actions & interventions for weight loss...they are dieting more to try to lose weight. q5. base:...

2

Q5. Actions taken to lose weight(of those trying to lose weight)

Of those trying to lose weight, the main actions taken are dieting

(reducing food intake), exercising more and eating more

healthily.

• Men who are trying to lose weight are more likely than women to

say they are drinking fewer sugary drinks and less alcohol as

actions to achieve this.

• Under 35’s who are trying to lose weight are more likely than those

over 50 to say they are exercising more.

• People in medium-income households are more likely to say they

are dieting more to try to lose weight.

Ipsos | Future of Fats | November 2020

55%

53%

46%

35%

33%

3%

51%

52%

52%

22%

19%

5%

Dieting/reducing my food intake

Exercising more

Eating more healthily, but not dieting

Drinking fewer sugary drinks

Drinking less alcohol

None of the above

You’ve told us you’re trying to lose weight, what actions are you taking?

UK – by gender

Women

Men

3

Of those trying to lose weight, the

main actions taken are dieting

(reducing food intake), exercising

more and eating more healthily.

Men who are trying to lose weight

are more likely than women to say

they are drinking fewer sugary drinks

and less alcohol as actions to

achieve this.

Q5.

Base: those trying to lose weight – 469 online adults aged 16-74 across the UK, October 23rd- November 6th 2020


55%

43%

47%

22%

27%

4%

54%

56%

54%

32%

24%

4%

50%

64%

51%

31%

23%

5%


Exercising more




None of the above


UK – by age

Under 35

35 to 49

4

50 to 74

Exercising more, dieting and eating

healthy are the three most

mentioned actions to lose weight

among all age groups.

Under 35’s who are trying to lose

weight are more likely than those

over 50 to say they are exercising

more.

Q5.



48%

62%

45%

25%

23%

2%

62%

51%

53%

28%

25%

4%

36%

45%

52%

36%

26%

4%


Exercising more




None of the above


UK – by income level

Low

Medium

5

High

Exercising more, eating more

healthily and dieting are the top

three cited methods of trying to lose

weight in all three income brackets.

People in medium-income

households are more likely to say

they are dieting more to try to lose

weight.

Q5.


6

Q6. Foods reduced to lose weight

In the UK, reducing / eliminating sugar and calories are identified

as the top food-related strategies for weight loss. This is the

case among both those who are not currently trying to lose

weight, and those who are.

Among those not currently trying to lose weight…

• Men would also be more likely than women to say they would reduce /

eliminate processed foods.

• Those aged 35-49 would be more likely than other ages to say they would

reduce / eliminate calories and alcohol.

• Those on medium and higher incomes would be more likely than those on

lower incomes to reduce / eliminate sugar and calories. Those on lower

incomes are more likely than others to say they would reduce / eliminate

carbohydrates.

Among those currently trying to lose weight…

• Men are more likely than women to say they would reduce / eliminate calories,

saturated fats and alcohol, while women are more likely to say they would

reduce / eliminate processed foods.

• Those aged 35-49 are more likely to say they would reduce / eliminate alcohol,

while those aged 50-74 are more likely to say they would reduce / eliminate

processed foods, saturated fats and carbohydrates.

• For those trying to lose weight in the low and medium income brackets, sugar

is most likely to be reduced / eliminated. Those on lower incomes are also

more likely to say they would reduce saturated fats and meat, and less likely

than other groups to reduce carbohydrates and alcohol.


5%

10%

0%

6%

20%

25%

30%

29%

40%

53%

12%

14%

3%

3%

17%

22%

23%

29%

38%

43%

None of the above

Don't know

Unsaturated fats (found in nuts, fish and oliveoils)

Meat

Carbohydrates

Alcohol

Processed food

Saturated fats (found mostly in meat andhydrogenated oils)

Calories

Sugar

If you were trying to lose

weight, which two or three of

the following, if any, would

you be looking to reduce or

eliminate to help with your

weight loss?

UK – by gender

Women

Men

Q6a.

Base: those not trying to lose weight – 571 online adults aged 16-74 across the UK, October 23rd- November 6th 2020 7

If they were trying to lose weight,

men would be even more likely than

women to reduce sugar intake,

although both men and women

would be most likely to do this

overall.

Men would also be more likely than

women to say they would reduce /

eliminate processed foods.


10%

12%

0%

2%

22%

21%

26%

33%

39%

50%

2%

14%

2%

3%

17%

31%

27%

29%

48%

49%

11%

12%

3%

9%

15%

23%

25%

24%

35%

42%

None of the above

Don't know


Meat

Carbohydrates

Alcohol

Processed food


Calories

Sugar






weight loss?

UK – by age

Under 35

35 to 49

Q6a.

8

50 to 74

If they were trying to lose weight, all

age groups would be most likely to

reduce / eliminate sugar.

Those aged 35-49 would be more

likely than other ages to say they

would reduce / eliminate calories

and alcohol.

Base: those not trying to lose weight – 571 online adults aged 16-74 across the UK, October 23rd- November 6th 2020


9%

7%

4%

4%

22%

30%

26%

29%

44%

51%

13%

5%

1%

5%

16%

23%

28%

31%

44%

48%

9%

22%

0%

7%

28%

15%

22%

24%

27%

39%

Don't know

None of the above


Meat

Carbohydrates

Alcohol

Processed food


Calories

Sugar






weight loss?


Low

Medium

Q6a.

9

High

If they were trying to lose weight,

those in all income levels groups

would be most likely to reduce /

eliminate sugar.

Those on medium and higher

incomes would be more likely than

those on lower incomes to reduce /

eliminate sugar and calories. Those

on lower incomes are more likely

than others to say they would reduce

/ eliminate carbohydrates.



55%

44%

42%

25%

25%

18%

7%

3%

4%

1%

53%

49%

31%

30%

25%

22%

7%

1%

1%

3%

Sugar

Calories

Processed food

Saturated fats

Carbohydrates

Alcohol

Meat

Unsaturated fats

None of the above

Don't know

Which two or three of the following, if any, are you trying to reduce or eliminate to help with your weight loss?

UK – by gender

Women

Men

Q6b.

10

Both men and women trying to lose

weight agree that reducing or

eliminating sugar is the top priority to

help with weight loss.

Men are more likely than women to

say they would reduce / eliminate

calories, saturated fats and alcohol,

while women are more likely to say

they would reduce / eliminate

processed foods.



51%

56%

33%

22%

19%

18%

13%

1%

4%

4%

59%

55%

37%

16%

19%

28%

3%

2%

1%

0%

53%

36%

40%

37%

33%

16%

5%

3%

3%

2%

Sugar

Calories

Processed food

Saturated fats

Carbohydrates

Alcohol

Meat

Unsaturated fats

None of the above

Don't know

UK – by age

Under 35

35 to 49

Q6b.

11

50 to 74

For the middle and oldest age

brackets, sugar is the most

commonly selected to aid with

weight loss. For those under 25,

calories are the most popular choice.

Those aged 35-49 are more likely to

say they would reduce / eliminate

alcohol, while those aged 50-74 are

more likely to say they would reduce

/ eliminate processed foods,

saturated fats and carbohydrates.




55%

45%

37%

34%

18%

16%

14%

7%

0%

2%

61%

46%

38%

27%

28%

21%

7%

2%

3%

2%

42%

51%

34%

26%

20%

20%

6%

1%

4%

1%

Sugar

Calories

Processed food

Saturated fats

Carbohydrates

Alcohol

Meat

Unsaturated fats

None of the above

Don't know


Low

Medium

Q6b.

12

High

For those trying to lose weight in the

low and medium income brackets,

sugar is most likely to be reduced /

eliminated.

Those on lower incomes are also

more likely to say they would reduce

saturated fats and meat, and less

likely than other groups to reduce

carbohydrates and alcohol.



13

Q7. What can companies and governments do to aid weight loss?

In the UK, people are most likely to identify cheaper healthy

foods as the way that companies and governments could do that

would most likely help with people’s weight loss. This is the

case among both those who are not currently trying to lose

weight, and those who are, and across all demographic groups.


UK – by gender

Women

Men

14

41%

16%

15%

13%

17%

11%

9%

10%

5%

7%

2%

5%

10%

9%

33%

14%

13%

12%

8%

9%

10%

6%

7%

4%

6%

3%

17%

15%

Cheaper healthy foods

More public exercise facilities

More green public spaces for exercising

Clearer food nutritional labelling

Healthier ingredients in processed foods

Easier access to healthy foods

New legislation from government to taxunhealthy products

Smaller portion sizes for packaged foods

New products which are designed to behealthier

Food nutritional labelling in cafes / restaurantsand take away

New restrictions on advertising

Weight management services

Don't know

None of the above

Still thinking about if you were

trying to lose weight, here are

some things companies and

governments could do to help.

Which one or two of the

following, if any, do you believe

would be most likely to help with

your weight loss?

Cheaper healthy food is thought to

be the best way for companies and

governments to help people lose

weight.

Q7a.

Significantly more/less than other

subgroups (95% confidence)



UK – by age

Under 35

35 to 49

15

50 to 74

41%

20%

16%

10%

10%

16%

6%

5%

7%

4%

4%

4%

15%

8%

41%

13%

18%

5%

8%

7%

9%

9%

9%

4%

3%

4%

17%

10%

32%

11%

11%

17%

14%

7%

12%

9%

4%

7%

5%

4%

12%

16%













Don't know

None of the above








your weight loss?

Significantly greater than other


Q7a.





weight.



Low

Medium

16

High

34%

21%

11%

15%

11%

12%

6%

5%

3%

7%

1%

8%

6%

20%

39%

14%

12%

13%

10%

8%

12%

8%

6%

7%

4%

3%

13%

11%

39%

16%

17%

13%

14%

11%

9%

7%

9%

5%

7%

4%

11%

9%













Don't know

None of the above








your weight loss?

Significantly more/less than other


Q7a.





weight.


Here are some things companies

and governments could do to

help. Which one or two of the



your weight loss?

17

UK – by gender

Women

Men

55%

16%

11%

16%

13%

10%

7%

10%

9%

9%

6%

2%

6%

7%

48%

18%

19%

11%

15%

8%

10%

7%

9%

8%

6%

7%

9%

5%







New legislation from government to tax unhealthyproducts



New products which are designed to be healthier

Food nutritional labelling in cafes/restaurants andtake away


Don't Know

None of the aboveSignificantly more/less than other


Q7b.





weight.

Ipsos | Future of Fats | November 2020 18

UK – by age

Under 35

35 to 49

50 to 74

60%

17%

11%

13%

11%

11%

16%

7%

5%

6%

6%

5%

7%

3%

60%

21%

20%

19%

8%

12%

6%

10%

10%

7%

4%

1%

4%

2%

43%

8%

18%

13%

20%

7%

5%

10%

11%

10%

8%

5%

8%

10%













Don't know

None of the aboveSignificantly more/less than other


Q7b.







your weight loss?




weight.

Ipsos | Future of Fats | November 2020 19

UK – by income

Low

Medium

High

64%

16%

19%

6%

9%

12%

14%

12%

9%

2%

4%

1%

49%

15%

8%

16%

16%

16%

5%

8%

9%

10%

6%

5%

54%

22%

12%

15%

14%

8%

11%

10%

9%

7%

8%

3%












New restrictions on advertisingSignificantly more/less than other


Q7b.







your weight loss?




weight.

20

Q8. Earlier, you said that you gained weight during the COVID-19 pandemic. Roughly, how much did you gain?

Those in the UK who said they gained weight during the COVID-

19 pandemic reported an average weight gain of 5.4kg.


Average weight gained

17%

26%

36%

13%

8%

0-2 kg

2.1-4 kg

4.1-7 kg

7.1-10 kg

10+ kg

Weight gained

5.4 kg

Q1. Base: 1000 online adults aged 16-74 across the UK, October 23rd- November 6th 2020

Q8. Base: 313 online adults aged 16-74 across the UK, October 23rd- November 6th 2020

Q8.

Earlier, you said that you

gained weight during the

COVID-19 pandemic.

Roughly how much did you

gain?

Those in the UK who said they

gained weight during the COVID-19

pandemic reported an average

weight gain of 5.4kg.

21

UK – overall

32%Gained weight

© Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential

• The data for this research was collected via Ipsos Global Advisor from October 23rd to November 6th, 2020. In total 22,008 interviews were conducted between October 23rd and November 6th 2020 among adult consumers.

• The survey was conducted in 30 markets around the world via the Ipsos Online Panel system: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Great Britain, Hong Kong, Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Poland, Russia, Saudi Arabia, Singapore, South Africa, Sweden, Turkey and the United States.

• The samples in some markets (e.g., Brazil, mainland China or India) are more urban, more educated, and/or more affluent than the general population. The survey results for such markets should be viewed as reflecting the views of the more “connected” segment of their population.

• The data is weighted so each country’s sample composition best reflects the demographic profile of its adult population according to the most recent census data, and to give each country an equal weight in the total “global” sample.

• Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.

• UK data for Q8 were subject to individual editing decisions

Technical note

22

actions & interventions for weight loss...they are dieting more to try to lose weight. q5. base:...

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