across india’s most attractive markets · of india’s market potential2 ... in 1958 from bhopal....

Across India’s most attractive markets

National Rate CardEffective April 2017

Circulation of a publication is the first & foremost proof for an advertiser to include a publication in the consideration set of any print plan. Circulation data is a quantitative measure of a publication’s presence in a market & measures actual sale of the newspaper to the end readers. The Dainik Bhaskar Group has been at the forefront of driving circulation records in its markets. The group publications reach out to ~20000 drop-points every day which are bustling with potential. We cover this geography with 65 editions of our group publications printed from 52 centres. Our printing infrastructure helps us in delivering latest news to our readers on a daily basis.

Our editorial philosophy ‘Reader at the core’ has helped us build strong product loyalty and affinity. Approximately 1.5 million households are surveyed every year for reader feedback helping us build a deep understanding of our readers’ needs and preferences on a regular basis.

Dainik BhaskarGroup Coverage

States

Editions

Languages

Of India’s land area1

Of India’s market potential2

Of India’s urban population1

Readers3

RAJASTHAN

MADHYA PRADESH

HIMACHAL PRADESH

PUNJAB

HARYANA

MAHARASHTRA

CHHATTISGARH

JHARKHAND

BIHAR

GUJARAT

CHANDIGARH

DELHI

Sources: 1 Census 2011 2 Indicus Market Skyline 2015 3 TR, IRS Q4 ‘12

Map not to scale.

1

NEWSPAPERS

Gujarat and Maharashtra

DIVYA BHASKAR

2States

9Editions

57.9 LAKHReaders

7,75,413Copies

Started its journey in 2003 from Ahmedabad. Considered the voice of urban Gujarat.

(GUJARATI NEWSPAPER)

Maharashtra

1 6 17 LAKH4,13,000

DIVYA MARATHI Started in 2011 from Aurangabad. Divya Marathi is the independent and courageous voice in the Marathwada region.

(MARATHI NEWSPAPER)

State Editions ReadersCopies

Print Media Dominance

Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Madhya Pradesh, New Delhi, Punjab and Rajasthan

DAINIK BHASKAR

11States

43Editions

3.5 CROREReaders

33,84,471#

Copies

The flagship Hindi daily started its journey in 1958 from Bhopal.

(HINDI NEWSPAPER)

#Dainik Bhaskar sold 33,84,471 copies which includes 2,76,841 variant copies daily.

2

MAGAZINES

COMPACT

Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana, Him-achal Pradesh, Jharkhand, Madhya Pradesh, Maharash-tra, New Delhi, Orissa, Punjab, Rajasthan, Uttarakhand and Uttar Pradesh

AHA! ZINDAGI

40,000COPIES

Sources: (TR, IRS ’12,Q4) / ABC JD’16 / Internal estimates)

Bihar, Chandigarh, Chhattisgarh, Haryana, Himachal Pradesh, Jharkhand, Madhya Pradesh, Maharashtra and Punjab

BAL BHASKAR

1,40,000COPIES

Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana, Him-achal Pradesh, Jharkhand, Madhya Pradesh, Maharash-tra, Punjab and Rajasthan

YOUNG BHASKAR

70,000COPIES

NEW LAUNCH

DB STAR

States Editions ReadersCopies

(COMPACT NEWSPAPER)

3 5 5.3 LAKH 4,08,000 Chhattisgarh, Madhya Pradesh and Rajasthan

State Edition Copies

(ENGLISH NEWSPAPER)

1 1 18,000 Madhya Pradesh

DB POST

6 NEWSPAPERS AND 3 PERIODICALS CIRCULATED ACROSS 12 STATES

3

No 1 in Madhya Pradesh. 35 % lead over nearest competition

Dainik Bhaskar is the No. 1 newspaper of Raipur

No. 1 in Madhya Pradesh & Chhattisgarh - 30% lead over nearest competition

Source: ABC JD ‘1644

Madhya Pradesh &Chhattisgarh (MPCG)

MPCG - Display Main Issue Rates in `/Sqcm

For applicable premium refer inside back cover page

Edition / State Package Basic RateColor/BW

Front Page (Non Solus)Color/BW

Page 3Color/BW

Back PageColor/BW

All MPCG 7436 12887 9761 11146

Greater Bhopal(Includes Sagar & Hoshangabad)

1667 2844 2054 2310

Greater Indore (Includes Ujjain, Ratlam & Khandwa)

2255 3778 3048 3230

Gwalior 825 1350 990 1190

Greater Raipur (Includes Bhilai)

1817 3395 2466 2975

Bilaspur 872 1520 1202 1441

Madhya Pradesh: Bhopal, Hoshangabad, Indore, Khandwa, Ratlam, Sagar, Ujjain

Chhattisgarh: Raigarh, Bilaspur, Raipur

Madhya Pradesh: Bhopal, Gwalior, Indore

Chhattisgarh: Raipur

Madhya Pradesh: Bhopal

Map not to scale.

Chhattisgarh

Madhya Pradesh

Bilaspur

Gwalior

Sagar

Ratlam Ujjain Bhopal

Hoshangabad

Khandwa

IndoreRaigarh

Raipur

55

Divya Marathi circulation has grown at an average of 11% YOY since its launch

Divya Marathi covers Central Maharashtra with 4,13,000 copies

Source: Internal estimates6

Maharashtra

Edition/ State Package Basic RateColor/BW


Page 3Color/BW

Back PageColor/BW

All Maharashtra 2300 3500 2450 2850

Aurangabad 690 900 840 840

Nashik 625 930 738 738

Jalgaon 385 500 475 475

Ahmednagar 185 270 185 230

Solapur 250 400 250 350

Akola 160 260 175 190

Maharashtra - Display Main Issue Rates in `/Sqcm


Ahmednagar, Akola, Aurangabad, Jalgaon, Nashik, Solapur

Aurangabad

Jalgaon

Ahmednagar

Solapur

Nashik

Akola

Maharashtra

Map not to scale.

7

14.87 Lac copies in Rajasthan (Includes 21,000 variant copies)

No. 1 in Jaipur. 10% lead over nearest competition.

Source: ABC JD ‘168

Rajasthan



Page 3Color/BW

Back PageColor/BW

All Rajasthan 13560 29805 17630 21700

Greater Jaipur(Including Alwar, Sikar, Bharatpur)

7634 16804 9926 12221

Greater Jodhpur(Including Pali, Nagaur & Barmer)

2470 5435 3210 3954

Greater Udaipur(Including Banswara)

2085 4595 2715 3341

Bhilwara 785 1725 1020 1256

Kota 1570 3460 2045 2516

Ajmer 930 2040 1205 1486

Bikaner 870 1920 1135 1396

Sriganganagar 1201 2646 1561 1924

Rajasthan - Display Main Issue Rates in `/Sqcm


Ajmer, Alwar, Banswara, Barmer, Bharatpur, Bhilwara, Bikaner, Jaipur, Jodhpur, Kota, Nagaur, Pali, Sikar, Sriganganagar, Udaipur

Jodhpur

Bikaner

Srianganagar

Sikar

JodhpurNagaur

Jaipur

Alwar

Pali

Udaipur

Bhilwara

Kota

Ajmer

Rajasthan

Bharatpur

Barmer

Banswara

Map not to scale.

9

Dainik Bhaskar covers Bihar with a circulation of 3,19,419 copies

Complete coverage of Bihar and Jharkhand with 6 editions

Dainik Bhaskar covers Jharkhand with a circulation of 1,87,962 copies

Source: Internal Estimates10



Page 3Color/BW

Back PageColor/BW

Bihar & Jharkand 4000 5500 4400 4600

All Jharkhand 1750 3300 2300 2600

Ranchi 900 1700 1175 1350

Jamshedpur 575 1050 800 875

Dhanbad 575 900 675 725

All Bihar 2850 4000 3200 3400

Patna 1900 2750 2150 2200

Muzaffarpur 675 950 725 750

Bhagalpur 575 825 625 650

TOTAL (RANCHI, JAMSHEDPUR, DHANBAD, PATNA, MUZAFFARPUR, BHAGALPUR)

5200 8175 6150 6550

Bihar & Jharkhand

Jharkhand - Display Main Issue Rates in `/Sqcm


Bihar: Bhagalpur, Muzzafarpur, Patna

Jharkhand: Dhanbad, Jamshedpur, Ranchi

Muzaffarpur

BhagalpurPatna

Dhanbad

Jamshedpur

Ranchi

Bihar

Jharkhand

Map not to scale.

11

Largest circulated newspaper in Chandigarh, Punjab & Haryana with 6,58,957 copies Circulation of

3,48,106 copies in Haryana

Source: ABC JD’ 16

No 1 in CPH. Delivering 21% more than the nearest competition (Excludes Himachal Pradesh)

12

Punjab, Haryana & Chandigarh



Page 3Color/BW

Back PageColor/BW

All CPH2 5150 9500 7200 8300

Chandigarh & Himachal 1887 2986 2267 2620

Chandigarh 1242 1957 1477 1709

Himachal 362 583 459 508

PUNJAB 1700 3100 2300 2700

Ludhiana 705 1140 850 1025

Jalandhar 660 1050 790 915

Amritsar 640 1020 765 885

Bathinda 415 675 495 590

HARYANA 2900 4850 3700 4200

Panipat 800 1250 945 1100

Hisar 985 1550 1185 1375

Ambala 515 785 600 685

Rothak & Rewari 810 1275 956 1135

Faridabad 485 770 590 690

Delhi 450 715 545 638

CPH2 - Display Main Issue Rates in `/Sqcm


ChandigarhPunjab: Bathinda, Jalandhar, LudhianaHaryana: Faridabad, Hisar, Panipat, Rewari, RohtakDelhiHimachal Pradesh: Shimla

Map not to scale.

Shimla

Jalandhar

LudhianaChandigarh

Bathinda

Hisar

DelhiRohtak

Faridabad

Panipat

Ambala

Haryana

Himachal Pradesh

Punjab

13

7,75,413 copies circulation

Launched inAhmedabad with4,72,000 copies

No. 1 fromday of launch

Source: ABC JD ’1614

Gujarat



Page 3Color/BW

Back PageColor/BW

All Gujarat 2034 4068 2544 3054

Ahmedabad(Includes Anand & Mehsana)

1025 2050 1277 1534

Vadodara 300 594 375 444

Surat(Includes Vapi)

325 644 405 485

Rajkot 250 500 313 375

Bhavnagar 125 256 161 190

Bhuj 138 275 175 206

Mumbai 150 250 188 225

Gujarat - Display Main Issue Rates in `/Sqcm


Gujarat: Ahmedabad, Bhavnagar, Bhuj, Mahesana, Rajkot, Surat, Vadodara, Vapi

Maharashtra: Mumbai

Mumbai

Ahmedabad

Vadodara

Surat

Vapi

Bhavnagar

Rajkot

Bhuj

MahesanaGujarat

Map not to scale.

15

Source: Internal estimates16

DB Post


Rates in `/Sqcm

DB Post - Bhopal

Page Rate

Front Page 275

3RD PAGE 225

BACK PAGE 250

INSIDE PAGE 200

Bhopal

Madhya Pradesh

Map not to scale.

17

Aha! Zindagi!

Madhurima

Bal Bhaskar Young Bhaskar

Live positive magazine

A woman centric magazine

Hindi magazine for kids English magazine for young adults

18

Rates in `/SqcmWeekly Magazines with Newspaper

StateMagazine

Madhurima Rasrang

MPCG* 4,924 4,294

RAJASTHAN 4,524 4,524

JHARKHAND 800 800

CPH** 3,128 3,128

ALL Dainik Bhaskar 12,744 12,744

GUJARAT 1,600 1,600

MAHARASHTRA 1,309 1,309

Monthly/ Fortnightly Magazines Full Page

Half Page

StripQtr

PageBack Page

Inside Cover (Front/Back)

Center Spread

Double Spread

AHA ZINDAGI (Hindi) 174570 104742 43643 61100 305498 235670 392783 314226

BAL BHASKAR (Hindi) 165842 96014 52371 61100 261855 209484 349140 279312

YOUNG BHASKAR (English) 165842 96014 52371 61100 261855 209484 349140 279312

* MPCG - Madhya Pradesh & Chhattisgarh** CPH - Chandigarh, Punjab & Haryana

Magazines

19

1. All rates quoted are per sq. cm rates.

2. Minimum advertisement size 5 cm (Height) x 4 cm (Width) = 20 sq cm.

3. Full page advertisement will be billed at 52 cm (Height) x 33 cm (Width) = 1716 sqcm.

4. Front Page advertisement in Dainik Bhaskar will only be accepted in sizes 25 cm (h) x 16cm (w) or 20 cm (h) x 12 cm (w).

5. Solus advertisements are not accepted on front page. If any ad is booked as solus on front page then, 30% premium will be charged. In no case solus ads will be accepted in Divya Bhaskar front page.

6. Minimum height of the horizontal strip will be 5 cms.

7. The advertisement will be accepted in units of integer’s cm in width and height. Decimal units will be rounded to next higher integer unit. Size of advertisement should not be represented in decimal unless otherwise specified and agreed.

8. Creative of an advertisement can be of any dimension / shape. However, it will be billed as per the rectilinear area bounding the advertisements.

9. All advertisements must be in accordance with state laws and rules as stipulated in the code of INS (Indian Newspaper Society) and ASCI (Advertisement Standards Council of India).

10. Booking Deadlines: - Regular Issue; - 17:30 pm (For next day’s issue). Material - 19.00 pm.

11. Incase advertisement beyond this time are insisted we shall not be bound to carry those advertisements in regional editions.

12. All advertisements are subject to cancellation without notice.

13. Cancellation of next day advertisement is applicable only till 15.00 pm. If cancellation is received between 15.00 - 17.00 pm, 20% penalty will be charged of the advertisement cost. No cancellation will be accepted after 17.00 p.m. If cancellation is received after 17.00 pm, it will be charged in full.

14. Irrespective of the date of booking rate applicable on the insertion date will be applied.

15. Advertisement shall be accepted in good faith and the management does not accept any liability for contents of advertisement, delay, omission or error on publication, forwarding replies etc.

PREMIUM• 50% premium will be applicable over front page rate for Sky Bus and Pointer Ads.• 100% premium will be applicable over front page rate for Jacket Ads.• 200% premium will be applicable over front page rate for innovation/French window Ads.• 25% premium will be applicable for Sky Bus for inside pages.

TERMS & CONDITIONS

16. The advertisement copy matter accepted is subject to approval and may be rejected without assigning any reason thereof.

17. While every endeavor shall be made to avoid publication of competitive advertisement in close proximity, no guarantee or undertaking would be given in this respect.

18. For all billed outstanding amounts beyond the due date, interest @18% per annum will be charged.

19. Complaints on advertisement regarding reproduction etc, must be brought to our notice within a week of publication of advertisement.

20. For political advertisement rates, please get in touch with our Marketing offices in your city.

21. Voucher copies of sub - editions will not be provided.

22. In case one or more editions of a package are not desired to be published by a client, individual edition rate will be applicable.

23. All insertions/packages in a single RO should be scheduled and completed within a 30-day period. Any insertions/packages in a single RO that exceeds beyond the 30-day period will be treated as separate insertion/package and billed accordingly.

24. Prior information in writing is required to modify/revise any rates or insertion dates of editions/packages.

25. No requests for exceeding the 30-day period will be entertained once the RO bookings have been placed.

26. We are not bound by any condition which conflicts with those mentioned above.

27. Agency/Client is liable to accept bills for payment, even in case of deviations in any of the above-said conditions.

28. Bhopal includes Sagar & Hoshangabad, Indore includes Ujjain, Ratlam & Khandwa, Raipur includes Bhilai, Jaipur includes Alwar, Sikar & Bharatpur, Udaipur includes Banswara, Jodhpur includes Nagaur, Pali & Barmer, Ahmedabad includes Anand & Mehsana, Surat includes Vapi.

29. All disputes subject to jurisdiction of Bhopal Court.

REGISTERED OFFICE Plot no. 280, Sarkhej Gandhinagar Highway, Near YMCA Club, Makarba

AHMEDABAD, GUJARAT - 380 051

HEAD OFFICE Dwarka Sadan, 6, Press Complex, M P Nagar Zone I BHOPAL, MADHYA PRADESH - 462 011

CIN: L22210GJ1995PLC047208 www.bhaskarnet.com

CORPORATE OFFICE 501, 5th Floor, Naman Corporate Link, Opp. Dena Bank, C-31, G Block, Bandra Kurla Complex, Bandra (East) MUMBAI, MAHARASHTRA - 400 051

6412

across india’s most attractive markets · of india’s market potential2 ... in 1958 from bhopal....

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