accessible marketing vehicles beyond the ada with universal design in mind
DESCRIPTION
Presented by Dr. Sherril York, [email protected] Jennifer Skulski , [email protected] National Center on Accessibility www.ncaonline.org. Accessible Marketing Vehicles Beyond the ADA with Universal Design in Mind. National Center on Accessibility. - PowerPoint PPT PresentationTRANSCRIPT
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Accessible Marketing Vehicles
Beyond the ADAwith Universal Design in Mind
Presented by
Dr. Sherril York, [email protected] Skulski, [email protected]
National Center on Accessibilitywww.ncaonline.org
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National Centeron Accessibility
Indiana University School of Health, Physical Education and RecreationDepartment of Recreation, Parks, and Tourism Studies
Research
Education
Technical Assistanc
e & Consultat
ionTechnical Assistance
questions drive research priorities
Research findings contribute to curriculum and generate more questions from practitioners
Questions frompractitioners
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NCA Clients
National Park Service Grand Canyon, Everglades, Denali National Parks United Flight 93 National Memorial
Ellis Island Rock and Roll Hall of Fame & Museum International Spy Museum Kellogg Foundation – Access to Recreation
Initiative
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Americans with Disabilities Act
Title II – state & local government
No qualified individual with a disability shall, on the basis of disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of a public entity, or be subjected to discrimination by any public entity.
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Effective Communication
A public entity shall take appropriate steps to ensure that communications with [people with disabilities] applicants, participants, members of the public, and companions with disabilities are as effective as communications with others.
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Marketing Accessibility
Accommodations available upon request
For disability-related accommodations, please contact [first & last name] at 555-5555.
If you plan to attend this session and require a sign language interpreter, real time captioning, assistive listening system, another auxiliary aid or information in alternate format, please contact [first & last name] at the National Center on Accessibility, [email protected], (812) 856-4422 (voice) or (812) 856-4421 (TTY).
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Registration Forms
Do you require a disability-related accommodation? (check all that apply) Sign language interpreter Assistive listening device Real-time captioning Large print Braille Electronic format Wheelchair accessible transportation to/from site visit
Following registration, you will be contacted by the program coordinator to discuss accommodations.
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Auxiliary Aids and Services
Sign language interpreter Captions Video remote interpreting Audio description Assistive listening system
Presented in timely manner to protect privacy and independence of the individual
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Effective Communication
Type of auxiliary aid will vary depending on the person’s method of communication and Nature of information Length Complexity Context
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Alternate Formats
Braille Large Print Electronic file Audio recording
Presented in timely manner to protect privacy and independence of the individual
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Publications
Primary vs Secondary Publications
“This publication is available in alternate format upon request.”
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Braille
Adaptive Technology Center IUB IUPUI
High speed scanning Braille embossed printing for large documents Braille label makers
www.indiana.edu/~iuadapts/technology/hardware/braille/index.html
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Large Print
18 point Leading or line spacing at 125% Line space between paragraphs instead of
indent new paragraph Larger & bolder for headlines and subheads
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Large Print
Left justify and ragged right margins Black text on white, ivory, or cream paper
w/dull finish No text over background photo or artwork
http://www.aph.org/edresearch/lpguide.htm
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Video Clips
Captions Open vs Closed Captions
User controls Visible time code
Transcript
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Video Clips
Does the video have captions? Can you understand the video without the sound
on? Or without the video playing?
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Digital Magazines
Compatibility with adaptive technology The FLASH conundrum
Can the magazine be read without use of Flash? Non – mouse users & tab order
Can the document be navigated without a mouse? Is the tab sequence logical?
Described images & graphics Are images and graphics described?
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Digital Magazines
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Accessible PDFs
Tags to represent structure of document (similar to HTML) Enable screen reader features Label heading navigation, tables, links
Reading order Alternate text Form controls
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Accessible PDFs
Screen shot of accessibility report on pdf document
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Information Kiosks & Digital Signs
Touch screen vs tactile keyboard
Audio described navigation and content
Volume controls Headphone input jack
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Quick Response Codes
Alternate delivery methods to reach the content Can the user access this content
if they don’t have a smart phone?
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National Center on Accessibility
(812) 856-4422 voice (812) 856-4421 tty ncaonline.org [email protected]