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Page 1 of 4 Business Management (BM) S2017
Accounting Technicians Ireland
1st Year Examination: May 2017
Paper: BUSINESS MANAGEMENT
Thursday 11th May 2017
9.30 a.m. to 12.30 p.m.
INSTRUCTIONS TO CANDIDATES
Answer FOUR questions in total.
Answer at least ONE question from Section A.
Answer at least ONE question from Section B.
Answer at least ONE question from Section C.
Answer ONE additional question from ANY section (A, B or C).
Candidates should allocate their time carefully.
Answers should be illustrated with examples, where appropriate.
Question 1 begins on page 2 overleaf.
Page 2 of 4 Business Management (BM) S2017
SECTION A
Question 1
(a) "The use of teams is important within the modern business environment" (Robbins, 2015)
Describe TWO (2) characteristics that distinguish a ‘team’ from an ‘ad-hoc’ collection of people. (e.g. a
collection of people waiting at a bus stop).
(4 Marks)
(b) Describe any FOUR (4) stages in Tuckman’s theory of Team/Group development. (16 Marks)
(c) List THREE (3) team roles as identified by Belbin. (5 Marks)
Total: 25 Marks
Question 2
(a) Describe any TWO (2) of the following key marketing activities in a business; ‘Market Segmentation’,
‘Market Targeting’ and Market positioning’.
(16 Marks)
(b) Write a short explanatory note on any TWO (2) of the following;
Human Resource Planning
Recruitment & Selection
Employee Induction, training and development
Performance Appraisal
Advantages and disadvantages of cloud computing
Intentional threats to Information Technology (I.T) security
Unintentional threats to Information Technology (I.T) security
(9 Marks)
Total: 25 Marks
Page 3 of 4 Business Management (BM) S2017
SECTION B
Question 3
(a) Describe FOUR (4) broad functions of Management. (10 Marks)
(b) Explain BOTH of the following business concepts, using examples where appropriate:
SWOT Analysis;
PESTLE Analysis.
(10 Marks)
(c) Discuss TWO (2) key objectives when undertaking environmental scanning.
(5 Marks)
Total: 25 Marks
Question 4
(a) Describe Maslow’s 'hierarchy of needs' model of motivation. (10 Marks)
(b) Explain what is meant by the ‘equity theory’ of motivation and discuss its relevance. (10 Marks)
(c) Comment on the relevance of Vroom’s 'expectancy theory' of motivation in today’s economic environment.
(5 Marks)
Total: 25 Marks
Page 4 of 4 Business Management (BM) S2017
SECTION C
Question 5
“Workplace diversity manifests itself in many forms”
(a) Explain the term “workplace diversity” and explain any TWO (2) forms it may take.
(7 Marks)
(b) Outline THREE (3) benefits of workplace diversity. (6 Marks)
(c) Outline THREE (3) challenges commonly associated with managing diversity in the workplace.
(6 Marks)
(d) Suggest THREE (3) actions organisations may take to promote greater recognition of diversity in the
workplace. (6 Marks)
Total: 25 Marks
Question 6
"Business ethics and the concept of ‘social responsibility’ have become increasingly important in the modern
business world". (Armstrong, 2016)
(a) Explain what is meant by the term “Corporate Governance” (5 Marks)
(b) Describe any FOUR (4) stages of moral development. (12 Marks)
(c) Explain two ‘Ethical and Social Responsibility’ issues facing managers today (8 Marks)
Total: 25 Marks