AccompliceWebsite Development

Proposal

Submitted by Christina FowlerChristina Fowler is a professional freelance graphic designer and web developer based in Leeds, UK specialising in developing future proof websites that are open to development and fully flexible for your business. ChristinaFowler.com shows a range of graphic design and web work from corporate identity development to web templates for blogs.

Christina’s background and qualifications in business differentiates her work from typical web design companies with a degree in Events Management from Leeds Metropolitan University and a background primarily in marketing, business and PR. For the past five years Christina has built up a reputation for creating a positive return on investment for clients through accessible and creative designs with a focus on the positive user experience.

Contact Information: Christina Fowler, 190 The Ripley, Aspect 14, Leeds LS2 8WG, +44 (0) 1132 340 390.

Project OverviewAccomplice – Your First ResourceAccomplice wishes to be recognised as the first place that individuals, teams and organisations go for support in realising their goals and ambitions. It provides practical planning tips, tools, templates, training and consultancy support.

The following goals are set for stage two of Accomplice’s online marketing website:1. Significantly increase facilities for on-line (as opposed to paper/electronic returns) functionality to enable

swifter, easier, more accurate communication with clients over a range of different Accomplice products. Benefits must also include:

a. ease administration burden b. reduction in errors due to decreased requirement to transfer of datac. increased commissioning due to greater number of virtual options/resources on view to clients and

wider market placed. reduced travel time and costs of the consultante. speedier consultant responses to clients in a range of facilitation, coaching and development activities.

Items to be made available online would include:f. Completion and submission of a range of surveys, developed over time, with both open and closed

questions (some password protected by client) and download results into formatted spreadsheet to produce analysis e.g. online submission of:i. Pre- and post-event/training questionnaires by clients ii. Applications for development programmes, resources iii. Applications for associate recognition

g. Completion of Tools (specific password protection by client)e.g. Team Audit tool and direct download into excel spreadsheet to produce analysis chart

h. Ability to access (yet prevent download / copy copyright materials) text of Accomplice Manuals and submit Accomplice development exercises to the tutor for review e.g. career:accomplice 100 page manual

2. Propose improvements (and provide samples) to existing web appearance and facilities to enable swift access to information points for clients and ease of web-marketing– specifically

a. Front page Improvements e.g. CIPD / TIN b. News and events page* c. *Creation of Development (or ‘Resources’ Zone) to house Product-specific

i. Tasters to draw individuals to use the product – exercises, extracts and links to relevant case studies on other pages (but also past case studies)ii. Short training programme outlines and booking formsiii. Pre-and post- event materials (password protected) and delegate pre-and post- event questionnaires iv. Development manuals, toolkits and exercises (designed currently in word and dropped into excel analysis sheet) etc. for online completion and return by clients

d. Creation of ‘client zone’ or some such to house downloads (see current downloads on ‘news and events’ page) to support client work and also evidence Accomplice products; some will be generally available and others require specific password protection e.g.

i. Pre- and post-event surveys for specific client events and past assignments ii. Client feedback forms (i.e. evaluation of how things went) iii. Photo-downloads and report downloads of events

3. Produce photo-gallery of 50 different and approved quality images (in current web style) to support updating of website pages over two years. These must reflect all ages, races, gender etc. and the full spectrum of Accomplice activity. Include shots of Accomplice at work – some with clients

4. Deliver restyle of Web – incorporating (2) and (3) above and ensuring (1) continues 5. Propose and take actions to increase web-marketing function in line with the above. To include (as a minimum) updating metatext and – avoiding transfer to a new domain name -

increasing Google search appearances and page ranking, working with IACL the current provider.6. Ensure Managing Consultant is kept briefed, is engaged and familiar with as well as trained in modernisation of site (Front Page package) so that she is able to

a. update each section on an occasional basis b. create and upload new questionnaires as well as download (and analysis) c. make minor additions and alterations to the site e.g. upload new photos (biographies) – including series of photos from events etc d. download and manipulate contacts though the web

7. Advice and recommendations for further improvement e.g. Virtual coaching (including options for telephone through the internet)

Development ProjectThemeIn order to meet the goals set, the current design will remain and the content and back-end functionality will be the focus of the development project.

Content Management SystemA content management system (CMS) is recommended for managing uploads, images and overall site content with the power to update, create and alter all pages (meeting goals 6a & 6b). The CMS will ease the administration burden (1a) and reduce errors by altering only one file at a time and offering a spell-check on all text editing (1b). This will enable reduced costs in time and mistakes (1d) and a speedier response (1c). The content management system will also have the power to post news items or events in order to personalise the website and ensure the user feels that the site is ‘up-to-date’. An additional option to the CMS is the potential for ‘passworded’ pages (1f & 1g) which could be used to create ‘client zones’ (2d) or ‘resource zones’ (2c) for the download of specific Accomplice products. Using the CMS will ensure appearance in Google not only for searches on ‘Accomplice’ or ‘Nicky Spencer’ but also for the desired key words according to the current marketing strategy through a stronger power over Search Engine Optimisation on meta text and alt text (images).Training will be required to make updates but the software is very user friendly and has a great capacity for future development. These development projects could include virtual coaching, shop, blog, and rotation of quotes on the homepage (7). The system will also simplify further re-designs adding sustainability to the project.A user profile has been created on a demonstration site in order for the content management system to be experienced first hand. This can be found at http://www.christinafowler.com/demo/wp-login.phpUsername: nickyspencerPassword: acc0mpl1c3A brief break down of the content management system is included in the appendix.

Development Project continued.Additional ProjectsThe development of a gallery of 50+ images (3) to be rotated on the website will be undertaken with advice from Accomplice and fulfilled over time. Potentially these may be photographs taken exclusively for Accomplice or from a variety of stock sources.Sections of the site will be available for user interaction however action will be taken to prevent download in specific areas (1h). This will be developed once the new pages are installed according to individual needs.

Survey Tools

Snap Pronet Question Pro Quask Survey Galaxy Survey Monkey Key Survey

Cost £2,990 - $199 - - -

Subscription - $15 pcm - £82.65* £200 pa £1950 pa

Online

Offline

Unlimited Time

Excel Compatible

Multiple Groups of Respondents

Routing (skipping irrelevant questions)

Auto Email Alerts

Survey sent in Email

Browse Individual Responses

Survey Limit - - - 100 - 5000

Question Limit - - - 52 - -

URL Link

The second section of the development involves implementing surveys into the website that will be used in the training and events that Accomplice provide.

It is recommended that SNAP Pronet is purchased as a long term investment for use not only with surveys but also for event registration purposes.It may be desirable to initially launch the surveys with a tester tool, in this case Survey Monkey is recommended as the most flexible and cost effective option.Please Note: some more expensive packages may allow for extra features.*costed on each survey feature

Website Mapping

A new simplified site structure is recommended, as above, in order to focus on the user experience and therefore promote increased commissioning (1c) and swift access for users (2). Navigation is recommended to follow the 7 ± 2 rule; research suggests that readers have difficulty remembering more than 9 options in a menu, the current navigation has 11 items (further reading: http://www.ahfx.net/weblog.php?article=21). However, structure will be customisable through the content management system and additional pages can be created with ease (4). A brief description of the content of each page is provided below, including suggested development:

Home Page

Portfolio

Events

News

About Us

Links

Our Team

Contact

Services

Case Studies

Our Resources

Website MappingHome PageThe site will be second contact point for most potential clients; the home page should provide stunning visuals and instant information on Accomplice, particularly contact details (2a).The homepage will contain a combination of structural navigation and subtle navigation to all the primary site pages through a menu and feeds from the news items and events calendar (2b).

About UsCombining the current ‘Our Approach’ and ‘Our Ethos’ pages, the About US page will offer background information on Accomplice, achievements, links to case studies alongside the company vision and opportunity to contact.

Our TeamA section dedicated to introducing the Accomplice team members including photography. This page will be easily editable through the content management system and images are easily uploaded using a simple ‘browse and upload’ form.

PortfolioReplacing the ‘Our Clients’ section, this page will provide links to case studies and be illustrated by powerful imagery from the company portfolio.

Case StudiesOffering testimonials and a brief explanation of the four areas of the Accomplice portfolio; Careers, Facilitation, Marketing and Training.

Website MappingServices

Examples of the services provided by Accomplice with links to potential resources and opportunity to contact.

Our Resources

A short run down of additional resources that are available through Accomplice.

Latest News

A section dedicated to current updates from Accomplice, this will be accessible to administrators through a blogging style content management system.

Events Calendar

Replacing the table that is currently in place - a full page calendar will be available showing appointments and events to be attended by Accomplice associates. This will help to personalise the site and offer brief examples of the month to month work that Accomplice do.

Contact

Offering full contact details to users including email and telephone details. A contact form is a potential possibility for users who wish to make instant contact.

Links

A list of the links to organisations supported by Accomplice with brief description of each affiliate.

Wire-frame MockupThis wire-frame offers place holders for additional elements of the newly developed website. The wire-frame layout is created with the user in mind and aims to meet the goals set in the project overview.

Time LineOn acceptance of this proposal the following timeline will be put into place. The timeline assumes that domain registration and hosting arrangements are in place therefore they are not included.

Site content will be transferred from the existing site on implementation. If changes to the content for the pages is required prior to implementation this will be required during the week ending March 28, 2008.

First Impact Mock-up

ETS ETA25/03/08 26/03/08

Feedback from First Impact on Mock-up

ETS ETA26/03/08 28/03/08

Site Build:Page Templates

ETS ETA31/03/08 02/04/08

The approved wire-frame will be created into a static web page to fully understand the overall feel that the website will have in preparation for tweaks and changes to be made prior to build.

The static page requires feedback from Accomplice in order to continue onto the site build stage.Additional content for new pages should be supplied during this time.

The templates for the website will be created over three days and integrated into the content management system.

Time LineSite Build:

Detail Design

ETS ETA03/04/08 03/04/08

Specific styling and design for the forms and news items will be created over one day.

Site Implementation

ETS ETA04/04/08 04/04/08

Uploading of all files and implementation of the content management system should be completed by end of day on March 4th 2008.

Site Testing

ETS ETA07/04/08 11/04/08

Full testing of the site will take place on the week following March 4th. Promotion of the refresh should not take place until testing is complete. Feedback from Accomplice is desirable.

Project CostingMy standard rate is £25.00 per hour for small tasks or £150.00 per day for larger jobs. These rates equate to the following:

Item Daily Cost Days Cost

150.00£ 1 150.00£

150.00£ 5 750.00£

Development Sub Total 900.00£

Hourly Rate HoursImplementation of survey software 25.00£ 5 125.00£

25.00£ 4 100.00£

Total 1,125.00£

Additional Options Hourly Rate Hours Cost

25.00£ 3 75.00£ Search Facilities 25.00£ 1 25.00£ Gallery 25.00£ 6 150.00£

25.00£ 4 100.00£ Simple Maintenance Tasks per hour 25.00£ 1 25.00£ Statistical Reporting 25.00£ 4 100.00£ Consultation Email support is free

Video

Additional design themes.

Custom design theme built to meet international W3C accessibility standards and browser compatibility.Site setup with full content management system (CMS) including news feed and events calendar.

Full Training of up to 3 staff in using CMS and survey software.

Additional charges may be incurred from the chosen hosting company IACL for the implementation of a SQL database which is required to implement the content management system.

Terms and Conditions

The timeline for the completed implementation of the Accomplice site is dependent on feedback received from the company therefore deadlines may be delayed if information is not supplied within the allowed time.

On acceptance of this proposal a 25% deposit is payable on the week assigned for feedback (week ending March 28, 2008) and the balance is payable within 14 days of project completion.

Payments can be made via cheque payable to Christina Fowler or by automatic bank transfer using the following details – A/N 88426583 S/C 08-92-87.

Non payment will result in a block on users accessing the content management system and all work will be removed from the site until the balance is paid.

Website Maintenance

The content management system will allow for a trained administrator to make any alterations to the site content quickly and easily including the addition of pages, however if website maintenance is required, the following prices are applicable:

Updates Only Updates and5 new pages

/month

Updates and 10 new pages /month

Updates and 20 new pages /month

Monthly Updates

£55 £105 £185 £305

Bi-monthly Updates

£65 £115 £195 £325

Weekly Updates £75 £125 £205 £345

ConclusionChristina Fowler’s marketing and PR background will prove invaluable to the development of the Accomplice website. The combination of a powerful content management system and focus on the user experience will ensure that the site remains an up-to-date online brochure for Accomplice’s web presence.

The best possible return on investment will be achieved with the implementation, attracting new clients and prospective network contacts to the business and providing key information and contact details to all visitors.

Users are really the focus for this site development and all work completed will be fully standard compliant and accessible to all web browsers ensuring a beautiful showcase of Accomplice’s portfolio.

Appendix AA brief break down of the content management system is as follows:• Dashboard - this gives you a run down of your latest comments and most recent posts. Along with some quick links to managing your

site.• Write - This is where you write new Posts and Pages

– Write Post - write brand new news items - on the right you can select what category to put the news item in, whether to disable comments, plus some other options. Below is an upload form where you can add downloads for your users (just make sure you type a title!) or the images that you use in your posts: this will also create thumbnails for you. You can also browse images or documents you've previously uploaded to add into that entry.

– Write Page - create a brand new page - on the right you can select whether comments are allowed (probably not), what the page parent is (e.g. Home >> About >> Ethos, plus a few other options. Upload form is available again.

• Manage - here you can manage your whole site set up– Posts - Edit or delete your existing news items.– Pages - Edit or delete your existing pages.– Uploads - manage the things you've uploaded and delete things you don't need any more to save space.– Categories - edit the names of your categories (News, Events, etc.) – Files, Import and Export - you won't need these.

• Comments - Manage your comments (if required), you can edit anyones comments and report spam, including blocking IP addresses of people who spam or make abusive comments.

• Blogroll - this is your list of links including affiliates, etc. you can put these in their own categories and every time you add a new link it will automatically appear on your links page.

– Manage - edit and delete links– Add link - add new links– Import links – not required– Categories - Manage your link categories (Affiliates, Clients, etc.)

Appendix A• Presentation - here is where you can alter your design/theme. The theme that we've developed will be installed and so will the

default wordpress theme.– Themes - your choice of installed themes, just click to change it.– Widgets - here you can change your sidebar. You can drag and drop the boxes where you like and save them however

you please. Some widgets have extra options when you see the icon in the corner.– Theme editor – not required.

• Plug-ins - these are your additional extras that you can download, I'm planning on installing a few to get you started (e.g. an Events Calendar) but you can search the hundreds of plugins that are available at http://wordpress.org/extend/plugins/

– Plug-ins - activate, deactivate and delete the installed plugins.– Plug-in editor - you won't need this.

• Users - Here you can add other users to your site and set their levels of control, if you want to have other contributors to the news then you can give them a username and password in order to log in and add to the site.

– Your profile - edit how your name in comments and posts appear on the site (e.g. admin or Nicky, etc.)• Options - lots of little options that you might be interested in.

– General - Title, subtitle of site, etc.– Writing - default posts category, default link category, you can even add posts by email instead of logging in etc.– Reading - This is from a site visitor perspective, e.g. how many posts to show on the news page and in your RSS feed.– Discussion - defaults for allowing comments, emailing you when  comments are and rules for making comments (if

required).– Privacy - this is your visibility in search engines.– Permalinks - this is how your posts and pages look in the address bar, I'll set this to use the titles of the posts/pages

instead of numbers, you probably won't need to edit this.• Miscellaneous - this is the options for where uploads go, not required.