acceptance level of bengali commercial movie among the young generation

7/24/2019 Acceptance Level of Bengali Commercial Movie among the Young Generation

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Research Paper on

ACCEPTANCE LEVEL OF BENGALI COMMERCIAL MOVIE AMONG

THE YOUNG GENERATION

This Research Paper is Submitted to the Faculty of Business Administration in Partial

Fulfillment of the Course Titled Marketing Research (MKT470)

Submitted To

Mr. Shafquat Kabir

Senior Lecturer, School of Business, North South University

Submitted By (Sec: 5)

Masud Rana Id# 083 456 030

Moutushi Mofiz Id# 091 0794 530

Jonaid Yousuf Siam Id# 092 0133 030

Shafinaz Hossain Id# 092 0203 530

Mir Sawam Sauhrid Id# 092 0216 030

Shefa Binta Saukat Id# 093 0956 530

Date of Submission

August 29, 2012
http://www.northsouth.edu/php/faculty/faculty_detail.php?fac_row_id=698http://www.northsouth.edu/php/faculty/faculty_detail.php?fac_row_id=698


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Letter of Transmittal

August 29, 2012

Mr. Shafquat KabirSenior Lecturer

School of Business

North South University

Plot-15, Block-B, Bashundhara R/A, Dhaka-1229

Subject: Letter of Transmittal

Dear Sir,

With due respect, we are the students of your course named Marketing Research had great

pleasure doing this course with you. Here is the research paper named Acceptance Level of

Bengali Commercial Movie among the Young Generation.

This paper initially contents methodology of the research that we have conducted. Then we have

analyzed all the surveyed data of starting from qualitative and quantitative methods of research.

This report solely emphasizes on young generation who could be a significant market for BCMs.

We assure that any material reproduced in this paper has been fully acknowledged. We look

forward for your acceptance of this research paper. If you have any further enquiry concerning

any additional information, we would be very pleased to clarify that.

Masud Rana Jonaid Yousuf Siam

Id: 083 456 030 Id: 092 0133 030

Mir Sawam Sauhrid Shafinaz Hossain

Id: 092 0216 030 Id: 092 0203 530

Moutushi Mofiz Shefa Binta Saukat

Id: 091 0794 530 Id: 093 0956 530


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Acknowledgements

We owe a debt of gratitude to all those people without whom this research paper would have

never been accomplished.

We would like to express our gratitude to Mr. Shafquat Kabir, Senior Lecturer, School of

Business, North South University for his whole-hearted supervision during the period. It is a

great honor for us to submit this research paper to him. His continuous and enthusiastic

monitoring has motivated us to reach to our goal on time and with efficiency.

We would also like to thank M.A. Jalil Ananta (Actor and Producer), Mr. Gazi Mahbub(Film

Director & Producer), Mrs. Famida Ferdous (Assistant Director of Humayun Ahmed), and

Mrs.Rebecca Sultana (Deputy Manager, Distribution and Marketing, Cineplex, Bashundhara

City) for providing us valuable information regarding Bengali movie industry to develop

qualitative research.

We are also thankful to the authors whose journals, books, and articles we have consulted in

preparing this research paper.


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Abstract

This research paper is about finding the acceptance level of Bengali commercial movies among

the young generation of our country. To start with the research we at first went for some

qualitative research to get a general overview of the research topic. We have conducted in-depth

interview among typical movie goers and experts. Also we have conducted a focus group

discussion among the typical Bengali commercial movie audiences to get more in depth

understanding. Literature review is also done to get the knowledge about the past or more

specifically about the history of the Bengali commercial movies and the industry. After the

qualitative research we have conducted a questionnaire survey among the young people of our

country who watch Bengali commercial movies. The research revealed that most of the people

are watching Bengali commercial movies because according to them it gives them silly

entertainment and according to most of them the quality is not up to the mark and requires

improvement. Also it has been found out that people are willing to watch more Bengali

commercial movies if the story plot improves. Not only these according to most of the

respondents the quality regarding the making of the movies is increasing but in a slow pace

recently.


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ContentsLetter of Transmittal ....................................................................................................................... 2

Acknowledgements ......................................................................................................................... 3

Abstract ........................................................................................................................................... 4

1.0 Introduction ............................................................................................................................. 7

1.1 Origin of the Report .............................................................................................................. 8

2.0 Literature Review...................................................................................................................... 9

3.0 Objectives of the Research ...................................................................................................... 12

3.1 Broad Objective .................................................................................................................. 12

3.2 Specific Objectives ............................................................................................................. 12

4.0 Scope and Limitations............................................................................................................. 14

5.0 Hypothesis............................................................................................................................... 15

6.0 Methodology ........................................................................................................................... 15

6.1 Questionnaire Design .......................................................................................................... 15

6.2 Sampling Method & Data Collection ................................................................................. 15

7.0 Qualitative Research ............................................................................................................. 17

7.1 In-depth Interview ............................................................................................................... 17

a) Expert Interviews .............................................................................................................. 17

Overall Findings from Experts .................................................................................................. 21

b) Interview of the Audiences of Bengali Commercial Movies ........................................... 22

7.2 Outcome of the Focus Group Discussion ........................................................................... 24

Overall Fining From the Young People .................................................................................... 26

8.0 Quantitative Research ........................................................................................................... 27

8.1 Structured Observation Hall Observation ........................................................................... 27

9.0 Quantitative Data Analysis ..................................................................................................... 29

9.1 Time of watching BCMs by the people of different profession ......................................... 29

9.2 Share of the movie story by different gender...................................................................... 31

9.3 Willingness to make carrier in Bangla film industry by different profession ..................... 34

9.4 Eagerness to watch BCM if the number of digital hall increases by the different earning

class people ............................................................................................................................... 37


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9.5 The association between peoples income and their willingness to pay to watch a Bengali

movie......................................................................................................................................... 39

9.6 Evaluation of BCMs with Foreign Movies .................................................................... 40

9.7 Willingness to Take the Opportunity to Make Career in Bangla Film Industry ................. 41

9.8 Reasons of Watching Bangla Commercial Movie .............................................................. 43

9.9 Quality factors of BCMs ..................................................................................................... 44

10.0 Conclusion and Recommendation ........................................................................................ 47

11.0 References ............................................................................................................................. 48


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1.0 IntroductionOur report is based on the acceptance level of Bengali Commercial Movie (BCM) among

the young generation of Bangladesh. We have observed that Bengali commercial movies are

quite popular among the people of Bangladesh but we want to gain knowledge about the

preference and acceptance level of these movies among our young generation. Bangladeshi

movie industry is an area of full of hopes and possibilities. This industry has witnessed several

talented directors emerge in the recent past as well as new talented artists. The aversion towards

Bengali movies has seemed to diminish among the privileged society as well. People are now

more open towards watching a Bengali movie than how it used to be 10 years back and they are

also accepting the qualities of these recent movies. Even if people do not watch movies at their

home but they still try to manage some time and watch these Bengali movies in cinema halls

with their family or friends. But the true acceptance of the movies in the hearts of the present

day among the youth is still a question mark. Young generation is now a days free to watch

anything over their television or internet and they watch different kinds of movie but it is hard to

say which movies are more accepted by them, foreign movies or Bengali commercial movies.

We know that most of the people who watch Bengali commercial movies are the lower class

people i.e. rickshaw puller, labors, etc. but we still do not know whether the young generation

who belongs to all the social classes accept the Bengali movies among them. There has not been

any study to determine if Bengali movies act as a mere dose of silly fun to our youth, or the

youth actually perceives the film industry to have potential. This study will look into the answer

of this question through the collection of proper statistical data and will try to base the argument

into a fruitful conclusion. Through this study we will try to determine the answers regarding how

our youth in present day really positions a commercial Bengali movie in their minds.


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1.1 Origin of the ReportBengali cinema was the great source of entertainment until 2000s for all classes of people

over the country. Once upon a time people use to visit to cinema halls with their family

members. But commercial cinemas in our country have become full of vulgar now a days.

Quality of film has become a big question to everybody. It has been observed that the young

generation in our society is reluctant to watch BCM rather they are more interested in Hindi and

English movies. However the Upper and the middle class people have stopped visiting cinema

halls they think BCMs are not for them. If this attitude of the people especially the young people

continues in long run toward the BCMs then the film industry will abolish from our country very

soon. And everybody from all spheres of society has to bear the adverse consequences of this.


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2.0 Literature Review

After the partition of the Indian subcontinent by the British colonial rulers in 1947,

the present Bangladesh was conjoined with the present Pakistan as a combined single state

divided into two sections, East and West Pakistan. The West Pakistan was in power

of Bangladesh after 1947 and the then West Pakistan government established the East Pakistan

Film Development Corporation (EPFDC) in 1957. Urdu was the national language in entire

Pakistan however cinemas were produced by West Pakistan people in Urdu. But people of East

Bengal were always speaking in Bengali language but they were deprive always by the west

Pakistan people. There was demand for Bengali cinema in East Bengal. But East Bengal did not

have any studio laboratory at that time to help the making of full length Bengali film. However,

the demand for full Bengali cinema strongly grew up after the language movement in 1952.

Before that few Government commercials were produced only in Bengali. Full length Bengali

cinema started its journey from late 1950s with the first talking movie named Mukh o Mukhosh

(Bengali) or The Face and Mask (English). The cinema was hit. People liked it and gradually

increased demand for Bengali cinema. Therefore, to flourish the Bengal cinema industry East

Pakistan Film Development Corporation (EPFDC) was later renamed as Bangladesh Film

Development Corporation (BDFDC) in Dhaka, Tejgaon after the independent from West

Pakistan in 1971. Still now, BDFDC exists as the focal point of the commercial Bengali cinema

industry but in a very bad condition bounded by various problems, hence losing its potential day

by day to improve both quality and the quantity of the local Bengali cinema industry. Along with

BDFDC, a film archive was also set up for conserving the much acclaimed Bengali cinema as a

remark of a precious historical national asset of the country for the times to come, as the cinema

industry is a valuable asset for any country. The era of 1956 till late 1980s of the Bengali cinema

industry was completely black and white. After 1990, the Bengali cinema industry entered the

colorful age and had undergone a massive process of commercialization. Bengali cinema

industry in the black & white arena was magnified by the relented work and contribution of

talented producers directors and actors actress, who gave in all their efforts to take Bengali

cinema to greater heights along with increasing expectations from the audiences, many of the

Bengali cinemas were Oskar nominated. Bengali cinema has huge positive reputation in the

International market up to early 1990s. Normally cinemas were produced based on family and


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social features, daily happenings in the society, social obstacles. Everything was going fine like

directors, producers, actors and audience all were happy in their position. The black and white

arena that dated from the 1950s to the 1980s was the golden era of the Bengali cinema industry

as a lot of quality Bengali films wereproduced at that time creating a specific classy audience

class for the evergreen successful blockbuster Bengali films of that time People from all spheres

of life were visited cinema hall with their family members and eager about these Bengali films

and the passion they had for these films were to such an extent that they did not hesitate in

spending their hard earned pocket monies to have a look at the Bengali films at that time in the

theatres and it was worthy. However, sadly and unfortunately Bengali cinema industry has

changed its pattern and added vulgar in the name of glamour early in 2000 in the cinema which

has brought a significant downfall in to the ever shining Bengali cinema industry (Raju, 2000).

The Bengali films that later started being made were inflicted with problems of various kinds

including copying tendencies of Hindi (Indian) movies, disastrous and copious movie music

composition, were making the movies in same story plot, non- Bengali love elements and

outlooks, selection of cast specially heroine, introducing vulgarism in the movie and songs. As a

result, the Bengali cinema became left out by majority of the audiences specially the upper class

in the society because they accused these so-called Bengali cinemas as trash and promoting an

alien culture that is not Bengali culture at all. Amid all these allegations, the Bengali cinema

industry has survived and is still thriving to reach at least a standard in line with its glorious

history. The Bengali cinema has evolved over the last decade on different dimensions where the

Bengali cinema was haunted by the once so much talked about obscenity which later came

down to an acceptable level due to tough drives against the cinema industry to free it from all

evil spirits. Now-a-days besides commercial Bengali cinemas, some feature/art films are also

being made which got more positive responses from the audiences than commercial films like

Matir moina, third person singular number and Morpura. The commercial cinemas are now

trying to meet up to the present demand (standards) by bringing a difference in the regular movie

production.

Whereas at one time people from all classes of society used to go to the movies, now only

the lower class low income earners with no other entertainment options do go to movie halls.

Those how are able to watch films in the comfort of their home on television or pirated DVDs


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prefer not to watch cinema in the dingy cinema halls. This coupled with the decline in the quality

of locally produced films in terms of both content and presentation. In addition to that

environment in the cinema hall is pathetic. Seat are broken, fans does not run, rain water drops in

to the cinema halls and so on.

According to people directly related to the film industry, Daliwood really produces

commercial movies at very low budget compared to nearby countries like India, china. Therefore

they cannot shot the movie in good location in abroad like India and other film industries. In

addition to that Bangladesh does not have even minimum level of technological equipment to

produce better quality movies. Our writer writes quite similar types of stories and same plot for

almost all movies. Sometimes activities are shown which audiences can not relate in the reality

so they lose their interest in watching Bengal commercial movies and get themselvesdemotivated. Apart from that we have the efficiency to produce full length movie without

enough experts and technology and audience are also satisfied.

However, though Bangladesh has been producing Bengal commercial movies for last

decades but it was not announced as an industry officially. So the producers did not get any bank

loan for making movies. Whatever, it was recently announced as an industry officially by our

present prime minister Sheikh Hasina this year in 2012. (TV news) So, it would be an

opportunity for the film industry hopefully (Nayan, 2012).
https://www.google.com/search?hl=en&client=firefox-a&hs=Zxx&rls=org.mozilla:en-US:official&sa=X&ei=uLo9UOHWJsjwrQe5gIHQBA&ved=0CBwQvwUoAQ&q=Sheikh+Hasina&spell=1https://www.google.com/search?hl=en&client=firefox-a&hs=Zxx&rls=org.mozilla:en-US:official&sa=X&ei=uLo9UOHWJsjwrQe5gIHQBA&ved=0CBwQvwUoAQ&q=Sheikh+Hasina&spell=1


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3.0 Objectives of the Research

3.1 Broad Objective

To identify the acceptance level of Bengali commercial movies among the young

generation and thus deducing if there is any potential for commercial Bengali movies in future in

our country.

3.2 Specific Objectives

To find out the reasons behind watching the Bengali commercial movies.

To identify the people from which class of society from the young generation watches the

Bengali commercial movies most.

To identify the trends of acceptance of Bengali commercial movie among the young

people.

To determine the current viewers of satisfaction level towards Bengali movies.

To suggest ways to make Bengali movie popular among the young generation.

To determine the reasons behind the acceptance or rejection of Bengali movies by the

young generation.

To determine whether the young generation look for any opportunity to find a career in

Bengali commercial movies

The following specific objectives are described below:

1. To find out the reasons behind watching the Bengali commercial movies-

Here we want to find out why people are actually watching the Bengali movies and

why they prefer watching these Bengali movies instead of watching the foreign

movies. We want to know whether people are watching the Bengali movies for

entertainment purpose or just because they always like watching these movies.

2. To identify the people from which class of society from the young generation

watches the Bengali commercial movies most-

Here we want to find out which class of society actually prefers watching Bengali

movies and the social class includes all the classes i.e. higher, middle and lower class


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is included in our study. We are mainly targeting the young generation so people who

fall under the age of 18-28 are used to find out the broad objective of our study.

3. To identify the trends of acceptance of Bengali commercial movie among the

young people-

We want to compare the fact that how young people used to accept the Bengali

commercial movies 10 years back from now and how the existing young generation is

accepting these movies in the recent time.

4. To determine the current viewers of satisfaction level towards Bengali movies-

Here we want to gain information on the type of audiences who watch Bengali

movies and which social class of people are more satisfied by these type of movies.

5. To suggest ways to make Bengali movie popular among the young generation-

We want to know why the quality of the Bengali commercial movies is not

developing even when there is opportunity for the directors and artists to improve the

quality. We also want to find out ways to improve the quality of the Bengali movies

and how they can compete with the foreign movies by becoming advanced and

modernized.

6. To determine the reasons behind the acceptance or rejection of Bengali movies

by the young generation-

Here we want find out whether our young generation is accepting or rejecting the idea

of Bengali commercial movies now a days. If accepting then what are the factors of

the movie that is making them to accept these Bengali movies and if rejecting then

what are the major reasons behind the young generation not liking the Bengali

movies.

7. To determine whether the young generation look for any opportunity to find a

career in Bengali commercial movies-

Since we know that many young people prefer watching Bengali movies where as

other young people do not like the idea of watching Bengali movies but we have

never tried to find out whether the young people think about building a career in the

Bengali film industry. Therefore we want to find out whether there are young people

who would want to find a career in the Bengali film industry and why do they

actually want to work there.


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4.0 Scope and Limitations

Since we will be focusing on the young generation in our study we can easily gather

information from the students of different universities. There can be a large number of

respondents in universities who will be interested to respond to our questions and we can easily

gather information from them. We can also gather information from lower class people whose

age falls into the range of 18-28, i.e. interviews can be conducted on the rickshaw pullers and

any other workers who usually watch Bengali movies.

While there are scopes in our study, we have also come up with some limitations as well. We

will be conducting our research on 3-4 universities, which includes both private and government,

but not all the universities are taken into consideration. So, many of the peoples perception

about Bengali commercial movie will be missing. Also when we will be conducting our

interviews with our audiences, who are the uneducated people, our study can have some errors.

Because we are verbally asking those questions and therefore their answers can be inaccurate or

we might have some mistakes in recording their answers at the same time. We can also have

some error during our observation in different cinema halls because while observing the

audiences entering the halls we cannot have idea about each and every audiences age. Another

limitation is that we have to complete this research within a short period of time. We can also

have another limitation which is the error that we can have while conducting an interview with

the experts. The experts of the Bengali film industry, who are the directors or producers, might

not feel comfortable in sharing all the information associated with the Bengali film industry.

Therefore we might have some errors in our research study.


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5.0 HypothesisH0: the young generation of our country is not accepting the Bengali commercial movies and

hence there is no potential for Bengali commercial movies in the future.

Ha: the young generation of our country is accepting the Bengali commercial movies recently

and hence there is a potential for Bengali commercial movies in the future

6.0 Methodology

6.1 Questionnaire DesignTwo key steps remain to be completed before the task of designing the questionnaire should

commence. The first of these is to articulate the questions that research is intended to address.

The second step is to determine the hypotheses around which the questionnaire is to be designed.

It is possible for the piloting exercise to be used to make necessary adjustments to administrative

aspects of the study. This would include, for example, an assessment of the length of time an

interview actually takes, in comparison to the planned length of the interview; or, in the same

way, the time needed to complete questionnaires. In order to find out an answer regarding our

research the questionnaire contained set of questions that gave us an insight about how we

perceive present day Bengali movies. In some question Likert scale was followed, some

questions have options provided and there was also a scope for open ended answers to gain

further insight. A 5-point Likert scale was used for the scoring system with 1 representing least

important/very poor and 5 representing most important/very good.

6.2 Sampling Method & Data Collection

To conduct our survey, we have used stratified method. We have used 20 one handed samples,

60 online sample (Used Google docs through Facebook) and 60 manual samples. We have

collected manual sample from savar, ashulia and Narayanganj. The sample size was 120 where

80 was male and 40 was female. We have also divided our sample into social classes i.e. 60 of


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the 120 respondents were students from universities and they were surveyed on the acceptance

level of Bengali commercial movies and the rest of the 60 respondents were the lower class

people like rickshaw puller, drivers, labor etc. To find out what the youth of Bangladesh have to

say about Bangladeshi Cinema, we have talked to youngsters from different socio-economic

backgrounds.


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7.0 Qualitative Research

To get the initial idea about the Bengali film industry, the commercial movies and also to get the

qualitative idea about the acceptance level of the Bengali commercial movies among the young

generation, we have conducted several qualitative research techniques which include in-depth

interview with experts and the young audiences of commercial Bengali movies. Also to get a

more detailed and clear understanding regarding the subject matter, we also went for a focus

group discussion among the young people from different social classes.

7.1 In-depth Interview

a) Expert Interviews

We have interviewed several personalities who are related with film industry of Bangladesh.

They were Mr. Gazi Mahbub (Film Director & Producer), Famida Ferdous (Assistant Director of

Humayun Ahmed / Director of the film Traffic Jam), Ananta Jalil (Actor and Producer) and

Rebecca Sultana (Deputy Manager, Distribution and Marketing)

The findings of the IDIs are discussed as follows.

1. When we asked about the group/class that they are targeting for their products (movie),

Mr. Gazi Mahbub said that they do not target a particular class or group. They makemovie for all class. The main objective of making movie is to entertain people. People

will come with their friends and family in the cinema hall to watch movie.

According to Famida Ferdous, a young director, the senior directors who have

been working in this film industry for a long time are not really targeting the young

generation or any other group. Most of the directors are not even educated enough that

they would be able to apply their knowledge on targeting the types of audiences for their

movies.

2. When they were asked about the response from young generation towards Bengali

commercial movie, Mr. Mahbub said that young people (especially from middle and high

class) are not so much interested to watch Bengali movie like past. Because of

globalization, young people can easily access to the movie of other culture (Indian,


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Western). As a result, they are not very interested to watch Bengali movie (especially in

the cinema hall). Though, they are enjoying some movie like Laltip, The Speed,

Bachelor, Third Person Singular Number etc. The success of these movie shows

that young people still like Bengali commercial movie if it is created on their demand.

However the young director said that the youths response in certain movies is not

that high. E.g. when the movie Laltip was released most of the young people did not

prefer watching it. Although it was a high budget movie (13 crore), a few young people

were seen in the halls compared to the older people and eventually it could not make any

profit in the market.

3.

When we asked about the types of movie that the educated young generation wants to

watch, Mr. Mahbub said that young people like movie based on recent story, literature

and foreign story etc. They are not accepting the story like Pitri-Hottar Protishod, Gorib-

Boroloker Premetc. They want good sound system and picture. In spite of, most of the

Bengali movie makers are still making movie based on that kind of story. The main

reason is that they think that kind of movie will help them to get back their investment

safely.

We have also found out from Ms. Famida that the young generation mainly

prefers the Bengali movies which are based on action/romance/dance scenes. Basically

they watch the movies for entertainment purpose. They like watching the typical Bengali

movies since these are a good source of entertainment. She also shared that many of the

young people go to cinema halls for purposes like hanging out with friends or going out

with closed ones because they do not find appropriate places to go out.

4. When we asked about the reasons of decreasing the number of Bengali commercial

movie and cinema hall, according to Mr. Mahbub they have lack of resources (artist,

capital etc.). The sound and picture system are very old. As well as, the environment of

the halls (especially outside Dhaka) are not much attractive to attract people to come into

the hall to watch movie. As a result, the owners of cinema hall are making shopping mall

in the place of cinema hall.


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Ms. Famida also shared with us the reason behind the information that we

collected from secondary data- Number of Bengali movies are decreasing in number in

the recent time compared to the past. She said that lack of knowledge and interest of the

directors are mainly the reasons for this decreasing trend. Most of the directors are not

willing to make a good movie with the budget that they are provided with. They dont

think of investing the entire amount of money to make a good movie but instead of that

they find ways of saving the money for themselves. Also the directors or producers who

are senior in this film industry are not welcoming the new talents who are interested to

work in this industry, i.e. they usually dont welcome the new directors to enter the

industry and even if they let them enter the industry, they keep on criticizing their work.

Therefore the new directors are not being able to make good films when they are

interested to make some.

5. When we asked them to predict about the future of Bengali movie industry after 10 years,

Gazi Mahbub did not seem to be very confident. It is good news for them that

government of Bangladesh has recently announced FDC as an industry. So they are

accepting that they will be successful to overcome this crisis. The people who have good

knowledge about camera, sound system should come into this industry according to them.

As well as, management of FDC should inform the government about the progress of the

industry. The whole system should be modernized.

According to Famida Ferdous, in 5-10 years the Bengali movie industry will not

be able to compete with the foreign movies as well. The main reason behind this is that

our directors are focusing on the Hollywood movies and trying to teach their artists the

way they should copy those movies. Moreover, they are not focusing on their

neighboring countries like India - where the quality of movies is far better from our

Bengali commercial movies and also the cultural values of India are quite similar to ours.

Apart from these information, Famida Ferdous contributed many other information which if

included in our research would help improve the results of the findings significantly. She said

that in the recent time the Bengali commercial movies are being categorized in mainly two

sectionsone is targeted towards the lower class people which is made by the FDC and the oher

one is the digital movies mainly targeted towards the people from middle to upper class society.


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However the number of digital halls is significantly less in number and for this reason many of

the ordinary halls will be converted to digital halls so that they can support the digital movies.

She mentioned that the films which were made 20 years back were way better than the movies

the directors are making these days. The quality has declined significantly and the main reason

behind this is the lack of dedication by both the directors and as well as the actors. Although

there are loads of young people in our country who are willing to enter this industry, due to the

lack of opportunity they are not being able to contribute their talents. In fact in the recent past

there was a red alert situation in the commercial Bengali movies of our country because both the

actors and the directors were more interested in making immediate fame by making vulgar

movies.

Other experts included in our in-depth interview were the marketing department official of Star

Cineplex Ms. Rebecca Sultana and a well-known actor and producer Ananta Jalil, who has

recently earned great popularity among the youths after his movies like Khoj the search and

The Speed do or die.

We have got to know from Ms. Rebecca that the Hollywood movies that are shown in Cineplex

are bought from abroad countries when they are released during summer or winter but on the

other hand the Bengali movies that are shown are hired when those movies are released.

The Bengali movies that are brought in Cineplex are usually shown for 2-3 months and each of

them have different show timing in different week- e.g. The Speed is being shown for 3

months and Laltip was shown for 2 months, whereas O amar desher mati couldnt stay in

Cineplex for so long and was there only for 1 week. Not only 2-3 foreign movies are shown at a

time in Cineplex but 2-3 Bengali movies are also being shown together depending on the quality

of those movies. Movies like The Speed have a record of being houseful since it was brought at

Cineplex. Almost 70% of the shows were houseful. Similarly the foreign movies which have just

been released and are more preferred by the young generation remain houseful in weekends aswell as week days.

They have also told us that they bring the Bengali movies in Cineplex depending on what their

audiences prefer. There was time when they brought typical commercial movies or movies of

90s but they had to stop showing them from the next day because their customers did not prefer


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watching them. So they bring only selected Bengali movies which are preferred by their

customers and each type of movie is targeted for each type of customer. E.g. The Speed is

targeted towards the young generation whereas Laltip is targeted towards the older people and

also movies like Kung Fu Panda, Megamind, etc are targeted towards the kids.

They have also shared their view on the decreasing trend of Bengali film industry which was

similar to what Mr. Gazi Mahbub have said. According to them, the number of Bengali

commercial movies is in a decreasing trend because of globalization. Since the young generation

is being able to compare the Bengali movies with other foreign movies, they prefer the foreign

movies more compared to the movies which are being made in Bangladesh.

Finally we have interviewed a very well-known businessman and an actor as well, Mr. Ananta

Jalil. We asked him some questions about the recent Bengali commercial movies and we have

come to know about his point of view towards these movies. He mainly targets all the group of

people for his movies but according to him only the young generation prefers such movies. He

has observed that most of the young people are more excited for his movies and he has also seen

that only the young people are sharing their views and comments over the internet when his

movies are being released. Therefore in the future he is also going to target the young generation

for his movies.

Overall Findings from ExpertsAccording to the older generation director Mr. Gazi Mahbub, they are welcoming the new talents

in the industry to work with them but on the other hand the young director Ms. Famida Ferdous

has revealed that there are lack of opportunities for the fresh talents in this industry because the

older directors prefer working with the experienced people in the film industry instead of

welcoming the new talents to work with them to avoid the grooming sessions. According to

them, most of the people of Bengali film industry are not highly educated. It is one of the reasons

for legging behind. People who are responsible for promotion of a film are not educated. As a

result, he cannot successfully promote a film. As well as, there is a scarcity of actors/actress.

Although the preference towards the foreign movies is vast among the young generation but the

emergence of the Bengali digital movies are slowly changing the perception regarding the

commercial Bengali movies in the minds of the young generation.


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b) Interview of the Audiences of Bengali Commercial Movies

To understand what the general audience of Bengali commercial movies feel and think about the

movies, we have also conducted in-depth interviews among six young people aged between 18-

28 years old. The six respondents included two NSU students (one male and another female),

two rickshaw pullers, one guard and one cleaner (female). The outcomes of the interviews are

discussed as follows.

1. The very first question which we asked our respondents was that whether they watch

Bengali commercial movies or not and all six of them replied that they do watch Bengali

commercial movies. This ensured that our respondents had enough knowledge and

individual perceptions regarding Bengali commercial movies, therefore were capable of

contributing to our research.

2.

When they were asked that where do they usually watch these movies and why and how

often do they watch these, the NSU students said that when it comes to Bengali movies

they usually prefer to watch it in Cineplex because the environment is better than the

other cinema halls. According to the female respondent, it is more fun to watch Bengali

movies in the big screen than watching any other foreign movies However the male

respondent enjoys watching Bengali movies in TV, Cineplex and in other cinema halls as

well. Both of them said that they mainly watch these movies when they r bored and need

a good laugh as according to them, Bengali commercial movies are always a good means

of comedy even if the story was supposed to be a sad or romantic one!

On the other hand the cleaner and the guard had a different opinion. They usually watch

these movies on TV whenever they free time and goes to the cinema hall occasionally,

like during the Eid. They do not watch the movies just for time pass, in fact they actually

watch these movies because they like and appreciate them. The cleaner also said that she

does not go to the cinema halls close to her place but she goes to Rani Mohol and

Moti Mohol which is far from her home. However the guard goes to Titash Hall

which is close to his place.

The first rickshaw puller (27 years) said that he does not go to the hall to watch

the movies; instead he watches them on TV and for time pass only. The second one (24


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years) watches the movies both on TV and in the Hall but he enjoys watching them in the

cinema hall more. He watches them for time pass and to hang out with his friends.

3. When we asked them whether they go alone to watch the movies in the hall, all of our

respondents said that they usually take their friends along with them. The cleaner goes

with her husband and the rickshaw puller who does not go to the cinema hall, enjoys the

movies on TV with his family.

4. When we asked them what is the type of movie they prefer the most, all of them replied

that they usually like the commercial movie which has a bit of everything and in one

word entertaining. The NSU students preferred movies like Khoj The Search and

The Speed do or die as they found them very funny and entertaining. One of them

however also liked Laltip which was not very much youth oriented. The other

respondents liked movies of Shakib Khan, which means the ultimate commercial

movies with the typical story plot and loads of dancing and drama. The cleaner however

kept the Shakib Khan movies to her second choice because she liked the movies done by

Manna the most.

5. When our respondents were asked about their reactions (regarding the

action/romantic/comedy/dramatic scenes) when they go watch these movies, all six of

them replied that they really enjoy during these sequences. Sometimes they clap and

cheer as well. However the guard mentioned that he only likes and enjoys the sequences

if he understands the purpose of that particular scene.

6. When we asked about their favourite Dhaliwood actors, most of them preferred Shakib

khan. Manna, Opu Bishwas, Shahara and Purnima were also in the list. Surprisingly, one

of the rickshaw pullers revealed that both his favourite actors are Indian Mithun and

Proshanjeet. One of the rickshaw pullers also added that he does not like Shakib Khan

because he is not mature enough. On the other hand, the NSU students liked Ananta Jalil

the most because they find him funny and one of them also mentioned that before she


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used to like Shakib Khan more but now after watching the movie Speed she prefers

Ananta more and her favourite actress is Moushumi.

7.

When we asked them about the movie ticket price, the NSU students preferred the

premium one which costs 250 TK. The cleaner does not know the prices as her

husband deals with it. The others said the price ranges from 40 to 60 TK.

8. When we asked them whether they preferred the Bengali movies or the foreign movies,

the cleaner, guard, one of the rickshaw pullers prefers Bengali movies more than Hindi or

any other movies. According to them they understand Bengali better than Hindi and the

Bangladeshi movies are more available, so they like watching them more. One of the

rickshaw pullers however likes Indian Bengali movies more than the Bangladeshi ones.

One of the NSU student mentioned that if she has to watch the movies in big screen then

it would be always the Bengali commercial movies which she would prefer but other than

that if on TV foreign movies are more likely to be watched more; and the other student

likes the Hollywood and Bollywood movies more than the Bengali movies.

9. When we asked them whether they would want to work in the Bengali film industry, the

guard and the rickshaw pullers said that they would love to but since it is not possible

they are into different profession. The cleaner and the students had no intension in

working for the film industry of Bangladesh.

10.When we asked them about their opinion regarding the preference of the type of Bengali

movies among the young generation, they said that the young generation also likes the

type of movies they watch. Only one respondent said that according to him the younger

generation likes the vulgar movies.

7.2 Outcome of the Focus Group DiscussionIn the qualitative research a focus grouphas been formed in which a group of people were asked

about their perceptions, opinions, beliefs, and attitudes towards commercial bangle movies.


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Questions were asked in an interactive group setting where participants were free to talk with

other group members. This group discussion has been videotaped and analyzed. For this focus

group session, eight people were taken from different professions and background. One of them

is a student of Life Sciences Department, one is a student of Environmental Science and two of

them were from BBA background. In addition, there were four more people who are the typical

movie watchers. One of them is a Professional Driver, One is a Garments Worker, One is a

security guard and another one is a shopkeeper. They all have stated and discussed their

perceptions and views about young generations movement toward Bengali Commercial movies

from their beliefs.

The most important finding we obtained from the discussion is that the students are not that

likely to watch Bengali movies. Most of them are not even familiar with the movie titles those

were being talked by the typical movie watchers. Most of the students criticized bangle movies

to be unorganized. They said the bangle movies keep bringing on old ideas and concepts.

Sometimes vulgarity makes them uncomfortable to keep watching the movie. As a result, they

love watching English and Bollywood movies rather than typical Bengali movies. However, they

have also considered the standard of movie quality is less structured and the way Bangladeshi

producers cut the cost of a movie by rendering the quality is disastrous. After watching some

part of several Bengali movies some the students said that unsuitable characters are casted in

Bengali movies whereas in foreign movies actors are being taken according to the character.

Most importantly, they blamed Bangladeshi film industry for frequently coming up with

unrealistic plot and story. They also think that directors are less creative in terms of constructing

the movie by editing it. Well, keeping these cons aside, they have come up with some positive

suggestions as well. They mentioned some name of Bengali movies of comparatively higher

budget. Appraising the story of those ones they suggested if such movies can be related with the

life people observe would be appreciated by the youth and they will go watch movies.

On the other hand, the typical Bengali movie watchers said that they often watch movies at tea-

stalls and in their home. Some of them said they love watching bangle movies in the cinema hall

rather than home. Some of them often go to the theaters to watch movies along with friends and

companions. They love the way actors and actresses dance, fight and get involve into a romantic


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situation. Some of them also mentioned some names of the typical Bengali movies which they

actually liked. They love watching social movies rather than vulgar movies because they cant

take their family members to the theater. They can watch only Bengali movies rather than

English/Hindi movies because they understands bangle. These people think that these Bengali

movies should not cross the limit of unsocial activities. Most of them dont feel like watching

same violence and action repeatedly. They suggested that environment of watching Bengali

movies in a theater should be improved. And they agreed with the fact that if higher budget

quality films are made casting good looking actors and actresses with good skills, it would be

fruitful to bring in the young generation towards Bengali commercial movies.

Overall Fining From the Young PeopleFrom the in-depth interview of this section we got a general idea about what actually the

audience has to say about the Bengali commercial movies. We found that they mainly seek for

entertainment no matter in what form it is. We also found out that people like watching movies

more in cinema halls although they do watch them on TV as well. One of the major reasons of

watching the films was to pass their free time or more precisely when they are bored. A movie

theatre is also taken as a hangout place for some also. The audience does not seem to complain

about the ticket prices and some even wants the more pricey ones as they feel the environmentwould be better. Interesting finding was that the Indian Bengali movies somehow seems to be a

threat for the Bangladeshi movies as there are audiences, who prefer these more than the

Bangladeshi ones. These audiences seems to be more in the lower class rank and the upper

middle class to the upper class people, the commercial Bengali movies are just for a dose of fun

the foreign movies attract them more. However they feel that Bengali movies are progressing

and so they have started to enjoy the movies like The Speed and they would love to get some

more of them in the future. In addition to these, from the focus group discussion we have found

out that the movie watchers from all the different classes are watching the commercial Bengali

movies only for the entertainment purpose. The lower class people mentioned that they are

mostly watching these movies because these are more available. However all the respondents of

the focus group mentioned, that they prefer the latest digital movies more than the typical old

Bengali movies. Therefore if these kinds of movies are made more in the future, they would


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prefer to watch these instead of the typical commercial Bengali movies where vulgarism is the

highlighted issue.

8.0 Quantitative Research8.1 Structured Observation Hall ObservationPeople have a reluctant attitude toward the Bengali commercial movie (BCM) and so the

attendance in the hall is comparatively lesser. Still people are going to watch movies in halls.

The producers are also making profit out of Bengali commercial movie (BCM). However, we

have visited different cinema halls in Dhaka to observe the behavior of the people who watch

movies. We have observed audiences on Friday July 13, 2012 on two diffe rent halls. Lets talk

about SHOINIK CLUB, which is one of the popular halls located in Dhaka cantonment area

beside Banani and it is controlled by Army. We have been there on Friday at afternoon. The

ongoing movie was Pach takar Prem. Since Friday is a holiday people go to watch movies and

want to entertain themselves. One of the counter masters told us that Friday is the highest sales

day in the week and the evening show on Friday is the highest selling show over the week. The

physical condition of the hall was not that good, it was a rather old building, seats were broken,

fans did not work, no air condition facilities, etc. and that is why people usually do not visit this

hall much. We could observe that almost all the customer belonged to the lowest socioeconomic

class i.e. Garments workers and rickshaw pullers. We could even notice that there were a few

people who were selling drugs inside the boundary of the hall. People were buying and taking

drugs openly, specially the weed. In the evening show the hall was full of people. Ticket prices

were TK 10 for economy class, TK 30 and TK 35 DC. The number of attendance on that

particular show was 70 percent (Total number of seat was 20) The number of the female viewers

was comparatively lesser than the number of male viewers in the hall. Since it was a romantic

movie people were shouting when the heroin wore short dresses and danced in songs and also

when the heroin fought with villain. When there was an interval people left their seats and went

out to buy snacks and drinks. There were very few couples in the hall. We think security is a big

issue in the hall and therefore we can say that the security system inside the hall was out of

control during some scenes. Whenever there were scenes like the villain started torturing the

parents of the hero and heroine the viewers used slangs during those scenes. So finally when the


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movie ended we could see that almost all the audiences of the movie were satisfied and happy by

watching the movie.

Second movie

The name of the second movie is Common gender and it was being showed in Balaka hall on

the same Friday. The movie was all about hermaphrodite and their life. Their lifestyle, family

background, life without a family, socioeconomic condition, income source and level, the way

people treat them in the society, how they are deprived and depressed etc. has been shown in the

film. Balaka is one of the famous halls in Dhaka. The hall is well furnished and it has a good

environment. People from both middle and upper class usually go there. Ticket prices are TK50

and TK100. Number of female attendance is about 50%. The security system in the hall is pretty

good. Too much slang was used in this movie among the hermaphrodite and the audiences were

even shouting during these scenes. People enjoyed the attitude of hermaphrodite with others.

Their way of talking, body movement, uniform. People got emotional when parents understood

that their children were hermaphrodite and then they were sent to hermaphrodite house due to the

social pressure and they never went to meet them. During these scenes most of the people started

crying. However when the movie ended we could observe that the audiences were not really

happy by the discrimination shown in the movie and a few people were seen to be upset while

they were leaving the hall.


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9.0 Quantitative Data Analysis

9.1 Time of watching BCMs by the people of different profession

Variables Entered/Removedb

Model Variables Entered Variables Removed Method

1 21. Your professiona . Enter

a. All requested variables entered.

b. Dependent Variable: 5. When do you usually watch Bengali Commercial

movies?

Model Summary

Model R R Square Adjusted R Square

Std. Error of the

Estimate

1 .336a .113 .105 1.279

a. Predictors: (Constant), 21. Your profession

ANOVAb

Model

Sum of

Squares Df Mean Square F Sig.

1 Regression 24.589 1 24.589 15.033 .000a

Residual 193.003 118 1.636

Total 217.592 119


b. Dependent Variable: 5. When do you usually watch Bengali Commercialmovies?


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Coefficientsa

Model

UnstandardizedCoefficients

StandardizedCoefficients

t Sig.B Std. Error Beta

1 (Constant) 3.302 .225 14.702 .000

21. Your

profession

-.346 .089 -.336 -3.877 .000

a. Dependent Variable: 5. When do you usually watch Bengali Commercial movies?

HypothesisHo: Frequency of watching BCM does not depend on peoples profession.

H1: Frequency of watching BCM depends on peoples profession.

Analysis

From the table we see that

F (df1, df2) = value, p=?

F (1, 118) =15.033, p=0.000

From the analysis we see that F is 15.033 and the sig or probability of F is 0.00 which is less than

05. Which means it is significant. So NULL Hypothesis is rejected and we accept the Alternative

Hypothesis. H1 is proven true which implies when people watch movie depend on their

professions. Moreover, professions determine the social class of people, for e.g. a labor, driver or

rickshaw puller would represent people from lower class and students, service holders would

represent people from middle to higher class. Therefore it can also be said that the frequency of

watching Bengali commercial movies depends on the social class of people.

Adjusted R2: For this model, the adjusted R is 0.105 which explains only 10.5% of the model

and describes that frequency of watching BCM is different for different professions, hence social

class.


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Labor watches BCM mostly in the weekend both in TV and movie hall. They are not initiator

and not interested to spend much amount to watch a movie whenever it release. A large portion

of the labor watches BCM in TV. Students occasionally watch BCM. They watch BCM mainly

when they dont have any work to do. They watch BCM just to pass time. Drivers are also

interested to watch movie in TV. They also watch BCM at weekend.

9.2 Share of the movie story by different gender



1 19. Your Gendera . Enter


b. Dependent Variable: 7. After watching a Bengali movie, do you share the story

(something interesting) with others?

Model Summary

1

30

16

17

4

2

9 1

1

14

6

6

2

0

8

3

4

0

0

1

3

0

0

0

0

0

0

0

1

0

5

10

15

20

25

30

35

40

45

50

Weekend Occasionally Shown in TV Wheneverrealeased

When I am Bored

Others

Service holder

Ricshaw puller

Labor

Driver

Student


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Std. Error of the

Estimate

1 .115a .013 .005 .927

a. Predictors: (Constant), 19. Your Gender

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 1.350 1 1.350 1.570 .213a

Residual 101.450 118 .860

Total 102.800 119

a. Predictors: (Constant), 19. Your Genderb. Dependent Variable: 7. After watching a Bengali movie, do you share the story (something

interesting) with others?

Coefficientsa

Model

Unstandardized

Coefficients

Standardized

Coefficients


1 (Constant) 1.600 .254 6.301 .00019. Your

Gender

.225 .180 .115 1.253 .213

a. Dependent Variable: 7. After watching a Bengali movie, do you share the story

(something interesting) with others?

Hypothesis

Ho: there is an close association between the gender and level of sharing of story plots by the

viewers.

H1: there no association between the gender and level of sharing of story plots by the viewers.

Analysis




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F (1, 118) =1.570, p=0.038

From the analysis we see that F is 1.570 and the sig or probability of F is .213 which is greater

than 05. Which means it is not significant. So we accept the NULL Hypothesis. H0 is proven

true.

Adjusted R2: For this model, the adjusted R is 0.005, which explains only 0.5% of the model

and NULL Hypothesis is accepted.

Based on the response in the primary survey, it has been shown that 42 male respondents share

the BCM story and the emotional feelings with others always may be to their friends and fellows

after watching it for the first time whereas 18 female respondents shares a film story with others

always. On the other hand, there are 24 male respondents who watch BCMs and share the story

with other sometimes but they do not share their feeling about the movies always. Conversely,

there are respondent who watch BCM but never share about the movie with others, in this

category number of male is 14 which is greater than female is only 2 . from the survey, the total

number of males were 80 and females were 40. Therefore it can be said that 52.5% of males are

sharing the stories all the time and 30% are sharing sometimes. So a total of 82.5% of males are

sharing the stories overall. Whereas only 5% females are not sharing, which leaves 95% (45%

yes, 50% sometimes) of the females to share the stories of the movies. So females are sharing

more compared to the males.

42

14

24

18

2

20

0

10

20

30

40

50

60

70

Yes No Sometimes

NumberofRespondents

Types of Response

Female

Male


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Therefore it can be said female audiences are finding the BCM more interesting to watch and

share the interesting points compared to the male. So there is an association between the gender

and the sharing of the movie stories, and therefore their interest levels. NULL Hypothesis is

accepted

9.3 Willingness to make carrier in Bangla film industry by

different profession



1 21. Your professiona . Enter


b. Dependent Variable: 8. If you get the opportunity to make your career in Bangla film

industry, will you go for it?

Model Summary


Std. Error of the

Estimate

1 .268a .072 .064 1.175


ANOVAb

Model Sum of Squares Df Mean Square F Sig.

1 Regression 12.570 1 12.570 9.106 .003a

Residual 162.897 118 1.380Total 175.467 119


b. Dependent Variable: 8. If you get the opportunity to make your career in Bangla film

industry, will you go for it?


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Coefficientsa

Model

Unstandardized Coefficients

Standardized

Coefficients


1 (Constant) 2.799 .206 13.562 .000

21. Your profession -.247 .082 -.268 -3.018 .003

a. Dependent Variable: 8. If you get the opportunity to make your career in Bangla film industry,

will you go for it?

Hypothesis

H0: there is no relationship between profession and willingness to build career in Bengali film

industry.

H1: there is a relationship between profession and willingness to build career in Bengali film

industry.

Analysis



F (1, 118) = 9.106, p=0.003

From the analysis we see that F is 9.106 and the sig or probability of F is0.003 which is less than

05. Which means it is not significant. So we reject the NULL Hypothesis. H0 is not proven true

which implies that there is a relationship between profession and willingness to build carrier in

BCM.

Adjusted R2: For this model, the adjusted R is 0.005, which explains only .05% of the model.


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From the chart above it is seen that lower class people (rickshaw puller, labor and driver) are

more interested to build their career in the Bengali film industry. Only 17 students out (which

represents the middle to higher class of people) have said that they would only work in this

industry if good movies are being made. However 9 rickshaw pullers, 12 labors and 8 drivers

agreed with this statement as well. Also only 1 service holder agreed to this statement. Therefore

a total of 18 respondents representing middle to higher class of people wants to work is this

17

2

16

20

8

5

2

2

12

11

0

5

9

6

0

0

1

0

2

1

0

0

0

1

0

5

10

15

20

25

30

35

40

45

50

yes, If good quality

movies are made

yes, it was my dream No, film industry has

no good future

no intention to work in

media

Student Driver Labor

Ricshaw puller Service holder Others

Profession

No. of

Respondents


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industry if good movies are made. But 29 people from the lower class category goes with this

option. Also there are more lower class people saying that it was always their dream to work in

this industry. However we can see maximum students do not want to work in this industry

because they think there is no good future of this industry or they do not have any intension of

working in the industry. This is different from the opinion of the lower class people. Therefore,

lower class of people is more willing to have a career in the film industry compared to middle to

higher class of people. So there is a relation between peoples profession and their social class

with the willingness to work in the film industry. Hence the null hypothesis is rejected.

9.4 Eagerness to watch BCM if the number of digital hall

increases by the different earning class people

Hypothesis

Ho: The lower income earners are interested to watch BCM if the number of digital hall

increases

H1: The lower income earners are not interested to watch BCM if the number of digital hall

increases

0

5

10

15

20

25

30

35

40

45

50

No,

It is expensive for me

No,

I don't like Bangla movies

yes,

I like Bangla movies

yes, if hall

environment improves


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In this Graph the relationship between income range and the respondent opinion about watching

BCM according to their perceptions for increasing the number of digital halls is represented.

Well, 33 respondents whose income is less 5000 taka says that they would go for watching

movies in the cinema halls if the environment is being improved compared to current situation in

the Cinema hall or if the more cinema halls are digitalized . And the 22 respondent whose

income range is between 5001 to 10000 think they would watch movies depending on the

cinema hall environment. On the other hand least number respondents say they dont even watch

movies and very least number of respondents gave their opinion that watching movies is

certainly not affordable for them. To be more specific, the respondents who have a higher

income are least likely to watch BCMs even though the cinema hall environment is improved.

So, we can see from this analysis that most of the respondents whose income level is less are

willing to go watch movies if the cinema hall environment is being improved. So the H0 is

accepted.


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9.5 The association between peoples income and their

willingness to pay to watch a Bengali movie.

24

9

4 42

12

10

15

1

7

2

1 0

8

2

0

3

1

0 0

1

1

2

0

1

2

0

1

3

0

1

1

2

0

1

1

0

0

2

0

0

1

0

0

1

0

0

0

0

5

10

15

20

25

30

35

40

45

50

0-50 51-100 101-150 151-200 201-250 251-300 301-350

a b c d e f g


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a= less than 5000, b= 5001-10000, c= 10001-15000, d=15001-20000, e=20001-25000, f=25001-

30000, g= more than 30000

The chart above represents the association between peoples income and their willingness to pay

to watch a Bengali movie. It is shown that maximum audiences prefer to pay 0-50tk to watch a

movie. People who have lower income prefer to pay less but there are few people from the lower

income group who would pay maximum to watch a good Bengali movie. Higher income range

people prefer to pay up to 300 tk.

9.6

Evaluation of BCMs with Foreign Movies

Descri ptive Statistics

Mean 2.516667

Standard Error 0.093921

Median 3

Mode 3

Standard Deviation 1.028855

Sample Variance 1.058543Kurtosis -0.56834

Skewness 0.142819

Range 4

Minimum 1

Maximum 5

Sum 302

Count 120


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In response to the evaluation of BCM compared to other movies like Hindi and English. Quite a

few respondents, only 3 people said BCM is Excellent. In addition to that16 more respondents

gave their positive evaluation of BCM as good. However the largest number of respondents 44

people said BCM is average compared to Hindi and English. On the other hand a significant

number of people34 respondents assessed BCM as poor quality. Furthermore 23respondents

claimed BCM as very poor quality compared to Hindi and English movies. However it can be

stated that overall evaluation of the respondents are negative and people are reluctant to accept

BCM.

9.7 Willingness to Take the Opportunity to Make Career in

Bangla Film Industry


Mean 2.266667


Median 2

Mode 1


Sample Variance 1.47451

Kurtosis -1.49606

23

34

44

16

3

0 5 10 15 20 25 30 35 40 45 50

Very Poor

Poor

Average

Good

Excellent

Number of Repondents

TypesofEvaluation


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Skewness 0.302367

Range 3

Minimum 1

Maximum 4

Sum 272

Count 120

As we can see in the graph, 29 respondents said that they do not have any intention to work in

media industry. They do not bother about the quality or any think else but they are simply not

interested in working in media. Other 21 respondents do not interested to work in media because

they think there is no potentiality in media sector so they are not interested to build their carrier

in this sector. On the other hand 23 people have dream to work in media and the largest number

of people 47 respondents are interested to work in media but if the good quality movies are

produced. People are accepting BCM and they desire an improvement in BCM production.

47

23

21

29

0 10 20 30 40 50

"Yes". But only if good quality commercialmovies are being made

"Yes". It was my dream to be a part of thebangla fim industr

"No". Because our film industry has no

good future

"No". I do not have any intension osworking in the media sector

Number of Respondents

TypesofResponse


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9.8 Reasons of Watching Bangla Commercial Movie


Mean 1.758333333


Median 1.5

Mode 1


Sample Variance 0.756232493

Kurtosis -0.679773097

Skewness 0.726897889

Range 3

Minimum 1

Maximum 4

Sum 211

Count 120

In respond to the question reason for watching BCM, the largest number of respondents 60.50%

said that they watch BCM because there is full of entertainment in BCM. Other significant

60, 50%

32, 27%

25, 21%

3, 2% Reasons for Watching Bangla Commercial

Movie

Full of Entertainment

Easy to Understand (In Banglalanguage)

Based on Our Culture

Others


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number of respondents 32.27% people said that they watch BCM because it is easier to

understand compared Hindi and English. 32.27% said that they watch BCM because if cultural

issue shown in BCM. Other 3.2% said they simply watch BCM for nothing. From here we can

restate that BCM is a vital source of entertainment. So we can tell that the people are accepting

BCM.

9.9 Quality factors of BCMsFrequencies

Statistics

13. Quality of the film

is not improving

because the producers

and directors are only

interested on the

existing artists.

14. Quality of the film

ia not improving

because there is a high

entry barrier for new

talents in the film

industry.

15. Lack of political

and family support

hinders chance for

skilled and the

qualified people to

work in the film

industry and so the

good films are not

produced. Therefore

the young people do

not watch the Bengali

commercial movies.N Valid 120 120 120

Missing 0 0 0

Mean 2.28 2.44 2.19

Mode 1 2 2

For all three questions, 13, 14 and 15, the means are around 2. Therefore all three

questions got maximum respondents scoring the value agree. Therefore most of the

respondents agree to these statements.


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Frequency Table

13. Quality of the film is not improving because the producers and directors are

only interested on the existing artists.

Frequency Percent Valid Percent

Cumulative

Percent

Valid Strongly Agree 41 34.2 34.2 34.2

Agree 30 25.0 25.0 59.2

Neutral 31 25.8 25.8 85.0

Disagree 11 9.2 9.2 94.2

Strongly Disagree 7 5.8 5.8 100.0

Total 120 100.0 100.0

Highest frequency is in strongly disagree.

14. Quality of the film ia not improving because there is a high entry barrier for

new talents in the film industry.

Frequency Percent Valid Percent

Cumulative

Percent


Agree 37 30.8 30.8 54.2

Neutral 36 30.0 30.0 84.2

Disagree 12 10.0 10.0 94.2


Total 120 100.0 100.0

Highest frequency is in agree


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15. Lack of political and family support hinders chance for skilled and the qualified people to work in the

film industry and so the good films are not produced. Therefore the young people do not watch the Bengali

commercial movies.

Frequency Percent Valid Percent Cumulative Percent


Agree 41 34.2 34.2 63.3

Neutral 33 27.5 27.5 90.8

Disagree 8 6.7 6.7 97.5


Total 120 100.0 100.0

From the table above highest frequency is seen to be in agree.


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10.0 Conclusion and RecommendationAfter analyzing the qualitative and quantitative parts we have come up with few

recommendations to increase the popularity of BCMs among the young generation. According to

most the respondents of our study the quality of BCMs is not increasing significantly specially in

terms of story plot. Therefore the movie makers should put more focus to the story of the

movies. Movies based on realistic situations and characters would be more appealing to the

young viewers of BCMs. Although the cinematography, making, budget are increasing recently

the improvement is very slow. To enhance the quality of BCM, our film industry requires more

educated directors, producers, storywriters and actors. Due the high focus on the existing artists

most of the movies are becoming monotonous and thus becoming less attractive to the young

generation. Film authority and even the government should take initiatives to bring in more new

talents in our film industry. Most importantly, film directors should realize that targeting only the

lower class of people will not generate a standard quality comparative to movies made abroad.

From the research, it has been deduced that the null hypothesis for the research has been rejected.

Therefore, the young generation of our country is accepting the Bengali commercial movies

recently and hence there is a potential for Bengali commercial movies in the future


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11.0 References

History of Cinema in BANGLADESH. (n.d.). Retrieved August 16, 2012, from Filmbirth:

http://www.filmbirth.com/Bangaladesh.html

History of FDC. (n.d.). Retrieved June 26, 2012, from Bangladesh Film Development

Corporation: http://www.fdc.gov.bd/history.asp

Nayan, M. R. (2012, July 28).History of Bangla Film from 1896-2000. Retrieved August 2012,

15, from Minhazurrahmannayan.blogspot.com: 3.

http://minhazurrahmannayan.blogspot.com/2012/07/history-of-Bangla-film-from-1896-

2000.html

Raju, Z. (2000, November 1 ).National cinema and the beginning of film history in/of

Bangaladesh. Retrieved August 2012, 15, from Screeningthepast:

http://www.latrobe.edu.au/screeningthepast/firstrelease/fr1100/rzfr11d.htm

acceptance level of bengali commercial movie among the young generation

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