accounting and finance, marketing and sales, production and operations management 2010 (us)

R o u t l e d g e

Accounting and Finance, Marketing and Sales, Production and operations ManagementNew titles and Key Backlist 2010

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cOntentSAccounting & Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Marketing & Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Production & Operations Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

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NEW

Accountancy and EmpireThe British Legacy of Professional Organization

Edited by Chris Poullaos, University of Sydney, Australia and Suki Sian, Cardiff University, UK

Series: Routledge New Works in Accounting History

This book brings together, for the first time, studies of the professionalisation of accountancy in key constituent territories of the British Empire. The late nineteenth century was a period of intensive activity in terms of both imperialism and professionalisation. A team of expert contributors has examined profession-state engagements between Britain, on the one hand and Canada, South Africa, Australia, Nigeria, Malaysia, Sri Lanka, Jamaica, Trinidad and Tobago, India and Kenya, on the other with a view to assessing how the organizations of accountancy in the colonies was affecting the metropolitan profession and state agents- and vice versa. Their contributions highlight the peculiarities of the professionalization processes in variant social, economic and political environments linked together by the relays of empire, prompting reflection on both the common and disparate dynamics involved.

This book has numerous objectives, including giving historical insight and focus on countries that provide contrasting and variant examples of the uptake of the ’British model’, and broadening the appeal of accounting history and professionalisation as a taught subject in university accounting departments.

Selected Contents: 1. Accountancy and Empire: Setting the Stage Suki Sian and Chris Poullaos 2. The Self-Governing Dominions of South Africa, Australia and Canada and the Evolution of the Imperial Accountancy Arena during the 1920s Chris Poullaos 3. Canada between Empires Alan J. Richardson 4. Colonial Heritage and the Accounting Profession in Nigeria Chibuike U. Uche 5. The Malaysian Accountancy Profession and its Imperial Legacy (1957-1995) Devi S. Susela 6. The Imperial Roots of Accounting Closure: The Case of Sri Lanka P.W. Senerath Yapa 7. Imperialism and Professionalization: The Case of Accountancy in Jamaica Owalabi M. Bakre 8. Maintaining Empire: The Practice Link in Trinidad and Tobago Marcia Annisette 9. The Influence of Empire on the Establishment of the Institute of Chartered Accountants of India (ICAI) After Independence Shraddha Verma 10. Between the Lines: The Professionalization of Accountancy in Kenya Suki Sian 11. Accountancy and Empire: Connections, Patterns and Suggestions Chris Poullaos and Suki Sian

April 2010: 234 x 156: 282ppHb: 978-0-415-45771-2: $110.00eBook: 978-0-203-85154-8

For more information, visit: www.routledge.com/9780415457712

NEW

Insights from Accounting HistorySelected Writings of Stephen Zeff

Stephen A. Zeff, Rice University, USA

Series: Routledge Historical Perspectives in Accounting

This is a collection of 17 previously published articles on contemporary accounting history from 1962 to 2007, focusing mainly on the evolution of the standard-setting process, biographies of major accounting writers, and on the evolution of the accountancy profession and audit practice, together with a lengthy introduction by the author.

Selected Contents: Introduction. Preface. Acknowledgements 1. ’Replacement Cost: Member of the Family, Welcome Guest, or Intruder?’ The Accounting Review, October 1962 2. ’The Rise of ‘Economic Consequences’,’ Stanford Lectures in Accounting 1978 3. ’Paton on the Effects of Changing Prices on Accounting, 1916-55,’ in Zeff, Demski and Dopuch (editors), Essays in Honor of William A. Paton: Pioneer Accounting Theorist, Division of Research, University of Michigan, 1979 4. ’Truth in Accounting: The Ordeal of Kenneth MacNeal,’ The Accounting Review, July 1982 5. ’Some Junctures in the Evolution of the Process of Establishing Accounting Principles in the U.S.A.: 1917-1972,’ The Accounting Review, July 1984 6. ’Big Eight Firms and the Accounting Literature: The Falloff in Advocacy Writing,’ Journal of Accounting, Auditing & Finance, Spring 1986 7. ’Arthur Andersen & Co. and the Two-Part Opinion in the Auditor’s Report: 1946-1962,’ Contemporary Accounting Research, Spring 1992 8. ’The Early Years of the Association of University Teachers of Accounting: 1947-1959,’ The British Accounting Review, June 1997 (Special Issue) 9. ’The Evolution of the Conceptual Framework for Business Enterprises in the United States,’ The Accounting Historians Journal, December 1999 10. ’John B. Canning: A View of His Academic Career,’ Abacus, February 2000 11. ’The Work of the Special Committee on Research Program,’ The Accounting Historians Journal, December 2001 12. ’Du Pont’s Early Policy on the Rotation of Audit Firms,’ Journal of Accounting and Public Policy, January/February 2003 13. ’‘The Apotheosis of Holding Company Accounting’: Unilever’s Financial Reporting Innovations from the 1920s to the 1940s,’ Accounting, Business & Financial History, July 2003 (with Kees Camfferman) 14. ’How the U.S. Accounting Profession Got Where It Is Today: Part I,’ Accounting Horizons, September 2003; ’How the U.S. Accounting Profession Got Where It Is Today: Part II,’ Accounting Horizons, December 2003 15. ’The Primacy of ‘Present Fairly’ in the Auditor’s Report,’ Accounting Perspectives, Vol. 6, No. 1 (2007) 16. ’The SEC Preempts the Accounting Principles Board in 1965: The Classification of the Deferred Tax Credit Relating to Installment Sales,’ The Accounting Historians Journal, June 2007 17. ’The SEC Rules Historical Cost Accounting: 1934 to the 1970s,’ Accounting and Business Research, Special Issue: International Accounting Policy Forum Issue (2007). References. Index

May 2010: 234 x 156: 510ppHb: 978-0-415-55429-9: $120.00eBook: 978-0-203-85129-6


Routledge Studies in Accounting

NEW

Accounting and Distributive JusticeJohn Flower, EIASM, Belgium

Accounting and Distributive Justice challenges the basic assumptions on which the current practice of financial reporting is based. It argues that the decisions which need to be made regarding the allocation of the scarce resources produced by the business community should be based on justice and equality, rather than the traditional capitalist paradigm. It explains in non-technical terms the principle philosophical theories of justice and argues that a firm has a moral responsibility to seek distributive justice in its dealings with its shareholders, employees, suppliers, customers, and other people with whom it has dealings, who are considered to be the firm’s stakeholders. The book introduces concepts of distributive justice to accountants and provokes them into reflecting on how the discipline of accounting can best serve the cause of justice. Accounting and Distributive Justice provides both a philosophical foundation and a practical game plan for the future of a more sustainable accounting practice.

June 2010: 234 x 156: 223ppHb: 978-0-415-87177-8: $110.00eBook: 978-0-203-84746-6


FORThCOmiNg

Law, Corporate Governance, and AccountingEuropean Perspectives

Edited by Victoria Krivogorsky, San Diego State University, USA

Several recent changes have stimulated an interest in understanding developments in accounting and corporate governance in a newly qualitative way. Two recent occurrences in the world of business have extended this interest in examining accounting and corporate governance. First, the corporate scandals in the US and Europe in early 2000’s shook the financial community’s confidence in the performance of public companies’ boards of directors and drew attention to possible flaws in corporate governance practices. Second, the European Parliament passed a resolution requiring all firms listed on stock exchanges of European member states to apply to IFRS when preparing their financial statements, making it necessary to analyze and debate the merits of this adoption, such as its effects on financial statements’ properties – economic performance in particular. The outcome of this research is instrumental in evaluating the corporate governance differences and first outcomes of this accounting convergence for robust policy prescriptions for future regimes.

December 2010: 234 x 156: 256ppHb: 978-0-415-87186-0: $110.00


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Browse and order online: www.routledge.com/business


NEW

Accounting in NetworksEdited by Hakan Hakansson, BI Norwegian School of Management, and Kalle Kraus and Johnny Lind, both at Stockholm School of Economics

Accounting in Networks is the first book that in a comprehensive way covers the emerging issue of accounting and control in horizontal relations across legally independent organizations. During the last 20 years, organisations have shown an increased interest in collaborations that cross company boundaries. New organisational forms, such as alliances, partnerships, joint ventures, outsourcing and networks have received increased attention. This development has pushed management accounting researchers into examining the lateral effects of accounting. This book examines these lateral effects on accounting, and creates a comprehensive summary of what has been achieved so far and what interesting developments will occur in the coming ten years.

The book covers a variety of inter-organizational settings – dyads, networks, joint ventures, public sector – and the roles of accounting therein. It also deals with specific inter-organizational accounting techniques – customer accounting, target costing and open book accounting – which companies use to manage in a world of inter-organizational relationships and networks. The book also covers different theoretical perspectives – transactional cost economics, the industrial-network approach, actor-network theory, institutional theory – on accounting in networks. Each chapter focus on a specific angle of accounting in networks, assess theoretical and empirical evidence, summarize the current position/debate and discuss promising avenues for future research.

Selected Contents: 1. Accounting in Networks as a New Research Field Håkan Håkansson, Kalle Kraus and Johnny Lind 2. Accounting and Inter-Organisational Issues David Ford and Håkan Håkansson Part 1: Accounting in Different Settings 3. Inter-Organisational Accounting in Dyadic Settings John Cullen and Juliana Meira 4. Towards Accounting in Network Settings Johnny Lind and Sof Thrane 5. The Role of Management Accounting in Joint Venture Relationships: A Dynamic Perspective Jeltje van der Meer-Kooistra and Pieter E. Kamminga 6. Accounting in Inter-Organisational Relationships within the Public Sector Kalle Kraus and Cecilia Lindholm Part 2: Accounting Techniques 7. Customer Accounting When Relationships and Networks Matter Mikael Cäker and Torkel Strömsten 8. Target Costing in Inter-Organisational Relationships and Networks Martin Carlsson-Wall and Kalle Kraus 9. Open-Book Accounting in Networks Peter Kajüter and Harri I. Kulmala Part 3: Theoretical Perspectives on Accounting in Networks 10. Accounting in Networks: The Transaction Cost Economics Perspective Shannon Anderson and Henri Dekker 11. Accounting in Networks: The Industrial-Network Approach Håkan Håkansson, Kalle Kraus, Johnny Lind and Torkel Strömsten 12. Actor-Network Theory and the Study of Interorganisational Network-Relations Jan Mouritsen, Habib Mahama and Wai Fong Chua 13. Accounting in Inter-organisational Relationships: The Institutional Theory Perspective Robert W. Scapens and Evangelia Varoutsa 14. Accounting in Networks: The Next Step Håkan Håkansson, Kalle Kraus and Johnny Lind

March 2010: 234 x 156: 382ppHb: 978-0-415-80647-3: $125.00eBook: 978-0-203-85431-0


Accounting and Business EthicsAn Introduction

Ken McPhail, University of Glasgow, UK and Diane Walters, Heriot-Watt University, UK

Despite the enormous impact of Enron on the accounting profession, the general malaise amongst the profession more broadly, and the significant legislative and institutional reforms that have taken place as a result, there are still surprisingly few textbooks on accounting ethics.

This concise introductory text takes a broad view of ethics and accounting, taking into account

contemporary social trends, such as globalization and terrorism. Rather than delineating codes of professional conduct, this text pushes the reader towards an understanding of the nature of ethical dilemmas and the factors that influence the ways in which accountants frame ethical questions.

The book is divided into two parts. The first part focuses on developing thinking about the different kinds of ethical questions that could be posed in relation to accounting. The second part focuses more explicitly on accounting practice, exploring the ethical function of accounting in relation to the market economy, ethics in relation to the accounting profession, and the ethics of the international accounting harmonization project.

Accounting and Business Ethics is a compact introduction aimed at both students and practitioners who want to understand more about the ethics of accounting.

Selected Contents: 1. Introduction 2. Descriptive Perspectives 3. Normative Perspectives 4. Political Moral Philosophy & Accounting Ethics 5. Post & New Modern Perspectives 6. The Function of Accounting & The Morality of the Market 7. The Ethics of Being a Professional Accountant 8. The Ethics of International Accounting 9. Ethics, Intellectual Capital & Accounting Reporting

2009: 234 x 156: 240ppHb: 978-0-415-36235-1: $155.00Pb: 978-0-415-36236-8: $45.95eBook: 978-0-203-01262-8


The Routledge Companion to Accounting HistoryEdited by John Richard Edwards and Stephen P. Walker, both at Cardiff University, UK

The Routledge Companion to Accounting History shows how the seemingly innocuous practice of accounting has pervaded human existence in fascinating ways at numerous times and places; from ancient civilisations to the modern day, and from the personal to the political.

Placing the history of accounting in context with other fields of study, the

collection gives invaluable insights to subjects such as the rise of capitalism, the control of labour, gender and family relationships, racial exploitation, the functioning of the state, and the pursuit of military conflict. An engaging and comprehensive overview also examining geographical differences, this Companion is split into key sections, which explore:

•changingtechnologiesusedtorepresentfinancialandother data

•historicaldevelopmentofaccountingtheoryandpractice

•accountinginstitutionsandthosewhoperformaccounting

•accountancyandtheeconomy

•accounting,society,andculture

•theroleofaccountinginthegovernment,protectionand financing of states including chapters on the important role played by accountancy in religious organizations, a review of how the discipline is portrayed in fine art and popular culture, and analysis of sharp practice and corporate scandals.

The Routledge Companion to Accounting History has a breadth of coverage that is unmatched in this growing area of study. Bringing together leading writers in the field, this is an essential reference work for any student of accounting, business and management, and history

Selected Contents: Introduction: Synthesis and Engagement Part 1: The Discipline 1. Structures, Territories and Tribes 2. Historiography 3. Subjects, Sources and Dissemination Part 2: Technologies 4. Ancient Accounting 5. Bookkeeping 6. Mechanisation and Computerisation Part 3: Theory and Practice 7. Financial Accounting Theory 8. Financial Accounting Practice 9. Management Accounting: Theory and Practice 10. Auditing Part 4: Institutions 11. Professionalisation 12. Practitioners, Work and Firms 13. Education 14. Regulation Part 5: Economy 15. Capitalism 16. National Accounting 17. Finance and Financial Institutions 18. Railroads 19. Scandals Part 6: Society and Culture 20. Gender 21. Race and Ethnicity 22. Indigenous Peoples and Colonialism 23. Emancipation 24. Religion 25. Creative Arts Part 7: Polity 26. The State 27. Military 28. Taxation

List of Contributors: Fiona Anderson-Gough, Marcia Annisette, Ignace De Beelde, Salvador Carmona, Frank L. Clarke, Philip Colquhoun, David Cooper, Graeme W. Dean, Alisdair Dobie, John Richard Edwards, Mahmoud Ezzamel, Richard Fleischman, Dale L. Flesher, Warwick Funnell, Sonja Gallhofer, Susan Greer, Jim Haslam, Barbara E. Kemmerer, Rihab Khalifa, Eksa Kilfoyle, Linda M. Kirkham, Margaret Lamb, Thomas A. Lee, Josephine Maltby, Sam McKinstry, Christopher J. Napier, Dean Neu, Ciarán Ó hÓgartaigh, David Oldroyd, Chris Poullaos, Gary J. Previts, Alan J. Richardson, Keith Robson, Janette Rutterford, Steven Toms, Stephen P. Walker and Charles W. Wootton.

2008: 246 x 174: 640ppHb: 978-0-415-41094-6: $200.00


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The Basics of Financial ManagementAn Introductory Course in Finance, Management Accounting and Financial Accounting

de Boers P., Brouwers Ruud and Koetzier Wim

The Basics of Financial Management is an ideal introductory textbook for students studying at both undergraduate and graduate levels in a wide range of degree and professional programmes, such as Economics, MBA, Business Studies, Finance and Management Studies.

2007: 234 x 156: 407ppPb: 978-9-0017-0131-4: $70.95


Introduction to Statistics with SPSSBen Baarda, De Goede Martijn and Cor van Dijkum

Introduction to statistics with SPSS does not require any prior knowledge of statistics. The book can be rewardingly used in, after or parallel to a course on statistics. A wide range of terms and techniques is covered, including those involved in simple and multiple regression analyses.

2004: 234 x 156: 196ppPb: 978-9-0207-3297-9: $57.95


NEW

Concise Encyclopedia of Insurance TermsLawrence Silver and Robert E. Stevens, both at Southeastern Oklahoma State University, USA and Kenneth Clow, University of Louisiana at Monroe, USA

The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company personnel. It will also be helpful to consumers to use as a reference guide to better understand insurance products the consumer needs. Finally, it will be useful as a reference guide for students in business courses.

Selected Contents: List of Acronyms. About the Authors. Foreword. Terms. Index.



FORThCOmiNg

Protecting Main StreetMeasuring the Customer Experience in Financial Services for Business and Public Policy

Paul C. Lubin, Informa Research Services, Inc.

This book gives an overview of the importance of conducting different forms of market research to uncover problems in the lending and mortgage markets and how these problems affect the consumers’ ability to make optimal credit decisions.

Further, it describes the reason for business and the government to undertake market research to determine whether the consumer and mortgage lending markets are functioning properly and providing consumers with adequate information to make sound and safe loan decisions. In addition, it outlines the market research methodologies used to measure the consumer experience and the techniques used to detect bias and unfair sales practices.

September 2010: 234 x 156: 136ppHb: 978-0-415-99601-3: $64.95


NEW

Insurance Theory and PracticeRob Thoyts, London Metropolitan University, UK

This book provides a comprehensive overview of the theory, functioning, management and legal background of the insurance industry. Written in accessible, non-technical style, Insurance Theory and Practice begins with an examination of the insurance concept, its guiding principles and legal rules before moving on to an analysis of the market,

its players and their roles and relationships.

The model is the UK insurance market which is globally recognized and forms the basis of the insurance system in a range of countries in the Middle East, Africa and the Caribbean as well as Australia and Canada. The book covers the underlying ideas behind insurance transactions, together with the legal and financial principles that permit these concepts to function in the real world.

Key issues considered include:

•theroleoftheconstituentpartsoftheinsurancemarket

•theoperationofbothlifeandgeneralinsurerswithspecial reference to the operation of the Lloyd’s market

•thenatureandfunctionofreinsurers,brokersandlossadjusters

•theinfluenceofgovernment,bothintermsofmarketregulation and consumer protection

•alternativestotheestablishedprivatesectorinsurers,such as government schemes, Islamic insurance and alternative risk financing.

Selected Contents: Introduction 1. Insurance as a Risk Transfer Mechanism 2. Fundamental Legal Principles of Insurance 3. The Insurance Contract 4. Financial and Accounting Principles 5. The Structure and Regulation of the UK Insurance Market 6. Lloyd’s of London 7. Reinsurance 8. Insurance Intermediaries 9. Claims Handling 10. Life Assurance 11. Pensions 12. Policyholder and Third Party Protection 13. Alternative Insurance Systems 14. The Role of Insurance in Risk Management. Appendix I. Appendix II

June 2010: 246 x 174: 352ppHb: 978-0-415-55904-1: $185.00Pb: 978-0-415-55905-8: $63.95


FORThCOmiNg iN 2011

Commodity Risk ManagementTheory and Application

Geoffrey Poitras

January 2011: 246 x 174: 350ppHb: 978-0-415-87929-3: $120.00Pb: 978-0-415-87930-9: $59.95


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lS Accounting, Business & Financial Historywww.tandf.co.uk/journals/rabf

Editors: John Richard Edwards, Cardiff Business School, UK and Trevor Boyns, Cardiff Business School, UK

Accounting Educationwww.tandf.co.uk/journals/raed

Editor: Richard M. S. Wilson, Loughborough University, UK

Accounting in Europewww.tandf.co.uk/journals/raie

Editors: Lisa Evans, University of Stirling, UK and Peter Walton, ESSEC Business School, France

European Accounting Reviewwww.tandf.co.uk/journals/rear

Editor: Salvador Carmona, Instituto de Empresa GSB, Spain

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FORThCOmiNg iN 2011

MacroeconomicsRobert J. Rossana, Wayne State University, USA

Research in macroeconomics in the last thirty years has featured, almost exclusively on two characteristics: an emphasis on the microfoundations of macroeconomics and secondly, intertemporal economics, that is, the behavior of economic actors over time. Curiously, textbooks in intermediate macroeconomics have been very slow to adopt these traits.

The aim of this book is to bring intermediate instruction in macroeconomics fully into line with the direction taken by the research community. Key hallmarks of the text include:

•afullintroductiontothemicrofoundationsofconsumption and investment

•acompletemodelofthelabormarketwithprofitmaximization for firms to determine labor demand and a utility maximization model to determine labor supply

•ananalysisoftheBaumol-Tobinmodeltodeterminemoney demand accompanied by a discussion of traditional money supply.

Possessing a full range of additional learning features including a companion website, test bank and instructor’s manual, the book takes an international view of macroeconomics with case studies and examples from the United States and beyond.

March 2011: 246 x 174: 600ppHb: 978-0-415-77949-4: $200.00Pb: 978-0-415-77950-0: $71.95


NEW2nd Edition

Statistics TablesFor Mathematicians, Engineers, Economists and the Behavioural Management Sciences

Henry R. Neave

For three decades, Henry Neave’s Statistics Tables has been the gold standard for all students taking an introductory statistical methods course as part of their wider degree in a host of disciplines including mathematics, economics, business and management, geography and psychology.

All the features of the first edition are retained including the full range of best-known

standard statistical techniques, as well as some lesser-known methods that can be hard to track down elsewhere. The explanatory introductions to each section have been updated and the Second Edition benefits from the inclusion of a valuable and comprehensive new section on an approach to simple but powerful investigation of process data. This will help the book continue in its position as the prime statistical reference for all students of mathematics, engineering and the social sciences, and everyone who needs effective methods for analysing data.

July 2010: 234 x 156: 96ppPb: 978-0-415-56345-1: $28.99


FORThCOmiNg iN 2011

Mathematics for Economics and FinanceMichael Harrison and Patrick Waldron, Trinity College Dublin, Ireland

The aim of this book is to bring students of economics and finance who have only an introductory background in mathematics up to a quite advanced level in the subject, thus preparing them for the core mathematical demands of econometrics, economic theory, quantitative finance and mathematical economics, which they are likely to encounter in their final-year courses and beyond. The level of the book will also be useful for those embarking on the first year of their graduate studies in Business, Economics or Finance.

The book also serves as an introduction to quantitative economics and finance for mathematics students at undergraduate level and above. In recent years, mathematics graduates have been increasingly expected to have skills in practical subjects such as economics and finance, just as economics graduates have been expected to have an increasingly strong grounding in mathematics.

The authors avoid the pitfalls of many texts that become to theoretical. The use of mathematical methods in the real world is never lost sight of and quantitative analysis is brought to bear on a variety of topics including foreign exchange rates and other macro level issues.

January 2011: 246 x 174: 480ppHb: 978-0-415-57303-0: $199.00Pb: 978-0-415-57304-7: $71.95


NEW2nd Edition

Elementary Statistics TablesHenry R. Neave

This book, designed for students taking a basic introductory course in statistical analysis, is far more than just a book of tables. Each table is accompanied by a careful but concise explanation and useful worked examples. Requiring little mathematical background, Elementary Statistics Tables is thus not just a reference book but a positive and user-friendly teaching and learning aid.

The new edition contains a new and comprehensive ’teach-yourself’ section on a simple but powerful approach, now well-known in parts of industry but less so in academia, to analysing and interpreting process data. This is a particularly valuable enabler to personnel who are not qualified in traditional statistical methods to actively contribute to quality-improvement projects. The Second Edition also includes a much-improved glossary of symbols and notation.

Selected Contents: 1. The Standard Discrete Distributions 2. The Standard Continuous Distributions 3. Goodness-of-fit Tests 4. Nonparametric Tests 5. Correlation 6. Useful Odds and Ends 7. Preface to Second Edition 8. Control Charts, Process Behaviour Charts and Process Improvement

July 2010: 297 x 210: 64ppPb: 978-0-415-56347-5: $28.99


Money and BankingAn International Text

Robert Eyler, Sonoma State University, USA

This book focuses on the core issues in money and banking. By using simple applications for anyone that understands basic economics, the lessons in the book provide any student or reader with a background in how financial markets work, how banks as businesses function, how central banks make decisions, and how monetary policy affects the

global economy.

Money and Banking is split into sections based on subject matter, specifically definitions and introductions, financial markets, microeconomic issues, macroeconomy policy, and international finance. It also covers:

•derivativeandcurrencymarkets

•themicroeconomicsofbanking

•tradeandcurrencymovements

•asymmetricinformationandderivativemarkets

•thefutureoffinancialmarketsandtheirparticipants.

By providing a mix of microeconomic and macroeconomic applications, focusing on both international examples and open economy macroeconomics, this book reduces the minutiae seen in competing books. Each chapter provides summaries of what should be learned along the way and why the chapter’s topic is important, regardless of current events. For undergraduate business, economics or social science students otherwise, this book is a concise source of information on money, banking and financial markets.

Selected Contents: 1. Understanding Money 2. Interest Rates and Financial Markets 3. Risk and Risk Aversion 4. Equity Markets, Stock Markets and Real Estate 5. Derivative Asset and Insurance Markets 6. Financial Intermediaries 7. The Microeconomics of Banking 8. Connections between Commercial and Central Banking 9. The Domestic Market for Money 10. Money, Employment, Inflation and Expectations 11. Money and the Macroeconomy 12. Monetary Policy in the Open Macroeconomy 13. The World Economy and Monetary Policy Choices 14. The Future of Banking, Private and Central

2009: 246 x 174: 256ppHb: 978-0-415-77546-5: $190.00Pb: 978-0-415-77547-2: $59.95


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l The Academy of Management Annalswww.tandf.co.uk/journals/rama

Editors: James P. Walsh, University of Michigan, USA and Arthur P. Brief, University of Utah, USA

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FORThCOmiNg iN 2011

Conflict ResolutionTheory and Practice

Edited by Stefan Wolff, University of Nottingham, UK

June 2011: 246 x 174: 336ppPb: 978-0-415-56374-1: $44.95


FORThCOmiNg

Managing Sport FinanceRobert J. Wilson, Sheffield Hallam University, UK

All good managers working in sport need to have a clear understanding of the principles of finance and accounting. Whether working in the private or public sectors, a firm grasp of the basic concepts and techniques of financial management is essential if a manager is to make effective decisions and to implement those decisions successfully. Managing Sport Finance is the first book to offer a comprehensive introduction to financial management and accounting specifically designed for managers working in sport.

November 2010: 246 x 174: 272ppHb: 978-0-415-58179-0: $155.00Pb: 978-0-415-58180-6: $49.95eBook: 978-0-203-85000-8


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MArketing & SAleS

The Future of Global BusinessA Reader

Edited by Michael Czinkota, Georgetown University, USA and Ilkka Ronkainen

In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.

Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.

August 2010: 234 x 156: 200ppHb: 978-0-415-80093-8: $130.00eBook: 978-0-203-87813-2


FORThCOmiNg

Worldwide Cases in Marketing ManagementLuiz Moutinho, University of Glasgow, UK and Kun-Huang Huang, Feng Chai University, Taiwan

The case study method has been one of the most effective teaching tools in business management education. Worldwide Cases in Marketing Management is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of environments.

This book presents a range of case studies from across the globe to:

•examinespecificlocalbusinessenvironments,cultures,populations and management styles

•explorekeyissuesforeffectivemarketingdecision-making

•surveythechallengesfacedbydifferentcountries,both within the EU and further afield.

This book illuminates the commercial context that has evolved from a number of important political developments in recent years. It will prove engaging reading to all students of marketing and international business.

February 2011: 246 x 174: 352ppHb: 978-0-415-45888-7: $160.00Pb: 978-0-415-45889-4: $55.95


MArketing & SAleS

Essentials of Marketing ManagementGeoffrey Lancaster, London School of Commerce, UK and Lester Massingham, CMC Consulting, Singapore

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs.

With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. Topics covered include:

•consumerandorganizationalbuyerbehaviour

•productandinnovationstrategies

•directmarketing

•e-marketing.

Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic.

Selected Contents: Introduction 1. Development of a Strategic Approach to Marketing 2. Markets and Customers: Consumer and Organizational Buyer Behaviour and Marketing Strategy 3. Markets and Customers: Market Boundaries; Target Marketing 4. Product and Innovation Strategies 5. Pricing Strategies 6. Channels of Distribution and Logistics 7. Communications 8. Selling 9. Customer Care and Relationship Marketing 10. Direct Marketing 11. Sales Forecasting 12. Marketing Information Systems and Research 13. Analyzing the Environment (Opportunities and Threats) and Appraising Resources (Strengths and Weaknesses) 14. Evaluating and Controlling Strategic Marketing 15. Strategic Marketing Planning Tools 16. Global Marketing 17. Services Marketing and Not-for-Profit Marketing

October 2010: 246 x 189: 496ppHb: 978-0-415-55346-9: $180.00 | Pb: 978-0-415-55347-6: $65.95 | eBook: 978-0-203-84720-6


FORThCOmiNg iN 20112nd Edition

Revealing the CorporationPerspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

Edited by John Balmer, Brunel Business School, UK and Stephen Greyser, Harvard Business School, USA

An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area.

Fully revised and updated with the original contributions contextualized by the editors’ analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations.

This new edition features:

•anewintroductorysectiontobrandingandpublicrelations,contextualizingtherest of the volume

•newcasevignettesforeachsectionwithenhancedpedagogytoenablereaderreflection on the themes examined

•newreadingsandanupdatedHarvardstylecasestudy

•revisedandupdatedcommentaryandanalysisfromtheeditors.

Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.

January 2011: 246 x 174: 352ppHb: 978-0-415-77345-4: $160.00 | Pb: 978-0-415-77346-1: $55.95


8


MArketing & SAleS

Marketing FundamentalsBronislaw J. Verhage

Marketing Fundamentals offers a cutting edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies’ customer-focused strategies. This attractively illustrated, full colour edition includes a mix of pan-European and global examples – both successes and failures in business – encompassing the entire field of marketing, including services marketing.

2007: 234 x 156: 680ppPb: 978-9-0017-0732-3: $70.95


Marketing Methods to Improve Company StrategyApplied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach

Marcos Fava Neves, Luciano Thome e Castro and Matheus Alberto Consoli, all at University of Sao Paulo, Brazil

The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the

book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout the book, and should open managers’ eyes to potential joint marketing activities, as well as joint ventures, other types of contracts and partnerships in a world of firms’ fuzzy boundaries.

January 2010: 234 x 156: 136ppHb: 978-0-415-87375-8: $100.00Pb: 978-0-415-87377-2: $39.95eBook: 978-0-203-85986-5


NEW

Mastering e-BusinessPaul Grefen, Eindhoven University of Technology, the Netherlands

Mastering e-Business presents an innovative, new teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.

Selected Contents: 1. Introduction 2. An e-Business Classification Space 3. The BOAT Framework 4. Business Aspect 5. Organization Aspect 6. Architecture Aspect 7. Technology Aspect 8. BOAT as an Analysis Instrument 9. Concluding Remarks

June 2010: 234 x 156: 224ppHb: 978-0-415-55785-6: $160.00Pb: 978-0-415-55787-0: $56.95eBook: 978-0-203-84912-5


FORThCOmiNg iN 2011

Agricultural MarketingStructural Models for Price Analysis

James Vercammen, University of British Columbia, Canada

Series: Routledge Textbooks in Environmental and Agricultural Economics

This book rigorously examines key economic issues in the field of agricultural marketing and price analysis. Topics are introduced via simple presentation of key theory and applications of the theory through the use of mini-case studies and stylized spreadsheet models. The coverage is broad, ranging from well-entrenched topics such as commodity futures markets and storage,

to emerging topics such as food safety and auctions.

The text is intended to encourage students with an intermediate microeconomics background to think rigorously and analytically about real-world issues in agricultural marketing and price analysis. The text will also provide students with a comprehensive set of model-building tools and techniques. By working through the models in the textbook and solving the exercises at the back of each chapter, students will discover the power and simplicity of Microsoft Excel as a tool for economic modelling.

Selected Contents: 1. Introduction 2. Hedging with Commodity Futures and Options 3. Commodity Storage 4. Spatial Price Analysis 5. Price Forecasting 6. Marketing Margins with Imperfect Competition 7. Auctions 8. The Economics of Production Contracts 9. Food Safety and Asymmetric Information. Appendix: Overview of MS Excel Functions, Tools and Procedures



NEW

e-Relationships in MarketingAdvances in Theory and Practice

Arthur Sweeney, Bill Merrilees and Dale Miller, all at Griffith University, Australia and Sally Rao Hill, University of Adelaide, Australia

The Internet is expected to be at the heart of future innovations in services marketing, but can it facilitate relationships between companies and their customers? This is a critical question because generally organizations that take a relationship approach to business have a higher sales growth and profitability. Indeed, emerging electronic technology may facilitate dialogue between companies and customers, and thus transform their relationships, so much so that customer-technology based interactions may hold the key to business success. e-Relationships in Marketing focuses on technology-based marketing interactions, particularly Internet facilitated relationships, and shows marketing managers and students of marketing how they can develop relationships in their own settings.

April 2010: 234 x 156: 224ppHb: 978-0-415-99049-3: $135.00Pb: 978-0-415-99050-9: $41.95


FORThCOmiNg

How Audiences DecideA Cognitive Approach to Business Communication

Richard Young

How Audiences Decide: A Cognitive Approach to Business Communication draws on a vast research literature and summarizes relevant theories and findings from the fields of social cognition, consumer behavior, decision science, behavioral finance, affective science, cognitive science, and neuroscience. It delves into the hearts and minds of a breath-taking array of audiences: from Wall Street analysts to viewers of the evening news, from army officers to hospital patients, from venture capitalists to grocery shoppers, from CEOs to college admissions officers, from job recruiters to mock jurors. It surveys a broad range of communication techniques—including those concerning speaking, writing, content, style, typography, nonverbal behaviors, charts, images, rational arguments, and emotional appeals—and examines the empirical evidence supporting each of them.

October 2010: 246 x 174Hb: 978-0-415-87899-9: $120.00Pb: 978-0-415-87900-2: $69.95eBook: 978-0-203-84330-7


9


MArketing & SAleS

5th Edition

International MarketingStrategy and Theory

Sak Onkvisit, San Jose State University, USA and John Shaw, Providence College, USA

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn’t mean that consumers in different parts of the world should be satisfied in the same way.

The fifth edition of International Marketing has been written to

enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale.

Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecodotal or descriptive.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624

2008: 246 x 189: 736ppHb: 978-0-415-77261-7: $185.00Pb: 978-0-415-77262-4: $95.00


2nd Edition

Strategic MarketingAn Introduction

Tony Proctor, University of Chester, UK

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the

world around them.

From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include:

•marketingstrategy

•analyzingthebusinessenvironment

•thecustomerinthemarketplace

•targetingandpositioning

•marketingmixstrategy.

This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates.


2008: 246 x 174: 352ppHb: 978-0-415-45816-0: $185.00Pb: 978-0-415-45817-7: $66.95


Global Public RelationsSpanning Borders, Spanning Cultures

Alan R. Freitag and Ashli Quesinberry Stokes, both at University of North Carolina at Charlotte, USA

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers:

•foundationaltheories,andfactorsthatshape the discipline

•communicationacrosscultures

•trendsaffectingthepublicrelationsprofessionthroughout the world.

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.

Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.


Selected Contents: 1. Common Ground 2. Evolution of the Profession 3. Theories and Methods 4. Comparative Cultural Metrics 5. Structural Comparisons 6. State of the Profession 7. South and Southeast Asia 8. China, Japan, and South Korea 9. The Middle East 10. Sub-Saharan Africa 11. Latin America 12. Central and Eastern Europe 13. Western Europe and Legacy Countries 14. Future of Global PR

2008: 246 x 174: 328ppHb: 978-0-415-44814-7: $180.00Pb: 978-0-415-44815-4: $55.95


Brand ManagementResearch, Theory and Practice

Tilde Heding, Denmark, Charlotte F. Knudtzen and Mogens Bjerre, all at Copenhagen Business School, Denmark

For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive.

This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand.

Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: ’What is a brand?’

Selected Contents: Part 1: Setting the Scene 1. Introduction 2. Keywords in Brand Management 3. Overview Brand Management 1985 - 2006 Part 2: Seven Brand Approaches 4. The Economic Approach 5. The Identity Approach 6. The Consumer-Based Approach 7. The Personality Approach 8. The Relational Approach 9. The Community Approach 10. The Cultural Approach Part 3: Taxonomy 11. Taxonomy of Brand Management 1985 - 2006

2008: 234 x 156: 288pp | Hb: 978-0-415-44326-5: $160.00 | Pb: 978-0-415-44327-2: $47.95


10


MArketing & SAleS

NEW2nd Edition

Public Relations CasesInternational Perspectives

Edited by Daniel Moss and Melanie Powell, both at Manchester Metropolitan University, UK and Barbara DeSanto, Maryville University, St Louis, USA

This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance and sophistication of this function both in public and private sector organizations.

This second edition of Public Relations Cases builds on the success of the previous edition to offer new insights into the changing face of contemporary public relations and the development of PR and communication strategies. The book also examines:

•theuseofsocialmediaandbloggingasacommunications medium

•thegrowingimportanceofcorporatesocialresponsibility programmes

•localauthorityidentitychange

•highprofileinternationalcharitablefundraising

•sportssponsorship

•propertysectorPR.

Featuring cases from around the world, including the UK, India, Korea, Denmark, Croatia and the US, this book is an invaluable resource for teachers, researchers and students working in public relations, corporate communication and public affairs.

June 2010: 234 x 156: 192ppHb: 978-0-415-77336-2: $135.00Pb: 978-0-415-77337-9: $45.95eBook: 978-0-203-08898-2


3rd Edition

Public Relations Writing WorktextA Practical Guide for the Profession

Joseph M. Zappala, Cornell University, USA and Ann R. Carden, SUNY Fredonia, USA

2009: 234 x 156: 312ppHb: 978-0-415-99753-9: $120.00Pb: 978-0-415-99754-6: $54.95


FORThCOmiNg2nd Edition

Qualitative Research Methods in Public Relations and Marketing CommunicationsChristine Daymon, Murdoch University, Australia and Immy Holloway, University of Bournemouth, UK

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and

techniques for conducting critical, reflective investigations.

This new edition:

•identifiestheskillsandstrategiesneededtoconductauthentic, trustworthy research

•highlightsspecificanalyticaltechniquesassociatedwithin the main research approaches

•providesnewsectionsoninternet-basedresearch,critical discourse analysis, historical research, action research and mixed methods research.

Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

August 2010: 234 x 156: 384ppHb: 978-0-415-47117-6: $150.00Pb: 978-0-415-47118-3: $56.95eBook: 978-0-203-84654-4


3rd Edition

Strategic Planning for Public RelationsRonald D. Smith, Buffalo State College, USA

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from

his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process.

Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients.

As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

2009: 246 x 174: 456ppPb: 978-0-415-99422-4: $59.95eBook: 978-0-203-89118-6


NEW

Cases in Public Relations ManagementPatricia Swann, Utica College, USA

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today’s strategic public relations manager.

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Most cases end with an open scenario, allowing students to discover different opinions and participate in creative discussions. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners.

April 2010: 234 x 156: 400pp | Hb: 978-0-415-87892-0: $150.00 | Pb: 978-0-415-87893-7: $69.95


11


MArketing & SAleS

The Retailing ReaderEdited by John Dawson, University of Edinburgh, UK, and Anne Findlay and Leigh Sparks, both at University of Stirling, UK

Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally.

Featuring work from seminal theorists in the area and charting the development of

retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines:

•consumersandshoppers

•retailbrandingandmarketing

•merchandisingandbuying

•strategy,powerandpolicy

•internationalretailing.

Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America.

The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.

Selected Contents: Part 1: Consumers and Shoppers Part 2: Retail Branding and Marketing Part 3: Merchandising and Buying Part 4: Retail Strategy, Power and Policy Part 5: International Retailing

2008: 246 x 174: 488ppHb: 978-0-415-35638-1: $215.00Pb: 978-0-415-35639-8: $74.95


2nd Edition – Textbook

Retail Product ManagementBuying and Merchandising

Rosemary Varley

’This text will be of great value to a wide range of retail courses... indeed, it is like having a series of guest speakers from industry explaining their role and responsibilities. Moreover, this text moves at a cracking pace which belies its importance and usefulness. This ’must-buy, essential reading’, is eminently accessible.’ - Journal of Fashion Marketing and Management

This revised and updated second edition blends theory with practice, citing examples from a variety of sectors to give a clear and concise introduction to the retail product management process.

Selected Contents: 1. Introduction to Retail Product Management: Scope and Concepts 2. The Role of Retail Product Managers 3. Category Management 4. Product Range Planning and Selection 5. Supply Sources 6. Ordering Quantities and Stock Control 7. Managing the Response to Sales 8. Allocating Space to Products 9. Retail Design 10. Visual Merchandising 11. Communicating the Product Offer 12. Evaluating Retail Product Management Performance 13. Product Management in Non-Store Retailing 14. International Retail Product Management

2005: 246 x 174: 296ppHb: 978-0-415-32714-5: $185.00Pb: 978-0-415-32715-2: $58.95eBook: 978-0-203-35860-3


NEW

Contemplating Corporate Marketing, Identity and CommunicationEdited by Klement Podnar, University of Ljubljana, Slovenia and John M.T. Balmer, Brunel Business School, UK

The fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers over the last decade. Recently, the term corporate marketing has incorporated a host of key corporate level concepts, representing a new paradigm of thought.

Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication. Covering important themes, such as the schools of thought in corporate marketing, corporate reputation, corporate brands and brand identification, the contributions in this volume examine critically the development of the field to encourage cutting-edge scholarship along with practitioner insights.

In a field characterized by paradoxes – unity and variety; integration and specialization – this volume integrates diverse practices to inspire a more sophisticated approach or theoretical framework. Under the impressive editorship of Balmer and Podnar, this volume is a vital resource for students and researchers to develop their knowledge in this fundamentally important area of research.

June 2010: 234 x 156: 168ppHb: 978-0-415-57743-4: $125.00


Routledge Interpretive Marketing Research

Series edited by: Stephen Brown, University of Ulster, UK

This series brings together the most innovative work in the burgeoning interpretive marketing research tradition. It ranges across the methodological spectrum from grounded theory to personal introspection, covering all aspects of the postmodern marketing mix, from advertising to product development.

FORThCOmiNg

Beyond the Consumption BubbleEdited by Karin Ekström, University of Gothenburg, Sweden and Kay Glans, Glasshouse Forum, Sweden

Including new essays from heavy-hitting scholars Zygmunt Baumann, Russell Belk, Colin Campbell, Deirdre McCloskey and Neva Goodwin, Beyond the Consumption Bubble brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today. This informative and provocative anthology explores the relationships between consumption and a variety of important topics such as the character of a society and its social and cultural dimensions; the relations between generations; dependency on technology and the risks involved; the rise of Asia and its consumption patterns; the question of whether we must continuously increase our consumption to avoid a recession, and whether this is in fact ecologically sustainable. These questions reflect the current need for an analytically rigorous exploration of consumption – based on theory and empirical evidence – that will inspire readers to participate in more nuanced debates on consumption and changing consumer roles.

August 2010: 234 x 156: 256ppHb: 978-0-415-87849-4: $95.00


rel

Ated

jO

ur

nA

lS The International Review of Retail, Distribution and Consumer Researchwww.tandf.co.uk/journals/rirr

Editor: Leigh Sparks, University of Stirling, UK

Journal of Marketing Communicationswww.tandf.co.uk/journals/rjmc

Editor: Philip J. Kitchen, University of Hull, UK

12


MArketing & SAleS

NEW

Managing Service FirmsThe Power of Managerial Marketing

Per Skålén, Karlstad University, Sweden

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

Selected Contents: Preface 1. Introduction 2. Power and Marketing 3. The Bureaucratic Organization and the Reactive Employee 4. ‘I Want To Help You’:

The Power of Market and Service Orientation 5. The Power/Knowledge of Service Quality and Coaching 6. The Managerial Rationality of Relationship Marketing 7. From Prescribing Marketing Practices to Studying Marketing as Practice. Appendix: Methodology and Methods. Notes. Bibliography. Index



NEW

Interactive MarketingRevolution or Rhetoric?

Christopher J. Miles, Eastern Mediterranean University, Turkey

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it represent a revolution in the methodologies of marketing? Anchoring his analysis in a critique of the assumptions of control embedded in current marketing communication models and the rhetorical analysis of exemplar texts from the Marketing Management, Customer Relationship Management, Viral Marketing and Buzz Marketing paradigms, Chris Miles investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary marketing discourses. In doing so, he offers a radical new model of marketing based upon a recursive, constructivist understanding of communication that uses metaphors of invitation and exploration to rebuild interactivity at the center of marketing. The work culminates in a reading of the theory of Relationship Marketing that uses autism as an allegory to interrogate the communicative paradox at the heart of this contemporary marketing panacea.

Selected Contents: Introduction 1. The Rhetoric of Interactivity 2. The Interactivity Crisis and Marketing Discourse 3. A Radical Constructivist’s Marketing Construction 4. The Rendition of the Consumer’s Voice 5. Customer Communities and the Grammar of Control 6. The Autism of Relationship Marketing 7. A Recursive, Invitational Model of Marketing Interactivity



FORThCOmiNg

Global Advertising, Attitudes, and AudiencesTony Wilson, University Malaysia Sarawak

Series: Routledge Advances in Management and Business Studies

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of ’moments’ in media marketing reception.

Local understandings of global branding and marketing content traveling—often from West to East—is the main focus of Global Advertising, Attitudes and Audiences. Drawing from diverse reception studies of creative consumption, Tony Wilson develops a philosophical psychology of purchasing, testing theory against shared consumer responses in online blogospheres and offline interviews. Successive chapters interpret reception of banking, fast food, national, telecommunications and university global branding by Chinese, Indian and Islamic Malay consumers in multi-cultural Malaysia, an Anglophone gateway to S.E. Asia. These studies are used to illustrate how people view the ’worlds’ constructed by product branding.

Selected Contents: Introduction 1. Audiences Articulating Advertising 2. Beyond Attitudes: To the Audience Itself! Understanding Consumers: Interpretive Inductivism 3. Interpreting Place Branding: Absorbing or Alienating? 4. From Productive Consumer to Reflective Citizen: A Reception Study of Advertising Academia Online 5. Cell Phone Connections: Audiences Activating Agora 6. Mall-eable Media Marketing: ‘Give Reality the Slip’? 7. Banks, Blogging and Reflexive Branding. Conclusion

August 2010: 234 x 156: 210ppHb: 978-0-415-87597-4: $95.00eBook: 978-0-203-84634-6


Sensory MarketingResearch on the Sensuality of Products

Edited by Aradhna Krishna, University of Michigan, Ann Arbor, USA

2009: 234 x 156: 428ppHb: 978-1-84169-753-6: $79.00Pb: 978-1-84169-889-2: $39.95eBook: 978-0-203-89206-0


AdvertisingIts Business, Culture and Careers

Andy Tibbs, University of Gloucestershire, UK

‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ - Gyles Lingwood, University of Lincoln, UK

Advertising does not need another graduate.

Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its companion website at www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up to date advice.

This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industry’s most respected practitioners and insights from graduates who faced the same challenges you soon will in securing that elusive first job.

Add to that, an extensive supply of hints and tips to enhance your creative thinking processes, take the work you do beyond what you think you are capable of and, crucially, gain an edge at job interviews.

Maybe advertising doesn’t need another graduate, but then you won’t be just another graduate will you?

2009: 246 x 189: 232ppHb: 978-0-415-54468-9: $125.00Pb: 978-0-415-54466-5: $49.95eBook: 978-0-203-86595-8


Brands and Brand ManagementContemporary Research Perspectives

Edited by Barbara Loken, Rohini Ahluwalia and Michael J. Houston

Series: Marketing and Consumer Psychology Series

2009: 234 x 156: 344ppHb: 978-1-84169-759-8: $69.95eBook: 978-1-84169-760-4


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MArketing & SAleS

The Connected CustomerThe Changing Nature of Consumer and Business Markets

Edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts and F.G.M. Pieters, all at Tilburg University, the Netherlands

In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication.

Initiatives on the internet, for example, have created ample opportunity for consumers to connect with other consumers through social networking sites (MySpace, Facebook, Cyworld) and information sharing sites (YouTube, MyStarbucksIdea.com, and others).

The contributors to this book are internationally renowned scholars who share their thoughts on the impact of the phenomenon of connectivity on marketing thought and marketing practices. This book will guide marketers and marketing/consumer scholars in dealing with the new reality of consumer and business marketing in today’s technological world.

January 2010: 234 x 156: 376ppHb: 978-1-84872-837-0: $69.95eBook: 978-0-203-86356-5


NEW

The Aging ConsumerPerspectives From Psychology and Economics

Edited by Aimee Drolet, UCLA Anderson School, Los Angeles, USA, and Norbert Schwarz and Carolyn Yoon, both at University of Michigan, Ann Arbor, USA

Series: Marketing and Consumer Psychology Series

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research behind how aging

consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.

May 2010: 234 x 156: 298ppHb: 978-1-84872-810-3: $70.00Pb: 978-1-84872-811-0: $39.95eBook: 978-0-203-85294-1


NEW

The Psychology of AdvertisingBob M. Fennis and Wolfgang Stroebe, both at Utrecht University, the Netherlands

This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as:

•Whatimpactdoesadvertising have on consumer behaviour? What causes this impact?

•Whatarethepsychological processes responsible for the effectiveness of advertising?

•Howdoconsumersmakesenseofadvertisingmessages?

•Whatmessages’getacross’andwhenandwhy?

This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of social and consumer psychology. It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language.

May 2010: 246 x 174: 328ppHb: 978-0-415-44273-2: $62.95eBook: 978-0-203-85323-8


FORThCOmiNg

Consumer Behavior Knowledge for Effective Sports and Event MarketingEdited by Lynn R. Kahle, University of Oregon and Angeline Close

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of a) influencing behaviors in society and sports b) building relationships with consumers through sports and events and c) providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

September 2010: 234 x 156: 310ppHb: 978-0-415-87357-4: $90.00Pb: 978-0-415-87358-1: $49.95eBook: 978-0-203-84411-3


Handbook of Tourist BehaviorTheory & Practice

Edited by Metin Kozak, Mugla University, Turkey and Alain Decrop, Namur University, Belgium

Series: Routledge Advances in Tourism

2008: 234 x 156: 286ppHb: 978-0-415-99360-9: $150.00


Advances in Tourism Destination MarketingManaging Networks

Edited by Metin Kozak, Mugla University, Turkey, Juergen Gnoth and Luisa L.A Andreu, University of Valencia, Spain

Series: Advances in Tourism

2009: 234 x 156: 288ppHb: 978-0-415-49238-6: $145.00


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Editor: Susan Hart, University of Strathclyde, Scotland, UK

Journal of Strategic Marketingwww.tandf.co.uk/journals/rjsm

Editors: Carolyn Strong, University of Bath, UK and Nigel F. Piercy, University of Warwick, UK

The Service Industries Journalwww.tandf.co.uk/journals/fsij

Editors: Gary Akehurst, Erasmus University, The Netherlands, Ronald Goldsmith, Florida State University, USA, Domingo Ribeiro, University of Valencia, Spain and Youjae Yi, Seoul National University, Korea

Want more information on a book?

Visit the direct URL found at the bottom of the title description.

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MArketing & SAleS

FORThCOmiNg

Managing and Marketing Tourist DestinationsStrategies to Gain a Competitive Edge

Metin Kozak, Mugla University, Turkey and Seyhmus Baloglu, University of Nevada, USA

Series: Routledge Advances in Tourism

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximized. In this volume, tourism scholars Metin Kozak and Seyhmus Baloglu evaluate the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrate the ways to further develop the concept of destination competitiveness for application within tourist destinations. Kozak and Baloglu highlight the need for collaboration between the representatives of both the public and private sectors to adequately manage the growth and issues relevant within international tourism, marketing, management and competitiveness. This book will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

August 2010: 234 x 156: 224ppHb: 978-0-415-99171-1: $95.00


FORThCOmiNg

Economics of Sustainable TourismEdited by Fabio Cerina, Anil Markandya, University of Bath, UK and Michael McAleer

Series: Routledge Critical Studies in Tourism, Business and Management

Economics of Sustainable Tourism aims to critically explore how tourism economic development can move closer to a sustainable ideal from a firm Economic analytic anchor. Grounded in Economic theory and application it analyses tourist’s satisfaction and impacts of tourism on the host community, investigates the productivity of the industry and identify factors which could increase economic & sustainable development such as trade relationships. It offers further insight into how destinations sustainability can be measured, economic benefits of a more sustainable destination and sets the agenda for future research. The book includes range of theoretical and empirical perspectives and includes cutting edge research from international scholars.

September 2010: 234 x 156: 240ppHb: 978-0-415-58385-5: $140.00


NEW

Sustainable Marketing of Cultural and Heritage TourismDeepak Chhabra, Arizona State University, USA

Series: Routledge Critical Studies in Tourism, Business and Management

Cultural attractions play an important role in tourism at all levels, and attracts huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it

within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers.

This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.

April 2010: 234 x 156: 256ppHb: 978-0-415-77704-9: $140.00


FORThCOmiNg

Consumer-Citizens of ChinaForeign Brands and The Politics of Imagined Consumption

Kelly Tian, New Mexico State University, USA and Lily Dong, University of Alaska, Fairbanks, USA

Series: Routledge Contemporary China SeriesSelected Contents: Part 1: Introduction 1. China’s Consumer-Ctizen 2. Desire and Fantasies for Foreign Things 3. The Foreignness of Brands that Evokes Consumer Imaginings Part 2 4. Chinese Nationalist Narratives and Foreign Brand Fantasies 5. The West as Liberator, Foreign Brands as Instruments of Democratization 6. The West as Imperialist Oppressor, Foreign Brands as Instruments of Domination 7. The West as Subjugated, (Conquered) Foreign Brands as Symbols of Chinese Redemption 8. The West as Economic Partner, Foreign Brands as Advantageous Competitive Rivals Part 3 9. The Evocative Role of Nationalist Narratives in Consumers’ Foreign Brand Fantasies 10. Nationalist Narratives and Ritualized Marketplace Responses to Foreign Brands 11. Nationalist Narratives in Foreign Brand Positioning

August 2010: 234 x 156: 192ppHb: 978-0-415-55349-0: $130.00


FORThCOmiNg

Tourism and Social MarketingMichael Hall, Cantebury University, UK

Series: Routledge International Series in Tourism, Business and Management

Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and promotion of ethical tourism and marketing and innovative perspective on the sustainable tourism debate and practice. The book is comprehensive in scope by considering a variety of social marketing sub fields relevant to tourism including, health, non-profit, political, environment and sustainable marketing and draws on social marketing practices from a range of disciplines. It integrates well chosen international case studies to help tourism students engage with the broader debates in social marketing and show theory in practice.

December 2010: 246 x 174: 285ppHb: 978-0-415-57665-9: $162.00Pb: 978-0-415-57666-6: $46.78eBook: 978-0-203-85425-9


FORThCOmiNg iN 2011

e-Marketing in SportAllan Edwards and Simon Chadwick

Series: Foundations of Sport Management



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PrOductiOn & OPerAtiOnS MAnAgeMent

3rd Edition

Strategic Operations ManagementSteve Brown, John Bessant and Richard Lamming, all at University of Exeter, UK

Operations strategy ensures that operational results coincide with company objectives. The strategic dimension to operations management is realized in the role of the chief operating officer who must respond to market changes.

This revitalized new edition of Strategic Operations Management focuses on the four core themes of this vital topic: strategy, innovation, services, and supply. Expertly authored by a team of Europe’s top scholars in the field, the text is enhanced by the addition of new case examples with explanatory notes. This truly comprehensive volume underscores the differences between the core theories that underpin operations management.

Students taking MBA, MSc and MBM classes on operations management, advanced operations management, and strategic operations management will find this textbook fulfills all their requirements whilst advanced undergraduate classes in these areas will also find the book an essential read.

Selected Contents: 1. Introduction to Operations Management 2. Strategic Operations Management 3. Managing Services 4. Managing the Transformation Process 5. Innovation 6. Managing Inventory 7. Supply Management 8. Capacity and Scheduling Management 9. Managing Quality 10. Human Resources in Operations Management 11. The Future of Operations Management

November 2012: 246 x 189: 512ppHb: 978-0-415-58736-5: $200.00Pb: 978-0-415-58737-2: $71.95


X-SCMThe New Science of Volatility Management

Lisa H. Harrington, Sandor Boyson and Thomas Corsi

Supply chain management today has never been more complex, more dynamic or more unpredictable.

The good news is that new techniques for analyzing country-level investments, network configuration and in-sourcing/out-sourcing decisions can enable more precise and effective span of

control. The latest generation of network design and optimization applications has created broader opportunities to view and streamline links between supply chain network nodes.

New concepts in multi-channel demand signal capture -- and in pooling and data warehousing customer signals coming into the enterprise from retail stores, websites and call centers -- can bring the enterprise closer to the customer. Emergence of practices such as multi-channel supply management and virtualized cross-enterprise inventory pools are enabling rapid response to changes in demand, creating a level of ’cyber-kanban’ unimaginable a few years ago. Companies can now truly respond to the pull of the market rather than the push of supply.

Companies are also using advanced Business Intelligence (BI) software to mine the demand signal repository and cull critical insights for action and response. Case in point: Wal-Mart’s response to Hurricane Katrina was based on insights gained from mining community consumption trends during previous hurricanes.

August 2010: 276 x 219: 568ppHb: 978-0-415-87355-0: $200.00Pb: 978-0-415-87356-7: $69.95eBook: 978-0-203-84621-6


European Distribution and Supply Chain LogisticsAd R. Van Goor, Walther Ploos van Amstel and M.J. Ploos van Amstel

This book discusses proven concepts and do’s & don’ts for European distribution as well as for supply chain logistics. Each chapter starts with an awareness case and ends with questions for discussion, a real life case and five reflecting questions. The book is well-suited for students and practitioners in the area of logistics and supply chain management.

2003: 234 x 156: 526ppPb: 978-9-0207-3253-5: $88.95For more information, visit:

www.routledge.com/9789020732535

LogisticsPrinciples and Practice

Hessel Visser

Logistics is a general introduction to the subject. Besides dealing with the logistics of purchasing, production and distribution, the book also examines the common ground with marketing, quality and production design. This integrated approach ensures that important topics such as e-business, CRM, process design, E-procurement, enterprise resource planning and E-logistics are given prominent coverage.

2006: 234 x 156: 452ppPb: 978-9-0207-3304-4: $79.95


Project ManagementA Practical Approach

Roel Grit

Projects have become increasingly important in all areas of professional life. It is therefore crucial that students and professionals are trained to understand and participate in project management. The primary aim of this textbook is to facilitate the successful completion of projects, thus the author puts particular emphasis on the importance of careful preparation and strategic co-operation within the project team.

Part One of the book offers a description of the project-based approach to the work environment, an analysis of when such an approach is appropriate and an account of how to make projects work. In addition, this part of the book discusses the role of planning software within the project environment. Part Two describes the practical tools and skills needed to tackle projects.

This up-to-date edition offers additional material on the life-cycle of the project from setting up to completing a project. Other new sections deal with skills, such as brainstorming and decision making in the project group.

2008: 234 x 156: 180ppPb: 978-9-0016-0506-3: $43.95



NEW

Making It All WorkA Pocket Guide to Sustain Improvement and Anchor Change

John R. Schultz

This book explains how to organize and manage modifications during the solution realization phase of problem solving so improvements become the new way of life. The nine steps detailed in the books chapters, although applied to solution implementation, can be used on their own to manage many types of system modification. These transition activities are framed in a three stage model first proposed by Kurt Lewin the father of change theory. It packages a strategy for sustaining improvements that is easy to understand and apply – unfreeze, change, and refreeze.

Fundamental organizational performance techniques are introduced during each step to assist in managing the transformation from idea to integrated solution. These practices are not new or revolutionary, but often overlooked while team members focus on statistical and analytical means. The described methods have a decidedly human focus and are meant to supplement the familiar diagnostic tools associated with six-sigma and process improvement projects.

July 2010: 234 x 156: 248ppHb: 978-0-415-88102-9: $100.00 | Pb: 978-0-415-88103-6: $39.95 | eBook: 978-0-203-84717-6


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Information ManagementAn Informing Approach

Fons Wijnhoven, Twente University, the Netherlands

This textbook focuses on the nature of information in order to provide graduates of any discipline with an understanding of the theory and practice that underpins information management.

Selected Contents: 1. Introduction 2. The Lockean View and Databases 3. The Leibnizian View 4. The Kantian View and Multiple Perspectives 5. The Hegelian View and

Information Politics 6. Information Management in Organizations 7. The Singerian View and Information Management Research

2009: 234 x 156: 192ppHb: 978-0-415-55214-1: $145.00Pb: 978-0-415-55215-8: $53.95


NEW2nd Edition

Business Continuity ManagementA Crisis Management Approach

Dominic Elliott, University of Liverpool, UK, Ethné Swartz, Farleigh Dickinson University, New Jersey, USA and Brahim Herbane, De Montfort University, UK

Since the publication of the first edition in 2002, interest in crisis management has been fuelled by a number of events, including 9/11.

The first edition of this text was praised for its rigorous yet logical approach, and this is continued in the second edition, which provides a well-researched, theoretically robust approach to the topic combined with empirical research in

continuity management. New chapters are included on digital resilience and principles of risk management for business continuity. All chapters are revised and updated with particular attention being paid to the impact on smaller companies. New cases include: South Africa Bank, Lego, Morgan Stanley Dean Witter; small companies impacted by 9/11; and the New York City power outage of August 2003.

Selected Contents: 1. Business Continuity in a Historical and Strategic Context 2. Regulatory and Legal Issues 3. Digital Resilience 4. Initiating and Preparing for BCM 5. Principles of Risk Management for Business Continuity 6. Continuity Analysis and Planning 7. Management of Change: Embedding BCM 8. Operational Management, Testing, Incident Management and Crisis Communications 9. Business Continuity: Where Next

February 2010: 234 x 156: 352ppPb: 978-0-415-37109-4: $54.95eBook: 978-0-203-86633-7


FORThCOmiNg iN 2011

Business ImprovementIntegrating Quality, Innovation, and Knowledge Management

Rodney McAdam, University of Ulster, UK and Shirely-Ann Hazlett, Queen’s University, Belfast, UK

Distinct from many traditional business improvement texts, this book is the first to fully integrate innovation, quality, and knowledge management.

Taking a broad scope, using international case studies from a range of settings, both private/public enterprises and closely relating the key components of business improvement rather than viewing them as an eclectic mix, the authors outline both the pros and cons of the subject as well as providing a wealth of pedagogical features. These include appendices of practical measurement tools and an extensive website offering support to lecturers through lecture plans and additional course materials and cases.

Discussing the subject at a suitable level, it explores the key current and emergent strands of business improvement, including:

•qualitymanagement(qualityandbusinessexcellencemanagement)

•innovationmanagement(creativityandinnovationmanagement)

•knowledgemanagement(knowledgeandprocessmanagement).

Enabling readers to make more informed choices in shaping business improvement efforts to meet their needs, this text is an invaluable resource for all students of innovation management, business improvement, and quality.

Selected Contents: Introduction 1. The Need for Business Improvement: Market, Technological, and Social Change 2. Quality and Business Excellence: Theory and Practice in Organizations 3. Quality and Business Excellence: Models and Methodologies for Small Organizations 4. Quality and Business Excellence: Applications in Organizations 5. Creativity and Innovation: Theory and Practice in Organizations 6. Creativity and Innovation: Models and Methodologies 7. Creativity and Innovation: Applications in Organizations 8. Knowledge and Process Management in Small Organizations 9. Knowledge and Process Management: Theory and Practice for Organizations 10. Knowledge and Process Management: Models and Methodologies for Small Organizations in Small Organizations 11. Knowledge and Process Management: Applications in Organizations 12. Conclusions and Recommendations

January 2011: 246 x 174: 448ppHb: 978-0-415-42846-0: $190.00Pb: 978-0-415-42847-7: $59.95


FORThCOmiNg iN 2011

Business Information SystemsA Primer

Brian Lehaney, Coventry University, UK, Philp Lovett and Deborah M. Thomas

Series: Routledge Series in Information Systems

April 2011: 246 x 174: 376ppHb: 978-0-415-55918-8: $170.00Pb: 978-0-415-55919-5: $55.95


NEW

Perspectives on ProjectsRodney J. Turner, ESC Lille, France, Martina Huemann, Vienna University of Economics and Business, Austria, Frank T. Anbari, Drexel University, USA and Christophe N. Bredillet, ESC Lille, France

Modern project management had its genesis in the field of operations research in the late 1940s, but today it is a much more diverse subject. It has evolved and developed a much wider range of methods, techniques, and skills that the project manager can draw upon.

Not all these skills are relevant to every project, but an assortment of them will be relevant to most. This book aims

to describe for students, researchers and managers the full range of skills that project managers can use to develop their methodologies. The authors group the skills into nine perspectives, representing nine schools of project management research and theory. By attaching a metaphor to each of these perspectives, students, researchers and managers are better able to understand each approach and decide whether it is best suited to the development of a strategy for managing their project.

Perspectives on Projects builds upon the various theoretical orientations that the field of project management has developed. Featuring several case studies, drawn from a variety of settings, to illustrate how the different schools can provide different perspectives on projects, this book is an ideal text for anyone involved in project management.

May 2010: 234 x 156: 384ppHb: 978-0-415-99373-9: $140.00Pb: 978-0-415-99374-6: $45.95eBook: 978-0-203-89163-6


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FORThCOmiNg2nd Edition

Managing IT OutsourcingErik Beulen, and Jan Roos and Pieter Ribbers, both at Tilburg University, the Netherlands

Outsourcing is a major international phenomenon in business today. The areas of Information Technology and Management represent a unique case for outsourcing, both in terms of benefits and potential interorganizational problems.

This completely revised edition presents the latest theory, research and practice in this fast changing field. With a range of case studies from outsourcing companies across the globe, the book offers a strong grounding in real-world industrial experience and keeps abreast of the most important developments in the field. The book provides expanded coverage of issues such as offshoring, multi-sourcing, business process outsourcing and the spread of offshoring to countries such as China and Russia. Uniquely, this book focuses on both sides of the outsourcing relationship, providing a balanced exploration of the ways in which these partnerships can be managed successfully.

Accessible and cutting-edge, the second edition of Managing IT Outsourcing provides an in-depth, practical perspective on this important and far-reaching challenge in information management. It is an ideal text for students, academics and practitioners alike.

October 2010: 234 x 156: 300ppHb: 978-0-415-87322-2: $135.00Pb: 978-0-415-87323-9: $56.95


NEW

Health Technology Development and UseFrom Practice-Bound Imagination to Evolving Impacts

Sampsa Hyysalo, University of Helsinki, Finland

Series: Routledge Studies in Technology, Work and Organizations

How do development and use of new technology relate? How can users contribute to innovation? This volume is the first to study these questions by following particular technologies over several product launches in detail. It examines the emergence of inventive ideas about future technology and uses, how these are developed into products and embedded in health care practices, and how the form and impact of these technologies then evolves through several rounds of design and deployment across different types of organizations.

Examining these processes through three case studies of health care innovations, these studies reveal a blind spot in extant research on development-use relations. The majority of studies have examined shorter ‘episodes’: moments within particular design projects, implementation processes, usability evaluations, and human-machine interactions. Studies with longer time-frames have resorted to a relatively coarse ‘grain-size’ of analysis and hence lost sight of how the interchange is actually done. As a result there are no social science, information systems, or management texts which comprehensively or adequately address:

•howdifferentmoments,sitesandmodesofshapingnew technology determine the evolution of new technology

•thedetailedmechanismsoflearning,interaction,anddomination between different actors and technology during these drawn out processes

•therelationshipoftechnologyprojectsandtheprofessional practices and social imaginations that are associated in technology development, evaluation, and usage.

The ’biographies of technologies and practices’ approach to new technology advanced in this volume offers us urgent new insight to core empirical and theoretical questions about how and where development projects gain their representations of future use and users, how usage is actually designed, how users’ requests and modifications affect designs, and what kind of learning takes place between developers and users in different phases of innovation—all crucial to our understanding and ability to advance new health technology, and innovation more generally.

Selected Contents: Part 1: Design–Use Relations and Biographies of Technology 1. From Markets to Social Learning: Mapping the Dynamics of Design, Use, and Early Evolution of New Technology 2. Biography of Technologies and Practices: Studying Technology across Time and Space Part 2: Grounding and Theorizing 3. The Birth of the User: Community and Imagination 4. The Anticipation of Need: Investigations and Intermediaries 5. Visions in Matter: Invention and Erosion 6. Nurturing Technology: Enactment and Impact 7. The Post-launch Change: Learning and Reconfiguring Part 3: Comparisons and Implications 8. Diabetes Databases: Co-design, Its Evolution, and Power Relations 9. TeleChemistry: Radical Innovation, Deviance, and Path Formation 10. Conclusions: Findings and Theorizing 11. Implications: Policy, Evaluation, and Development Practice

April 2010: 234 x 156: 354ppHb: 978-0-415-80646-6: $110.00eBook: 978-0-203-84915-6


FORThCOmiNg

Procuring Complex PerformanceStudies of Innovation in Product-Service Management

Edited by Mickey Howard, and Nigel Caldwell, both at University of Bath, UK

Series: Routledge Studies in Business Organizations and Networks

This book examines the management of Procuring Complex Performance (PCP) in large-scale programmes that includes the downstream support phase in sectors such as construction, healthcare, transport, aerospace, marine and defence. It brings together a series of edited chapters to explain why the traditional combination of linear project management and highly detailed contracts are now unsuited to the dynamics of emerging customer requirements based on performance and outcome. Working with leading business professors across the UK and Europe, Caldwell and Howard present the case for why large-scale programmes of world class organizations often represent a shifting frontier between the boundaries of public-private provision and silos of operations expertise. Adopting a procurement perspective, the authors explain how complex performance means not just coping with the dynamics of buyer-supplier relationships, but incorporates the shift from production orientation towards availability of bundled services such as maintenance and upgrade delivered over extended, often multi-decade timeframes.

The strength of ‘PCP’ is its empirical case-based support for new business models based on through-life management, availability contracting and service support which challenge simplistic notions of dyadic, hierarchical relationships and transfer of risk to the supply base. This unique publication is essential reading for scholars and practitioners seeking to understand the context of innovation and supply as a coordinated and integrated approach to managing and procuring complex performance.

Selected Contents: Introduction. Procuring Complex Performance: Studies of Innovation in Product-Service Management Mickey Howard and Nigel Caldwell Part 1: Conceptual Underpinnings 1. Contracts, Relationships and Integration: Towards a Model of the Procurement of Complex Performance Michael Lewis and Jens Roehrich 2. Commissions and Concessions: A Brief History of Contracting for Complexity in the Public Sector Gary L. Sturgess 3. Contracts and Incentives in the Construction Sector Will Hughes, Wisdom Kwawu and Jan-Bertram Hillig 4. Complex Performance, Process Modularity and the Spatial Configuration of Production Luis Araujo and Martin Spring Part 2: Application and Cases 5. Business Models for Complex Performance: Procuring Aerospace Engineering Design Services Martin Spring and Katy Mason 6. Learning to Procure Complex Performance: A Comparative Study of Highways Agencies in the UK and Netherlands Andreas Hartmann, Andrew Davies and Lars Frederiksen 7. Supply Management in Naval Defence: The Case for PCP Mickey Howard and Joe Miemczyk 8. Delivering Innovation in Hospital Design: Finance, Contracts and the Institutional Context James Barlow 9. Learning to Deliver a Mega Project: The Case of Heathrow Terminal Tim Brady and Andrew Davies Part 3: Lessons and Implications 10. Product-Service Innovation: Reframing the Buyer-Customer Landscape John Bessant, Mickey Howard and Nigel Caldwell 11. Lessons in Procuring Complex Services Wendy van der Valk and Finn Wynstra 12. Conclusions and Commentary Nigel Caldwell and Mickey Howard

August 2010: 234 x 156: 232ppHb: 978-0-415-80005-1: $95.00


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Editor-in-Chief: Harry Rothman, University of Manchester, UK

Total Quality Management & Business Excellencewww.tandf.co.uk/journals/ctqm

Founding Editor: Professor Gopal K. Kanji, Kanji Quality Culture, UK

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FORThCOmiNg iN 20112nd Edition

eCommerce EconomicsDavid VanHoose, Baylor University, USA

This second edition of David VanHoose’s e-Commerce Economics has been comprehensively updated to reflect the massive changes in the industry over the past few years. The rise and market position of Web 2.0 technologies such as iTunes, eBay and Amazon is fully explored and key new topics explored in this new edition include the following:

•thegrowthofopensourcesoftware

•productcompatibilityandnetworkstandards

•thebundlingofinformationgoodsandassociatedantitrust issues

•theimpactoftheinternetontelecommunications

•theregulationofinternetgambling

•thedevelopmentofonlineconsumercommunities.

Suitable for advanced undergraduate and graduate courses in the economics of eCommerce, both in business schools and economics departments, the text is informed by the latest in cutting edge microeconomic and industrial organization theory with information, auctions, games and behavioral factors all key themes. The books also takes a fully international approach to the subject matter.

January 2011: 246 x 174: 544ppHb: 978-0-415-77897-8: $185.00Pb: 978-0-415-77898-5: $71.95


4th Edition

Media ManagementA Casebook Approach

George Sylvie, Jan Wicks, LeBlanc, C. Ann Hollifield, Stephen Lacy and Ardyth Sohn, Broadrick

Series: Routledge Communication Series

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills.

Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers.

2007: 234 x 156: 432ppPb: 978-0-8058-6197-6: $59.95


Telecommunications and Business Strategy Richard A. Gershon,

Western Michigan University

2008: 234 x 156: 440ppHb: 978-0-8058-6248-5: $130.00Pb: 978-0-415-99353-1: $64.95


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Editor-in-Chief: Will Hughes, University of Reading, UK

Maritime Policy & Managementwww.tandf.co.uk/journals/tmpm

Editors: Heather Leggate McLaughlin, Maritime Consultant, Inlecom, UK

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PreSentAtiOn SkillS

PreSentAtiOn SkillS

FORThCOmiNg

Academic Writing for International Students of BusinessStephen Bailey, University of Nottingham, UK

Ideal for overseas students studying at colleges and universities in the English language, this practical writing course is specifically designed to enable international students of business to meet the language requirements necessary for completing essays and reports, sitting exams, and much more.

Through a range and variety of exercises and examples students not only gain an appropriate understanding of style and composition, but this new book also explains and demonstrates writing in practical terms, with guides for putting together longer essays and writing up statistics in graphs and tables. Useful at every stage of studying business and beyond, this indispensable book features all the key writing skills and is ideal for use in the classroom or for independent study. It includes:

•vocabularyrelatingspecificallytobusiness

•stylesandformatsfromCVsandletterstoformalessays

•afocusonaccuracy

•coverageofallstagesofwriting

•essentialguidestoacademicreferencingandavoidingplagiarism

•diagramsandpracticeexercises,completewithanswers.

All international students studying business will find this invaluable for its ability to maximise potential and offer an easy-to-use book for writing English for academic purposes.

Selected Contents: Part 1: The Writing Process 1.1 Background to Writing 1.2 Critical Reading 1.3 Avoiding Plagiarism 1.4 From Understanding Titles to Planning 1.5 Finding Key Points and Note-Making 1.6 Paraphrasing 1.7 Summarising 1.8 References and Quotations 1.9 Combining Sources 1.10 Organising Paragraphs 1.11 Introductions and Conclusions 1.12 Re-writing and Proof-reading Part 2: Elements of Writing 2.1 Argument and Discussion 2.2 Cause and Effect 2.3 Cohesion 2.4 Comparisons 2.5 Definitions 2.6 Examples 2.7 Generalisations 2.8 Numbers 2.9 Problems and Solutions 2.10 Style 2.11 Visual Information 2.12 Working in Groups Part 3: Accuracy in Writing 3.1 Abbreviations 3.2 Academic Vocabulary 3.3 Articles 3.4 Caution 3.5 Linkers 3.6 Nouns and Adjectives 3.7 Prefixes and Suffixes 3.8 Prepositions 3.9 Punctuation 3.10 Singular or Plural 3.11 Synonyms 3.12 Time Words 3.13 Verbs – Passives 3.14 Verbs - Reference 3.15 Verbs – Tenses Part 4: Writing Models 4.1 Formal Letters and Emails 4.2 Writing CVs 4.3 Designing and Reporting Surveys 4.4 Taking Ideas from Sources 4.5 Writing Longer Essays

September 2010: 246 x 189: 208ppPb: 978-0-415-56471-7: $37.95


FORThCOmiNg

Mastering Your Business DissertationConceiving, Research and Writing for a Masters Degree

Robert Lomas, University of Bradford, UK

The ability to write to a high standard is a key skill that is often overlooked in the business world. This short book from an international, best-selling author offers a practical guide to conceiving, researching and writing a business or management dissertation.

Robert Lomas offers an inspirational treatise that will awaken the quest for knowledge among his readership. The book helps business students to frame their research questions in a more helpful manner in order to achieve their research aims and write in a clear and top scoring way. Topics covered include collecting and measuring data, using business statistics, planning research projects and the real mechanics of writing a dissertation.

Masters students across business and management will benefit enormously from reading this book, not just in adding serious value to their dissertations, but also helping to improve their writing skills throughout their business careers.

Selected Contents: 1. Understanding Business Research 2. Where do you Start? 3. Has Somebody Answered my Question Before? 4. Different Questions Require Different Answers 5. How to Use Statistics 6. Planning your Research Project 7. Creating a Narrative Thread for your Dissertation 8. The Mechanics of Writing

September 2010: 216 x 138: 152ppHb: 978-0-415-59678-7: $157.41Pb: 978-0-415-59679-4: $43.56eBook: 978-0-203-09314-6


FORThCOmiNg

Straight TalkWritten Communication for Career Success

Paul R. Timm, Brigham Young University, USA and Sherron Bienvenu, Emory University, Atlanta, USA

Straight Talk: Written Communication for Career Success is a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the written communication skills essential for life and work success. Whether writing person to person, or to a group, plenty of practical applications give hands on experience in: practicing effective writing, handling professional memos, participating in teams, and gaining confidence in delivering formal and informal professional documents. Straight Talk: Written Communication for Career Success also helps students prepare for competitive events and includes the 5-Step Strategic Communication tactics students can immediately apply and practice.

September 2010: 234 x 156: 216ppHb: 978-0-415-80231-4: $100.00Pb: 978-0-415-80196-6: $44.95


FORThCOmiNg

Straight TalkOral Communication for Career Success

Paul R. Timm, Brigham Young University, USA and Sherron Bienvenu, Emory University, Atlanta, USA

Straight Talk: Oral Communication for Career Success is a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the speech communication skills essential for life and work success. Whether talking person to person, in a group, or in front of an audience, plenty of practical applications give hands on experience in: practicing effective speaking, handling conversations, participating in teams, and gaining confidence in delivering formal and informal presentations. Straight Talk: Oral Communication for Career Success also helps students prepare for competitive events and includes the Presents the 5 Step Strategic Communication tactics students can immediately apply and practice communications skills.

September 2010: 234 x 156: 248ppHb: 978-0-415-80232-1: $100.00Pb: 978-0-415-80197-3: $44.95


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20


index

indexAAcademic Writing for International Students of Business ..........19Accountancy and Empire ...........................................................2Accounting and Business Ethics ..................................................3Accounting and Distributive Justice ............................................2Accounting in Networks .............................................................3Advances in Tourism (series) .....................................................13Advances in Tourism Destination Marketing .............................13Advertising ..............................................................................12Aging Consumer, The...............................................................13Agricultural Marketing ...............................................................8Ahluwalia, Rohini .....................................................................12Anbari, Frank T. ........................................................................16Andreu, Luisa L.A .....................................................................13

BBaarda, Ben ...............................................................................4Bailey, Stephen.........................................................................19Balmer, John ..............................................................................7Balmer, John M.T......................................................................11Baloglu, Seyhmus .....................................................................14Basics of Financial Management, The .........................................4Bessant, John ...........................................................................15Beulen, Erik ..............................................................................17Beyond the Consumption Bubble .............................................11Bienvenu, Sherron ....................................................................19Bjerre, Mogens ..........................................................................9Boyson, Sandor ........................................................................15Brand Management ...................................................................9Brands and Brand Management ...............................................12Bredillet, Christophe N. ............................................................16Brown, Steve ...........................................................................15Business Continuity Management, Second Edition ....................16Business Improvement .............................................................16Business Information Systems ...................................................16

CCaldwell, Nigel .........................................................................17Carden, Ann R. ........................................................................10Cases in Public Relations Management .....................................10Cerina, Fabio ...........................................................................14Chadwick, Simon .....................................................................14Chhabra, Deepak .....................................................................14Close, Angeline ........................................................................13Clow, Kenneth ...........................................................................4Commodity Risk Management ...................................................4Concise Encyclopedia of Insurance Terms ...................................4Conflict Resolution .....................................................................6Connected Customer, The ........................................................13Consoli, Matheus Alberto ..........................................................8Consumer Behavior Knowledge for Effective Sports and Event Marketing .......................................13Consumer-Citizens of China .....................................................14Contemplating Corporate Marketing, Identity and Communication ....................................................11Corsi, Thomas ..........................................................................15Czinkota, Michael ......................................................................7

DDawson, John ..........................................................................11Daymon, Christine ...................................................................10Decrop, Alain ...........................................................................13Dekimpe, Marnik G..................................................................13DeSanto, Barbara .....................................................................10Dong, Lily ................................................................................14Drolet, Aimee ..........................................................................13

Ee Castro, Luciano Thome .......................................................... 8eCommerce Economics, Second Edition .................................. 18Economics of Sustainable Tourism ........................................... 14Edwards, Allan ........................................................................ 14Edwards, John Richard .............................................................. 3Ekström, Karin ........................................................................ 11Elementary Statistics Tables ....................................................... 5Elliott, Dominic ....................................................................... 16e-Marketing in Sport ............................................................... 14e-Relationships in Marketing ..................................................... 8Essentials of Marketing Management ........................................ 7European Distribution and Supply Chain Logistics .................... 15Eyler, Robert.............................................................................. 5

FFennis, Bob M. ........................................................................ 13Findlay, Anne .......................................................................... 11Flower, John.............................................................................. 2Foundations of Sport Management (series) ............................. 14Freitag, Alan R. ......................................................................... 9Future of Global Business, The .................................................. 7

gGershon, Richard A. ................................................................ 18Gijsbrechts, Els ........................................................................ 13Glans, Kay .............................................................................. 11Global Advertising, Attitudes, and Audiences .......................... 12Global Public Relations .............................................................. 9Gnoth, Juergen ....................................................................... 13Grefen, Paul .............................................................................. 8Greyser, Stephen ....................................................................... 7Grit, Roel ................................................................................ 15

hHakansson, Hakan .................................................................... 3Hall, Michael ........................................................................... 14Handbook of Tourist Behavior ................................................. 13Harrington, Lisa H ................................................................... 15Harrison, Michael ...................................................................... 5Hazlett, Shirely-Ann ................................................................ 16Health Technology Development and Use................................ 17Heding, Tilde ............................................................................ 9Herbane, Brahim ..................................................................... 16Hollifield, C. Ann .................................................................... 18Holloway, Immy ...................................................................... 10Houston, Michael J. ................................................................ 12How Audiences Decide ............................................................. 8Howard, Mickey ...................................................................... 17Huang, Kun-Huang ................................................................... 7Huemann, Martina .................................................................. 16Hyysalo, Sampsa ..................................................................... 17

iInformation Management ....................................................... 16Insights from Accounting History .............................................. 2Insurance Theory and Practice ................................................... 4Interactive Marketing .............................................................. 12International Marketing ............................................................ 9Introduction to Statistics with SPSS ........................................... 4

KKahle, Lynn R. ......................................................................... 13Knudtzen, Charlotte F. .............................................................. 9Kozak, Metin .................................................................... 13, 14Kraus, Kalle ............................................................................... 3Krishna, Aradhna .................................................................... 12Krivogorsky, Victoria ................................................................. 2

LLacy, Stephen .......................................................................... 18Lamming, Richard ................................................................... 15Lancaster, Geoffrey ................................................................... 7Law, Corporate Governance, and Accounting ........................... 2Lehaney, Brian......................................................................... 16Lind, Johnny ............................................................................. 3Logistics .................................................................................. 15Loken, Barbara ........................................................................ 12Lomas, Robert ......................................................................... 19Lovett, Phil .............................................................................. 16Lubin, Paul C. ........................................................................... 4

mMacroeconomics ....................................................................... 5Making It All Work .................................................................. 15Managing and Marketing Tourist Destinations......................... 14Managing IT Outsourcing, Second Edition ............................... 17Managing Service Firms .......................................................... 12Managing Sport Finance ........................................................... 6Markandya, Anil ..................................................................... 14Marketing and Consumer Psychology Series (series) .......... 12, 13Marketing Fundamentals .......................................................... 8Marketing Methods to Improve Company Strategy ................... 8Martijn, De Goede .................................................................... 4Massingham, Lester .................................................................. 7Mastering e-Business ................................................................ 8Mastering Your Business Dissertation ...................................... 19Mathematics for Economics and Finance ................................... 5McAdam, Rodney ................................................................... 16McAleer, Michael .................................................................... 14McPhail, Ken ............................................................................. 3Media Management ............................................................... 18Merrilees, Bill ............................................................................ 8Miles, Christopher J. ............................................................... 12Miller, Dale................................................................................ 8Money and Banking .................................................................. 5Moss, Danny ........................................................................... 10Moutinho, Luiz ......................................................................... 7

NNeave, Henry R. ........................................................................ 5Neves, Marcos Fava ................................................................... 8

OOnkvisit, Sak ............................................................................. 9

PP., de Boers ............................................................................... 4Perspectives on Projects .......................................................... 16Pieters, F.G.M.(Rik) .................................................................. 13Ploos van Amstel, M. J. ........................................................... 15Ploos van Amstel, Walther....................................................... 15Podnar, Klement ..................................................................... 11Poitras, Geoffrey ....................................................................... 4Poullaos, Chris .......................................................................... 2Powell, Melanie ...................................................................... 10Proctor, Tony ............................................................................. 9Procuring Complex Performance ............................................. 17Project Management ............................................................... 15Protecting Main Street .............................................................. 4Psychology of Advertising, The ................................................ 13Public Relations Cases ............................................................. 10Public Relations Writing Worktext ........................................... 10

QQualitative Research Methods in Public Relations and Marketing Communications .............................. 10

21


index

RRao Hill, Sally .............................................................................8Retail Product Management .....................................................11Retailing Reader, The................................................................11Revealing the Corporation ..........................................................7Ribbers, Pieter ..........................................................................17Ronkainen, Ilkka ........................................................................7Roos, Jan .................................................................................17Rossana, Robert J. ......................................................................5Routledge Advances in Management and Business Studies (series) .....................................................12Routledge Advances in Tourism (series) ..............................13, 14Routledge Communication Series (series) .................................18Routledge Companion to Accounting History, The .....................3Routledge Contemporary China Series (series) ..........................14Routledge Critical Studies in Tourism, Business and Management (series) ...........................................14Routledge Historical Perspectives in Accounting (series) ..............2Routledge International Series in Tourism, Business and Management (series) ................................................................14Routledge Interpretive Marketing Research (series) .............11, 12Routledge New Works in Accounting History (series) ..................2Routledge Series in Information Systems (series) .......................16Routledge Studies in Accounting (series) ................................2, 3Routledge Studies in Business Organizations and Networks (series) ...............................................................17Routledge Studies in Technology, Work and Organizations (series) ........................................................17Routledge Textbooks in Environmental and Agricultural Economics (series) ............................................8Ruud, Brouwers .........................................................................4

SSchultz, John R ........................................................................15Schwarz, Norbert .....................................................................13Sensory Marketing ...................................................................12Shah, Mahmood ......................................................................16Shaw, John ................................................................................9Sian, Suki ...................................................................................2Silver, Lawrence .........................................................................4Skålén, Per ...............................................................................12Smith, Ronald D. ......................................................................10Sohn, Broadrick, Ardyth ...........................................................18Sparks, Leigh ...........................................................................11Statistics Tables ..........................................................................5Stevens, Robert E .......................................................................4Stokes, Ashli Quesinberry ...........................................................9Straight Talk .............................................................................19Strategic Marketing ...................................................................9Strategic Operations Management ...........................................15Strategic Planning for Public Relations ......................................10Stroebe, Wolfgang ...................................................................13Sustainable Marketing of Cultural and Heritage Tourism...........14Swann, Patricia ........................................................................10Swartz, Ethné ..........................................................................16Sweeney, Arthur ........................................................................8Sylvie, George ..........................................................................18

TTelecommunications and Business Strategy ..............................18Thoyts, Rob ................................................................................4Tian, Kelly ................................................................................14Tibbs, Andy .............................................................................12Timm, Paul R. ..........................................................................19Tourism and Social Marketing ..................................................14Turner, Rodney J. ......................................................................16

Vvan Dijkum, Cor .........................................................................4Van Goor, Ad R. .......................................................................15VanHoose, David ......................................................................18Varley, Rosemary ......................................................................11Vercammen, James ....................................................................8Verhage, Bronislaw J. .................................................................8Visser, Hessel ...........................................................................15

WWaldron, Patrick ........................................................................5Walker, Stephen P. .....................................................................3Walters, Diane ...........................................................................3Wicks, LeBlanc, Jan ..................................................................18Wijnhoven, Fons ......................................................................16Wilson, Robert J. ........................................................................6Wilson, Tony ............................................................................12Wim, Koetzier ............................................................................4Wolff, Stefan .............................................................................6Worldwide Cases in Marketing Management .............................7Wuyts, Stefan H.K. ...................................................................13

XX-SCM .....................................................................................15

YYoon, Carolyn ..........................................................................13Young, Richard ..........................................................................8

ZZappala, Joseph M. ..................................................................10Zeff, Stephen A. .........................................................................2

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