active influence - guided by voices [social marketing]
DESCRIPTION
Social marketing 101/ 201 combo presentation. This presentation is somewhat tailored to the travel and hospitality industry. I hope that you find it helpful. (still lacking in cowbell) Cheers! -BryanTRANSCRIPT
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Active Influence
@bryanjones
September 24, 2009
Guided By Voices
Social Media Marketing
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BaselineThe Shift In Cultural Behavior
Active Influence - Guided By Voices
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dits
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Social Media
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Inactives
Spectators
Joiners
Collectors
Critics
Creators
Who+How
Social Technographics Ladder® Forrester ResearchUS Online Adults Social Participation
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US Online Adults Social Participation Social Technographics Profile® Forrester Research
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Pew Internet & American Life Project December 2008 Tracking Survey
31%White, Non-Hispanic
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Social Networking Participation
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Pew Internet & American Life Project December 2008 Tracking Survey
43%Social Networking Participation
Black, Non-Hispanic
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Pew Internet & American Life Project December 2008 Tracking Survey
48%Hispanic
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Social Networking Participation
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300M+Facebook #s
Facebook Internal Statistics 2009
Active Global Users
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120M+Facebook #s
Facebook Internal Statistics 2009
Daily Users
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2/3+Facebook #s
Facebook Internal Statistics 2009
Users Are Outside of College
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35+Facebook #s
Facebook Internal Statistics 2009
Fastest Growing Demographic
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22%Facebook #s
Facebook Internal Statistics 2009
Internet Traffic Into Facebook 12/08
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502,880Facebook #s
Facebook Internal Statistics 2009
18+ Users In Arkansas
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9,943,760Facebook #s
Facebook Internal Statistics 2009
18+ Users In Arkansas’ Touch States
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Facebook - Default Wall View
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Sample Facebook TouchGraph
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Facebook Commercial Fan Page
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Facebook Commercial Fan Page
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Facebook Internal Messaging
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Facebook Group Page
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1,382%Twitter #s
Growth From 3/08 - 3/09
Nielsen Online March 2009
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27M+Twitter #s
US Users
Pear Analytics Twitter Study Aug. 2009
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55%Twitter #s
Female Users
Pear Analytics Twitter Study Aug. 2009
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27%Twitter #s
Active Users
Pear Analytics Twitter Study Aug. 2009
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Twitter As A Customer Service Channel
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Twitter As A Customer Service Channel
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Twitter As A Customer Service Channel
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Twitter As A Customer Service Channel
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Trip Advisor - Reviews & Opinion Networks
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Uptake Reviews & Opinion Networks
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Uptake - Reviews & Opinion Networks
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Urban Spoon - Reviews & Opinion Networks
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Urban Spoon - Reviews & Opinion Networks
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Urban Spoon - Reviews & Opinion Networks
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Sample Facebook TouchGraph
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Urban Spoon - Reviews & Opinion Networks
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Urban Spoon - Reviews & Opinion Networks
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Urban Spoon - Reviews & Opinion Networks
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Yelp - Reviews & Opinion Networks
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Yelp - Reviews & Opinion Networks
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Yelp - Reviews & Opinion Networks
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Yelp - Reviews & Opinion Networks
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Yelp - Reviews & Opinion Networks
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ValuesSocial Engagement Essentials
Active Influence - Guided By Voices
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Be Honest
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Be Relevant
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Social Engagement Essentials - Relevance
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Social Engagement Essentials - Relevance
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Social Engagement Essentials - Relevance
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Social Engagement Essentials - Relevance
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Social Engagement Essentials - Relevance
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Social Engagement Essentials - Relevance
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Social Engagement Essentials - Relevance
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Social Engagement Essentials - Relevance
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Social Engagement Essentials - Relevance
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Social Engagement Essentials - Relevance
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Social Engagement Essentials - Relevance
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Be Amazing
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Social Content Development
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Community Management and Culture Leadership
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Community Management And Content Sharing
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Community Management and Content Development
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Be Generous
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Social Engagement Essentials - Generosity
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Social Engagement Essentials - Generosity
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Social Engagement Essentials - Generosity
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Social Engagement Essentials - Generosity
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Social Engagement Essentials - Generosity
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Social Engagement Essentials - Generosity
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Process For Moving From Theory To Action
Active Influence - Guided By Voices
Engagementcre
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Social Engagement Process
Discovery
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Social Engagement Process
Strategy
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Social Engagement Process
Creative Development
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Social Engagement Process
Community Engagement / Management
cre
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Social Applications
Active Influence - Guided By Voices
Toolscre
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tools
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RSS Reader (Google Reader)Tools
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tools
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Twitter Extensions (CoTweet)Tools
cre
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valu
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baselin
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tools
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Twitter Profile View
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Twitter Extensions (Pea Shoot App)Tools
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tools
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Twitter Extensions (TweetDeck)Tools
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pro
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valu
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tools
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Social Media Monitoring (Radian6)Tools
cre
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valu
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baselin
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tools
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cre
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valu
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tools
Social Media Monitoring (Radian6)Tools
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cre
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tools
Social Media Monitoring (Radian6)Tools
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cre
dits
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cess
valu
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tools
Social Media Monitoring (Radian6)Tools
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cre
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tools
Social Media Monitoring (Radian6)Tools
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#tigs
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tools
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Those Who Influence
Active Influence - Guided By Voices
Creditscre
dits
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tools
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InfluencersBooks/Audiobooks
tools
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InfluencersBooks/Audiobooks
tools
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InfluencersBooks/Audiobooks
tools
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InfluencersPresentations via SlideShare.net
tools
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InfluencersPresentations via SlideShare.net
tools
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InfluencersPeople Who‘ve Earned The Right To Be Heard
@jowyang
@faris @awolk
@armano
@jonathanbriggs
@iA
@jasonfalls
@convagency
@mashable
@tdefren@bogusky
@gapingvoid
@paulisakson
@rohitbhargava
@charleneli
@briansolis
tools
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Photo Credits
Crowd at busy downtown street intersectionhttp://www.istockphoto.com/stock-photo-40017-crowd-at-busy-downtown-street-intersection.php
Crowd at a rock concerthttp://www.istockphoto.com/stock-photo-2030722-crowd-at-a-rock-concert.php
Crowd of Blurred People on Stairs and Escalatorhttp://www.istockphoto.com/stock-photo-10191564-crowd-of-blurred-people-on-stairs-and-escalator.php
Dark wood backgroundhttp://www.flickr.com/photos/matthamm/2690293634/
Busy crosswalk scene 1http://www.istockphoto.com/stock-photo-334427-busy-crosswalk-scene-1.php
Taxis in New Yorkhttp://www.istockphoto.com/stock-photo-7428668-taxis-in-new-york.php
tools
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Photo Credits
Interior of old dinerhttp://www.istockphoto.com/stock-photo-7760323-interior-of-old-diner.php
Commutershttp://www.istockphoto.com/stock-photo-5811507-commuters.php
tools
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Save The Business Card, Save a Tree
text JONESto 50500
tools
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Active Influence
@bryanjones
September 24, 2009
Guided By Voices
Social Media Marketing