Zwaagdijk-Oost, 6 February 2018

ACTION STRENGTHENS MANAGEMENT FOR FUTURE GROWTH

Hajir Hajji appointed Commercial Director and Bart Raeymaekers promoted to

Director Store Operations

As of March 1, Hajir Hajji is appointed Commercial Director at Action. Hajir joined Action in

1997 and is Executive Board member, responsible for store operations across Europe. In her

new role she will become responsible for all commercial activities within Action.

Bart Raeymaekers will be promoted to Director Store Operations. Bart is Belgian and joined

Action in 2012. He worked in Belgium and The Netherlands before he became General

Manager of Action France in September 2015. Under his leadership Action France grew from

82 to 337 stores.

Simon Hathway, Buying & Merchandise Director, will leave Action by the end of March.

Simon has worked for Action since 2013 and was responsible for important developments in

buying including Direct Sourcing, the growing number of A Brands and the development of

Private Labels. As member of our Executive Board, Simon has contributed significantly to the

growth and success of Action in the past years. His responsibilities will be taken over by Hajir

Hajji in her role as Commercial Director.

As of March 1, the Executive Board of Action will consist of Sander van der Laan (CEO),

Frederik Lotz (CFO), Hajir Hajji (Commercial Director) and Joost Bous (Supply Chain

Director). Following a transition period, Bart Raeymaekers (Director Store Operations) will

become member of the Executive Board after the Summer.

About Action Action is a fast-growing international non-food discounter with almost 1,100 stores in the

Netherlands, Belgium, France, Germany, Luxembourg, Austria and Poland. Action employs

over 40,000 people. In 2016 total sales were EUR 2,7 billion. Around one third of the more

than 6,000 articles Action offers in its stores is part of our standard range. The rest of the

range is dynamic and changes rapidly. Action introduces more than 150 new articles every

week. Our product range consists of 13 categories: decoration, DIY, toys & entertainment,

stationary & hobby, multimedia, household, garden & outdoor, laundry & cleaning, food &

drink, personal care, pet, clothing and linens. Action offers many A-brands and private

brands. Action is able to charge extremely low prices due to its large scale and efficient

purchasing, optimal distribution and the cost-conscious culture across the organisation.

For more information (not for publication): Action: Yvette Moll Mail: press@action.nl Tel. +31 (0)228 311 764

www.action.com