Actions

for Growth EVP Self-service

1

Improving, but not satisfied

2013 January 2014

Same Store Sales Growth (%)

-3.2

-0.1

ANTAD Self-service ex-Walmex

Walmex Self-service

-0.9

-0.2

ANTAD Self-service ex-Walmex

Walmex Self-service

2 Source: ANTAD & Company data.

Initiatives for 2014

1. Strengthen Price Advantage

2. Boost Food & Consumables

3. Bodega Aurrerá Express Growth

4. Re-invent Electronics & Appliances

5. eCommerce & Home Delivery

6. Regionalization

7. Build an “Import Highway”

3

Keys to success

1. Strengthen Price Advantage

• Enhance value in fresh

• Boost private brands

• Improve pricing analytics

by region & competitor

• Compelling Price

campaigns 1Q 2Q 3Q 4Q

2012 2013

Price Gap

4 Source: The Nielsen Company & Company data.

2. Boost Food & Consumables

• Consistent price gap

• Optimized assortment

• First to market

• Enhance value in fresh

January 2014

-0.6

0.8

-3.0

0.8

Same Store Sales Growth (%)

+380 bps +140 bps

2013

ANTAD Self-service ex-Walmex Walmex Self-service

5 Source: ANTAD & Company data.

-1.7

9.5

3. Bodega Aurrerá Express Growth

• Increase number of suppliers on automatic replenishment

• Retail-ready packaging

• Reduce Days on Hand

• Efficient supply chain

-1.1

4.9

January 2014

Same Stores Sales Growth (%)

2013

ANTAD specialized stores food & consumables Bodega Aurrerá Express

YTD* Growth: +11.2% Comp

6 * As of February 22, 2014

4. Reinvent Electronics & Appliance

• Improved assortment at

the store

• Complementing and

differentiated assortment

through eCommerce

• Focus on fast growing

categories

• Compelling credit

programs

• Improved shopping

experience

• Effective communication

7

5. Consolidate Walmart.com.mx market position

10 16

63 150

Walmart.com.mx Mobile App

115,200 sq. ft. 376,700 sq. ft.

2013 2014

Categories

Kiosks

Platform

Distribution Center

8

Strengthen Grocery Home Delivery

2014

Upgrade systems to improve front-end

& back-end

100% orders complete

3-hour delivery

Fixed delivery slots

Distribution Centers

5x m2 vs. 2013

Enhance Superama

Launch Walmart Home Delivery

Platform

Full-order guarantee

Delivery time efficiency

Distribution Center

Communication

9

6. Improve customer relevance through

Regionalization

Traits according to needs

Category Strategies according

to consumption habits

In-store merchandise execution

Optimized media investment

Differentiated modulars

10

7. Build an “Import Highway”

11

Benefits

• Differentiation

• Assortment

• Increase private Brand

• Walmex manages through border

US Distribution Network

- Fontana, CA pilot to support Mexico

Global Leverage to increase direct imports

Leverage US • Logistics network

(where capacity exists)

• Supplier relations

• Vendor agreements