Activity Plan WFRM

Development of Fund Raising activities for MARIATHON 2013

Fund Raising DepartmentWorld Family of Radio Maria

WORLD FAMILY OF RADIO MARIA WORLD FAMILY OF RADIO MARIA

KEY ITEMS

• Goals• Methods of donation• Institutional sponsors•Website•Institutional donors/sponsors • Call center and Volunteers• Associations/WF report

Summary Summary

Mariathon goals Mariathon goals

GoalPromote the opening of 11 new radio stations in developing countries, where the presence of Radio Maria assumes great value and spiritual, social, and humanitarian importance, through prayer and with the aid of all Radio Maria associations worldwide.

Resources requiredThe The plan to open 11 new radio stations has an overall cost of 2,400,000.00 euroMacro cost elementsThe cost elements for each radio that can be considered by the associations to obtain achievable goals are:

• Radio studios: 90,000.00 euros• Satellite reception receiver: from 60,000.00 to 100,000.00 euros• Premises (offices, chapel, etc.): 70,000.00 eurosExample: an RM station can target the Mariathon at the construction of the premises in Guinea which have an average cost of 70,000.00 euros.

AFRICA: Republic of GuineaEquatorial GuineaMadagascarMaliNigeriaLiberia

EUROPE:IrelandLatvia

ASIA: China-MacaoIndia

AMERICA:Haiti

The World Mariathon can be successful only if our project is communicated in each Country in the best possible way to potential donors so that they can, with satisfaction,

decide to support it

Areas of essential activities for each RM::• Ability to contact and involve potential donors Strong plug of the Mariathon by radio before and during the days of the event Elevated motivation of the Director Supportive communication coordinated in various ways: Internet-literature-volunteers-materials and visibility on the ground-friends (parish churches, etc.)

• Prompt activities and organisational ability

• Easy access to donation methods

• Subsequent follow-up to give donor visibility

Mariathon Goals Mariathon Goals

Donation methods which each RM association must propose and activate (where possible) before the Mariathon begins

Telephone:Telephone: activation of support numbers to be able to donate from mobile or landline phones.

Bank transfer:Bank transfer: communication by radio, publication on newspapers, and in promotional materials of the full data to make the bank transfer (the current account must be the same as that used for the donations throughout the year)

Credit card-Paypal:Credit card-Paypal: WF will activate a payment circuit for credit cards and Paypal, on the website www. Mariathon.org to receive donations from any part of the world (WF will give full visibility to the origin of the donations, in order to associate the donation with the donor’s radio).

Money boxes: Money boxes: volunteers will position coin boxes in crowded places (churchyards, shopping centres, chemists, shops, etc.)

Post offices or local donation collection centres: Post offices or local donation collection centres: they should be communicated by radio, on the website and in any promotional material to offer an all-round view

RM promotional stand:RM promotional stand: it is important to be present in the squares, in the parish churches, and in crowded places with promotional stands and volunteers who are organised to: • collect the names of interested parties for the databases• accept donations and issue receipts• distribute, where possible, the direct debit forms for the bank

Radio: Radio: before and during the Mariathon, the radio premises should use the “open doors” initiative for those who want information or leave an offer, through a joyful and friendly hospitality

Donation methods Donation methods

www.mariathon.org

It is very important to create a reference website for the event for listeners worldwide. WF has purchased the dominion www.mariathon.org and is taking steps to create the website by the end of March.All the communications and promotional materials of each RM should refer back to this website, where the donors will find:

• What is the Mariathon• What projects will be financed by the Mariathon• The spirit of Radio Maria in the world • Declarations and testimonies• The opportunity to donate directly by Paypal or a credit card• The clear and complete indication of the donation methods of each RM (postal current account, bank account, SMS, address of premises for cash offerings, etc.) • A counter which is always updated to indicate how much we have collected worldwide

What will be collected directly on the Mariathon website will be reported to the donors’ radio stations, associating an offer to the donor’s reference radio

WebsiteWebsite

The plan to open 11 radio stations has a religious/cultural/social implication which could interest COMPANIES or AUTHORITIES

Before starting the Mariathon it is essential to verify who, among the radio staff and volunteers, has the possibility to present the project to companies or authorities to receive a donation.

Methods of supporting the event:• Pure donation to support the project• Donation through a % of the sales of a product• Donation through a free supply of services or technologies

Institutional donors/sponsors Institutional donors/sponsors

Call center and volunteers Call center and volunteers

It is extremely important to start by March and define:

Call centerCall center: how many resources will be necessary before and during the Mariathon, together with their training

Volunteers on the ground:Volunteers on the ground: how many volunteers are necessary on the ground, how will they be coordinated and what each must do

Call center: Call center: Make a written vademecum for the telephone operators to:• Explain the Mariathon• Direct to the site • Give instructions for the donation• Receive donations

Volunteers:Volunteers: are the voice of the radio on the ground. Important meetings: • March/April: explain the project, define who does what, coordinate at best the presences during the event• During the Mariathon: collect names and donations at the promotional stands and activities on the ground.

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Organisation and Training Organisation and Training

The agreements defined at the last World Convention are the following:

Each RM must contribute to the WF mission by:• Providing for the opening of new radios (11 planned openings)• Supporting the radio stations which do not succeed in financing themselves,

at the start-up phase.

To support WF each RM will have to pay annually: • 500 $ fixed quota• 10% of the gross receipts of the preceding year (the satellite costs are no longer deductible)

As the planned openings require a very important effort, it has been decided to organise the Mariathon worldwide.

Indications for managing the donations:• The donations collected by the radio stations through Mariathon will be allocated entirely to WF• The donations will continue for at least 30 days, so at the end of the thirtieth day the larger donations of 2013

associated with the Mariathon will be paid to the WF (by the 15th of the subsequent month)• The amount paid to WF thanks to the Mariathon contributes to the agreed quota of 10% of the receipts of the

preceding year. We hope to be able to involve listeners and collect even 15%!

Report between the Associations and WF Report between the Associations and WF