accenture technology vision 2016 sales...

People First: The Primacy of People

in the Digital Age

Copyright © 2016 Accenture All rights reserved.#TechVision2016

Change is the new normal. According to our global technology survey of

more than 3,100 IT and business executives, 86 percent of the executives

anticipate that the pace of technology change will increase rapidly or at an

unprecedented rate in their industry over the next three years.

Many companies, already reeling from the impacts of technology and the

changes they need to make in response, find themselves temporarily

overwhelmed—some even paralyzed as they absorb the magnitude of the

tasks ahead.

Getting past the digital culture shock that so many businesses find

themselves in today sounds daunting. But fortunately there are models

already available for inspiration. Not only have many large tech companies

established thriving digital cultures, but there are also early adopters in

other industries showing the way ahead.

Digital Culture Shock

We are in the midst of a major technology revolution, specifically a digital revolution.

Our research model and analysis shows that digital is now dominating every sector of the economy.

Copyright © 2016 Accenture. All rights reserved.

People First:

Primacy of

People in the

Digital Age

Every Business is

a Digital Business

2013

2015

2016

Accenture Technology Vision:

The Evolution

From Digitally

Disrupted to

Digital Disrupter

Digital Business

Era: Stretch

Your Boundaries

2014

Copyright © 2016 Accenture. All rights reserved. 3


Every year, the Technology Vision team partners with

Accenture Research to pinpoint the emerging IT

developments that will have the greatest impact on

companies, government agencies, and other organizations

in the next three to five years.

As technology advancements continue to accelerate at an

unprecedented rate - dramatically disrupting the workforce -

companies that equip employees, partners and consumers

with new skills can fully capitalize on these innovations.

Those that do will have unmatched capabilities to

continuously create fresh ideas, develop cutting-edge

products and services, and disrupt the status quo.

Winners in the Digital Economy Will Put People First


People First: The Primacy of People in the Digital Age

Intelligent

Automation

Liquid

Workforce

Platform

Economy

Predictable

Disruption

Digital

Trust

5

The Accenture Technology Vision 2016 identifies five technology trends fueled

by the people first principle and that are essential to business success in the digital economy.


Technology Vision Evolution 2014–2016


Trend 1

Intelligent

Automation The essential new

co-worker for the

digital age

7Copyright © 2016 Accenture. All rights reserved.


Intelligent automation is the launching pad for new growth

and innovation. Powered by artificial intelligence, the next

wave of solutions will gather unprecedented amounts of

data from disparate systems and—by weaving systems,

data and people together—create solutions that

fundamentally change the organization, as well as what it

does and how it does it.


SiemensAutomated production lines

• Siemens automated some of its production lines to the point where they can run unsupervised for several weeks, with 1150 employees mostly

operating computers and monitoring the production process

• Results/Impact: This effort is one step in a larger effort that Siemens and

others are pursuing to create the fully Self-Organizing Factory (aka

industrie4.0)in which the machines largely organize themselves, supply

chains will automatically link themselves together, and orders will be

directly converted into manufacturing information that is incorporated into the production process. This will make the industrialized manufacture of

highly customizable products a reality.

Industry: #Industrial Equipment

Region: #ASG

Source: “Germany Develops ‘Smart Factories' to Keep an Edge,” Marketwatch, October 27, 2014;

“Manufacturing: Self-Organizing Factories,” Siemens, October 1, 2014.

9

http://www.marketwatch.com/story/germany-develops-smart-factories-to-keep-an-edge-2014-10-27?reflink=zacks

http://www.siemens.com/innovation/en/home/pictures-of-the-future/industry-and-automation/digtial-factory-trends-industry-4-0.html

IPSoftVirtual agent

• Amelia, a cognitive knowledge worker who learns as she works, is a virtual agent who understands what people ask and feel when they call for

service. Using the same instruction manuals as, for example, call center

operators, Amelia can be deployed straight from the cloud in a fraction of

the time. She learns as she works and provides high-quality responses

consistently, every day of the year, in every language customers speak.

• Results/Impact: Whereas many other technologies demand that humans

adapt their behavior in order to interact with “smart machines,” Amelia is intelligent enough to interact like a human herself. This equips her to

deliver a top quality customer experience for any of the businesses in

which she is deployed.

Industry: #Technology

Region: #US

Source: “Amelia,” IPSoft, 2015.

10

http://www.ipsoft.com/what-we-do/amelia/

TimbreAutonomous drone waiters

• Singapore’s Timbre restaurant has autonomous drones now flying dirty dishes off customer tables, instead of waiters carrying dishes to and from

the kitchen.

• Results/Impact: The robots will bring the food from the kitchen to the

dining area and waiters will just need to wait for the food to ‘arrive in style’

before taking the food from the robots and serving it to the customers at

the table. This is achieved without the waiters leaving the dining area at all,

thereby increasing the interaction time between the waiters and the customers. The waiters will also always remain in sight of the customers, to

be ready to attend to the customers’ every need – no more “disappearing”

into the kitchen to collect the food

Industry: #Hospitality

Region: #APAC

Source: Singapore restaurant shows off autonomous drone waiters”, Tech in Asia, February 10, 2015

11

https://www.techinasia.com/singapore-restaurant-autonomous-drone-waiters

Trend 2

Liquid

Workforce Building

the workforce

for today’s

digital demands



By exploiting technology to enable workforce transformation,

leading companies will create highly adaptable and change-

ready enterprise environments that are able to meet today’s

dynamic digital demands. This liquid workforce competitive

advantage is apparent as IT and business executives

surveyed report that “deep expertise for the specialized task

at hand” was only the fifth most important characteristic they

required for employees to perform well in a digital work

environment – other qualities such as ‘the ability to quickly

learn’ or ‘shift gears’ were ranked higher.



GEBuilding Fluidity Through Autonomy

• GE is taking a new approach toward their organization that they are calling FastWorks, derived from Lean startup principles. This approach

emphasizes working faster and smarter with a larger focus on the customer.

In building this new approach to the organization, one critical point was

delivering more autonomy to employees. Approvals for pivoting and project

changes were cut, dramatically reducing the amount of time it took for turnaround.

• Results/Impact: Organizations piloting this new approach (Appliances, Transportation) were able to deliver results at half the cost, twice the speed,

and ultimately more than double the normal sales rate. To extend the

impact GE now has 80 trained FastWorks‘coaches’ they are distributing

throughout the organization. In one case, GE Transportation was able to

rapidly react to new EPA regulations and build a new regulation-compliant diesel engine for seafaring vessels an expected two yearsahead of

competitors.

Industry: #FS

Region: #US

Source: “How GE Applies Lean Startup Practices,” Harvard Business Review, April 23, 2014.

14

https://hbr.org/2014/04/how-ge-applies-lean-startup-practices/


15

ZapposManagement structure based on the tasks

• Online clothing retailer Zappos encourages millennials to join their workforce and adapt to different ways of working, whether it’s integrating

robots or on-demand workers. Zappos believes that “the best ideas and

decisions are made from the bottom up”. Soon, Tony Hsieh may not carry

the title of CEO but become another employee with no title.

• Results/Impact: Holacracy, a management structure based on the tasks a

company needs to accomplish, rather than a standard reporting structure, is

at the core of Zappos culture.

Industry: #Retail

Region: #US

Source: How Blue Apron And Zappos Use Data To Disrupt Themselves, The Economic Times, October 9,

2015.

http://adexchanger.com/advertiser/how-blue-apron-and-zappos-use-data-to-disrupt-themselves/

Trend 3

The Platform

EconomyTechnology-driven

business model

innovation from

the outside in



Industry leaders are unleashing technology’s power

by developing platform-based business models and

strategies to capture new growth opportunities, ultimately

driving the most profound change in the global

macroeconomic environment since the Industrial Revolution.

This is reinforced by 81 percent of our survey respondents

who agree that platform-based business models will

become part of their organization’s core growth strategy

within three years.



18

PhilipsPlatform for healthcare

• As a leader in the digital revolution in healthcare, Philips is launching Philips HealthSuite platform with 3 tech partners - Salesforce.com, Amazon IoT,

and Alibaba Cloud. With a platform business model Philips is driving new

growth paths that complement its core business in medical equipment. The

platform business model lives alongside the traditional product business.

Reinventing its leadership role in healthcare industry, Philips’ strategic goal is to grow market share across six core markets that have combined

addressable market of US$100b.

• Results/Impact: Philips is tapping into the power and entirely new growth

opportunities of a platform ecosystem. The platform provides Philips with a

greater role (penetration & share) into the individual markets, and provides

more leverage the more powerful effect of connecting (integrating) the

markets together.

Industry: #Healthcare

Region: #US

Source: “Philips and Salesforce.com Announce a Strategic Alliance to Deliver Cloud-Based Healthcare

Information Technology”, Salesforce, June 26, 2014; Philips to sharpen strategic focus by establishing two market-leading companies in Lighting solutions and in HealthTech, combining Healthcare and Consumer Lifestyle, Philips, September 23, 2014

http://www.salesforce.com/company/news-press/press-releases/2014/06/140626.jsp

http://www.newscenter.philips.com/main/standard/news/press/2014/20140923-philips-to-sharpen-strategic-focus-by-establishing-two-market-leading-companies-in-lighting-solutions-and-in-healthtech.wpd#.VpTpiPkrKM8


19

GE Industrial Internet Platform

• GE has coined the term “Industrial Internet” to describe its vision of a future where intelligent networks of machines operate through multiple

forms of software, sensors, data, and analytics. To fulfill this vision, GE

launched its Predix initiative, with very ambitious goals to provide a

common platform across numerous GE business units and product lines.

Employing some 10,000 software engineers, GE aims to “software-define” everything it makes, from trains and planes to nuclear power plants, with

the clear objective of extending the reach of the company’s vision and

ecosystem well beyond GE itself.

• Results/Impact: Although GE launched Predix in on a base of 40

internally developed offerings, the company is opening up the platform

externally to all companies. A dominant force in many of its markets, GE

truly “gets” the value of opening up its platform and creating innovation with an ecosystem.


Region: #US

Source: “About GE Software,” GE website, 2014; "Minds + Machines Roundup: One Platform, 40 Predictivity

Solutions, and Predix for All," GE Software, October 9, 2014.

https://www.gesoftware.com/about

Trend 4

Predictable

DisruptionLooking to digital

ecosystems

for the next

waves of change



Fast-emerging digital ecosystems are creating the

foundation for the next big wave of enterprise disruptions

by straddling markets and blurring industry boundaries;

forward-thinking leaders can proactively predict these

ecosystem trajectories to gain a competitive advantage.

Companies are already significantly or moderately

experiencing ecosystem disruption, with 81 percent of

survey respondents indicating that they are seeing this

in their industry.



22

UberVaccines on demand

• UberHEALTH, a pilot program in Boston which will allow users to order vaccines like flu shots on demand, pushing up against one of the biggest

seasonal money makers for pharmacies and healthcare providers.

• Results/Impact: With its existing network of cars and customers and a new

skill set – registered nurses – Uber created on-demand delivery while it was

not see as a competitor by traditional heath care organizations.

Industry: #Healthcare

Region: #US

Source: “Bringing House Calls Back with UberHEALTH,” Uber Newsroom, October 23, 2014.

https://newsroom.uber.com/boston/bringing-house-calls-back-with-uberhealth/


23

GoogleDriverless cars

• NYC signed a contract with Google to start bringing Google’s patented driverless cars into the New York Taxi fleet. The mayor’s office said that

there would be 5,000 driverless cabs on New York City streets by 2016. The

Zipper model is similar to that of the yellow cab, and customers can either

hail a Zippie — which will be recognized by Google’s above-head-mounted

super sensors as a signal to stop — use the Zippie Android app on smartphone, or hit one of the over 50,000 giant red “+1” buttons that will be

placed around the city. Once customers are in the vehicle, they can either

speak desired destination into the Zippie’s “G-phone”, or G-chat destination

to the Zippie via smart phone.

• Results/Impact: The new driverless taxi system is expected to save New

York City money in the long term — as the vehicles will only be leased and

not owned in a program similar to Google’s solar power system for homes.

Industry: #Automotive

Region: #US

Source: "Google Signs Agreement with NYC Mayor to Replace NYC Taxis With Driverless Google Cabs“,

Inhabitat New York City, April 2015

http://inhabitat.com/nyc/google-signs-agreement-with-nyc-mayor-to-replace-nyc-taxis-with-driverless-google-cabs/

Trend 5

Digital Trust

Strengthening

customer

relationships

through ethics

and security



Trust is a cornerstone of the digital economy, said 83

percent of survey respondents. To gain the trust of

individuals, ecosystems and regulators in this new

landscape, businesses must focus on digital ethics as a

core strategy; better security, on its own, won’t be enough.



26

AppleRely On Trust To Enter New Markets

• Apple’s efforts to be transparent in how it uses and secures customer data is testimony to the value this leading brand places on trust: strong security

and ethics that are ‘baked in’ give customers confidence that their digital

footprints are secure and private, easing the transition to and adoption of

the Apple ecosystem. Apple told a U.S. Federal Court that, “forcing Apple to

extract data [from mobile devices] … could threaten the trust between Apple and its customers and substantially tarnish the Apple brand.”

• Results/Impact: As Apple has shown, trust differentiates competitors in the digital economy where businesses can reach vastly more people, iterate

quicker, and make faster, better decisions than ever before.


Region: #US

Source: ”Apple Tells U.S. Judge ‘Impossible' to Unlock New iPhones,” Reuters, October 20, 2015.

http://www.reuters.com/article/2015/10/21/us-apple-court-encryption-idUSKCN0SE2NF20151021

People First: The Primacy of People in the Digital Age

Intelligent

Automation

Liquid

Workforce

Platform

Economy

Predictable

Disruption

Digital

Trust

27

The Accenture Technology Vision 2016 identifies five technology trends fueled

by the people first principle and that are essential to business success in the digital economy.



Thank you

#techvision2016

www.accenture.com/technologyvision

accenture technology vision 2016 sales...

Documents