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Page 1: Action Plan 2019 - Hotusa€¦ · Action Plan . 2019 Activities V Hotusa Explora Forum January 21 - Madrid January 23 ... Individual Hotel: €2,950 + VAT Two hotels sharing a schedule:

1

Action Plan

2019

Page 2: Action Plan 2019 - Hotusa€¦ · Action Plan . 2019 Activities V Hotusa Explora Forum January 21 - Madrid January 23 ... Individual Hotel: €2,950 + VAT Two hotels sharing a schedule:

INDEX

1. Roadmap.......................................................................... 3

1.1 Activity schedule............................................. 3

1.2 Activities........................................................... 5

2. Marketing services.......................................................... 25

2.1 Hotel of the month...........................................26

2.2 Banners and web positioning…………….…..28

2.3 Newsletter…………………………………..……30

2.4 Sales Calls……………………………….……….31

Page 3: Action Plan 2019 - Hotusa€¦ · Action Plan . 2019 Activities V Hotusa Explora Forum January 21 - Madrid January 23 ... Individual Hotel: €2,950 + VAT Two hotels sharing a schedule:

Event Date City Participants Page

JANUARY

V Hotusa Explora Forum January 21 Madrid Member hotels 6

2019 Fitur January 23-27 Madrid Member hotels 6

FEBRUARY

HEM by ETOA February 11 Seville European member

hotels

7

UK Mice International Workshop February 12 London Member hotels 7

Annual Meeting Colombia February 26 Bogotá American member

hotels

8

IMF Spanish Market February 25-27 Toledo National member

hotels

8

Anato Tourist Showcase February 27 – March 1 Bogotá Grupo Hotusa 9

MARCH

Annual meeting Berlin March 5 Berlin Central European

member hotels

9

ITB Berlín March 6-10 Berlin Grupo Hotusa 10

Passion Cocktail Berlin March 6 Berlin Member hotels 10

MITT March 12-14 Moscow Grupo Hotusa 11

APRIL

Annual meeting Sao Paulo April 1 Sao Paulo Brazilian member

hotels

11

WTM Sao Paulo April 2-4 Sao Paulo Grupo Hotusa 12

Event Date City Participants Page

APRIL

Annual Meeting Cancún April 5 Cancún Mexican member hotels 12

IMF European buyers April 8-10 Cascais European member

hotels

13

COTTM April 15-17 Beijing Grupo Hotusa 13

ATM Dubai April 28 – May 1 Dubai Grupo Hotusa 14

MAY

Frankfurt IMEX May 21 – 23 Frankfurt Grupo Hotusa 14

ITB China May 15 – 17 Shanghai Grupo Hotusa 15

Incontro Annuale Roma May 21 Rome Italian member hotels 15

Incontro Annuale Venezia May 22 Venice Venetian member

hotels

16

Annual meeting USA May 30 New York US member hotels 16

JUNE

Summer Party June Barcelona Member hotels 17

Annual meeting Portugal June 6 Lisbon Portuguese member

hotels

17

City Fair by ETOA June 16-18 London European member

hotels

18

2019 Activities

3

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Event Date City Participants Page

SEPTEMBER

IMF Spanish Market September 26 – 28 A Coruña Spanish member

hotels

18

OCTOBER

Fit Buenos Aires October 5-8 Buenos Aires Grupo Hotusa 19

Reunion annual Buenos Aires October 9 Buenos Aires Hotel members 19

ITB Asia October 16-18 Singapore Grupo Hotusa 20

Annual meeting Istanbul October 18 Istanbul Turkish member

hotels

20

Réunion annuelle Casablanca October 21 Istanbul Turkish member

hotels

21

Réunion annuelle Casablanca October 22 Istanbul Turkish member

hotels

21

NOVEMBER

GEM by ETOA November 1 London Member hotels 22

IMF Girona November 4-6 Girona Grupo Hotusa 22

London WTM November 4-6 London Grupo Hotusa 23

Annual meeting London November 7 London UK member hotels 23

MICE International Workshop November 18 Barcelona Member hotels 24

IBTM November 19 – 21 Barcelona Grupo Hotusa 24

Annual Meeting Barcelona November 26 Barcelona Catalan member

hotels

25

Annual Meeting Madrid November 27 Madrid Member hotels 25

Annual Meeting Seville November 28 Seville Andalusian member

hotels

26

Event Date City Participants Page

DECEMBER

Get together China 2019 December 11 Paris Hotel partners 26

Annual meeting Paris December 12 Paris French member

hotels

27

2019 Activities

4

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The 2019 Activity Schedule seeks to cover the

diverse expectations and business needs of all

member establishments of Grupo Hotusa and its

hotel brands: Prestige Hotels of the World, Style

Hotels, Domus Selecta, Aqualis, Home Out Places,

Keytel and Hotusa Hotels

That’s why we suggest the possibility of taking an

active part of many of them. Depending on your line

of action for 2019, you can focus on specific

segments that meet your highest expectations:

Luxury, corporate and leisure markets; MICE and

Tour Operation. In addition, in order to complete

your objectives, we will incur the strategic markets

of Europe, Asia and America such as London,

Madrid, Singapore, Paris, Rome, New York and

Buenos Aires, among others.

Our activities The proposed activities have been chosen under careful

analysis and are divided into several types to intensify

the GDS channel and Tour Operation.

5

2019

Action Plan

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2019 Activities

V Hotusa Explora Forum January 21 - Madrid

After the success of previous editions, Grupo Hotusa will hold the V

Tourism Innovation Forum, which will bring together more than 400

representatives of leading companies, institutions and entities that are

connected to the tourism industry.

The hotel company promotes the annual Forum as a space for dialogue

and the fluid exchange of knowledge that favours the development of

projects and cooperation agreements in the field of tourism. Professionals

interested in attending can register for free.

Price: Free

Participation: All member hotels

FITUR 2019 January 23-27 - Madrid

FITUR is the fair that brings together the most complete range of businesses and

tourist destinations around the world. It’s especially recommended for hotels that

want to consolidate their position in the Mediterranean and Southern European

markets. With an exclusive space in the Grupo Hotusa Stand, we’ll welcome you as

a co-exhibitor.

· Appear in the catalogue as a Co-Exhibitor.

· Exclusive use of a table for the hotel during

the fair, from Wednesday to Friday.

· Access to the Stand café for both hoteliers

and their visitors

· Standard reception service from Wednesday to Friday.

· Handing out of exhibitor credentials for the whole fair.

· Attendance to the dinner party the day before the opening of the event,

along with the other hoteliers participating in the Stand.

You can have a table during the whole FITUR. We recommend you stay every day,

in order to help people who are interested in the hotel.

For hotels registered before November 20, 2019, you’ll be able to take part in the VII

HOSTED BUYERS Workshop, B2B meetings, pre-established appointments with

tour operators and travel agencies.

Price: €2,300

Participation: All member hotels

6

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HEM by ETOA February 11 - Seville

2019 Activities

7

ETOA, the European Tourism Association, organises a B2B event (in

Workshop format) aimed at European hotels and hotel chains where they

will have the opportunity of meeting a variety of event organisers, MICE

Agencies, Tour Operators and Online Intermediaries, Groups and FITS

from around the world. At each of the ETOA events, the participating hotel

can establish up to 32 pre-scheduled appointments.

Price: €700 + VAT

Participation: All european member hotels

UK MICE INTERNATIONAL WORKSHOP February 12 - London

As a novelty, a commercial activity will be held in London with powerful MICE

agencies in the UK market.

It is an unbeatable opportunity to advertise your establishment by hosting and/or

receiving major players of a key segment of the hotel industry and thus favour

the increase and readjustment of the sales flow.

If any hotelier is interested in actively collaborating in the organisation of the

event, please get in touch.

Price: €600 (-15% early booking)

Participation: All member hotels

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2019 Activities

8

The IV National Edition, with MICE agencies and corporate Event Managers

from all around Spain

· 50 Spanish hosted buyers

· Schedule of 25 guaranteed one-to-one appointments

· Open to all Spanish and European MICE offer

· All lunches, dinners and activities in the social programme

· The event catalogue with a file on each buyer and supplier

Accommodation at the host hotel is not included; negotiated rate for suppliers.

Registration until December 21.

Price: 10% off the official rate

Individual Hotel: €2,950 + VAT

Two hotels sharing a schedule: €3,900

Participation: All member hotels

This event is an opportunity to update you on all of Grupo Hotusa’s

developments and the latest trends in distribution and marketing, as well

as to review general market data through the intervention of several

speakers. This event gives us the opportunity of meeting and

strengthening our relationship, helping us to focus on the future and our

work as partners and respond to your needs.

Price: Free

Participation: American member hotels

Reunión Anual Colombia

February 26 - Bogotá

Iberian Mice Forum Mercado Nacional February 25-27 - Toledo

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It’s the most important tourism fair in Colombia and one of the most

important in Latin America, where sellers and buyers converge. It’s the

ideal opportunity to establish contacts, initiate new professional

relationships and consolidate existing ones between Travel Agencies and

participating exhibitors.

Price: Free

Participation: Grupo Hotusa commercial assistance

2019 Activities

9

This event is an opportunity to update you on all of Grupo Hotusa’s

developments and the latest trends in distribution and marketing, as well

as to review general market data through the intervention of several

speakers.

This event gives us the opportunity of meeting and strengthening our

relationship, helping us to focus on the future and our work as partners

and respond to your needs.

Price: Free

Participation: Central European member hotels

Annual meeting Berlin March 5 - Berlin

Vitrina Turística De Anato March 27-1 - Bogotá

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ITB Berlin March 6 - 10 - Berlin

Every year, this international tourism event brings together more than 10,000

exhibitors from 180 countries around the world. Among them, the big names

of the travel industry, all services, innovative products, on-line booking

portals, carriers, hotels, etc. It’s one of the most important fairs in the world

and that’s why Grupo Hotusa attends every year.

Price: Special discount

Participation: Grupo Hotusa commercial assistance

2019 Activities

10

In the framework of the ITB, Eurostars Berlin hosts its traditional “Passion

Berlin” evening, the perfect setting to strengthen your connections. Last

edition brought together more than 300 German representatives from

several institutions, companies and the tourism sector. This will be the fifth

consecutive year Grupo Hotusa organises this event with the aim of

promoting networking among attendees, as well as to promote the Spain

brand with a typically Spanish culinary offer.

Price: Free

Participation: All member hotels

Cocktail Passion Berlin March 6 - Berlin

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MITT March 12-14 - Moscow

Organised annually, MITT is one of the top five fairs in the world

and is highly valued by the international tourism community.

Grupo Hotusa will be present with a commercial presence alongside

1,600 participating companies from all over the world. MITT is key to meet

with clients of the sector and generate new business opportunities.

Price: Free

Participation: Grupo Hotusa commercial attendance

2019 Activities

11

Annual meeting Sao Paulo April 1 – Sao Paulo

This event is an opportunity to update you on all of Grupo Hotusa’s

developments and the latest trends in distribution and marketing, as well

as to review general market data through the intervention of several

speakers. This event gives us the opportunity of meeting and

strengthening our relationship, helping us to focus on the future and our

work as partners and respond to your needs.

Price: Free

Participation: Brazilian member hotels

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WTM Sao Paulo April 2-4 - Sao Paulo

World Travel Market Latin America is a three-day business-to-business

(B2B) meeting, which the best professionals and companies related to the

sector can’t miss, both for the novelties on display and the contacts that

can be generated and established. Exhibiting at WTM Latin America will

provide your organisation with a unique opportunity to do business, as it

brings together buyers and sellers of the Pleasure Tourism, MICE and

Corporate segments from all over the world.

Price: Special discount

Participation: Grupo Hotusa attends on behalf

of all member hotels

2019 Activities

12

As a novelty this year, we go to Cancún for the opportunity to update

you on all of Grupo Hotusa’s developments and the latest trends in

distribution and marketing, as well as to review general market data

through the intervention of several speakers. This event gives us the

opportunity of meeting and strengthening our relationship, helping us to

focus on the future and our work as partners and respond to your

needs.

Price: Free

Participation: Mexican member hotels

Reunión Anual Cancún April 5 - Cancún

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IMF European buyers April 28-10 Cascais

COTTM April 15-17 - Beijing

COTTM is considered the most important platform in the industry and

remains the only b2b event that focuses exclusively on the flourishing

issuing market.

Participation: Grupo Hotusa commercial attendance

2019 Activities

13

Our classic event (XVI edition) in the European Market, with M&E

planners from Western Europe

(Germany, UK, France, Benelux and Scandinavia)

· 40 European hosted buyers

· Schedule of 25 guaranteed one-to-one appointments

· 48 hours of intense business opportunities

· All lunches, dinners and activities in the social programme

· The event catalogue with a file on each buyer and supplier

Price: 10% off the official rate

Individual Hotel: €3,300 + VAT

Two hotels sharing a schedule: €4,400 + VAT

Hotel Chain: €5,500 + VAT

Participation: All member hotels

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ATM Dubai April 28 - May 1 Dubai

The Arabian Travel Market, a leading fair for the international tourism

industry in the Middle East, brings together the crème de la crème of

tourism professionals in Dubai. Consolidated year after year, ATM offers a

dynamic business environment for buyers and sellers from around the

world and from all sectors of the industry.

Price: Free

Participation: Grupo Hotusa attends on behalf

of all member hotels

2019 Activities

14

ITB China 15-17 Mayo – Shanghái

IMEX is the most important fair for meetings and incentive trips in

Germany. It’s an essential worldwide event for the MICE sector, where

planners and suppliers do business for three days.

In addition, its appointment system allows you to organise a schedule with

buyers who have a specific interest in your destination or product.

IMEX, aimed at event organisers, companies, business trips and

marketing professionals, proposes new ways

of organising meetings, events and product demonstrations in a more

interesting way. In addition, it offers other complementary services to the

exhibition, such as numerous free lectures with high-level speakers,

informative seminars and newspapers in English and German.

Participation: Grupo Hotusa attends on behalf

of all member hotels

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2019 Activities

15

Incontro Annuale Roma May 21 - Rome

This event is an opportunity to update you on all of Grupo Hotusa’s

developments and the latest trends in distribution and marketing, as well

as to review general market data through the intervention of several

speakers. This event gives us the opportunity of meeting and

strengthening our relationship, helping us to focus on the future and our

work as partners and respond to your needs.

Once the event has finished, we will be delighted if you take part in the

Tasting offered by our purchase centre in Italy, where you’ll be able to

discover and enjoy the best products we offer.

Price: Free

Participation: Italian member hotels

IMEX is the most important fair for meetings and incentive trips in

Germany. It’s an essential worldwide event for the MICE sector, where

planners and suppliers do business for three days.

In addition, its appointment system allows you to organise a schedule with

buyers who have a specific interest in your destination or product.

IMEX, aimed at event organisers, companies, business trips and

marketing professionals, proposes new ways

of organising meetings, events and product demonstrations in a more

interesting way. In addition, it offers other complementary services to the

exhibition, such as numerous free lectures with high-level speakers,

informative seminars and newspapers in English and German.

Participation: Grupo Hotusa attends on behalf

of all member hotels

IMEX Frankfurt May 21-23 - Frankfurt

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2019 Activities

16

This event is an opportunity to update you on all of Grupo Hotusa’s

developments and the latest trends in distribution and marketing, as well

as to review general market data through the intervention of several

speakers. This event gives us the opportunity of meeting and

strengthening our relationship, helping us to focus on the future and our

work as partners and respond to your needs.

Price: Free

Participation: US member hotels

Annual meeting USA May 30– Nueva York

Incontro Annuale Venezia May 22

This event is an opportunity to update you on all of Grupo Hotusa’s

developments and the latest trends in distribution and marketing, as well

as to review general market data through the intervention of several

speakers. This event gives us the opportunity of meeting and

strengthening our relationship, helping us to focus on the future and our

work as partners and respond to your needs.

Once the event has finished, we will be delighted if you take part in the

Tasting offered by our purchase centre in Italy, where you’ll be able to

discover and enjoy the best products we offer.

Price: Free

Participation: Italian member hotels

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Summer Party June - Barcelona

Taking part of this corporate party offers you the opportunity

of being part of an event that brings together the main

representatives of the most important companies and organisations in the

tourism and hotel sector in Spain.

This way you can meet with sector colleagues and entities

in a relaxed atmosphere.

We look forward to seeing you and sharing this special midsummer

night’s dream.

Price: Free

Participation: All member hotels

2019 Activities

17

This event is an opportunity to update you on all of Grupo Hotusa’s

developments and the latest trends in distribution and marketing, as

well as to review general market data through the intervention of

several speakers.

This event gives us the opportunity of meeting and strengthening our

relationship, helping us to focus on the future and our work as

partners and respond to your needs.

Once the event has finished, we will be delighted if you take part in

the Tasting offered by our purchase centre in Portugal, where you’ll

be able to discover and enjoy the best products we offer.

Price: Free

Participation: Portuguese member hotels

Encontro anual Portugal June 6 - Lisboa

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City Fair by ETOA June 17 - London

ETOA, the European Tourism Association, organises a B2B

event (in Workshop format) aimed at European hotels and hotel

chains where they will have the opportunity of meeting a variety

of event organisers, MICE Agencies, Tour Operators and Online

Intermediaries, Groups and FITS from around the world.

At each of the ETOA events, the participating hotel can establish

up to 32 pre-scheduled appointments.

In this particular event, you’ll have the opportunity of meeting

international buyers who are specialised in European

destinations.

Price: From €700

Participation: All member hotels

2019 Activities

18

The V National Edition, with MICE agencies and corporate Event

Managers from all around Spain

· 45 Spanish hosted buyers

· Schedule of 25 guaranteed one-to-one appointments

· Open to all Spanish and Portuguese MICE offer

· 48 hours of intense business opportunities

· All lunches, dinners and activities in the social programme

· The event catalogue with a file on each buyer and supplier

Registration until June 30.

Price: 10% off the official rate

Individual Hotel: €2,950 + VAT

Two hotels sharing a schedule: €3,900

Hotel Chain: €4,900 + VAT

Participation: All member hotels

IMF Mercado Español September 26-28 A coruña

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FIT America Latina October 6-8 Buenos Aires

FIT Latin America is the meeting point with buyers from the Latin

American market in different sectors: corporate, MICE and

Leisure.

In this innovative platform, we will make the most of the days to

position ourselves before future clients, consolidate commercial

alliances and capture new business opportunities.

Price: Free

Participation: Hotusa Group

2019 Activities

19

We organize this new meeting to update you of all the Hotusa

Group news and the latest distribution and marketing trends, as

well as the review of general market data through the

intervention of different speakers.

This event gives us the opportunity to meet and strengthen our

relationship, helping us to focus the future on our work as

partners and respond to their needs

Price: Free

Participation: All member hotels in Argentina

Reunión anual Buenos Aires October 9 – Buenos Aires

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2019 Activities

20

ITB Asia October 16-18 - Singapore

Once again this year, Grupo Hotusa’s participation in ITB Asia is the

opportunity to meet with buyers for the Asian market in various sectors:

corporate, MICE and leisure.

With this innovative platform, we will make the most of our days there to

position ourselves with future clients, consolidate sales alliances and

attract new business opportunities.

Price: Free

Participation: Grupo Hotusa attends on behalf

of all member hotels.

We’ve organised this event once again to update you on all of Grupo

Hotusa’s developments and the latest trends in distribution and marketing, as

well as to review general market data through the intervention of several

speakers.

This event gives us the opportunity of meeting and strengthening our

relationship, helping us to focus on the future and our work as partners and

respond to your needs.

Price: Free

Participation: Turkish member hotels

Annual meeting Istanbul October 18 - Istanbul

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21

2019 Activities

Réunion annuelle Marrakech October 21 - Marrakech

New event in sight! We organize this new meeting to update you of all the

Hotusa Group news and the latest distribution and marketing trends, as

well as the review of general market data through the intervention of

different speakers.

Price: Free

Participation: Morocco hotel members

We organize this new meeting for our partner hotels in the area.

This event gives us the opportunity to meet and strengthen our relationship,

helping us to focus the future on our work as partners and respond to their

needs

Price: Free

Participation: Morroco hotel members

Réunion annuelle Casablanca October 22 - Casablanca

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IMF European Luxury Edition November 4-6 - Girona

2019 Activities

22

ETOA, the European Tourism Association, organises a B2B event (in

Workshop format) aimed at European hotels and hotel chains where they

will have the opportunity of meeting a variety of event organisers, MICE

Agencies, Tour Operators and Online Intermediaries, Groups and FITS

from around the world. At each of the ETOA events, the participating hotel

can establish up to 32 pre-scheduled appointments.

Those who are interested in taking part can sign up for the Gem By Etoa.

Price: To be confirmed

Participation: All member hotels

GEM by ETOA November 1 - London

Our Luxury edition event in the European Market, with M&E

planners from Western Europe

(Germany, UK, France, Benelux and Scandinavia)

· 40 European hosted buyers that are specialised in luxury

· Schedule of 25 guaranteed one-to-one appointments

· 48 hours of intense business opportunities

· All lunches, dinners and activities in the social programme

· The event catalogue with a file on each buyer and supplier

Price: 10% off the official rate

Individual Hotel: €3,900 + VAT

Two hotels sharing a schedule: €5,000 + VAT

Hotel Chain: €5,900 + VAT

Participation: All member hotels

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London WTM November 4-6 - London

WTM is a compulsory attendance fair, since it offers the entire global

tourism industry the unique opportunity to meet, establish contacts, do

business and host commercial activities.

Grupo Hotusa takes part with a stand and a sales team, in order to search

for new market opportunities.

Price: Free

Participation: Grupo Hotusa attends on behalf

of all member hotels

Annual Meeting London November 7 - London

2019 Activities

23

This event is an opportunity to update you on all of Grupo Hotusa’s

developments and the latest trends in distribution and marketing, as well

as to review general market data through the intervention of several

speakers. This event gives us the opportunity of meeting and

strengthening our relationship, helping us to focus on the future and our

work as partners and respond to your needs.

Price: Free

Participation: UK member hotels

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Mice International Workshop November 18 - Barcelona

2019 Activities

24

IBTM World November 19 – 21 - Barcelona

JIBTM World serves as a meeting point for those responsible

for the incentive, events and meeting sector wishing to embark on

business projects worldwide.

This fair is aimed both at establishments that are already consolidated in

MICE or

those that wish to incur in this sector, since the organisation

provides a programme of HostedBuyers that offers the possibility of

connecting with very well qualified buyers.

Price: Free

Participation: Hotusa Group attends on behalf of all member hotels

The International MICE Workshop will take place

the day before the start of the IBTM fair in Barcelona. For this Workshop, important

travel agencies from the national, German, Dutch, French, Portuguese and Italian

markets will be present.

The day will start with a lunch, followed by one-to-one meetings for 3 hours during

the Workshop, where buyers will sit at a table and hoteliers will be able to visit each

table.

In the evening, hoteliers and buyers will be able to continue interacting in a more

relaxed and informal way at the closing dinner.

Price: €600 (-25% early booking)

Participation: All member hotels

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2019 Activities

25

This year, we want to keep the new format we introduced last year and

get to know you better at our Hotusa & Keytel Barcelona Annual

Meeting.

You’ll discover external markets trends and their

commercialisation. In addition, we’ll take the opportunity to update you

on all the technological developments focused on the hotel sector.

There will also be training opportunities with

speakers from several renowned companies in the sector on topics

such as: sales, revenue, online marketing and purchases.

Price: Free

Participation: Hotusa and Keytel member hotels from Catalonia

You’ll discover external markets trends and their

commercialisation. In addition, we’ll take the opportunity to update you

on all the technological developments focused on the hotel sector.

There will also be training opportunities with

speakers from several renowned companies in the sector on topics

such as: sales, revenue, online marketing and purchases.

Price: Free

Participation: Hotusa and Keytel member hotels

Reunión Anual Barcelona November 26 - Barcelona

Reunión Anual Madrid November 27 - Madrid

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2019 Activities

26

This year we want to keep the new format of the previous year and get

closer to you at our Annual Hotusa & Keytel Malaga Meeting.

You will know the trends of the different external markets and their

commercialization. In addition, we take the opportunity to update you

of all the technological innovations focused on the hotel sector. It also

gives us the training opportunity to listen to speakers from different

companies recognized in the sector on topics such as; sales, revenue,

online marketing and purchases.

Price: Free

Participation: All Hotusa and Keytel Andalucia member hotels

For this Workshop, we will have the presence of important chinesse agencies.

The day will begin with one-to-one meetings during 3 hours of Workshop, in

which buyers will occupy a table and hoteliers will be in charge of visiting each

of them.

In the evening, hoteliers and buyers will be able to continue interacting in a

more relaxed and informal way at the closing dinner.

Price: € 800

Participation: All member hotels

Reunión Anual Málaga November 28 - Malaga

Get together China December 11 - Paris

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2019 Activities

Réunion Annuelle Paris December 12 - Paris

This event is an opportunity to update you on all of Grupo Hotusa’s

developments and the latest trends in distribution and marketing, as well as to

review general market data through the intervention of several speakers. This

event gives us the opportunity of meeting and strengthening our relationship,

helping us to focus on the future and our work as partners and respond to your

needs.

Get Togheter is a workshop where Hotusa & Keytel internal departments take

part. In this event, hotels can meet in 10-minute one-to-one appointments.

Price: Free Participation: French speaking member hotels

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We present our website with the Hotusa B2B

services and the website with the services of our

collaborator Restel, which enable visibility and

positioning for hotels in one of

the most recognised platforms in the sector: travel

agencies, tour operators, receptive operators and

“.com” platforms.

Our services

Hotel of the month

Banners and web positioning

Newsletter

Sales Calls

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Servicios de

Marketing

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What is the hotel of the month?

It is a services offer that enables hotels (from Spain, France, Portugal and the UK) to position themselves on the

Restel platform, which is used by more than 200,000 travel agencies, tour operators, receptive operators, etc. for

booking purposes.

What does Restel provide?

· Impact metrics: Once the entire programme is finished, Restel will provide clients with the dissemination

information for the campaign

· Everything you need to complete the programme: If the hotel wishes, the Restel marketing team will take

care of all the graphic design, banners, newsletters, etc.

What does the hotel provide?

· Accommodation: The hotel will provide 3 nights + 1 experience, dinner, spa, day trip, etc.

· Briefing: The hotel has to send an explanation of the hotel’s strengths and highlights for the communication

material

2019 Activities

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Restel will design the

newsletters, facebook pictures and

banners with the briefing provided by the

client, who can choose

among our 3 types for the set-up on the

website, which

processes more than 6000 bookings daily.

First, expectation is created about the draw

using Facebook and e-mail marketing. To

participate, agencies have to access the

hotel and answer a set of questions about

the hotel; this makes them learn about the

hotel and remember it. A random draw will

take place among all the participants who

answer the questions. Meanwhile, the

banners will be placed on the search engine

and will redirect people to the hotel file,

improving its positioning.

Marketing Services

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How does it work?

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Dynamic Banner on Restel

Increase your bookings by promoting your services

on the Restel website, which boasts more than

80,000 exclusive visits by industry professionals

and 4,000 daily bookings. There are several

banner options next to the search engine.

On restel.es, you can choose between several

types of banners: A, B, or C. All strategically

located on the spot with the greatest visibility and

influence. It’s interactive and the dynamic picture

changes every 5 seconds. In addition, it’s posted in

different languages such as English,

Spanish, Portuguese, Italian, French and German.

Price: €500 (2 weeks inclusion)

Marketing Services

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Keytel Web Partner Banners (B2B)

We present our collaborator Keytel’s offer of

services, which allows visibility and positioning for

hotels in one of the most recognised platforms of

the sector, which includes

about 5,000 corporate travel agencies. Increase

your bookings by advertising on the Keytel.es

website

We offer hotels a series of activities that aim to

redirect sales through Keytel’s B2B channel,

www.keytel.es.

The activities are as follows:

HOME BANNER, 2 weeks inclusion

Price: €500

SIDE BANNER, 2 weeks inclusion

Price: €400

Marketing Services

32

SIDE BANNER HOME BANNER

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Marketing Services

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Newsletter

Once the newsletter has been designed by our marketing department, it will be sent to:

Restel

France: 4.372 receptive agencies

Belgium: 1.130 receptive agencies

Italy: 6753 receptive agencies

Brazil: 1.475 receptive agencies

Portugal: 1.731 receptive agencies

Spain: 15.635 receptive agencies

Latin America: 9.637 receptive agencies

English-speaking markets: 1338 receptive agencies

US Florida 4268 receptive agencies

Price: €500

Keytel

Spain: 8718 receptive agencies

Portugal: 1636 receptive agencies

Price: €250

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Marketing Services

34

Sales Call With Strategic

Group Partners

In addition to the activities mentioned

above, Grupo Hotusa presents

The Sales Call consists of organising a day

of meetings with several buyers/agents that

fit the hotel’s profile. Five visits are

organised during that day, which you will

attend with one of our agents.

The cities where we offer coverage are:

Madrid, Barcelona, Paris, Florence and

Rome.

Price: €350

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