of lack of liquidity. Belgium came
into the spotlight with the Fortis saga. The
governments had to come to the rescue of the
financial sector with major plans to restore
confidence in the system. The Dow Jones Banks
Index nevertheless plunged 64% and ended 2008
close to its low. The DJ Euro Stoxx 50 (price) closed
at 2,447.62, a whopping 43.6% freefall. Such a
dismal performance has not been seen since the
great depression of the 30’s. No wonder the Bel 20,
heavily weighted towards bank shares, was severely
punished: the index lost 54% and the AEX Index
dropped 51%.
Relatively strong outperformers in the BEL-20 index
were Colruyt (-4.52%), Befimmo (-8.20%) and
Mobistar (-10.42%). On the AEX, Ahold (-7.76%),
Wereldhave (-15.69%) and KPN (-15.56%)
outperformed.
Strong underperformers in Belgium were Fortis (-
94.84%), Dexia (-81.43%) and KBC (-77.70%)
whereas in the Netherlands Tom Tom (-89.90%),
PETERCAM � activity report 2008 111
ING (-72.60%) and Arcelor (-67.94%) were the
worst hit.
At the AEX review, Corio, Fugro, BAM, USG People
and Wereldhave joined the index whereas Corporate
Express, Hagemeyer, Vedior and ABN Amro were
removed.
In 2008, the Belgian Index added Nyrstar as a
component (0.36% weight); Suez became GDF Suez
and increased its weight (19% to 23.68%).
2008 brought significantly lower volumes. Average
daily equities volumes (single count) on the Bel 20
stood at 536.01 million (-14%). The trend was more
pronounced on the Dutch market since average
daily equities volume (single count) reached
2726.46 million, down 34.27%.
PETERCAM INSTITUTIONAL BONDS
Much of our work in the institutional bond markets
over the last 12 months has been based around
finding out what needs to happen to get us back to
a world that was last normal.
Effectively, liquidity was the hot key for corporates
in 2008 while bond markets stayed erratic and
discriminating.
The investor base looked to safer credits and/or very
wide spreads. Issuing corporates accepted these
market conditions and were prepared to issue at the
prevailing market levels.
It was a very difficult environment for investors to
make money. Traditional fundamental analysis was
replaced by analysis of which issuers looked
vulnerable and would be allowed to fail, or what any
type of bail-out might look like.
The global recession was all but unavoidable. A
weak economy and deflation impelled the Fed to
cut interest rates to unprecedented levels (from
4.25% to 0.25%). A sudden shift by the ECB (from
4.00% to 2.50%) occured later in the year.
Very poor market liquidity was given us the
opportunity to increase our dealing revenues in our
specialized niches with more than 65% compared
to 2007. This record amount has demontrated the
benefits of our personalized brokerage approach
developed over the last 15 years.
Electronic trading platforms have shown their
limitations, as pricing and dealing through these
systems have been poor.
With the economy continuing to slow, the focus on
supporting a variety of issuers/asset classes is likely
to continue. The impact of these developments on
the investment process will be critical during 2009.
We are all faced with
a series of great
opportunities brilliantly
disguised as impossible
situations.
Charles R. Swindoll
PETERCAM � activity report 2008 113
THE MARKET
Global Corporate Finance activities suffered
considerably in 2008 from the subprime crisis and
from the deteriorating economy. As one could
expect, the negative environment impacted Equity
Capital Markets transactions as well as M&A
activities in the Benelux, particulary in the second
semester of 2008.
According to Mergermarket, completed M&A
transactions involving Benelux companies
amounted to EUR 177 billion (-20% versus 2007).
Major transactions were the take-over of Anheuser-
Busch by Inbev for an amount of 36,8bn EUR, the
acquisition of Distrigas by ENI (4.8 bn EUR) and the
take-over of Vedior by Randstad (4 bn EUR).
The main Private Equity transactions were the buy-
out of TMF Group, an Amsterdam-based group of
management and accounting outsourcing services,
by Doughty Hanson for 750m EUR and the take-
over of Schuitema by CVC for 253m EUR.
Capital markets recorded few noteworthy transac-
tions. On Euronext Amsterdam, the IPO of Liberty
International raised 600m EUR in February whereas
a few small size IPO’s were recorded in Brussels such
as 4Energy Invest and Immo Moury. On Euronext
Brussels however Inbev managed in this difficult
context to raise 6.36 bn EUR through a rights issue
at a deep discount to refinance part of the acqui-
sition of Anheuser-Busch.
In this context, Petercam’s Corporate Finance team
managed to complete significant M&A related assign-
ments with several capital market transactions.
� M&A
The main transactions advised by Petercam in 2008
were the following:
� Through an LBO transaction MMitiska / Sofindev
took over CCassis and Paprika, a group active in
the retail distribution of textile clothing for
women, together with its management.
Petercam acted as advisor to the shareholders of
Cassis and Paprika
� Telenet, the listed provider of telecom-
munication services closed the acquisition of the
analogue and digital client base of a number of
pure inter-municipalities (PPBE, Integan,
Intermedia, WVEM and Interkabel). The total
deal value was estimated to be around
EUR 427 million, including the value of a long
term lease agreement. Petercam acted as advisor
to Telenet
� Petercam advised SSolvay Pharma in the
acquisition of diagnostics company
Innogenetics. After assisting Solvay Pharma in its
negotiations with Innogenetics co-founder and
main shareholder, Petercam organised the
voluntary public take-over bid on Innogenetics,
which was successfully concluded with Solvay
Pharma owning 100% of the shares. The total
value of the transaction was EUR 201m
� The founding families of CCTB Magemon sold
75% of this leading specialty dry bulk and
general cargo port operator at the inland ports
of Liege and Charleroi to BBenelux Port Holdings,
a vehicle controlled by Babcock and Brown
Infrastructure. Petercam acted as advisor to the
shareholders of CTB Magemon
Corporate FinanceCORPORATE
FINANCE
14 activity report 2008 � PETERCAM
� Petercam advised the shareholders of LLa
Corbeille Groep, a family-owned Belgian
producer of shelf stable food products, in the
sale of their company to the French Group
Bonduelle.
� t-groep, a Belgian staffing services provider,
realized its first foreign acquisition. The company
took over the share capital of LLuba, a
Netherlands based staffing company. Luba is
active in temporary services, as well as
outsourced logistic services. Petercam acted as
financial advisor to t-groep, with the active
collaboration of its Corporate Finance teams in
Brussels and Amsterdam.
� Advice to the Flemish Region
Petercam was appointed as advisor to the Flemish
Region for the financial restructuring of several
important Belgian financial institutions. This mission
included inter alia assistance in valuation of assets,
analysis of possible solutions and in the structuring
of the transactions.
� Ethias came under public scrutiny and had to
cope with a deteriorating solvency and liquidity
situation. The Federal, Flemish and Walloon
governments agreed to jointly increase Ethias’
capital by EUR 1.5 billion (EUR 500 million each).
� Dexia, the Belgo-French banking and insurance
group, had to cope with deteriorating liquidity
and with significant pressure on its share price.
This led the governments of Belgium and France,
together with the Belgian Regions and Dexia’s
stable shareholders to recapitalise the group
with EUR 6 billion of fresh equity.
� Gemeentelijke Holding / Holding Communal, a
holding company comprising inter alia a 14%
participation in Dexia and owned by the Belgian
communities, was facing possible collateral
problems due to the decline of the Dexia share
price. The Federal, Flemish, Walloon and Brussels
governments decided to jointly grant a
guarantee to the Gemeentelijke Holding/
Holding Communal for a total of EUR 800
million.
� Equity capital markets
Reflecting the overall difficult environment in the
capital markets, our activity in ECM significantly
decreased vs. 2007.
� Petercam co-organized the IPO of 44Energy
Invest, a clean energy producer operating a
portfolio of biomass projects including
cogeneration units and solid biofuels and raised
EUR 22m new equity. Petercam acted as co-lead
manager.
� Petercam organised the replacement of several
blocks of listed biotech shares:
� Petercam united a group of investors to
purchase an 11% stake in TThromboGenics
with the intention to form a stable reference
shareholder base. ThromboGenics is a
Belgium-based biopharmaceutical company
focused on the development of therapeutics
for conditions related to the vascular system.
� Petercam placed 2,2% of the capital of
Tigenix, a biotech group active in the field of
cell therapy for cartilage repair, in the hands
of institutional investors.
PETERCAM � activity report 2008 115
� Private Placements
Due to the shut down of the IPO window, several
companies sought to raise cash through private
placements. In this context, Petercam assisted
Cardio3, a specialist of cell therapy for the
regeneration of heart tissue in raising EUR 7,2m new
equity.
� Corporate Finance advisory
Petercam advised DDEME and NNuhma as shareholders
of CC-Power, the first offshore wind park in Belgium,
after co-shareholders Ecotech and Socofe made
clear their intention to reduce their stake in the
park. Petercam’s mission included a valuation of the
park and advice on the right of first refusal and tag-
along right owned by DEME and Nuhma.
The Walloon government through SSOWAER decided
to open the capital of BBrussels South Charleroi
Airport (BSCA), the operator of Wallonia’s main
regional airport, to a private partner by selling a
27,65% stake and a call option on another 21%.
Petercam provided a fairness opinion to the Board of
SOWAER regarding the valuation and the conditions
of the binding offers.
PETERCAM � activity report 2008 117
OUR SERVICES
Our Private Banking division includes investment
and estate planning services to private individuals,
families and trusts. As of December 31 2008, the
total assets managed for private individuals
amounted to EUR 8.1 billion, which represents a
decrease of 25% over the previous year. This
decrease in assets under management is almost
exclusively the result of the negative performance
of the markets in 2008. New client acquisitions
managed to completely offset the low number of
client departures over the year.
Given the different risk profiles of our clients and
our increasingly large global product offering, this
service has become more than ever tailor-made. We
offer either discretionary, advisory or personal
management services.
Within discretionary management clients give an
investment mandate to Petercam specialists,
allowing them to execute in the best interests of
their clients customized strategies for the
management of their wealth. We believe that
Petercam is currently the only player in the Belgian
market to offer a real tailored approach: all clients
have the ability to give continuous input on how
their portfolio ought to be managed, including
personal preferences with regard to investment
product types or even individual securities.
Within advisory management the Petercam
portfolio manager acts under constant interaction
with the client in view of taking all necessary and
appropriate actions in full agreement. By definition
this service is tailored and because of our experience
and our competence we provide first-class services
within this segment.
Within personal management the client takes all the
investment decisions himself and Petercam limits
its role to the execution and the administrative
follow-up. Naturally, should they request it, we can
provide help to clients with regard to their
investment decisions. Due to our traditional close
links with the financial markets, we are ideally
placed to service this type of clients. We have the
knowledge, the experience and the culture to
provide the best possible execution of private
clients’ orders.
Our Private Banking services within Belgium are
offered from offices in Brussels, Antwerp, Ghent,
Hasselt, Knokke, Liège and Roeselare. Furthermore
our branches in Luxembourg, Geneva, Amsterdam,
Rotterdam and Paris offer Private Banking services
to both on- and offshore clients. Despite the difficult
circumstances of 2008, we have refrained from
cutting staff numbers. In some offices we have even
added new talent, thus confirming that we continue
to invest in Private Banking by further increasing our
capabilities in this activity. Our existing staff stayed
loyal to our company during this difficult period.
They have worked extremely hard in what can only
be described as depressed markets in order to
protect our clients from losses and to stay in
constant communication with them. For these
extraordinary efforts we wish to thank them.
We believe that we have a unique position within
the Private Banking market through a highly
personalised approach. This is a strong reality at
Petercam, which allows us to create a competitive
advantage. Furthermore there is a close relationship
between our clients and their portfolio managers.
These strengths will allow us to remain one of the
strongest players in this market. Private Banking is
one of the core activities of Petercam, and we will
Private BankingPRIVATE
BANKING
18 activity report 2008 � PETERCAM
continue to develop it further in the future. We
experience continued recognition both by older as
well as newer clients of our business model. To
summarise our approach, we put the client at the
centre of attention of our stable, dedicated and
experienced team.
PETERCAM IN THE MARKETS
The year 2008 will be remembered as one of the
worst financial years in history. Stock exchanges
over the world plunged to levels not seen since the
last ten years. Corporate bonds provided no shelter
and liquidity in this market dried up. Banks which
were crucial to the functioning of the economic
system were close to failing and needed
government aid to stay in business. At the end of the
year the atmosphere in the market was such that
the doom scenario of a repeat of the thirties of the
last century seemed almost inevitable.
It is no surprise that working as a Private Banker in
such an environment was not easy. Even though we
were already cautious as far back as 2006 in our
asset allocation, the severity of the downward move
was deeper than expected. The biggest problem
during 2008 was not so much the severity of the
crash, but the fact that there were very few places to
hide. Except for cash, government bonds and to a
lesser extend gold, all asset classes suffered severe
losses.
The fixed income part of our client portfolio’s was
almost exclusively managed through our proprietary
bond funds. We have developed a special skill in
corporate bonds and higher yielding bonds. These
bonds suffered from severe corrections in 2008,
especially in subordinated financials and lower grade
corporates. In these particular products spreads
between bid and offer prices increased to levels
never seen before, which meant that restructuring
these portfolio’s proved extremely difficult. By the
end of the year we managed to bring back the bond
part of our portfolio’s in line with our expectations.
Within our equity allocation we have remained
cautious over the whole year, thus avoiding major
losses for our clients. We have been negative on
financials, thus preventing clients from having major
exposure to the banking stocks which were most
heavily affected by the banking crisis. Our focus
remained on specific themes for which we see a
long-term potential. The hedge fund industry
however was faced with massive redemption
demands, thus being forced to sell all types of
investments, even good ones with long term
potential. This is the main reason why our theme
approach, even though we remain convinced of its
prospects for the future, suffered equally through
the crisis.
In 2008 Petercam has continued to create and
develop tailor-made private equity offerings to our
clients, however at a slower pace. Petercam Private
Projects (“3P”) has been created with a view to
offering products with no correlation with the more
traditional asset classes to our HNWI clients. Some
of these products resisted well with regards to the
more traditional markets.
Even though we suffered the first decrease in assets
under management in seven years, we remain very
efficient and cost conscious. This means that Private
Banking again made a significant contribution to our
net income.
In 2008, we placed our operational focus exclusively
on our clients. Our staff has worked continuously
with only one aim, providing excellent service to our
clients despite the difficult circumstances. Whether
it was through direct communication, managing and
restructuring their portfolio, investigating new
PETERCAM � activity report 2008 119
investment ideas or helping clients better structure
their wealth, all our energy went into helping them
get through this difficult period.
Even though the first months of 2009 have proved
equally challenging, we are starting to see some
silver lining to the clouds. The measures taken by
the governments all over the world are starting to
bear fruit and the volatility in the markets is starting
to recede. Private Banking at Petercam is well
positioned, through its qualified and experienced
staff, its market knowledge and the loyalty of its
clients, to find new opportunities in the market and
to enjoy the huge success it has had in the past.
SPECIAL INVESTMENT ADVICE
Petercam has a long tradition of offering direct
access to global markets to high net worth
individual clients. Taking advantage of Petercam’s
strength in market-related contacts and focus on
special situations, we have developed a specialized
investment advice service. Petercam ‘s direct and
opportunistic approach to the financial markets and
its capacity to analyze the facts in a changing
environment have resulted in a significant increase
in the number of high net worth clients asking for
personalized approach of their portfolio.
With the global downturn of the second part of last
year, the HNWI desk has been able to offer
appropriate solutions for individual clients wishing
to restructure their holdings. Depending on
particular situations, we have been active in equities,
corporate and state guaranteed bonds as well as in
funds, through our third-party funds selection
process.
We strongly believe special attention will be given in
the future to market timing, trend changes, volatility
and liquidity. By understanding the available
indicators, we are able to help clients implement a
suitable asset allocation and to benefit from the
best trading strategies.
Without the stre
ngth to
endure the cri
sis, one will
not see the o
pportunity with
in.
It is within the
process
of endurance
that
opportunity re
veals itself.
Chin-Ning Chu
PETERCAM � activity report 2008 221
Petercam Institutional Asset Management (IAM)
includes the discretionary management of
mandates for pension funds, insurance companies
and non-profit organizations, as well as the
management and distribution of investment funds
promoted by Petercam.
As of December 31st 2008, the total assets
managed by the Institutional Management division
amounted to EUR 10.93 billion, including mutual
funds held by Petercam’s Private Banking division.
The assets under management held for institutional
clients ended at EUR 5.4 billion.
Contrary to recent years, the assets under
management during 2008 decreased as risk appetite
completely disappeared. Only the pure monetary
funds (cash deposits and government certificates)
enjoyed very high interest from our clients. Safety
was clearly more important then return and assets
under management suffered from, in some cases,
severe price corrections.
The commercial efforts undertaken outside Belgium
continue to reap their fruits as 55% of institutional
money is managed for non-Belgian institutional
clients.
As such the asset management industry was unable
to resist the remarkable slowdown that hit most
other economic industries as well. We continue to
believe that this industry is on a longer term growth
path, but we cannot exclude some slowdown and
transformation for a couple of years. This will also
be the case at Petercam IAM. The basis of our
investment process and style will not change, and
we will continue to invest in the quality of the
whole chain.
Institutional Asset ManagementINSTITUTIONAL ASSET
MANAGEMENT
Bonds rest of the world 10%
Money-market26%
Other(real estate,..)
7%
Bonds Eurozone34%
Equities rest of the world 2%
Equities rest of Europe 4%
Equities Euroland17%
Private clients in mutual funds
33%
Private clients in direct lines
27%
Institutionalclients in mutual
funds34%
Institutionalclients in direct
lines6%
22 activity report 2008 � PETERCAM
MARKET FACTS AND TRENDS 2008
The combination of a banking crisis followed by an
economic crisis, which itself exacerbated the
banking problems, hit the financial markets with full
force during 2008. This “perfect storm” was so
powerful that all financial markets became
correlated to a very high degree and a kind of “black
swan” developed. Something that started as a
problem apparently easy to manage in 2007, the
sub-prime contagion, estimated at around 150
billion USD, became an earthquake beyond
imagination, during which several tens of trillions of
USD have been lost. Something that only happens
once in a century hit all risky assets severly and
investors ran for coverin an unprecedented way.
It is not a surprise that in such a context, risk
appetite has not been rewarded. On the contrary.
2008 was therefore a very atypical year and the
Volkwagen saga probably best illustrates the
dislocation of financial markets in general, both for
equities and for fixed income. This flight to safety
and liquidity has also been witnessed for
government bonds, whereby German bunds profited
from their safe haven status at the expense of
weaker Euro members.
During 2008, two otherwise neglected risks have
been rediscovered: liquidity and counterparty risk.
Liquidity, once taken for granted and a cornerstone
of modern liberal and global capitalism, in some
cases completely disappeared. In certain markets
such as corporate bonds and small cap stocks, forced
selling caused major havoc as the underlying
liquidity disappeared. Going forward, investors will
be asking a premium or pay more expensively for
liquidity. We also believe that organized and
centralizing markets (such as stock exchanges) have
a role to play in replacing other players such as
banks or less regulated OTC markets. More
transparency and regulation are needed to win
investors’ confidence back. It will be a slow process,
but it will change the fundamentals of our industry.
The collapse of Lehman Brothers sent a shockwave
through the whole economy. All market participants
rediscovered the importance of “quality of the
counterparty”. More regulation, better oversight,
stronger balance sheets, less leverage, higher margin
calls, etc. will be the consequences of and the price
to be paid for taking this risk into account. The world
will not be the same anymore and certain segments
of the market, such as hedge funds and issuers and
investors in complicated derivative products and
structured products in general, have to think about
their business model as it was previously based on
assumptions that are no longer valid.
To make things even worse and perhaps as a sign of
the times, investors’ confidence has been further
eroded by a number of scandals and fraud. The
Madoff case dealt a blow to the fund of hedge funds
industry. At Petercam, we decided in September
2008 to eliminate our hedge fund exposure in our
two Irish domiciled funds: Petercam Growth and
Petercam Arbitrage. Here as well, we took into
account the changing landscape to divest from the
hedge fund space. It is not excluded that, under one
form or another, hedge funds in general will make a
come back. In the meantime, we have adopted a
wait and see attitude.
PETERCAM � activity report 2008 223
PETERCAM IN THE MARKETS
The performances of Petercam IAM were below
average during 2008. For years in a row, IAM
performed above average, both compared to the
benchmarks and when compared to its peers, due
to the combination of successful stock and bond
picking, often with a “small cap” bias and with less
barriers to enter into somewhat less liquid
strategies.
This investment style was underpinned by top down
considerations or investment themes such as the
China based global growth story, a reasonable
decoupling potential from US economic weakness
and the positive effect from the European
convergence trends. This enabled IAM to offer good
equity based performances and to develop some
appealing investment products for its clients. Even
though we remain convinced about our longer term
investment themes, 2008 was a challenging year.
We therefore reduced the risk profile of most
portfolios, without however putting into question
the basics of our style and themes. When volatility
returns to more normal levels, we believe that risk
will again be rewarded.
Regarding fixed income, we suffered from our above
average exposure to corporate bonds, especially the
high yield segment and the financial sector,
including subordinated debt. What used to be before
an intelligent “decorrelation trade” in combination
with government bonds failed as forced selling and
the drying up of liquidity forced numerous market
participants to capitulate. Against such a harsh
background, traditional fixed income investment
strategies have been put into question, and this up
to a point where most of the corporate fixed income
universe offers equity-like returns for the future.
Through a strengthening of our fixed income team,
we are well positioned to reap the benefits of this
perhaps “once in a lifetime” opportunity.
BUSINESS DEVELOPMENT
Dispersion of returns across the active asset
managers in the market has increased massively. At
Petercam Institutional Asset Management some
portfolios disappointed in certain asset classes,
especially the corporate fixed income portfolios;
others showed good excess returns, especially in the
equity and balanced portfolios. Therefore, our sales
teams and institutional portfolio managers had a
very important role in explaining the performances
to clients and prospects, financial advisors and
retailers. In more difficult times, communication and
transparency are crucial.
Regarding the fixed income funds, we saw some
important distribution clients switching tactically
out of the more aggressively managed mutual funds
into more defensive asset categories. As a
consequence, important net inflows occurred in
euro government bonds and pure cash funds out of
investment grade corporate and high yield bonds.
Looking forward, the dichotomy between the
revived primary bond marketplace and the
moribund secondary bond market does mean that
new fixed income funds have the advantage of
starting with a clean sheet. We will continue to
focus on our bond picking skills in this new dynamic
credit landscape. In this regard, we strongly support
the distribution of our existing fixed income funds,
even if our historically strong track record suffered
for some funds. Some clients and prospects are now
24 activity report 2008 � PETERCAM
clearly focusing on the potential rebound of
performances. We are also developing new products
to respond to the needs of our clients i.e. inflation
linked bonds, bond funds with fixed maturities, etc.
During 2008, we successfully launched the Petercam
Equities Agrivalue fund and Petercam Equities World
3F (Foundation for the Future), both thematic funds
that caught quite a lot of interest from both private
and institutional investors as long term plays on the
structural challenges in the world. Despite a
temporary set back during the second half of 2008,
we remain convinced that growth will pick up again
first in the emerging markets.
The mandate channel represents 45% of total assets
managed for institutional clients, the remaining part
being mutual funds promoted to distribution clients,
mainly private bankers, life insurers and funds of
funds.
Looking ahead, pension plan managers and insurers
will give greater consideration to the interaction of
the risks of their assets with those of the liabilities.
A complete analysis of the economic drivers of
future return is thus an important part of
establishing an investment strategy. Setting up this
framework will allow us to manage all the
dimensions of risk and return.
We expect pension funds to increase their exposure
to active asset managers which should benefit to
our strategies, namely in traditional active
management of European and worldwide equities
as well as in our different fixed income strategies.
PETERCAM � activity report 2008 225
2,84,0 4,8
7,710,3
13,2
9,22,83,3
3,9
4,3
5,5
6,2
4,5
5,6
7,38,7
12,0
15,8
19,4
13,7
0
5
10
15
20
2002 2003 2004 2005 2006 2007 2008
Direct lineFundsTotal Bn EUR
ASSETS UNDER MANAGEMENT PER TYPE OF INVESTMENT VEHICLE
It 's far better to buy awonderful company at a fairprice than a fair companyat a wonderful price.”
Warren Buffet
PETERCAM � activity report 2008 227
3P (Petercam Private Projects) is Petercam’s division
for alternative investments which aims to diversify
the portfolios of Petercam clients. This diversifica-
tion and de-correlation is focused on real economic
diversification, rather than the mathematical de-
correlating effect of different accounting rules for
liquid versus illiquid or less liquid assets.
3P and by extension Petercam is active in real estate,
ships, aircraft, wind farms and other tangible assets
producing regular cash flows. As a consequence
Petercam’s exposure to hedge funds has always
been very limi-ted and has been further reduced
starting in 2007.
Although tangible assets do tend to have a positive
correlation with the global economic climate, many
aspects of such assets diversify these investments
away from traditional investment classes : an
aircraft leased for several years to a first tier
operator produces as much cash in bad economic
circumstances as in good times.
Some observations can be made in this respect.
A first obvious but important factor in 2008 was
that illiquid assets cannot lose a liquidity premium
in terms of valuation. Even if the market situation
in the last quarter of 2008 was exceptional and
probably only temporary, the evaporation of
liquidity in many equity and bond markets has
contributed to increased, mostly one-directional,
volatility over the period.
Furthermore, tangible assets have the typical
characteristic that the predictable cash flow streams
permit the financing of the investment with a
considerable amount of bank debt. 3P structures use
this to enhance the performance of their
investments. After the collapse of Lehman Brothers
in mid-September 08, banks were no longer willing
to engage in any new projects. Nearly all 3Ps
requirements in terms of bank debt had term sheets
in discussion when the market stalled and as a
consequence the discussion was only on the debt to
value ratio and the margin, rather than whether or
not banks would finance the assets.
Higher margins have at least partially been
compensated by lower interest rates, while the
lower debt to value ratio might be enhanced in a
later stage, when banks have settled their internal
problems. The strategy of investing in banking
relationships with the most specialized banks for
each niche in which 3P is present in has paid off :
during the difficult times, only those banks knowing
exactly what risks they were taking on were still able
to act.
3P has in the past also advised its clients on the
selection of closed end but listed private equity
funds in emerging countries. Although we are happy
with the underlying performance of every single
manager, the market price of the funds suffered the
general trend of all equity markets. The de
decoupling of the economies which was widely
expected until late 2007 proved to be illusory in
2008. More realistic expectations are now reflected
in the markets. We continue to be supporters of the
immense opportunities in countries with strong
demographics and ambitions to improve the quality
of life of millions of people.
In terms of fund raising, 2008 was obviously much
quieter than previous years. Nevertheless a second
closing lifted the size of the 3P Tangible Assets Fund
to EUR 126 m. During the fourth quarter New
Paragon Investments Ltd, 3P’s ferry-fund, raised EUR
52 m in mezzanine debt, which together with the
bank debt on the assets, provided the means to take
delivery of its new build roro and ro-pax.
Petercam Private ProjectsPETERCAM PRIVATE
PROJECTS
Planning is bringing the
future into the present
so that you can do
something about it now.
Alan Lakein
PETERCAM � activity report 2008 229
Nobody likes to think about estate planning. Death
is always far away and there will always be enough
time for thinking and planning later. In addition,
many people believe that the mere fact of drafting
a will is a sign that the “bitter end” is approaching:
superstition has not disappeared and these
considerations are a barrier for many persons.
Yet estate planning is of paramount importance for
families: how many times do we see heirs struggling
about the composition or the location of the assets,
or fighting about “who is going to get what”. A
proper advance identification of legacies is clearly
useful. Equally important are the tax considerations:
the different Regions take their toll on the assets of
the deceased and the rates applicable are rather
high.
The tax laws in Belgium allow in many
circumstances to strongly reduce estate duties. It is
the reason why a proper planning must be put in
place. Everybody knows that estate planning of
securities and cash is based on donations: but
people are sometimes reluctant to give away their
assets without being able to benefit from or to
recover them. Yet different techniques exist to
circumvent these fears: donations can be made with
different clauses designed to the wishes of the
donor. These clauses can be standard or specific but
require a lot of attention and care.
Another development which affects estate planning
is the move towards a so-called transparency of the
individuals’ assets. The balance between general
public interest (collection of taxes) and protection
of private life is tipped clearly in favour of the State:
suppression of bearer shares, implementation and
extension of the Directive on savings, future
abolition of banking secrecy : the list is long and
goes on … The recent press announcements on the
fight against tax havens are just examples of the
move towards full transparency. This means that
disclosure of people’s assets will soon become a
reality; hence an additional reason to implement
proper estate tax planning.
Our people in Petercam Estate Tax Planning
department are fully dedicated to assisting our
clients in this environment. With a team of about
10 specialists, the group not only benefits from
extensive experience but its members are also
specialised in certain areas and enjoy a solid
reputation, witnessed by academic activities,
participation as speakers to seminars and
conferences, and advisers to public authorities. They
also regularly inform our clients of the latest
developments in the area of estate planning.
“Planning is bringing the future into the present”:
coming to Petercam’s Estate Planning Group is a
guarantee of estate planning optimisation.
Estate PlanningESTATE
PLANNING
PETERCAM � activity report 2008 331
THE IMPORTANCE OF RISK MANAGEMENT AND
COMPLIANCE
The importance of the domains of risk management
and compliance in the financial services sector grew
increasingly over the last years, underlined by some
major milestones. From the various headlines repor-
ting that the unexpected had happened, to the
marked regulatory developments in the areas of
solvency and investor protection, countless clues
pointed over time towards the key role risk mana-
gement has to play in the financial services industry.
But until the recent collapse of the financial
markets, few events underlined how critical it is to
actively manage risks in an integrated way.
Risk management is about developing internal
guidelines interpreting the actual risk challenges of
the current environment – as well as the regulation –
and enforcing their principles, while uncovering new
paths for the business to explore. Identifying,
measuring and monitoring key risks across business
lines allows for a better understanding of the threats
to Petercam and its clients and, ultimately, allows
Petercam to deliver the high added value its clients
have come to expect.
Petercam has been developing for years its approach
to the management of risk and compliance in order
to handle an ever increasing scope of financial risks
as well as to meet increasingly demanding regula-
tory requirements. This development has resulted in
the build-up of risk awareness and the advent of a
robust compliance culture across the group.
THE RISK MANAGEMENT PROCESS OF PETERCAM
Petercam has taken significant steps over the last
years to develop its risk management process –
among which the extension of the risk management
team and the formalisation of roles and
responsibilities in managing risks stand out.
Petercam considers risk management as an ongoing
process, under the responsibility of the Board of
Directors. Communication represents a cornerstone
of this process: risk management is embedded in the
business activities of the Group’s constituent
entities through the establish-ment of a risk
management committee.
The risk management committee acts as a forum
allowing the regular exchange of views between the
risk manager, the risk control officers and the
business managers, thereby continuously enhancing
the risk management process through ongoing
communication – building the risk awareness and
compliance culture established by Petercam as core
values. The risk manager, independent from the
business activities, acts as a link between the
management of Petercam and the business
managers themselves.
Compliance and Risk ManagementCOMPLIANCE AND RISK
MANAGEMENT
32 activity report 2008 � PETERCAM
COMPLIANCE CULTURE
For more than 10 years now, Petercam has put
strong emphasis on CCompliance and has progres-
sively considered all compliance related issues as an
inherent part of its risk management approach. This
has been and still is a challenging exercise since
politicians and regulators have required the finan-
cial industry all over the world to incorporate high
level practices in terms of market integrity, of trans-
parency, of fair treatment of clients, of prevention of
conflicts of interests, of anti-money laundering pro-
cedures, etc…..
Like many other financial institutions, Petercam has
identified the imperative need to implement within
its organization an independent management func-
tion ensuring compliance with internal procedures
and that all products and services offered to clients
comply not only with legal and regulatory require-
ments, but also with its own corporate values and
with the legitimate expectations of its main stake-
holders.
The gradual diffusion of compliance guidelines and
procedures within the different units of the Group
has, over the years, resulted in a broader acceptance
by management and employees of a compliance
culture as an inherent part of our business processes
and behaviour and also as a unique preventative
tool for avoiding reputation failure.
A LOOK IN THE REAR VIEW MIRROR
In the light of the recent collapse of financial
markets, the main focus of the risk management in
2008 was the asset management activity – though
Petercam certainly did not overlook the risks in its
other business lines.
In the area of PPrivate Asset Management, the risk
management accent was set on protecting client
assets, ensuring that discretionary management
decisions were in line with the client profiles – not
only to comply with the requirements of the MiFID
regulation, but first and foremost to ensure that
Petercam’s own internal guidelines are respected.
The main interests of risk management in the area
of IInstitutional Asset Management have been the
follow-up of the institutional mandates and the
control of the fund manager activity. In the recent
context of financial markets breakdown, particular
attention was paid to mitigating the risks arising in
fund management from the lack of liquidity on the
bond markets.
In addition to the direct interest in the business lines
of Petercam, the risk management also ensures the
follow-up of kkey regulatory requirements, among
which the ICAAP1 stands out as a cornerstone of the
risk management process, providing a broad analysis
of the risks the group is exposed to and linking the
potential losses to the capital of Petercam to ensure
the soundness of the group’s business activities.
1 Internal Capital Adequacy Assessment Process, key element of the Basel II framework
PETERCAM � activity report 2008 335
MACRO RESEARCH
Top-down research has been a feature of Petercam
Asset Management from the start. The in-depth
analysis of the macro-economic situation is an
important step in our investment process. Our team
follows constantly the flow of economic data, the
fundamentals of the world economy and its regions,
and the valuation of asset markets. Over the last
few years, the focus has been increasingly on
Eastern Europe and Asia. The US and European
economies remain the starting point of the macro-
economic outlook, but over the last decade, the
influence of emerging economies has become crucial.
The team follows important developments in
financial markets, such as the rise of new financial
products, risk transfer, volatility and risk premiums.
Important socio-economic trends also receive atten-
tion, as well as detailed study of the energy challenge.
Economic research and investment strategy are
intrinsically linked, and therefore we call our service
“Ecostrategy”-research.
The role of EcoStrategy can be summarised in three
key points:
� Developing investment themes
Typical investment themes have been the focus
on small and midcaps, US problems, opportuni-
ties in the East, free cash flow, energy and food.
� Analyzing trends: our research is less focused on
the very short term.
Our attention is on how investor consensus is at
a certain moment, and if there are possible
surprises with that general opinion. A stable,
medium term scenario provides a clear
framework for our asset managers.
� Providing unbiased information:
This works in two ways. First, our in-house
research is focused entirely on the interests of
our asset management and eventually our
clients’ interests. Second, outside opinions often
have a bias in investment horizon. We have to
adjust this information to give fair, balanced,
relevant information and views to our asset
managers, adjusted for the typical noise that
accompanies investment opinions.
The Ecostrategy team communicates with e-mails
to the asset managers on important or
marketmoving economic data. They also provide
regular updates on key themes and economic and
financial trends. A monthly summary of economic
headlines provides a clear guide for our economic
convictions with an outline of our strategic asset
allocation.
On a regular basis, there is a forum for asset
managers, with a presentation of the economic and
strategic outlook, with often lively discussions.
But also the day-to-day interaction of market-linked
macro-economists with documented and macro-
interested fund managers creates an environment in
which top-down conviction blends with bottomup
ideas.
Top-down research is an important part of our
investment process. The analysis of the economic
cycle is especially important for our bond
management. Also inflationary expectations are, of
course, crucial for them.
The international political, economic and even
geopolitical outlook is a key element in our inter-
national bond management.
For equity investors, the top-down factor is partially
parallel, as yield and interest rate scenarios
determine an important part of the equity outlook.
The top-down department determines opportu-
nities in investment themes. A knowledge and
in-depth analysis of the stock market valuation,
regionally and by group is also valuable for our
equity management.
Macro and Buy-Side ResearchMACRO & BUY-SIDE
RESEARCH
BUY-SIDE RESEARCH
Over the course of the recent years, Petercam has
continued to invest in its proprietary asset
management research team. The current team
consists of 8 analysts each focused on specific
sectors. Over the last year we refocused our efforts
by decreasing the time allocated to the financial
sector and re-allocating the time to broaden the
geographic (selectively in the United States) and
thematic (launch of Agrivalue) coverage
We put a lot of emphasis on independence and
encourage our people to have an independent
mindset only using broker research as one of the
many sources of information. Going forward we will
increase the utilization of independent and
specialized research organizations who provide us
with a broader perspective on thematic and/or
regional developments
All the information at our disposal (sell-side
research, independent research and database
providers) helps each analyst to build his medium
and long-term sector view. This sector view is very
important as it helps build the framework used to
distinguish the long term winners in each sector.
Analysts are also encouraged to meet with company
management whenever they have the possibility.
Although it does not provide insight into short
termtrends – especially when the visibility of the
company is very low and comments tend to be on
the cautious side – we believe it’s fundamental to
the better understanding ofthe drivers of the
company, its prospects and its future development.
Company meetings also help to better understand
how the sector operates and provide insight into the
evolution of the competitive environment.
Going forward we will continue the path chosen in
2008: working more in depth on a selected universe
of mainly European companies. Having an in-depth
knowledge of sector drivers and the competitive
positioning of companies will also help us to
evaluate relevant companies in other geographical
areas.
All this will contribute to our main goal: selecting
the companies that will outperform their sector and
the market over the medium and long term.
36 activity report 2008 � PETERCAM
PETERCAM � activity report 2008 337
Petercam PeoplePETERCAM
Our people are our main asset.
We strongly believe that the quality of our people
and the creation of an environment where they can
fully deploy their talents are key to the preservation
of our pre-eminent position in the market place.
We pride ourselves on maintaining a strong
corporate culture, notably through our partnership
structure. Shared values, deeply rooted collective
goals and beliefs are at the core of our continued
strength and success.
We reward our people based on their performance,
empowering them to deliver innovative and superior
services to our clients. Petercam has always taken
great care of the quality of the working environment
of its current and future employees. The
preservation of a fair balance between private and
professional life is also a key concern of our firm.
These elements are essential in our determination
to foster motivation, creativity, entrepreneurship
and commitment to excellence.
38 activity report 2008 � PETERCAM
Organigram and AddressesORGANIGRAM AND
ADDRESSES
PETERCAM SA/NV Place Sainte-Gudule 19 B-1000 Brussels +32 2 229 6311Institutional Asset Management +32 2 229 6692Estate Planning +32 2 229 6651Petercam Private Projects +32 2 229 6592Eco Strategy & Buy-side Research +32 2 229 6559Corporate Finance +32 2 229 6555Institutional Sales +32 2 229 6626Trading +32 2 229 6485Sell-side Research +32 2 229 6308
PETERCAM BANK (NEDERLAND) NV De Lairessestraat 180 NL-1075 HM Amsterdam +31 20 573 5555Corporate Finance +31 20 573 5588Institutional Sales +31 20 573 5505Trading +31 20 573 5410Sell-side Research +31 20 573 5472
PETERCAM CAPITAL (UK) Ltd 13 Austin FriarsUK-London EC2N 2JX +44 20 7670 1688
Petercam
Security House
Petercam (Luxembourg)
Private Banking
Petercam Banque Privée (Suisse)
Private Banking
Petercam Capital (UK)
Petercam Bank (Nederland)
Investment Bank
Petercam Institutional Bonds
Bond Dealing
100%
100%100%
100%100%
PETERCAM � activity report 2008 339
PETERCAM PRIVATE BANKING
Brussels Place Sainte-Gudule 19 +32 2 229 6450B-1000 BrusselsFritz MertensGeoffroy d’Aspremont
Antwerp Generaal Lemanstraat 67 +32 3 248 1619B-2018 AntwerpenCarolien Bootsma
Ghent Kouter 1 +32 9 269 2500B-9000 GentFernand Vanderstraeten
Hasselt Thonissenlaan 28 +32 11 29 1100B-3500 HasseltWilly Geerts
Knokke Dumortierlaan 8 +32 50 61 93 50B-8300 Knokke-HeistCatherine Spitaels
Liege Boulevard Frère Orban 25 +32 4 230 5170B-4000 LiègeRaphaël de Stexhe
Roeselare Accent Business Park +32 51 25 90 30Kwadestraat 157 bus 12B-8800 Roeselare (Rumbeke)Petrick Step
Amsterdam Petercam Bank +31 20 573 54 61De Lairessestraat 180NL-1075 HM AmsterdamBart Tishauser
Rotterdam Petercam Bank + 31 10 412 80 01Veerkade 7A,NL-3016 DE RotterdamBart Tishauser
Luxembourg Petercam (Luxembourg) SA +35 2 45 18 581Rue Pierre d'Aspelt, 1aL-1142 LuxembourgMichel Pinte/Christian Bertrand
Geneva Petercam Banque Privée (Suisse) SA +41 22 929 7211Centre Swissair - CP 1119Route de l'Aéroport 31CH-1211 Geneva Xavier Van Campenhout
Paris Petercam France +33 1 55 04 77 9015, rue MarsollierF-75002 ParisJean de Lambertye