accessibility is easy. whose idea was that?
TRANSCRIPT
Accessibility iseasy. Whose ideawas that?
Wiep Hamstra for NCDT
Utrecht, october, 29th 2014
Geef ons heden onze dagelijkse problemen
‘We moeten voldoen aan prio 1!’
‘Alle PDF’s zijn ontoegankelijk’
‘We willen een toptakenwebsite!’
‘Wie heeft dat CMS gekocht?’
Wiep Hamstra
Content strategist ♥ Accessibility
Wrote ‘Het Geheim van de Overheidswebsite’
Working in digital since 2001
Part 1.Accessibility
Things we can all agree on
Things we can all agree on
Accessible websites are great websites
Accessibility includes everyone regardless of• Hardware
or devices• Software• Abilities ?
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Things we can all agree on
Content is worthless when it is not accessible
Things we can all agree on
Content is worthless when it is not accessible
“Let’s make anapp!”
Good contentGinny Redish
Your website adds value when webvisitors:- can find what they need
Good contentGinny Redish
Your website adds value when webvisitors:- can find what they need- understand what they find
Good content Ginny Redish
Your website adds value when webvisitors:- can find what they need- understand what they find - act appropriately on that understanding in the time and effort they think is worthwile
Things we can all agree on
Selling accessibilityis perceived as hard
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Things we can all agree on
Accessibilityis about beinginclusive, not aboutexceptions
Things we can all agree on
Selling accessibilityis easy because it is the key to everything
Things we can all agree on
Working on accessibility is great
this isnot great!
Things we can all agree on
Working on accessibility is hard
(and why is it so hard?)
Part 2.
La pièce de résistance:
StrategyGovernanceManagement
What is strategy?
Strategy (from Greek στρατηγία stratēgia, generalship) is a high level plan to achieve one or more goals under conditions of uncertainty.
Information strategyBob Boiko
If we deliver the right information to the right people in the right way,
it will help us meet our goals.
Web managementErik Hartman
Web management is the systematic and ongoing process of planning, development, organisation,
distribution, evaluation and preservationof web content within an organisation.
Doing the rightthings
Web governanceLisa Welchman
Governance distributes authority for decision making for - strategy- principles, policies and- standards
throughout your entire digital team.
Who decides
onwhat?
Web governanceLisa Welchman
Governance determines who gets to sit around the table when decisions are made.
Web governanceLisa Welchman
Governance determines who gets to sit around the table when decisions are made.
And who has final decision-making authority when consensus cannot be achieved through discussion.
Management ≠ governanceGraham Oakes:
Management- making decisions
Governance- deciding who decides
Part 3.Why your work is so hard
Accessibility without governance is hard
Organisations wereformed before digitalexisted
The way things were organised
And still are (while not working)
”Please put this banneron the homepage.”
Blah blah any otheruseless request...
“Can you please addthis link in the webformto this new application?”
Accessibility without governance is hard
Because your web team is bigger than you think
This is your team
Lisa Welchman
Extended
Committees
Distributed
Core
Accessibility without governance is hard
This whole team is responsible for the web presenceof your organisation
Accessibility without governance is hard
Because you need strategy, policies and standards together
(and have them applied)
StrategyDigital services so good that people prefer to use it
Policies and principlesBuild for inclusion
StandardsIndustry standards, WCAG or Webrichtlijnen v.2
StandardsIndustry standards, WCAG or Webrichtlijnen v.2
Part 4.So, what can be done?
Good governance makesit easier apply standards
(such as accessibility standards)
Governance is not for sale
Lisa Welchman, Hartmancongres, 2013
Stop. Pointing. Fingers.At. Others.
Things you could do for good governance
Collaboration is needed
So start working on yoursoft skills
Collaboration will not happen by email
Things you could do for good governance
Start with doing
No strategy was everapplied without practice
Things you could do for good governance
Educate yourself on digital governance
(Because senior management is not going to)
- Paul Boag. Digital Adaptation (2014)- Kristina Halvorson. Content strategy for the Web (2010)- Jonathon Kahn on A List Apart: Web Governance: Becoming an Agent of Change (2011) and People Skills for Web Workers (2014)- Graham Oakes, on www.grahamoakes.co.uk- Lisa Welchman, Whitepaper Special Topic: Web Governance and Standards Compliance (2009) and her blogs- Gerry McGovern, The Stranger’s Long Neck (2010) and his papers/blogs- Hannah Nathans, Adviseren als tweede beroep (2005)
Things you could do for good governance
Know who is in your webteam
(Plot the team on roles,responsabilities etc.)
Paul Boag: Responsibity Assignment Matrix
Lisa Welchman: Digital Governance Framework
Things you could do for good governance
Be the agent of change
(so get out of yourcomfort zone)
Dalai Lama
There are only two days in the year that nothing can be done.
One is called yesterday and the other is called tomorrow.
More information? [email protected]