ach professional design portfolio 2011
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D e s i g n T h i n k e r a n d S t r a t e g i s tD e s i g n M a n a g e m e n t a n d A r t D i r e c t i o n
A d v e r t i s i n g a n d G r a p h i c D e s i g n
P h o t o g r a p h y
aCHAmanda C. Hill
Professional Design Portfolio 2011
Tableo f Contents
Introduction
Bio
Vision
Process
Design Management Defined and Visualized
Design Thinking Defined and Visualized
Works
Design Management and Art Direction
Advertising Design
Graphic Design
Photography
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10 - 20
21 - 34
35 - 40
41 - 47
aCH
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M. A. Design ManagementSavannah College of Art and Design
B. F. A. Graphic Design & PhotographyUniversity of North Carolina at Greensboro
A. A. Visual ArtsWake Technical College
Strategic Liaison for Corporate Creativity
Enthusiastic team player who is energetic, focused, goal and detail oriented. Hard working and driven multitasker who thrives in fast paced environments, eagerly accepts challenges, and reliably meets deadlines. A positive, personable, upbeat, and intuitive natural born leader who values interdisciplinary collaboration. Tenacious problem solver who consistently exhibits excellent interpersonal communication and public relations skills. A facilitator of creative thinking who approaches life’s challenges as opportunities for design.
Contact
tel.
web
919.306.4405
www.coroflot.com/amandachill
www.linkedin.com/in/amandachill
Amanda C. Hill
create
work facilitate
foster design
share with others..........
think strategically \\\\\\\\\\\
\\\\\\\ innovatively ideate
<<<<<<< \\\ express a
unique approach ::::::::::::::: artistic form.+
aspire to
live to
i will
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ACH process
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4PlanSet ObjectivesManage TimelineScenario BuildingCollect & Distribute ResourcesDelegate Design Direction
ResearchIdentify Market Need Classify Wicked ProblemResearch UsersResearch Demographic
Explore & IdeateBrainstorm TacticsCreative StrategyMind MappingDesign Charette
DesignWorking TeamTeam ReviewsDesign, Edit, DesignPrototyping
FinalizeFinal ReviewsFinal Design DirectionFinal PrototypingProduction & Presentation
5 IterateField ImplementationResearch & ObserveIdentify NeedIterate Process
Design Managers, we bridge the gap.
Our goal, as creative leaders, is to foster innovative ideation through the implementation of design principles and strategic thought. We strive to synchronize individuals of corporate culture, those who commonly misunderstand one another, in order to cultivate creativity and design. We are facilitators of creative teams. Teams made of players in and outside of the art and design industries. We act as liaisons among “entities”, embodying the role of “communicator” for internalized creative ideas; the realized and unrealized. We excite and cultivate innate knowledge and skill, grow the potential and encourage its maturity, as a visualized concept. Any form. Any function. (A. Hill, January 2009)
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Design Management Visualized
Design at the level of
strategy
Design at the level of tactics
Design at the level of
operations
Vision
Process
Content
Design Managers achieve innovative and strategic solutions by integrating design as a process into business models at the level of strategy, tactics, and operations.
Design Thinking, a vehicle for human centered change.
Future aspirations ensue roles of Strategic Management by way of Design Thinking. Such thinking entails approaching business tasks as wicked problems which are solved to enhance human life, relationships, and ecology. To solve such problems thorough research, ideation, and implementation of iterative design processes are undertaken; of which to achieve, innovative and cutting edge human focused solutions for a quickly evolving and user centered economy. I am an advocate for design, passionately pursuing a career approaching business as an enterprise and vehicle for human centered change. (A. Hill, October 2009)
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Creative Thinking and Culture VisualizedTo foster creative culture the above elements, as identified by creatives
in the study “Creative Cognition”, should be present.
D e s i g n M a n a g e m e n t + A r t D i r e c t i o n
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Creative Cognition Research Proposal
SCAD MA Final ProjectEthnographic + Contextual Field Study
Researcher, Design Manager, Art DirectorVisualization Showcasing Workshop Presentation
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Creative Cognition Research ProposalSCAD MA Final ProjectEthnographic + Contextual Field StudyResearcher, Design Manager, Art DirectorDesigned Proposal Book, Visualizations, Mind Maps
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Project C4 ProposalHerty Development Center Multi Media PackageSCAD Design ManagementEthnographic and Contextual Field StudyDesign Manager, Lead Conceptor, Art DirectorDesigned Proposal Book, Visualizations, Mind Maps
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Vari-X DesignPiedmont Triad Film Commission Strategic PlanDesign Manager and Art DirectorDesigned Proposal Book and Visualizations
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Modeling Technique
Office
Coffee Shop
Home
Culture Model
Artifact ModelSequence ModelTask Flow
Artifact ModelSequence ModelTask Flow
Artifact ModelSequence ModelTask Flow
Flow Model
Stake HoldersInvestors
Mark Zuckerberg
Users
User Groups
User Networks
AccountAdministrators
Domain Registry
Designers
Sequence Model - Office
1 She still need to answer the office phone during the lunch time. She can’t not just relax and enjoy her luch andusing Facebook.
Break Down
2 Her lunch time and the use of Facebookis interrupted by her supervisor.
Findings1
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She usually brows Facebook during the lunch time, and it is the first webisde that she goes to.
She only spends 15 minutes each time.She always just look around Facebookand check notifacations ,and she is notable to write something on friends’ wallor post picture.
(Intent: Relax and broaw Facebook)
Trigger: Lunch time
Get lunch form break room
Check work mail make sure there is nothing urgent
Check personal mailand log in Facebook
Anwser office phone
Check friends’ profile and write something on friends’ wall
Go back to homepage and check “Notification” Called by superviser
Minimize Fackbook
Go back to Homepage and accept or decline invatations
Go to supervisor’s office
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2She can’t stay on Facebook too long even in the lunch time.
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The sequence Model shows the ruotine of using Facebook at a office.
Kellie Gleeson
Facebook Friends Facebook
Family
Facebook Coworkers
Facebook Groups/Networks
sends invite to weekend partynotifies of staff meeting
RSVP to party
unsure of staff meetinglocation & assignment
chat is interrupted due to lost internet connection
free gift flower sends flower to Mom for birthday
writes on brother’s wall
cousin sends friend request
Bekah writeson wall
apple martini
receives martini from Sara
sends request to join Obama support group
receives breast cancer awareness invite
initiates chat with Christy using chat application
initiates chat with Laurausing chat application
initiates chat with sisterusing chat application
writes on cousinLisa’s wall
Kim tags Kellie in photo album
wall paper receives Sex and the City Wall Paper from Erin
Online Social Networking ProposalFacebook User Research ProjectSCAD Design ManagementEthnographic and Contextual Field StudyDesign Manager, Art Director, ResearcherProcess and Proposal Book, Visualizations
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Cannes Future Lions CompetitionWhite House Black MarketMulti-faceted Technological CampaignSCAD Advertising ProjectDesigned Ads, VDP Mailers, Web, Identity Composed USP, Client Proposal, Presentation
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Harley Davidson Ad CampaignWomen Riders Month InitiativeSCAD Advertising ProjectDesigned Ads, Identity, USPComposed Client Proposal, Presentation
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Harley Davidson Ad CampaignWomen Riders Month Initiative
SCAD Advertising ProjectDesigned Ads, Identity, USP
Composed Client Proposal, Presentation
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Crime NetTelevision Broadcast Network Campaign
SCAD Advertising ProjectDesigned Ads, Logo, Identity, USP
Composed Client Proposal, Presentation
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Cooking Light MagazineShip Shape Cruise
Event Branding CampaignIdeated and Designed Collateral
Managed Production and Delivery
A d v e r t i s i n g D e s i g n
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Harvest of HopeSt. Jude Children’s Research Hospital
Save the Date...To benefit St. Jude Children’s Research Hospital
For Reservations, Donations, and Sponsorship Opportunities
Contact Ashley Smith (724) 554-9716
October 9, 2008
Linbrook Hall, Trinity, NC
Suzie Q Brown3 Giving Lane
Greensboro, NC 27401
Harvest of Hope
Harvest of Hope
save th
e date
Benefiting St. Jude Children’s Research Hospital
Bluezoom Sensory MarketingSt. Jude Fund-raiser “Harvest of Hope”
Logo, Letterhead, InviteIdeated and Designed
Comped for Client Presentation
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Vari-X DesignBusiness Card and Stationary
Designed around Client’s Selected TypefaceIdeated, Designed ,Produced, Delivered
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Vari-X DesignMile High Shooting Accessories
Identity and Branding CampaignLogo, Letterhead, Business Cards
Comped for Client Presentation
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Vari-X DesignIdentity and Branding Campaign
Logo, Letterhead, Business CardsDesigned and Produced
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Vari-X DesignBirthday Party Invitation
Designed around Client’s Party ThemeIdeated, Designed ,Produced, Delivered
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Vari-X DesignBaby Shower Party Invitation
Designed around Client’s Party ThemeIdeated, Designed ,Produced, Delivered
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Cooking Light MagazineHaagen-Dazs Ad Proposal
Full Page AdIdeated and Designed
Comped for Client Presentation
All-natural ice cream crafted with only five ingredients for incredibly
pure, balanced flavor.
© HDIP, Inc.
Häagen-Dazs five Ice Cream™
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Cooking Light MagazineMrs. Dash Ad Proposal
Recipe and Shopping List Note padIdeated and Designed
Comped for Client Presentation
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Introducing A New Way to Eat Fruit. ™
We’ve bottled up bits of our favorite fruits in a rich juice blend. The result is an all natural, no sugar
added, 110-120 calorie snack that’s pure perfection. Find it in the produce section next to chilled cut fruit
or premium juices.
Get $1 off your Fruit2day at fruit2day.com
The Perfect Healthy Holiday Treat.
Simply pour Fruit2day into your favorite popsicle molds or fill paper cups almost to the top with Fruit2day, cover with plastic wrap and push a
wooden ice pop stick through the center of the plastic.
Freeze until firm, unmold or tear away the plastic cup and savor the fruity sweet fun.
• Albertsons • Bristol Farms • Gelsons • Henry’s • Staters
• Ralphs • Vons/Pavilions • Whole Foods• Recipe • Fruit2day Ice Pops
Fruit2day is now available at:
Cooking Light MagazineFruit2day Ad Proposal
Recipe CardIdeated and Designed
Comped for Client Presentation
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Cooking Light MagazineClient Campaign ProposalsFull Page AdsIdeated and DesignedComped for Client Presentation
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If you can’t get 8 hours of sleep,
If you can’t get a good eight
The only mattress designed in
conjunction with orthopedic surgeons
to give you the best possible support.
Our Pressure Relief Inlay is designed to
virtually eliminate pressure points that
cause tossing and turning.
better pressure relief
better body support
Bluezoom Sensory MarketingGet a Better Six Campaign
Ads and Pillow Protector ProposalIdeated and Designed
Comped for Client Presentation
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Dove Ad ProposalCampaign for Beauty
SCAD Advertising ProjectDesigned Ads, Identity, USP
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Cooking Light MagazineTarget Ad Proposals
Full Page Ad and Cover InsertIdeated and Designed
Comped for Client Presentation
G r a p h i c D e s i g n
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Poised. Stability.Fine Art Poster
Ideated and DesignedInspiration :: Dali
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Suggestive. Tranquility.Fine Art Poster
Ideated and DesignedInspiration :: Kandinsky
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Yes To [K]outureFine Art Poster
Ideated and DesignedInspiration :: NYC Fashion Week
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Change for a Brighter PlanetPoster for Sustainability
Earth Day Poster SessionIdeated and Designed
Inspiration :: Brighter Day
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An intimate book inspired by Stefan Sagmeister’s
What I’ve Learned In My Life So Far. A
visualization of seven personal quotes. The
texturized backgrounds are manipulated
textile patterns with embedded type.
A vibrantly colored and transparent
overlay with its own design and
type rest atop each page.
P h o t o g r a p h y
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Jessie and KaidynFine Art Photo Series
PortraitureInspiration :: Ansel Adams
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Kristian and AvaFine Art Photo Series
PortraitureInspiration :: Ansel Adams
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This is me. Red. Fashion Story Series
Self PortraitureInspiration :: Cig Harvey
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Past. Present. Ice.Fashion Story Series
Costume PortraitureInspiration :: Cig Harvey
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Pink. Tractor.Fashion Story Series
Costume PortraitureInspiration :: Cig Harvey
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Creative Cognition ProposalResearch Portraiture
SCAD Design ManagementInspiration :: Ansel Adams
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aCHAmanda C. Hill