activating the subconscious through meaningful design
TRANSCRIPT
![Page 1: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/1.jpg)
DESIGNxRI Clambake: Activating theSubconscious through Meaningful Design
![Page 2: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/2.jpg)
© 2015 (add)ventures - all rights reserved
hello
: )=
![Page 3: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/3.jpg)
© 2015 (add)ventures - all rights reserved
![Page 4: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/4.jpg)
© 2015 (add)ventures - all rights reserved
what I learned…
![Page 5: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/5.jpg)
© 2015 (add)ventures - all rights reserved
what I did…
What I learned…
![Page 6: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/6.jpg)
© 2015 (add)ventures - all rights reserved
Worked
What I did…
What I learned…
9 years
Magazine Publishing
Packaging
Prepress
Teaching
Marketing
Identity Illustration
Signing
![Page 7: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/7.jpg)
© 2015 (add)ventures - all rights reserved
(add)ventures in 2000
![Page 8: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/8.jpg)
© 2015 (add)ventures - all rights reserved
![Page 9: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/9.jpg)
© 2015 (add)ventures - all rights reserved
![Page 10: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/10.jpg)
© 2015 (add)ventures - all rights reserved
![Page 11: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/11.jpg)
© 2015 (add)ventures - all rights reserved
what I do at (add)ventures
![Page 12: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/12.jpg)
© 2015 (add)ventures - all rights reserved
Title Text
Body Level OneBody Level TwoBody Level ThreeBody Level FourBody Level Five
is a multidisciplinary brand culture and communications firm
![Page 13: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/13.jpg)
© 2015 (add)ventures - all rights reserved
about us(add)ventures is a multidisciplinary brand culture and communications firm.
![Page 14: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/14.jpg)
For 25 years people have been coming to us for solutions.
![Page 15: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/15.jpg)
© 2015 (add)ventures - all rights reserved
a thought on design and communication
![Page 16: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/16.jpg)
© 2015 (add)ventures - all rights reserved
Graphic Design…is not good design ifit does not co-operateas an instrument inthe service of communication
- Paul Rand, Thoughts on Design 1947
![Page 17: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/17.jpg)
© 2015 (add)ventures - all rights reserved
what is good design?
![Page 18: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/18.jpg)
© 2015 (add)ventures - all rights reserved
what is good communication?
![Page 19: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/19.jpg)
© 2015 (add)ventures - all rights reserved
hypnosis
![Page 20: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/20.jpg)
© 2015 (add)ventures - all rights reserved
conscious / subconscious
![Page 21: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/21.jpg)
© 2015 (add)ventures - all rights reserved
![Page 22: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/22.jpg)
© 2015 (add)ventures - all rights reserved
be careful, don’t fall
![Page 23: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/23.jpg)
© 2015 (add)ventures - all rights reserved
be careful, don’t fall
![Page 24: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/24.jpg)
© 2015 (add)ventures - all rights reserved
consciousa part of the mind that consists of everything inside of our awareness
![Page 25: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/25.jpg)
© 2015 (add)ventures - all rights reserved
subconsciousa part of the mind which one is not fully aware but which influences ones actions or feelings
![Page 26: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/26.jpg)
© 2015 (add)ventures - all rights reserved
what is good design?
![Page 27: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/27.jpg)
© 2015 (add)ventures - all rights reserved
good design communicates to both the conscious and the subconscious, it activates emotions and feelings to make meaning come to life
![Page 28: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/28.jpg)
© 2015 (add)ventures - all rights reserved
the meaning could be a message, idea, or brand
![Page 29: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/29.jpg)
strategy+creative
© 2015 (add)ventures - all rights reserved
a few examples…
![Page 30: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/30.jpg)
The Rhode Island Resource Recovery Corporation asked (add)ventures to create a campaign to inspire more than 1 million people to change their recycling habits.
Audience: rhode island residents
Tactics: video, direct mail, billboard
![Page 31: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/31.jpg)
strategy+creative
![Page 32: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/32.jpg)
strategy+creative
![Page 33: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/33.jpg)
strategy+creative
![Page 34: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/34.jpg)
strategy+creativestrategy+creative
NOW YOUR RECYCLABLES CAN BE MIXEDTOGETHER
YOU CAN NOW RECYCLE MORE PLASTICS!
2012 Rhode Island Resource Recovery Corporation Contact Us | Contact Your Local City/Town
COMPOSTING
E-WASTE
ECO-DEPOT
SMALL VEHICLE DISPOSAL AREA
HOME WHY RECYCLE tOGETHER RI?
WHAT CANI RECYCLE?
FAQS and RECYCLING DONt’SWHAt’S
CHANGED
clic Aqui para mas
información en español
![Page 35: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/35.jpg)
![Page 36: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/36.jpg)
Timberland engaged (add)ventures to create a short form videoto use as part of their globalasset package, telling theirSensorFlex™ story
Audience: millennials
Tactics: video, print ad, pop
![Page 37: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/37.jpg)
solutionssome of our favorite ones
![Page 38: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/38.jpg)
![Page 39: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/39.jpg)
strategy+creative
© 2015 (add)ventures - all rights reserved
my challenge
![Page 40: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/40.jpg)
© 2015 (add)ventures - all rights reserved
When you go back to doing what you do how can you think about communications differently? How can you communicate your message to you viewer’s subconscious and generate a lasting impression?
![Page 41: Activating the Subconscious through Meaningful Design](https://reader034.vdocuments.us/reader034/viewer/2022051017/55c4d70ebb61eb8e728b45e9/html5/thumbnails/41.jpg)
© 2014 (add)ventures - all rights reserved
Thank You
strategy+creative