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Achieve Agility in Less TimeMarketing Operations Cloud Express with Production Management
MARKETING.TERADATA.COM2
Improve Marketing Efficiencies through Workflow Management
As production demands on your
marketing team grow, resource
alignment and overall project planning
become increasingly complex.
Marketers struggle to bring together
a consolidated view of their marketing
activities. This leads to an inability
to leverage insights from across
the organization to make informed
decisions and implement new strategies.
Additional challenges include:
• Over-extended resources and
tightening time frames
• Competing priorities for limited IT
resources
• Fragmentation of the organization
and message
• Lack of marketing planning and task
management coordination
• Inability to maximize people and
assets to facilitate rapid execution
What would you do if you knew you
could free your marketing efforts from
process restrictions in just five weeks?
Imagine a centralized view of your
marketing that includes progress on
campaigns in development, availability
of resources, and access to results on
activities in-market. Teradata can power
your marketing workflow and process
management with our leading Marketing
Resource Management solution.
To make it easier for marketers to take
advantage of this powerful solution,
Teradata has developed pre-configured
packages of common product modules
called Cloud Express. As an affordable
and rapidly implemented package,
Marketing Operations Cloud Express
with Production Management makes
it easier and faster to get a workflow
management program up and running.
Power your marketing with
individualized insights from Teradata
Integrated Marketing Cloud. You have
the data you need to know more about
your marketing, the agility and tools to
ignite action, and freed up resources to
improve brand engagement.
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Power Your Marketing with the Teradata Integrated Marketing Cloud
Achieving the individualized insights
needed to ignite your marketing
starts with the Teradata Integrated
Marketing Cloud, the critical component
in gaining a centralized view of data
from marketing initiatives throughout
the organization. Simplify marketing
through holistic individual insights.
Empower efficient processes through
our integrated and flexible platform.
Deliver customer engagement through
dynamic, real-time experiences.
Centralized marketing planning,
budget and resource allocation, and
asset storage aid in the journey to
gather data and develop individualized
insights to inform all facets of data-
driven marketing. This is achieved
with Teradata’s Marketing Resource
Management solution. This set of
processes and capabilities is designed
to enhance a company’s ability to
orchestrate and optimize marketing
budgets and resources.
Additionally, this solution enables
marketers to manage the resources to
develop and deliver campaigns and
creative assets. Marketing Resource
Management has enabled partner
companies to achieve the following
results:
• Reduced operational costs up to 45%
• Realized 20% higher campaign
response
• Launched revenue generating
products or campaigns 50% faster
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Marketing Operations Cloud Express with Production Management
Marketers seeking an easy-to-
implement, cloud-based Marketing
Resource Management solution that
can be put into production in a short
period of time will find what they need
from Marketing Operations Cloud
Express with Production Management.
This workflow package takes that
expectation one step further, providing
pre-configured software packaged from
more than a decade of experience and
best practices.
Additionally, Cloud Express includes a
comprehensive services bundle to help
ensure you see immediate value from
your implementation. This flexible option
affords marketers the opportunity to add
more Marketing Operations modules and
features after implementation.
To help marketers begin optimizing
their processes quickly, Teradata has
configured a ready-to-use Marketing
Resource Management solution that
includes the following features.
• Workflow templates and supporting
configuration
• Cloud Hosting
• Getting Started Training
• Enablement Services
• Extended Services
Features of Production Management
Whether you’re creating a print or
banner ad, developing an event plan, or
executing a multi-channel individualized
campaign driven by customer data,
there are processes and people
involved. Marketing Operations Cloud
Express centralizes all the tasks, dates,
deliverables, resources, and personnel
needed to successfully complete each
marketing initiative.
With the Asset Library module, you
have the ability to store, share, and
manage key digital assets and other
marketing deliverables (such as
collateral, presentations, advertising
and corporate branding elements) with
support for all media types. Marketing
production has never been easier.
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Pre-Configured Marketing
Resource Management Software
Asset Review Workflow:
This workflow provides an automated
workflow process for conducting
reviews of existing or updated creative
materials. The end-to-end process is
comprised of Asset Preparation, Asset
Review, as well as Delivery and Archive.
This process should be used for all
asset re-reviews. This is a streamlined
process, similar to the Creative
Development process, but contains only
those steps needed for this purpose.
The process can be tracked in detail,
from asset selection to final disposition,
with multiple reviews and iterations,
as required. This provides department
visibility, enables workload analysis
and planning, as well as facilitates cost
analysis and comparisons.
Creative Development Workflow:
This workflow delivers a solution for
conducting consistent, repeatable
development of creative. The end-
to-end process is comprised of the
Strategy and Concept Development,
Creative Production, Delivery and
Archive activities, including Reporting
and Post Project Analysis.
The design is modular, allowing for easy
reorganization of process parts and
optimized administration. Implementing
this solution will allow the marketing
organization to have consistent
execution and tracking of all creative
development efforts, as well as maintain
control of the brand itself.
Email Production Workflow:
This workflow delivers a solution for
conducting consistent, repeatable
execution of email campaigns. The
end-to-end process is comprised of
the Digital Strategy and Planning,
Email Production, Email Deployment
Preparation and Testing, Scheduling,
Execution and Monitoring activities,
including Reporting and Post Project
Analysis. Implementing this solution
will allow the marketing organization
to have better tracking of all email
campaign efforts, as well as better
control of the brand itself.
The process promotes the reuse
of existing assets, preserving the
marketing resources needed to get
emails out the door. The entire Email
Production process can be tracked
in detail, from designing the strategy
and producing the email, to testing,
executing, and analyzing the results.
The sub-processes can all be tracked
with multiple iterations and reviews.
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When all Event activities are entered
into Marketing Operations, a complete
view of the Event Management process
can be achieved. Individual activities
can record the steps taken to complete
an event request, track event materials
that have been created, manage the
invite and execution process, and record
completion statistics on the overall effort.
Event Management Workflow:
This workflow delivers a solution for
conducting consistent, repeatable
production of events. The end-to-end
process is comprised of the Event
Conceptualization and Approval, Event
Planning, Event Audience Management,
Event Execution, and Post-Event Closeout.
Key Modules of Marketing Operations Cloud Express with Production Manager
• Workflow Manager
Flawlessly execute activities with
increased team collaboration and
cooperation fueled by comprehensive
workflows. These automated
workflows document and assign
tasks, dates, and deliverables to
specific individuals.
• Work Request Manager
Marketers or salespersons around the
office or globe can initiate marketing
projects through a configurable and
simple three-step process accessed
through an intuitive web-based portal
interface.
• Print Annotations
Users can perform electronic markup
of material as part of a review process.
Easily tag reference material so that
HTML links can be placed on the
marketing material for review to
provide quick access for validating a
claim made. Changes and comments
can be tracked to each annotation
within the application.
• Asset Library
Whether producing ads for traditional
offline media distribution or creating
individualized emails for a data-driven,
multi-wave marketing campaign,
marketers can centralize assets in an
easily accessible, searchable library.
As part of the integrated solution,
Workflow Manager
Workflow Manager provides a simple “drag and drop” interface for creating best practice templates.
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the library also enables collaboration
on the creation of any digital marketing
asset by centralizing the reviews and
approvals for marketing materials.
• Business Rules Manager
Marketing departments each come
with their own set of specific needs
for access to marketing activities.
Whether you manage accessibility and
approval processes according to role
or job function, you can configure the
appropriate ‘if-then’ rules to suit your
needs.
• Reviews and Approvals
Create automated voting for key steps
in the review and approval process.
Voting information and comments
feed an audit trail that is always
accessible.
• Operations Calendar
Keep everyone informed with a
centralized, global calendar that
displays all your marketing initiatives
and the associated details. Calendars
can be exported to iCals for easy
integration with standard email
calendar tools or PDF providing
visibility to non-users.
• Marketing Dashboard
Personalized dashboards for users and
executives provide single-click visibility
into key operating metrics in real-
time. This fully integrated and secure
reporting tool includes a wizard-like
report designer that lets users select
which pieces of data they would like
to see in the dashboard. Further,
individual users are able to format the
reports to their preferences.
• Reports and Dashboards
All Reports can be viewed within
Marketing Operations via the main
application and Portal or via an
attachment in an email. The Reporting
Portal also provides a searchable
web-based repository of all native and
integrated reports. Automatic email
distributions can be set-up to send
reports on a regular cadence.
Supporting Your Production Management Solution
By choosing Marketing Operations Cloud
Express with Production Management,
you get more than a pre-configured
workflow management solution. This
affordable operations package includes
all the support your company will need to
achieve value and engagement within five
weeks of launch.
Teradata supports implementations of
every size on a daily basis for hundreds
of global marketing clients. Teradata’s
services connect personally with you and
your team, becoming an active partner
in your marketing efforts and helping to
ensure success. The Teradata Marketing
Applications Services team will provide
expert support from program launch to
team training and through user support.
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Enablement ServicesImplementing a successful workflow
management solution requires planning
and expert guidance. Your company will
be guided by Teradata’s Enablement
Services team. This implementation
team will work directly with your
team to install Marketing Operations
Cloud Express and configure the
solution based on best practices. The
Enablement Services team will have
your package installed and ready for
testing in a month.
While installation of Marketing
Operations completes, other members
of your operations team can attend
a proven training course designed
specifically for your workflow solution.
This three-day, getting started boot
camp will prepare your staff to begin
using the solution immediately. These
power users can then help the rest of the
marketing team adopt the new workflow
process and achieve effective practices.
Optimization Services Your team will have a single point of
contact to resolve any technical or
operational issues that may arise. As a
base package, Marketing Operations
Cloud Express includes more than
60 hours of direct access to live
professionals who are familiar with
all aspects of integrated marketing
software and infrastructure. Additional
technical support options are available.
This personalized support network
will keep program up, running, and
profitable—at all hours of the day.
Cloud ServicesYour company will benefit from a cloud-
based workflow management solution.
Marketing Operations Cloud Express
enables a complete solution from a
single vendor without costly investments
in additional IT infrastructure or
additional third-party services.
The initial package includes 100 GB of
storage space, 24/7 uptime, disaster
recovery options and a week of data
retention. This standard product
integration also includes automatic
upgrades for major releases. By
providing secure, scalable, reliable data
access, and outstanding performance,
Teradata’s integrated marketing solution
allows marketers to focus on improving
the customer experience rather than
their technology tools.
Service is an integral part of your
Teradata Marketing Operations Cloud
Express investment. Our teams are
committed to providing support
that ensures your initiatives are
highly successful and that workflow
management is fully operational.
Teradata achieves this by investing in
our people, processes, and tools to
provide extensive support facilities
with certified personnel at local,
regional, and global levels. Teradata
provides cloud delivery services,
application infrastructure support, and
24/7 technical support, giving you
confidence in the operational success of
your solution.
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Making Marketing Agile
A centralized view of your marketing
efforts allows you and your team to
make your marketing more agile. With a
single workflow solution to consolidate
disparate projects and shared
resources, marketing can reallocate
resources including dollars, personnel,
and time to maximize efficiency. Or
better yet, distribute high-performing
marketing materials across the
organization to improve results.
More than any other marketing
operations automation solution,
Marketing Operations Cloud Express
with Production Management exhibits
a single, detailed view of internal
operations. This affordable, quick-to-
value solution allows marketers to take
a significant step toward leveraging
individualized insights on their data-
driven marketing journey by taking
control of creative processes, stakeholder
alignment, and resource usage. These
marketers are developing stronger, more
successful go-forward strategies.
Power your marketing with individualized
insights from Teradata. Know more
about your marketing, your customers,
and your business. Empower your
organization by providing greater
marketing agility to do more with that
data to deliver results and drive revenue.
For more information on how Teradata
Marketing Resource Management can
be used to power your marketing, please
visit Marketing.Teradata.com.
10000 Innovation Drive, Dayton, OH 45342 Marketing.Teradata.com
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