access to key resources
TRANSCRIPT
Making the Most Out of Our PartnershipAccess to Key Resources
Standard Success
Customer Success Events CalendarGet access to live events across the world and Online Events 24/7
Trailblazer CommunityEngage with millions of members in the Trailblazer Community to get answers fast
Trailhead and Help PortalLearn On-Demand and Skill Up on Salesforce
Skill up on Salesforce and get answers fast
Trailblazer Community Members
Events Per Month
2.7M 2500+
What is Trailhead?The fun and free way to learn Salesforce!
Trailhead is an online library of Salesforce learning content available for free. You don’t even have to be a Salesforce customer! The self-paced learning tools cover a variety of focus areas including:
● Salesforce Product Overviews● Salesforce Product Features● B2C Commerce Roles and Permissions● Einstein for B2C Commerce● and more!
Trailhead >>
B2C Commerce Trailmix >>
The Salesforce Trailblazer community is a place for our customers, partners, and Salesforce teams to interact and learn from each other.
The Trailblazer Community includes:● Product Releases Notes● Ask the Community Forums● B2C Commerce Documentation
Simply, it’s a website - but it’s much moreWhat is the Salesforce Trailblazer Community
Access Trailblazer Community >> Pro Tip
Watch the Trailblazer
Community for B2C
Commerce
Find Help
Besides access to documentation, the Help section gives access to Trailhead, the Trailblazer Community, Troubleshooting tips, Best Practices, and much more.
View Documentation and filter by Commerce to see all the Commerce materials.
Access Trailblazer Community >>
B2C Documentation
B2C Roadmap, etc
Infocenter
Release Notes and Release Webinars
Salesforce Order Management - NEW
Access Trailblazer Community >>
B2C Commerce Cloud’s Main CommunityB2C Commerce
Notification Setup
Resource Quick links
Ask the Community:
Post in the B2C Commerce Group when you have a question or are looking to engage the community on tips & best practices.
Search the Community
Commerce Cloud Developer CenterImproved developer efficiency
Central hub for all developer toolsOne-stop-shop for new Commerce APIs, new sample apps, and toolkits
Home for learning and education Developer resources and clear instructions on how to build with APIs and Reference Architectures via Solution Kits and Trailhead
Developer community supportEngage with other developers and Commerce Cloud experts to get feedback and your questions answered
Commerce Cloud Developer Center >>
Farewell Xchange! Hello Trailblazer Community & Developer Center!
Business related content: Mostly in the Trailblazer Community which can be found here.
Developer content and forums: Now in the Commerce Cloud Developer Center here.
Page Designer information: Those resources can now be found here.
Einstein documentation: That is now in the Infocenter here.
Would a tour be helpful? This webinar originally show in February gives a great tour of the Developer Center and Trailblazer Community.
Tips & Tricks: We hosted a webinar on July 22nd on the XChange Decommission for our customers, partners and developer community. Here are the materials:
● Presentation here● Webinar recording here● Post on the B2C Community here
What do I do now? Where do I go for what?
Having trouble logging in? Check out this article!
All things Events, Accelerators, & Training
COME VISIT OUR ACCELERATOR LIBRARYAre you looking for information around the available accelerators, learn about specifically what is covered in each session, and access the on-demand webinars that we now have for all of our accelerators? Simply click on “Commerce” from the link above and click on the accelerator of your choosing to learn all of the important details.
TRAINING NEWS AND NOTESHave you reviewed the training plan for your Storefront team lately? Now is a good time to consider the skills needed for Merchants, Marketers and Developers to ensure you are ready for the holiday season. Trailhead Academy offering instructor-led workshops, giving participants hands-on experience, best practices and an expert on hand to ask questions. You can register one or two seats, or request a private workshop just for your organization. Here are some links with more details on our course selection:
● B2C Commerce Merchant (CCM101): ● B2C Commerce Developer with SFRA (CCD-102): ● B2C Commerce Developer with SiteGenesis (CCD101):● B2C Commerce Developer Certification
REIMAGINED SALESFORCE EVENTS PAGEJoin us for our all new virtual events reimagined just for you. We are excited this year to bring you virtual events this year focused on product, roles, industry, and thought leadership. Check out this page for all of the available events with more being added all the time. Let’s keep learning!
Customer Success Events Calendar
★ Register for Salesforce Customer Success Events
★ Filter by:
○ Commerce Cloud
○ Live or Recorded
○ Region
○ Etc.
Access Customer Success Calendar
Map 1: Getting StartedIt’s important for new Salesforce customers to have a plan when they’re getting started. In the same way that you wouldn’t build a house without a blueprint, our customers should not implement Salesforce without a plan.
Salesforce Confidential – Not for External Distribution
1. Learn the Basics
Get an overview of Commerce Cloud Digital.
2. Learn the Platform
Learn how to use Business Managerto run your site.
Salesforce B2C Commerce
Explore how Commerce Cloud helps transform the online shopping experience.
Trailhead
Commerce Cloud Basics
Get to know commerce trends and platform features.
Trailhead
Commerce Cloud Features
Understand the core capabilities of Commerce Cloud.
Trailhead
Marketing & Service for Commerce Cloud
Unify your service and marketing experience with Salesforce.
Trailhead
3. Understand the Landscape
Find out what customers today expect from their online shopping experience.
Commerce Cloud Digital for Merchandisers
Configure product listings and make them easy to find.
Trailhead
Platform Adoption Playbooks
Understand how to use the merchandising and marketing building blocks in Business Manager.
Playbooks
Getting Started: Onsite Marketing & Promotions
Work with a Specialist to learn the ins and outs of campaigns, qualifiers, and promotions.
Accelerator
Getting Started: Search Engine Optimization
Work with a Specialist to leverage Commerce Cloud SEO features.
Accelerator
Getting Started: Sorting Rules
Get guidance from a Specialist on sorting rule set-up and best practices.
Accelerator
Commerce Cloud Blog
Get the latest on unified commerce, retail intelligence, shopper experience, and client stories.
Blog
Mobile ShoppingFocus Report
Discover actionable insights from over 300 million global shoppers.
WhitepaperPersonalization in Shopping Report
Understand how AI impacts revenue and the shopper journey.
Whitepaper
Quarterly Shopping Index
Keep up with shopping trends via this interactive quarterly report.
Website
Unified Commerce & Shopper-First Retailing Report
Learn how changing consumer expectations are impacting retail and brand strategy.
Whitepaper
Getting Started: Einstein Recommendations
Join live to learn recommendations best practices from B2C Commerce Specialists.
Salesforce Holiday Headquarters
Visit the home base for all Salesforce holiday readiness resources.
Website
Accelerator
Getting Started: Products & Catalogs
Join live to learn best practices for catalogs, categories, and products.
Accelerator
Getting Started: Onsite Search
Attend a live webinar to learn how to set-up and manage your site search experience.
Accelerator
Map 2: Using Commerce Cloud FeaturesGrow your customer base and increase customer engagement with your Salesforce Commerce Cloud storefront.
Salesforce Confidential – Not for External Distribution
4. Use A/B Testing to Maximize Results
Develop a testing strategy to support continuous improvement.
3. Drive Conversion with Site Search
Serve relevant site search results to increase product findability.
2. Manage SEOto Drive Trafficto Your Site
Leverage SEO capabilities so search engines will find and index your products.
SEO Playbook
Dig into search engine optimization best practices.
1. Leverage Data to Drive Decision Making
Use Analytics to understand key performance metrics.
Reports & Dashboards
Drill into insights and trends in your Commerce Cloud data.
Documentation
Set Up Access to Reports & Dashboards
Get instructions for granting access to Reports & Dashboards.
Video
Site Search Optimization Playbook
Get an overview of how to tune site search.
Commerce Insights User Guide
Learn how to elevate your merchandising with shopper basket analysis.
Meta Tag Overview
Use page meta tags to provide structured data for search engines.
Documentation
Search Engine Optimization
Find more on SEO in product documentation.
Documentation
Quality of Search Template
Make it a practice to regularly test your top search terms. How-to video 1 / video 2.
Documentation
A/B Testing Strategy Guide
Learn best practices for establishing your AB testing strategy and ideas for what to test.
A/B Testing Playbook
Learn how to set up AB tests and read the results.
Guide
Guide
Guide
Guide
Guide
Getting Started: B2C Commerce Metrics & Analytics
Get an overview of Commerce Cloud analytics tools.
Accelerator
Using Data to Identify Conversion Pain Points
Use this guide to analyze conversion data and trends.
Guide
Map 3: Optimizing Your ImplementationMaximize the value of Commerce Cloud by optimizing features and functionality to drive revenue and conversion
Salesforce Confidential – Not for External Distribution
4. Increase Site Traffic
Drive qualified site traffic and optimize site speed.
3. Optimize Checkout
Lower barriers to checkout with UX best practices.
2. Improve Merchandising & Product Discovery
Help customers find what they are looking for.
1. Deliver 1:1 Customer Experiences
Learn best practices for Commerce Cloud Einstein features.
Einstein Commerce Insights
Add shopping basket analysis to your merchandising and promotional strategy.
Increase Site Traffic
Learn key plays to drive qualified site traffic and optimize site speed.
Guide
Improve the Checkout Experience
Review strategies and tools to optimize the checkout flow.
Guide
Einstein Product Recommendations
Learn how to implement and optimize 1:1 product recommendations.
Guide
Einstein Predictive Sort
Discover Predictive Sort use cases and AB testing strategies.
SEO Site Design Checklist
Access Commerce Cloud SEO tools and resources.
Website
Optimizations for the Checkout Flow
Test proven checkout optimizations and UX best practices.
Whitepaper
Cart & Checkout
Listen to UX experts share best practices to optimize the checkout flow.
Video
Einstein Search Dictionaries
Understand how Einstein Search Dictionaries work and how to use this feature.
Instagram Shopping
Learn how Commerce Cloud powers Instagram Shopping.
Guide
Web Page Speed
Dig into tools and tips to analyze and improve your site speed.
Website
Elements of a High Performing Shopping Cart
Test the placement of elements in your shopping cart.
Whitepaper
Guide Guide Guide
Desktop & Mobile Navigation
Learn UX best practices for desktop and mobile navigation.
Whitepaper
Designing an Effective Homepage
Learn UX best practices for the homepage.
Whitepaper
Designing a Winning Product Detail Page
Learn UX best practices for the product detail page.
Whitepaper
Improve Product Discovery
Discover best practice strategies to increase product discovery.
Guide
SEO Site Design Checklist
Access a Commerce Cloud SEO Site Design Checklist
Documentation
Map 3: Optimizing Your ImplementationMaximize the value of Commerce Cloud by optimizing features and functionality to drive revenue and conversion
Salesforce Confidential – Not for External Distribution
5. Increase Average Order Value
Enhance merchandising, promotion, and personalization strategies to increase order value.
6. Focus on Conversion
Analyze conversion and identify opportunities to increase revenue.
Commerce Cloud Einstein Hub
Go to the one-stop shop for all Commerce Cloud Einstein information and best practices.
Increase Average Order Value
Review a playbook of key strategies to maximize AOV and increase GMV.
Guide
Create Discounts to Incentivize a Higher Spend
Learn how to set up and test new promotions.
Guide
Improve Conversion Rate
Understand how to analyze trends in conversation rate and learn strategies for increasing this KPI.
Guide
Using Data to Identify Conversion Pain Points
Get guidance on how to evaluate the interconnected metrics that make up conversion rate.
Guide
Guide
Map 4: Going Further with Advanced FeaturesBolster your Commerce Cloud storefront with other advanced capabilities
Salesforce Confidential – Not for External Distribution
4. Prepare Your Roadmap
Get guidance on planning your future roadmap.
3. Connect Social & Commerce with Instagram Shopping
Get an overview of how Instagram Shopping works.
2. Implement Apple Pay
Reduce checkout friction for yourmobile shoppers.
1. Take Advantage of the Commerce Cloud Storefront Reference Architecture
Learn the benefits of SFRA.
Storefront Reference Architecture Resource CenterAccess documentation, wireframes, and more.
Website
Apple Pay Developer Guide
Access Developer resources for implementing Apple Pay.
Website
PUMA Mobile-First Approach to Ecommerce
Read a case study on how PUMA approaches mobile-first.
Whitepaper
Certified Partners
List of certified LINK partners for SFRA development.
How to Set Up Instagram Shopping
Review Instagram’s guide and set up checklist.
Website
Shopping on Instagram Demo
Watch a video highlighting Instagram Shopping as a consumer.
Video
Mobile Content Journey
Take an interactive online learning path on how to evolve mobile shoppers.
Guide
Storefront Reference Architecture FAQ
Find answers to common SFRA questions.
FAQ
Instagram Shopping with Commerce Cloud
Overview of Commerce Cloud powers Instagram Shopping.
Commerce Cloud Roadmap & Releases
Review upcoming platform functionality.
Website
Insights: Feature Adoption Checklist
Audit to ensure you’re effectively utilizing all available Commerce Cloud features.
Accelerator
Mobile ShoppingFocus Report
Discover actionable insights from over 300 million global shoppers.
Whitepaper
Quarterly Shopping Index
Keep up with shopping trends via this interactive quarterly report.
Whitepaper
Guide
Apple Pay Best Practices
Get implementation and UX best practices published by Apple.
Guide
Website
Apple Pay on The Web
Understand the enablement process and project timeline.
Guide
Map 4: Going Further with Advanced FeaturesBolster your Commerce Cloud storefront with other advanced capabilities
Salesforce Confidential – Not for External Distribution
5. Expand to New Markets
Understand international expansion opportunities and position yourselffor success.
Discover Your Global Commerce Opportunity
Get an overview on what it takes to go global.
Whitepaper
Visit the Salesforce GDPR Resource Center for tools and features to help you comply.
GDPR - General Data Protection Regulation
Website