achieving operation excellence and customer intimacy enterprise applications

7/31/2019 Achieving Operation Excellence and Customer Intimacy Enterprise Applications

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Enterprise systems (ES) are large-

scale application software

packages that support businessprocesses, information flows,

reporting, and data analytics in

complex organizations. In short, ESare packaged enterprise

application software (PEAS) systems.


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Types of enterprise systems include

enterprise resource planning (ERP) systems,

enterprise planning systems, and customer

relationship management software.

Although data warehousing or business

intelligence systems are enterprise-wide

packaged application software often soldby ES vendors, since they do not directly

support execution of business processes,

they are often excluded from the term.


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Enterprise systems are built on softwareplatforms, such as SAPs NetWeaverand

Oracle's Fusion, and databases.
http://en.wikipedia.org/wiki/NetWeaverhttp://en.wikipedia.org/wiki/NetWeaver


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Services provided by enterprise softwareare typically business-oriented tools such asonline shopping and online payment

processing, interactive product catalogue,automated billing systems, security,enterprise content management, IT servicemanagement, customer relationshipmanagement, enterprise resource

planning, business intelligence, humanresource management, manufacturing,enterprise application integration, andenterprise forms automation.


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Due to the cost of building or buying what is

often non-free proprietary software, only

large enterprises employ software that

models their entire business system.

As enterprises have similar departments and

systems in common, enterprise software is

often available as a suite of customizableprograms. Generally, the complexity of

these tools requires specialist capabilities

and specific knowledge


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Enterprise software describes acollection of computer programs withcommon business applications, tools formodeling how the entire organizationworks, and development tools forbuilding applications unique to theorganization.

The software is intended to solve anenterprise-wide problem, rather than adepartmental problem


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Enterprise level software aims to improvethe enterprise's productivity and

efficiency by providing business logicsupport functionality


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Enterprise systems provide value both byincreasing operational efficiency and byproviding firm wide information to help

managers make better decisions.

Enterprise systems provide much valuableinformation for improving managementdecision making. Corporate headquartershas access to up-to-the minute data onsales, inventory, and production and usesthis information to create more accuratesales and production forecasts.


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Supply chain management is defined asthe management of the network ofprocesses that are involved in

manufacturing. Supply chain managers follows the

production process, from where it beginswith the acquisition of raw materialsthrough the work-in-process inventory, and

finished goods, and then from point-of-origin to the point-of-consumption by thecustomer. This entire chain of events isappropriately named the supply chain.


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Efficient supply chain management iscrucial, especially for the long-term

success of the manufacturingorganization. When manufacturers havea clear understanding of the supplychain process, they are much more likely

to produce a cost-effective andsuccessful, product.


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Inefficiencies in the supply chain, such as partsshortages, underutilized plant capacity,excessive finished goods inventory, or high

transportation costs, are caused by inaccurateor untimely information.

If a manufacturer had perfect information

about exactly how many units of productcustomers wanted, when they wanted them,and when they could be produced, it wouldbe possible to implement a highly efficientjust-in-time strategy.


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In a supply chain, however, uncertaintiesarise because many events cannot beforeseenuncertain product demand, late

shipments from suppliers, defective parts orraw materials, or production processbreakdowns. To satisfy customers,manufacturers often deal with such

uncertainties and unforeseen events bykeeping more material or products ininventory than what they think they mayactually need


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The bullwhip effect occurs when the

demand order variability's in the supply

chain are amplified as they moved up the

supply chain. Distorted information from

one end of a supply chain to the other can

lead to tremendous inefficiencies: excessive

inventory investment, poor customerservice, lost revenues, misguided capacity

plans, inactive transportation, and missed

production schedules.


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Supply chain management software (SCMS)is a business term which refers to a wholerange of software tools or modules used in

executing supply chain transactions,managing supplier relationships andcontrolling associated business processes.

it commonly includes: Customer requirement processing

Purchase order processing Inventory management

Goods receipt and Warehouse management

Supplier Management/Sourcing


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What kinds of information would youneed to build and nurture strong, long-lasting relationships with customers?Youd want to know exactly who yourcustomers are, how to contact them,whether they are costly to service andsell to, what kinds of products andservices they are interested in, and howmuch money they spend on yourcompany.


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Youve probably heard phrases such as thecustomer is always right or the customercomes first. Today these words ring more truethan ever. Because competitive advantage

based on an innovative new product or serviceis often very short lived, companies arerealizing that their only enduring competitivestrength may be their relationships with theircustomers. Some say that the basis ofcompetition has switched from who sells themost products and services to who owns thecustomer, and that customer relationshipsrepresent a firms most valuable asset.


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Samples of CRM Software are:

Partner Relationship Management P.R.M Employee Relationship Management

E.R.M


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achieving operation excellence and customer intimacy enterprise applications

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