act social media & transportation presentation
DESCRIPTION
Presentation for 2011 Assoc. for Commuter Transp. Conference. How to communicate transportation via social media outlets & the importance of driving your own messaging with creative strategies.TRANSCRIPT
Drive Your Own Drive Your Own Routes Routes
Get on the Road to Communicating Your Own
Message Online
Cathleen EdgerlyCATA Clean Commute Options
Options: It’s your choice which direction you are going to take
“In the middle of difficulty lies opportunity.”~ Albert Einstein
Strategy + Direction = Success
Curse of Knowledge
Challenge:
Find a new way to get your message across.
Limited Space
What do you really want to say?
Facebook Vs. Twitter
•Launched in 2004, over 750 million ACTIVE users!
•Share stories, contests, videos, your pics., or pics. from others.
•Open discussion
•Targeted advertising
•Customer Service tool
•Direct messages are good for some responses
•Forces you to be short & get to the point!
•Can be useful to connect with partners, highlight what our businesses are doing, etc.
•Credibility & Influence
•Don’t let it be just about press releases
•Don’t issue multiple postings of the same message
Facebook Vs. Twitter
Possibilities are Endless
So many tools –it’s up to you
Marketing Customer Service Route detours Traffic
announcements Pass sales Events
Make the Right ConnectionsThe Power of Partnerships, Pics, & Video
Flashmob
Social media is not a bullhorn
2-way communication Engage Share Hootsuite &other
monitoring tools
It’s Not All About You!
It’s Not All About You!
Cathleen Edgerly(517) 393-7433
www.linkedin.com/in/cathleenedgerly
www.facebook.com/cleancommute
www.twitter.com/cleancommute