Front cover

The title incorporates the band’s logo. This is very

effective as this hasn’t been done before in the

other DVD covers that I have analysed. Having the

logo in bold at the top of the cover will stand out

dramatically against the other DVD overs as it is

unique and large enough to catch the audience’s eye from afar.

Like the Rihanna cover, there is no quotation about

the film on the front cover. Instead there is a

subheading with the name of the venue ACDC are

seen to be performing at within the video.

Unusually to the right of this the DVD logo is

present. This would imply that they want to

reaffirm that this product is a DVD. However, it

would look more professional if they kept the logo

at the bottom corners of the cover, or on the spine of the DVD cover following convention.

Beneath this illustrates the main image. We know

that ACDC are a rock band because the guitarist is

wearing a black cap and red suit which as well

show shows that the band are an old rock band and

are likely to have an older audience. Furthermore,

their neon red logo in the background depicts them

to be a rock band as a lightning bolt is included

within their logo. The symbolism of a lightning bolt

could represent rock as being electric and energetic.

Back cover

ACDC want to break conventions

when it comes to the packaging of

their DVD. The title and subtitle of

the film are again repeated on the

back of the DVD cover. This works in

reinforcing the band name and film

title as repetition will help the

audience remember it.

[Grab your reader’s attention with a great quote from the document or use this space to emphasize a key point. To place this text box anywhere on the page, just drag it.]

ACDC continues to break

conventions by replacing the film

synopsis with a setlist. This is like an

album back cover. Therefore, ACDC

are solely focusing on presenting

their music within the DVD. Their

fans are of an older generation and

are either very familiar or not

concerned as to the life of the band

members behind the music. They

know that their audience’s focal concern is that of the music.

We as an audience are reminded

that this is a DVD and not an album

through the placing of the DVD logo

alongside the setlist. This doesn’t

follow convention however it does

mean that it helps the audience

understand that this is a DVD and

album.

The main image for the back cover uses

stage lighting to standout against the

black background. Just l ike the front

cover, only one member of the band

can be seen on stage. This image work

magnificently if ACDC was an individual

artist, and so the audience aren’t as

drawn in to the image as they cannot

see the familiar faces of the band.

However, it could be said that it does

create interest as the audience could

purchase the DVD out of curiosity as to

where the other bandmates are.

At this bottom section of the cover,

we’d expect to see the compulsory

information and age certificate. This is

nowhere to be seen on the packaging.

This means that the audience could see

this DVD as a fake and if an audience

member did decide to make a purchase

it would be difficult to sell as there isn’t

even a barcode!

Overall the DVD package does have some strong elements to it such

as font, titles and colour scheme (Darks, reds, black and white does

connote danger, rock n roll and thril ls). However, its layout and lack of

commitment to follow conventions that should be followed e.g.

barcode, age certificate, language and copyright etc. does bring i ts

professionalism and quality of product down significantly.