*Details contained in this brochure are correct at the time of publishing and are subject to change. Contact Hannover Fairs Australia for more details.

Welcome to the CeBIT Global Conference Series Big Data Conference: DataCon 20139 – 10 October 2013, Hilton Hotel Sydney

On behalf on Deutsche Messe Worldwide and CeBIT Global Conferences, it is my pleasure to welcome you to our third Big Data Conference and Workshops, DataCon 2013.

The days when organisations could only analyse small sets of structured data to look for correlations are long gone. Cloud computing, high speed internet, and access to multiple data sources is changing the paradigm and organisations can now analyse all the data available to them to look for actionable insights.

The datafication of everything is moving fast and being able to analyse the data in real-time and extract valuable information is changing the way we do business. Big Data truly is the game changer of the 21st century.

We are seeing the rise of new jobs and skills as people look to involve themselves in this new market. Data Scientists are in high demand and being part of this change is an exciting place to be.

However, we must ensure that we act responsibly and do not let the data engross or overrun us. Privacy and accountability need to be protected and considered as we move towards a data driven society.

DataCon 2013 will provide delegates with an opportunity to find insights in their data and find answers to questions that they had not before even considered. Ensuring that your organisation does not miss out on this change is essential for future success.

The conference will feature an expert panel of big data professionals from Australia and overseas who will provide insights, case studies and solutions to the challenges facing organisations today within this burgeoning field.

I would like to welcome to Australia our international speakers, Sean Owen and Clint Sharp, who will provide insightful perspectives from the UK and US.

I trust you will have a productive and beneficial time at today’s conference.

Jackie TarantoManaging DirectorDeutsche Messe WorldwideAustralia / New Zealand

CONCONDATADATABIG ANSWERS FOR BIG DATABIG ANSWERS FOR BIG DATA

9 - 10 October 2013 | Hilton Sydney| cebit.com.au/datacon

Platinum SPonSor

Gold SPonSor

aSSociate SPonSor

inSert SPonSor

innoVation PartnerS

diamond SPonSor

9 - 10 October 2013 | Hilton Sydney| cebit.com.au/datacon

CONCONDATADATABIG ANSWERS FOR BIG DATABIG ANSWERS FOR BIG DATA

*Details contained in this brochure are correct at the time of publishing and are subject to change. Contact Hannover Fairs Australia for more details.

datacon WorkShoP daYWedneSdaY 9 october 2013

WorkShoP 1: deVeloPinG a biG data StrateGY

8:30am - 11:30am This workshop will cover: » Give an overview of the opportunities around Big Data and how they relate to your industry » Define your Big Data Strategy and business objectives » Determine your data requirements » Understand the capabilities required at your organisation to make best use of the data » Develop a Big Data roadmap for your organisation

Marie Balce, Director, Q2analytics

Morning Tea will be served during this workshop (9:45am – 10:15am)

WorkShoP 2: the art of StorYtellinG With data ViSualiSation

11:45am - 2:45pm This workshop will cover: » The Influences – Stop the way you currently present data and learn new influences from other industries » The Story – Learn new business narratives and techniques to simplify the ideas and data that form your story » The Visualisations – Understand data visualisation, illustration, and design concepts that highlight the insights in your data » The Presentation – Confidently communicate to your audience with data visualisation and animation using software

and digital content

Otto Ottinger, Head of Data Visualization & Analytics, datalabs

Lunch will be served during this workshop (1:00pm - 1:30pm)

WorkShoP 3: data Science and biG data analYticS technoloGieS

3:00pm - 6:00pm This workshop will cover: » Data Science overview » The role of a data scientist in the organisation » How does R fit into the Big Data landscape? » Understanding the theory and methods of advanced analytics and statistical modelling for Big Data » The rationale for Hadoop or other tools; How to run a MapReduce script; Use cases where Hadoop should be used » How to use Pig, Hive, and Mahout

John Zantey, CTO, contexti

Afternoon Tea will be served during this workshop (4:15pm – 4:45pm)

SPonSored bY

9 - 10 October 2013 | Hilton Sydney| cebit.com.au/datacon

CONCONDATADATABIG ANSWERS FOR BIG DATABIG ANSWERS FOR BIG DATA

*Details contained in this brochure are correct at the time of publishing and are subject to change. Contact Hannover Fairs Australia for more details.

datacon conference daYthurSdaY 10 october 2013

7:30am Registration & Coffee on ArrivalbiG data, biG challenGeS, biG oPPortunitieS

8:25am chair addreSS Nicholas Adamo, Partner, ernst & Young

8:30am intenational keYnote PreSentation: data Science: from lab to factorYSean Owen, Director of Data Science, cloudera

9:10am keYnote PreSentation: the real imPact of biG data & analYticSAndy Lark, Chief Executive Officer, Group lark, Former Chief Marketing Officer, commonwealth bank of australia

9:50am biG data Vendor landScaPe: the battle for mindShare and marketShareRaj Dalal, Founder & CEO, biginsights

10:05am Panel diScuSSion: deVeloPinG a data analYticS action Plan for Your orGaniSationFacilitator:Paul McCarthy, Director of Strategy and Innovation, SircaPanellists:David Heaven, Data Scientist, eftpos australia Tiffanny Junee, Director of Marketing, Community Relations and Philanthropy, the Women’s college within the university of SydneyTorrance Mayberry, Senior Systems Manager, Management Information, Data Warehouse, Business Intelligence and Analytics, Westpac new ZealandSean Owen, Director of Data Science, cloudera

10:45am MORNING TEA BREAk AND NETWORkINGimProVinG SerVice deliVerY

11:20am Platinum SPonSor PreSentation: mininG inSiGhtS from unStructured dataClint Sharp, Director of Product Management, Big Data & Operational Intelligence, Splunk inc.

11:50am uSinG cloud SerViceS and biG data to maintain the auStralian oPenSamir Mahir, Chief Information Officer, tennis australia

12:15pm Panel diScuSSion: identifYinG the riSkS and benefitS of a biG data WorldFacilitator:David Wiadrowski, Partner, PwcPanellists:Alan Dormer, Theme Leader, Government and Commercial Services, cSiroJeffrey Choi, Head of Technology Risk, Security and Compliance, news corp australiaAnnelies Moens, Head of Sales & Operations, information integrity Solutions

12:45pm LUNCH AND NETWORkINGStream 1

enablinG neW and better ProductSStream 2

biG data technoloGieS and architectureS1:45pm chair addreSS

Dr Catriona Wallace, Chief Executive Officer, fifth Quadrant chair addreSSSidney Minassian, Chief Executive Officer, contexti

1:50pm mi9 - driVinG Value throuGh meaSurement and analYSiSRichard McLaren, Chief Data Officer, mi9

biG data, data GoVernance and mdmAlan D. Duncan, Director of Data Governance, Finance and Operations, the university of new South Wales

2:20pm creatinG actionable inSiGhtS from Your data to PerSonaliSe Your uSer exPerienceRami Mukhtar, Chief Executive Officer, ambiata

the Zen of data ScienceEugene Dubossarsky, Chief Data Scientist, contexti

9 - 10 October 2013 | Hilton Sydney| cebit.com.au/datacon

CONCONDATADATABIG ANSWERS FOR BIG DATABIG ANSWERS FOR BIG DATA

*Details contained in this brochure are correct at the time of publishing and are subject to change. Contact Hannover Fairs Australia for more details.

datacon conference daYthurSdaY 10 october 2013

exhibitorS SuPPortinG aSSociationSreSearch PartnerS media Partner

2:50pm deliVerinG better GoVernment SerViceS With biG dataAlan Dormer, Theme Leader, Government and Commercial Services, cSiro

Panel diScuSSion: What technoloGieS Should You uSe for Your biG data Project?Facilitator:Ben Lever, Chief Technology Officer, ambiataPanellists:Yacov Salomon, Senior Data Scientist, brandscreenFelix Barbalet, Senior Data Miner, australian taxation officeTai Elliott, News Product Architect, news corp australia

3:20pm AFTERNOON TEA BREAk

buildinG analYticS caPabilitY to make faSter deciSionS

real World benefitS of biG data

Chair: Nicholas Adamo, Partner, ernst & Young Chair: Sidney Minassian, Chief Executive Officer, contexti3:50pm creatinG data ViSualiSation daShboard to aSSiSt

faSter deciSionSPeter Inge, Director Enterprise Intelligence, ernst & Young

uSinG biG data to deliVer real-World benefitSRos Harvey, Director, Sense-T, university of tasmania

4:15pm biG data thinkinGGreg Nichelsen, Head of Customer Insight and Analytics, bt financial Group

findinG the fraud needle in a haYStackDr Craig Wright, Vice President, Australia - Asia Pacific, Global institute for cybersecurity & research

4:40pm buildinG caPabilitY to unlock the Value of auStralia’S dataSanjay Mazumdar, Chief Executive Officer, defence Systems innovation centre

real-time biG deciSionYacov Salomon, Senior Data Scientist, brandscreen

WraP-uP SeSSionChair: Nicholas Adamo, Partner, ernst & Young

5:05pm Panel diScuSSion: doeS Your orGaniSation haVe the SkillS for biG data? and the riSe of the chief data officerFacilitator:Dean Economou, Technology Strategist, nictaPanellists:Torrance Mayberry, Senior Systems Manager, Management Information, Data Warehouse, Business Intelligence and Analytics, Westpac new ZealandRomesh Lokuge, General Manager - Business Intelligence, nrma motoring & ServicesGreg Nichelsen, Head of Customer Insight and Analytics, bt financial GroupMark kortink, Chief Architect - Information & Corporate Systems, telstra

5.35pm chair cloSinG remarkSNicholas Adamo, Partner, ernst & Young