64% marketers strongly agree that identifying high value customers is vital to their growth.1

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Acquire the right customers

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1 IBM and Econsultancy 2015 study, http://www.ibm.com/common/ssi/cgi-bin/ssialias?subtype=WH&infotype=SA&htmlfid=ZZL03106USEN&attachment=ZZL03106USEN.PDF

Today’s customers are more demanding and empowered than ever before. For marketers, this surge in digital interactions has introduced a host of challenges. Marketers are constantly looking for ways to increase customer acquisition while increasing the return on their marketing spend. Acquiring customers has always been one of the most important and challenging business goals for all organizations, but what is critical is not just to acquire, but more importantly, to target the high-value customers. You need a solution that gives insights into your customer interactions and helps you to:

• Identify your most desirable customers• Understand acquisition progress and which acquisition

programs are delivering the best results• Improve customer targeting execution

Organizations need to have real-time insight into how their customers interact with their brands online and use that insight to relentlessly target the right customers with the right offers at the right time. As organizations mature in their ability to acquire the right customers, they can adopt simple to sophisticated approaches in their use of digital analytics solutions, providing them with a 360 degree view of their customers for holistic targeting.

With IBM® Digital Analytics Beta, users can discover new workflows, flexible reporting, and seamless integration with the IBM Customer Analytics platform for quantitative and qualitative analysis. The next generation of Digital Analytics is designed with the end user in mind, enabling them to reach actionable insights faster than ever before. There are also 20 new industry-specific solutions pre-built with analytics capabilities that make it easier and faster for organizations across industries like retail, banking, telecommunications and insurance to uncover and act on critical business insights. Organizations equipped with insights that help acquire the right customers are surely on the right track to success.

Learn more at ibm.com/customer-analytics

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