Distinguished Imaging Distinguished Imaging Strategic VisionStrategic Vision

Distinguished Imaging Distinguished Imaging strives to be the global strives to be the global market leader in market leader in reliable and reliable and technologically technologically advanced digital advanced digital cameras. cameras.

We are focused on We are focused on meeting our customer’s meeting our customer’s needs for advanced needs for advanced technology products technology products and seek to be the 1st and seek to be the 1st choice in digital choice in digital imaging technology.imaging technology.

Digital ImagingDigital ImagingPerformance TargetsPerformance Targets

Year 9 reflects our initial performance targetYear 9 reflects our initial performance target

Year 10 reflects our performance targets based on our Year 10 reflects our performance targets based on our revised strategyrevised strategy

3 Year Performance Forecast

Initial Revised

  YEAR 9 YEAR 10 YEAR 11

EPS 3.86 1.8 2.3

ROE 21.7 13.5 15.5

Stock Appreciation 54.43 32 35

Credit Rating A- A- A-

Image Rating 74 68 72

Distinguished ImagingDistinguished ImagingEntry Level Camera StrategyEntry Level Camera Strategy

Our entry level strategy is Our entry level strategy is to be the low cost leader.to be the low cost leader.

We strive to offer good We strive to offer good quality cameras with a quality cameras with a minimum of 3 star ratingminimum of 3 star rating

By offering a quality By offering a quality camera at a low cost, we camera at a low cost, we strive to create strong strive to create strong customer value across all customer value across all of the markets we serve of the markets we serve including:including:

– Latin AmericaLatin America– North AmericaNorth America– European and AfricaEuropean and Africa– AsiaAsia