JONAS JAANIMAGIExecutive Board Member, IAB

Jonas is a digital professional with more than 18

years’ experience working in both the UK and

Australia. Jonas was previously Head of Media

Strategy & Operations at REA Group, a multinational

digital advertising company specialising in property.

Prior to that, he headed up ad operations for Hi-

Media, Europe’s largest independent ad network

with access to more than 150 million unique users.

He has helped brands such as IAB Australia, The

Independent, The Football League and Visit London.

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Accountability of Metrics – Who Should Mark the Homework?

Publisher, Agency, Advertiser or Me?

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BELIEVE

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