aci 5-tools
TRANSCRIPT
8 Countries
50 States
210 State Agency departments
Tool Time5 Tools Every Marketer Should Know
Audience Insights
• Target Market Research• Custom Uploads• Leverage Facebook Data
• Acxiom, Datalogix, and Epsilon
• Link Shortner• Adds a Call-To-Action• Increase the value of
social sharing!
• Landing Page Optimization• Web Usage Analysis• Click maps• Heat Maps• Scroll Maps
• Applications• Are users finding the info
you want them to see?• Are there unnecessary
distractions you can remove?
• Do mobile, tablet & desktop users behave differently?
• Create Design Quality Graphics• No Experience Required• Pre-Formatted Templates
• Email, Social, Web & More• Free
• Create meaningful data visualizations• No code / data analysis experience
required• Connect to multiple data sources• Drag and drop interface• Public desktop version is free
• Alternates: • Google Data Studio • Raw Density Design
PRO TIP: Use Data Viz for Content
FB Insights: Well Researched Topic
Canva: A stunning, attention-grabbing graphic created by an amateur
Tableau: A Meaningful data visualization providing value
Use Hotjar to analyze user scrollSnip.ly: Convert on the traffic you send to this thoughtfully strategized article!