ACHIEVING PROJECT MULTIDISCIPLINARY STUDY OF PHILIPS

PMITR PM Summit 2014 – September 19-20, 2014 – Istanbul, Turkey

Agenda

1. What is the project?

2. Multidisciplinary Projects

3. Multidisciplinary Working to Achieve: PHILIPS

4. PHILIPS AEH Imaging Device

5. PHILIPS What did it?

6. PHILIPS How did it?

7. Questions & Sharing

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1. What is the project?

Project; for a particular purpose of a team to solve problems or issues

involving innovation and change processes with applications by

designing various products / services is a work that arise.

Projects to solve problems in communication, especially in the

emerging team synergy, combining innovation with knowledge and

experience will reveal the process of designing a multi-disciplinary

study to achieve success is a summary of care. In this context,

success; multi-disciplinary teams to work consists in organizing

innovative processes.

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2. Multidisciplinary Projects

• The main objective of the project is an issue / problem is to solve.

Multi-disciplinary projects; multi-disciplinary approach to solve the

problem by focusing on work that science and innovation are

contributing to.

• Multi-disciplinary projects; innovative work with multi-disciplinary

collaborative problem solving to meet with science is that of life.

These projects resulting products, services, processes and

systems through innovation in new areas, such as in the

formation of interdisciplinary collaboration is the emergence of

new projects.

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• Multi-disciplinary project management; project which is the

subject of extensive re-define problems and solutions based on

a new understanding of complex situations with different

disciplines work requires to achieve.

• Now, expanding the scope of the problem because the solution

of this problem by expanding the scope of work for the project

requires a multi-disciplinary work.

3. Multidisciplinary Working to Achieve: PHILIPS

• In this study managed to work with multi-disciplinary innovations

in imaging industry highlights Philips'; AEH (Ambient Experience

for Healthcare) and LED displays, video animations, and audio

systems, including RFID sensors in many technology

innovations that provide a comfortable environment for patients

using was investigated.

PHILIPS

• MR sector, usually focused on innovation with technological

changes. In this context, a more detailed tools for diagnosis and

can capture more information in a short time.

• Philips Design; systematically from the beginning of the 1990s

until 2001, a multi-disciplinary team performance by

encouraging investment made on technological innovation

strategy. In this context, electronics, lighting and medical

markets with an innovative approach to develop new products,

to explore emerging technologies and has managed to create

more than 20 projects.

4.PHILIPS AEH Imaging Device

• The problem; the lack of display technologies and especially

children from the fear of the MR device was the result of a low

quality image.

AEH; consisting of user experience with a new vision and is based on an innovative approach to new product development. For this purpose, AEH; first in priority in treatment, benefits, and the second side for medium income technological development. So the priority is patient focus. Philips designs to achieve this, starting with a new vision for existing products to make technology more useful for users focused.

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5. PHILIPS What did it?

• In order to solve this problem at the beginning of Philips' design

office Stefano Marzano has brought together a multidisciplinary

team.

• It is a powerful communication tool to solve the problem by

fusing the necessary solutions based on knowledge and

experience sharing process design stages was envisioning.

• In this context, this tool for the creation of AEH, how they see

the environment where people live and how emerging media

technologies raise new experiences that research has focused

on the process management.

6.PHILIPS How did it?

«None of us, all of us are not smart»

• Multi-disciplinary teams, raising awareness of media

technologies, RFID and video projectors potential to educate

children through stories discovered.

• in this way; projector in the animations, reduced CT versions

and reduced scanners children in waiting rooms assigned to

them puppets crawling use with both children with the machine

introduces both the real ones less than the scare during a scan

lounging how important that is to teach.

• The result of the resulting product; That's perfect. Multi-

disciplinary teams; doctors, hospital administrators, medical

product-related engineers and marketing experts, architects,

psychologists, sociology, anthropology, interior designers, LED

technology and video projections professionals, interactive

designers, interactive hardware and software, interactive design

in the fields are experts.

• Business of the kitchen; Philosophical basis of the work to

create the kitchen!

• Business of the kitchen; teams to fuse! speak the same

language! Share, share, share

• Business of the kitchen; technocultures! Delegate and manage!

..

Business of the kitchen; speak the same language, the philosophical foundations to create!

• «Without philosophy of anything, you can not do science!..»

• What are we doing?

• Why are we doing?

• How are we doing?

• What is the difference others?

• When are we doing?

• Focus on the work!

Business of the kitchen; teams to fuse! speak the same language! Share, share,..

• In a multi-disciplinary team working with a good team

communication is important.

• The team with the concepts and theories for the fusion of a crop

formation must speak the same language.

• Based on open communication and trust in this share would

provide more return is important to the formation of a culture.

Business of the kitchen; technocultures! Delegate and manage!

• Technocultures should have a multi-disciplinary team;

• Core Competencies; continuous innovation

• Work Environment; comfortable, exciting, learning-focused,

experience-based, technical, informal (unofficial), in accordance

with the rapid development of rich resources, ever-changing,

fast to market product / service delivery.

• Competencies; innovation and creativity, continuous learning,

curiosity, knowledge sharing, team problem solving, visyon be

stunning, Thinking, artistic talent (art, music, theater, poetry, ..)

• By delegates to manage.

AEH (Ambient Experience for Healthcare)

Including RFID sensors LED display systems, such as video, animation and sound use of technology, provided a comfortable environment for patients.

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How AEH Improved?

• Since the beginning of 1990 at Philips, Stefano Marzano

consists of young professionals who specialize in and

successfully established a unique team that can work together.

This team; interactive design, such as sociology and

anthropology has grown to be very disciplined.

• Observation, analysis, research and design

• AEH one year before the emergence of the team; team of

people (patients) and problems seeing the living environment

and investigating them with an innovative approach to solve

multi-disciplinary new media technologies and other

technologies, processes and equipment with experience

redesigned.

Three important steps: Noah's Ark and Pogo & Kenneth to Gorfinkle• Noah's Ark: bed, sleep and awakening was discovered.

Accordingly, embarkation, travel and shore outlet.

Pogo: to educate children through stories, media technologies, has

discovered the potential of RFID and video projectors.

Kenneth Gorfinkle: with animations and visuals given to them in the

waiting room and lie is taught using a dummy during the scan in

order to eliminate the fear of children playing with toys and pictures

are provided with the relief.

Team; doctors, hospital administrators, engineers and marketing

professionals about medical products, architects, psychologists,

interior designers, video projection and LED technology

professionals, interactive designers, interactive hardware and

software experts.

The most important step: a well- orchestrated process of detailed design application

• In this context, Philips; The experiences of patients and clinical

operations processes redesigned according to the patient MR

and CT technology has configured accordingly. In this context,

the flow of the process;

1.Entry to hospital,

• 2.Finding the true section,

3.Stay up,

4.Entry into the room,

5.Controlling input,

6.Back to the room,

7.Planning next scheduling.

Exprience

• Patient experiences, expert system approach based on

experience and clinical; before, during and after the multi-step

process designed map is created.

Fictional map of the process design is composed of three parts;

1.Human phase 1; explains each step to improve the

experience. Fictional stories are used to tell the children the

next step.

2. Environment conditions; environmental design that defines

how it should be. This experience has been redesigned to

include video animation, and low-browser.

3. Building and hardware; the technology to provide innovative

solutions by constructing the redesign of the definitions. Video

projectors, animation applications, puppets and RFID covers.

Literature

• http://www.philips.com.tr/

• http://www.healthcare.philips.com/tr_tr/

• http://www.healthcare.philips.com/tr_tr/products/index.wpd

• http://www.healthcare.philips.com/tr_tr/products/mri/systems/multiva/

features.wpd

• http://www8.healthcare.philips.com/ae/

• http://www.design.philips.com/philips/sites/philipsdesign/about/design/

designportfolio/product_innovation/ambient_for_healthcare.page

• http://www.newscenter.philips.com/main/standard/news/press/2012/20121120-

ambient-experience-500th-order.wpd#.VANhmsV_tA0

• http://images.businessweek.com/ss/05/06/idea2005/source/97.htm

• http://www.design.philips.com/ http://www.youtube.com/watch?v=iOKxiGtbFYo

• Achieving Project Multidisciplinary Study of; PHILIPS

Thank you.

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• Prof. Dr. Mahmut Tekin

• Selcuk University Regional Development Research and

Application Centre Manager

http://www.mahtekins@gmail.com

www.mahmuttekin.net

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