Hotel

Purple is an intelligent platform for physical spaces. Using social engagement, marketing tools and location analytics, utilizing your HSIA Network, brands get digital insights using data from real world spaces, such as WiFi data. What it gives them, is better understanding of their customers through our best in market analytics, and the ability to create a highly personalised experience for people in their hotels. Purple is an OTT software solution that works with existing wireless hardware such as Cisco, Cisco Meraki, Aruba & HP, Ruckus and many more.

Purple is able to bring all the expected benefits of an enterprise HSIA platform with major USP’s in the areas of social media interaction, location based services and real time reporting specialised for the Hotel Hospitality Industry.

What is Purple?

WiFi users login using

social media or a short form

Access Increase social engagement

Patrons log in with ease using Facebook, Twitter,, Instagram, or a short form, allowing the hotelto collect key demographic data, contact details and, depending on the hardware type, location data and presence analytics.

Analyze Gain new customer insights

The data collected can be used to segment customers into highly targeted groups based on demographics, loyalty and their physical location in the hotel.

Action Communicate better

By providing tools to drive offers, information and loyalty promotions in real-time via the login screens, emails, SMS, or the API, Purple helps to boost revenue and customer loyalty.

Customer experience

Using a combination of location based services and analytics, hotels can build an unprecedented level of insight into guest behaviour and engage them directly. Data like email, location, gender and age can be collected, along with a whole host of other fields.

Ease of implementation

Hoteliers can segment guests into targeted groups based on demographics, length of stay and their physical location and movement around the hotel. This information can be used to drive offers and promotions in real-time increasing use of services and spend. The ability to gain new social ‘Likes’ and ‘Follows’, greatly increases a hotels ability to communicate with guests whether

on or off the premises.

Oracle integration

Purple’s Silver Partnership with Oracle has extended to full integration with the premier property management software provider Oracle Opera. Purple is able to bring all the expected benefits of an enterprise HSIA platform with major USP’s in the areas of social media interaction, location based services and real time reporting, customised for the hotel hospitality industry.

TripAdvisor integration

Purple is pleased to announce our latest portal feature “Purple Review” in partnership with TripAdvisor, the world’s largest

travel site. As a result, venues registered with TripAdvisor Review Express and Purple now have the opportunity to automatically email guests asking them to share a review of their experience, when they leave.

• 30-80% more reviews on average for properties that use review collection platforms.

• Increase your Popularity Ranking and your exposure to nearly 280 million monthly visitors

• Review Express is automated, effortless and in your control — you can even customize your message and language.

• Build guest profiles — reviews generated in partnership with Purple will be attached to the guest profile.

How Purple works for Hotels

Fermain Valley Hotel case study

The Fermain Valley Hotel needed a WiFi solution capable of meeting the rising demand for safe, secure, 24/7 internet access, particularly for business and leisure guests who arrive with multiple devices. The hotel has recently undergone a complete WiFi upgrade, installed by Resolution IT. The WiFi solution utilises multiple VDSL Super-Fast Broadband Technology coupled with state of the art Cisco Meraki WiFi access points. The technology has been installed across the whole estate, encompassing the two hotel buildings, the conference venue and the two restaurants.

Guests have been very satisfied with the increased WiFi coverage and connectivity. The hotel endeavours to provide their users with regular updates, news and the latest offers. Delivering this information via WiFi dramatically mproves the guest experience and makes repeat visits more likely. The social login process also means that the hotel can boost engagement, likes and follows on their social media accounts.

Visit: www.purple.aiEmail: info@purple.ai

Intelligent Spaces

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