activities update finra investor education and finra investor education foundation asec partners...
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Activities UpdateFINRA Investor Education and FINRA Investor Education Foundation
ASEC Partners Meeting – October 22, 2008
2 Copyright 2008 FINRA
Early Retirement Scams: Workplace Outreach
Two Resources: Employers Employees
Distribution to Human Resource Professionals International Foundation of Employee
Benefit Plans Society of Human Resources
Managers Center for American Nurses
3 Copyright 2008 FINRA
Job Dislocation 101: Plant Closing Outreach
Three new resources: Job Dislocation: Managing the Financial
Impact of Unexpected Job Loss Using COBRA to Keep Your Health
Insurance 401(k) Hardship Withdrawals
Partnerships with: National Association of State Workforce
Agencies (NASWA) California Employment Development
Department Workforce Solutions East Texas Board
4 Copyright 2008 FINRA
BrightScore: Online Credit Management Tool
Over 39,000 military users
90 days of online access
Participants with scores below 620 can use tool again after 90 days
Toll-free access to talk with LIVE Certified Credit Counselors
Partnership with InCharge Foundation
5 Copyright 2008 FINRA
Protection Strategy– Know that they are vulnerable– Recognize persuasion techniques– Take simple, highly protective steps• Ask questions• Check answers
Use academic and survey research to mount a social norm campaign to measurably reduce senior susceptibility to investment fraud
Senior Investor Protection Pilot Project
6 Copyright 2008 FINRA
Social Norm/Awareness Campaign(8 weeks) Spokane, WA and The Villages, FL PSAs, paid and earned media www.SaveAndInvest.org/55Plus (888) 295-7422 Direct mail
Persuasion Workshops Sequim, WA Experimental design
Results being measured
Senior Investor Protection Pilot
9 Copyright 2008 FINRA
Contact Information
John M. Gannon
Senior Vice President, FINRA
President, FINRA Investor Education Foundation
1735 K Street, NW
Washington, DC 20006
202-974-2842
www.finra.org
www.finrafoundation.org
www.SaveAndInvest.org