acceptable reserves-according-to-the-general-public
DESCRIPTION
Research from NFP Synergy on Charity Reserves and public perceptionsTRANSCRIPT
Acceptable reserves according to the general public
Charity Awareness MonitorJanuary 2014
Acceptable reserves
“Many charities have 'reserves'. That is money this is kept 'for a rainy day' or in case their income fails. How many months of expenditure do you think would be the smallest amount wise for a charity to keep in reserve?”
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Jan 14, nfpSynergy
Appropriate reserves for a £12m charity
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Jan 14, nfpSynergy
“If you gave money to a charity with an income of £12 million how much money would you feel comfortable for it to have in reserve? Please tick the maximum amount you would feel comfortable with.”
22%
14%
1%
2%
2%
9%
26%
24%
Not sure
What the charity feels is right
£24 million
£12 million
£9 million
£6 million
£3 million
£1 million
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