actioniq integrations
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ActionIQIntegrations
Web Activities
Email Campaigns
Transactions
Call Center
CRM
Cust. Support
Offline
Operational System
Social
Paid Media
Mobile App Data
3rd Party Data
Push Notification
SMS
Direct Mail
Web
Engagement
Sales & Service
Ecommerce
Sales Rep
Call Center
Advertisement
Search
Display
Social
Other System
Analysis
Offer
Integrate customer data across your entire CX stack to improve experiences and increase revenue
“The speed and simplicity of ingesting new data sources was a standout feature to the interviewed organizations. Previous solutions often spent multiple hours ingesting and orchestrating data, a task that took seconds to minutes with ActionIQ.”
Total Economic Impact Report on ActionIQ
With a single source of customer truth, and a centralized system for managing customer experiences, your marketing, sales and service teams can work out of one hub for customer-centric collaboration. Your entire organization can operate with greater focus and agility to deploy ever-improving experiences that fuel a lasting competitive advantage.
Because ActionIQ smart-hub CDP is designed to work alongside your existing technology, it can be implemented rapidly with minimal disruption. It also serves as the foundation for ongoing growth as your organization transforms, evolves and scales to become truly customer-centric.
• How ActionIQ integrates with your CX stack
• ActionIQ integration catalog
• Answers to frequently asked questions
A Smart-Hub CDP at the Center of the CX Transformation
ActionIQ Integration Principles
In the ActionIQ Integration Brief, You’ll Learn:
Integration Brief
1. Scalable Support unlimited volume of data ingested in and activated out of the platform
2. Flexible Support all sources, destinations, formats, frequency of data ingested in and activated out of the platform
3. Reliable Proactive ingest and activate pipeline monitoring, alerting, and issue resolution
Experiences activated per year by single ActionIQ client
1+ Trillion
Integration Brief
1. Data Ingest Mechanisms Use any of the following mechanisms to ingest:
• Real-time API enabled pushed based streaming ingestion directly from source.
• REST API using a pull based custom integration directly to source systems, including clickstream providers, ESPs, CRMs systems and more.
• File based push transfer via SFTP, S3, and GCS.
• Direct Query using a pull-based JDBC connection.
• Tag natively integrated using AIQ SDK on your website and mobile application.
2. Ingest Process Configuration Tailor ingestion details for each data source and data set. Configuration includes the following options and more:
• Frequency. Streaming ingestion, hourly, daily, etc.
• Topology. Full replace, delta, incremental, hybrid.
• Encryption. GPG/PGP.
• Compression. gz, zip.
• Sentinel file to signal the ActionIQ polling agent that data is ready to be ingested.
3. Persistent Data Storage All ingested data is persisted in ActionIQ’s Unified Persistent Data Layer, creating a single consistent source of truth or all downstream applications.
HOW IT WORKS
Ingest
Progressive Data TransformationActionIQ ingests customer data as-is, without format or schema requirements, and transforms data at run-time, enabling you to leverage new data sources immediately without months of data prep by IT.
KEY DIFFERENTIATOR
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DirectQuery
File
Tag
REST API
Real-time API
ActionIQ Tag
Integration Brief
1. Activate any channel. Select the channel to activate, whether an engagement, sales, services or ad channel. Data can be activated via any of the following mechanisms:
• API driven activation pushes data by directly integrating with the API of a downstream system.
• File-based activation generates a data file, formatted to the target system’s requirements, and pushes it to an accessible location for the downstream system to ingest.
2. Attributes with Customer Id Along with customer identifiers, select attributes to personalize the customer experience, or identify this experience in future reporting analysis. Light transformation specific to the downstream system can be defined at this stage.
3. Automation ActionIQ packages all the data and activates automatically according to the defined schedule.
HOW IT WORKS
Activate
Seamless IntegrationsActionIQ ensure data to transits seamlessly and at scale to downstream systems. User experience is greatly improved, removing duplicated efforts and back-and-forth between systems.
KEY DIFFERENTIATOR
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ActionIQ Integration FAQs
Integration Brief
How does ActionIQ integrate with in-house systems?ActionIQ’s standard capabilities include the ability to integrate with your existing systems, whether homegrown or procured from a vendor.
For data ingestion, the following integrations mechanisms are typical:
• File-based integration. Your in-house system generates files and drops them into a storage repository. ActionIQ picks up files from the repository.
• API-based integration. Your in-house system pushes data to ActionIQ’s real-time REST API endpoint.
For activation, the typical approach is:
• File-based integration. ActionIQ pushes files to a storage repository accessible by your in-house system.
May I request ActionIQ to build new integrations?Yes. ActionIQ places a strong weighting on client requests while planning and prioritizing the development of new integrations.
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ActionIQIntegration Catalog
SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION
Tag Management
Native Web SDK - Javascript
Real-time API
Native Mobile SDK - iOS and Android
Real-time API
Adobe Analytics
File
Adobe Experience Cloud Triggers
Real-time API
Google Analytics
File & REST API
Tealium
File
Data Storage
Amazon S3
File File
Google Cloud Storage
File File
SFTP
File File
JDBC
Direct Query
INTEGRATION CATEGORY
Data Sources
Integration Catalog
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Native Web SDK
Native Mobile SDK
SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION
Reporting – BI
Domo
File
Tableau
File
Modeling, Data Science
APT
File
Integration Catalog
8
SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION
Data Lake, Data Warehouse, Database
Snowflake
Direct Query
BigQuery
Direct Query
Microsoft SQL Server
Direct Query
Data Sources (Cont’d)
INTEGRATION CATEGORY
Analytics
INTEGRATION CATEGORY
Engagement
SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION
Marketing Cloud
Adobe Campaign
File API & File
Oracle Responsys
File API & File
SFMC ExactTarget
File API & File
Bronto
File API
CheetahMail
File API & File
Listrak
File API & File
Twilio SendGrid
REST API Real-time API
API
SparkPost
Real-time API API
Marketo
API
SailThru
API
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Integration Catalog
Engagement (Cont’d)
Integration Catalog
SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION
YesMail
API
Iterable
Real-time API API
Push Notifications
Braze
API
Airship
API & File
SMS
Vibes
API
Direct Mail
Allant
File
Arandell
File
Baesman
File
LOB
API
LS Direct
File
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Integration CatalogIntegration Catalog
Engagement (Cont’d)
SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION
Direct Mail
MasterPiece Printers
File
Web
Adobe Target
API
Dynamic Yield
File
Piano
File
INTEGRATION CATEGORY
Sales & ServicesSUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION
Ecommerce
KWI
File File
Salesforce Commerce Cloud
File
ShopRunner
File
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Sales & Services (Cont’d)
SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION
Sales
Salesforce Sales Cloud
API
Clienteling/POS
Tulip
File API
INTEGRATION CATEGORY
Anonymous & Ad
SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION
Digital & AdTech
Google Ads
API
Facebook Ads
API
LiveRamp
File
Criteo
File
Snapchat
API
TikTok
API
Integration CatalogIntegration Catalog
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Integration Catalog
SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION
Digital & AdTech
API
API
Beeswax
File
Moloco
File
DataXu
File
Digital Turbine
File
InMobi
File
Liftoff
File
Remerge
File
Rokt
File
Anonymous & Ad (Cont’d)
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SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION
Digital & AdTech
Newsbreak
File
Neustar
File File
3rd Party Data
Anchor
File File
Anonymous & Ad (Cont’d)
SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION
Other
SpamHaus
File
INTEGRATION CATEGORY
Other
Integration CatalogIntegration Catalog
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About ActionIQ
ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experi-ence, digital transformation and the value of customer data as a core corporate asset. We concentrate on solving enterprise data challenges so that teams are empowered to create authentic customer experiences across all brand touchpoints. ActionIQ helps G2000 companies by connecting their first-party customer data, providing an easy-to-use interface for business users to access customer insights, and enabling customer experience orchestration across channels. We are helping brands like Morgan Stanley, The New York Times, Pandora Media, The Hartford, Shopify, American Eagle Outfitters and others grow customer satisfaction and revenue.