activecampaign marketplace automation in the how to find your … · 2020-05-11 · however you...
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How to find your perfect automation in the
ActiveCampaign Marketplace
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Meet Our Speakers
Director of Content Marketing at ActiveCampaign
Benyamin Elias
Marketplace Manager at ActiveCampaign
Cody Lindley
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Today’s AgendaHere’s what we’ll cover:
1. What is an automation recipe?
2. Marketplace tour
a. Industry and filtersb. Elements of a recipe page
3. Importing a recipe into your account
4. Preparing your own automation recipes
5. Submitting automation recipes
6. What makes a good recipe?
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“Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers.”
- Himanshi Munshaw Luhar, Director of FoodieTrails
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What is an automation recipe?➔ An automation recipe is a template of
an automation that you can import into your account and customize however you like.
➔ An automation recipe is a stepping stone to your overall business strategy. How will YOU automate your business?
➔ An automation recipe is a way to earn your time back.
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What does a recipe include?
Automation Framework Designed Campaigns
All the steps will be laid out in the same way as the source recipe.
Some automation recipes come with ready-to-use email campaigns
Automation Logic
All automation logic will transfer unless it requires information unique to your account, such as custom fields or forms
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The ActiveCampaign Marketplace
Over 250+ recipes and growing!
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Where do I start?
➔ Featured Section➔ Sorted by Industry➔ Filters include:
◆ Integrates with…◆ ActiveCampaign made recipes◆ Use Case◆ Experience Level◆ Features
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What industries are covered?➔ Blogger/Author➔ Consulting/Agency➔ Ecommerce/Retail➔ Entertainment/Events➔ Fitness/Nutrition➔ Online Training/Education➔ Real Estate➔ Software➔ Travel/Hospitality➔ Any industry➔ Other
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How about filters?
Use Case:
➔ Sales➔ Ops➔ Marketing➔ Support➔ Other
Experience Level:
➔ Starter➔ Growth➔ Elite
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More filters!
Features:
➔ Abandon Cart➔ Blank Fields➔ Conversations➔ Custom Fields➔ Deals➔ Email➔ Site Tracking and more.
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Let’s look at filters
Industry: E-commerce/Retail
Use Case: Sales
Features: Email, Goals
This would lead you to: Ecommerce Product Sales Drip Email Series
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Another Example
Integrates with: Calendly
Experience level: Starter
That leads you to: Calendly: Notify When Contact Makes Appointment
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Even discover new ways to automateUse Case: Ops and Marketing
Industry: Any Industry
Features: Forms, Email
That leads you to: Pre-Webinar Reminder Drip and Post-Webinar Follow Up
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Breaking Down the Recipe Page➔ Recipe specifics
◆ Industry, Use Case, Features, Author, Integrates with
➔ A breakdown of the problem it solves➔ Step by step instructions of what the
automation does➔ Suggested Recipes➔ And the import button!
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Importing a Recipe
You’ve found the recipe you want, now let’s get it into your account.
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Importing a Recipe
➔ Click the Import button and log in, if needed.
➔ Go to your Automations page in AC and click the Purchased section
➔ Complete the Import Wizard➔ Customize as wanted➔ Final check-up➔ Set the automation to
“Active”Get a video walkthrough (and more info) here
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Submitting a Recipe
You have automation workflows that have helped your business. Why not share what you've learned to help other people get started? Here’s how!
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Submitting to the Marketplace
➔ Click “Manage My Recipes” on the top right of the page to log in.
➔ Go to “Submit recipe”➔ Provide your recipe’s
information➔ Approval process
◆ Any edits/issues will be communicated to you
◆ Or the automation will go liveSee all the steps here.
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Tips for effective recipes
1. Focus on why the workflow has worked for you.
2. Be unique!3. Provide a series of proven recipes, not
just a one-off.4. Be clear when one automation needs
to work in tandem with another.
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Thank you for tuning in!
We know you’ll find the automation recipe that’s right for you.
Visit: https://www.activecampaign.com/marketplace/
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