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Presented By: Nataly Kelly, HubSpot

Gain Control Over

Your Translation Once

And For All

#acrolinx

Presented By: Nataly Kelly, HubSpot

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SEND YOUR

QUESTIONS

REORDING & SLIDES

AVAILABLE

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How do you find the best translation

vendors?

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The translation vendor already handles your…

• Content type

• Subject matter

• Languages

• Countries

• Technology

• Time zone

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How do you build the right translation

process?

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Planning matters more than the process.

• Goals that are shared with vendors

• Expectations that are discussed and defined

• Schedule for regular communication

• Access to your content creators + supply chain

• Living, evolving style guide + glossaries

• In-country reviewers

• Commitment to ongoing improvement

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What are the most common types of

translation errors?

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Less common problems?

• Completeness

• Accuracy

• Numbers/dates/proper nouns

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How do you speed up the process?

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In summary, build a relationship with

clarity, consistency, and

communication…

… and those same attributes will show

up in your translations.

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Happy to answer your questions.

nkelly@hubspot.com

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Gail Hoffman

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Helping the world’s greatest brands speak With One Voice