Access, Empower, Act: New Features Announced in Google Analytics Summit 2013

This PPT is Prepared by Techtic Solutions, included features are for new users who want to

learn more about Google Analytics.

At the recent Google Analytics Summit, GA team has announced/sharedsome exciting new features and functionalities. These new features willempower analysts and can provide great insight than ever before. Let’stake a closer look at each feature and learn how we can use them toconvert our clients.

The 2013 Summit is focused on three major enhancements: Access, Empower and Act.

Access

There are features and fixes designed to make accessing useful information aboutthe usage of the websites quicker and easier than ever.

Google Tag Manager:

This is a fantastic addition and it is going to be exceptionally time saver for all thedevelopers as with the help of GTM one can track events without the need ofHTML – no more custom code needed. This Auto Event Tracking lets marketersdeploy and iterate their measurement campaigns faster.

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Enterprise SLA (Service Level Agreement) for Google Tag Manager

This feature is an incredible compliment to the new Google Analytics Premiumfeatures providing guarantees, implementation services and support thatenterprises expect. This feature will be rolling out Q4 2013 for GA Premiumusers.

Upgrade to Universal Analytics Tool

This is an amazing feature that is going to help new Analytics users and a lot of usto get on “Universal Analytics”. With this upgraded tool one can upgrade anexisting “classic Analytics” to the new “UA” (Universal Analytics) without any dataloss; it enables users to take advantage of cross domain tracking and advancedsetup options. Universal Analytics (UA) is going to change the way analysts look atthe data.

Account Management API for User Management

With this new Google Analytics Enterprise APIs larger organizations can nowmanage all their users with programmatic control. It means you can addmultiple users’ access to a GA account at the same time. This is extremely usefulfeature which will save great amount of time and minimizes effort to give accessto employees.

Empower

Empower is specially designed to give you the ability to use the data and insightsto drive improvements. Comparatively better to have the whole conversion funneltogether, showing reports based on 3 columns: called as ABC Reporting(Acquisition, Behaviors & Conversions)

Acquisition:

Acquisition had replaced the formerly section known as “Traffic Sources” on theleft hand navigation. This report is divided into three metrics – Visits, % NewVisits, and New Visits, allowing you a quick summary view of traffic acquisition.

Behavior:

This report allows you to see the following important metrics – BounceRate, Page per Visit and Average Visit Duration. Now you can track reports tosee all these metrics as a consolidated group in at one glance.

Conversions:

Under this column you can see whether your goals are converted or not. This will give you better understanding about your valuable audiences so that you can improve your campaign’s performance.

Act

According to Google, it’s an ability to act on data and to leverage insights. Withthis information, we can fix the problem of our site and improve theperformance of our marketing campaigns.

GA Remarketing

This feature allows you to see the impact of your display campaigns on yourdata. Now, view-through activity such as click through, visits and conversiontracking will be shown in Google Analytics Premium. This feature is forpremium users only.

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Including Double-click Data into Multichannel Funnels

Now you can see the inclusion of DCF (Double-click Campaign Manager) data into MCF(Multi Channel Funnel) reports. This helps us in giving more insight into what ishappening on our site and allows us to see impressions in the conversion funnel.

Google Play in Google Analytics

With this feature you can see the full conversion path, e.g. Campaign Clicks, PlayStore views, Installs and New Users in Google Analytics. The view of the Playacquisition funnel promises a new level of understanding visitor flow.

Google Analytics Academy

Google Analytics have launched their own MOOC (Massive Open Online Courses). It’sfree, online and straight from Google. This is a great resource and will really helpdigital marketers in understanding the core principles of digital analytics.

In-product help Features

Everywhere in GA, you will see lots of new training videos related to relevantreports, different products and features.

What do you think of these new features? Your participation in discussingthese fantastic enhancements would be highly appreciated.

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