accenture communications media entertainment services video solution

8/11/2019 Accenture Communications Media Entertainment Services Video Solution

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Accenture Video SolutionVideo Services Over Any Network, Anywhere, Anytime


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The opportunities created by IP video are

considerable. So are the challenges. The IP

video ecosystem is being redrawnfrom

content origination, through distribution to

consumption. AVS is designed to enable the

primary players in this spacewhere ever they

are starting fromto ensure that the services

they offer maintain pace with fast-changing

consumer demands, constant innovation

and diversifying commercial opportunities

as efficiently and effectively as possible.

The acquisition of Nokia Siemens Networks

IPTV assets and subsequent integration with

Accenture Video Solution has created the

industrys most comprehensive, feature-rich

video platform, seamlessly supporting

unicast and multicast distribution models.

Accenture Video Solution: flexiblecomponents, innovative features

Accenture Video Solution leverages the

following key components:

Platform: a single, standards-based, scalable,

adaptable and responsive software platform

serving IPTV and OTTV enabling convergent

consumer experiences. A flexible SDK

stemming from a multi-year DNA of system

integration enables integration with legacy

systems.

Networks: services delivered over both

managed and unmanaged networks, AVS

offers a best-in-class video quality experience

on and off net.

Applications: provision of native apps or a

full HTML5 application framework to reduce

TCO and deliver a compelling multiscreenconsumer experience.

Devices: a wide set of vanilla apps available

for all existing video devices and a broad

range of certified IPTV set-top boxes.

Services: more than 300 video related off-

the-shelf features orchestrated by a powerful,

scalable and flexible Service Delivery Platform,

delivering an end-to-end video solution. These

include a content management system, an ad

insertion solution, a recommendation engine,

and analytics tools.

Accenture Video Solution enables:

Telcosto move swiftly to extend and develop

their existing IPTV platforms with either on-

premise or cloud-based component offerings

from AVS. Alternatively AVS can be used to

migrate from current legacy IPTV platforms

to a future-proofed multi-device convergent

platform while maintaining the investments

made on legacy set-top boxes.

Cable operatorsto deliver a common video

experience across main and second screens,extend that experience to IP STB, establish

a back office mediation layer and expose

video-on-demand (VoD) libraries to IP devices.

Broadcastersto move over the top of their

traditional linear satellite or terrestrial offer

as well as to integrate and converge existing

legacy, and often fragmented, IP offerings.

Content ownersto monetize digital content

rights in many different ways to reach and

engage todays video consumers.

To drive standardization, follow uniform

requirements and ensure it stays abreast

of market trends Accenture Video Solution

subscribes to industry bodies such as Open

IPTV Forum and DBV.

Managed device(STB software stack)

Unmanaged device

Open Internet & Multi CDN Multicast CDN

Service delivery platformAdvertisingCMSAnalytics

Contentrecommendation

Content commerce

APIsAPIs

BSS and OSS systems

APIs

IPTV/OTTV convergent services

APIs

Over-the-top TV services

APIs

IPTV services

APIs

VAS provider

APIs APIs

Multi-channel Delivery

TelcoBroadcaster Cable company

Content provider

Accenture Video Solution:comprehensive, connected video experiencesAccenture Video Solution (AVS) is a modular software platform that manages, delivers and monetizes digital

video services in a seamless, easy-to-use experience. The solution operates on managed IPTV set-top-boxes

and a wide range of unmanaged Over-the-top TV (OTTV) devices such as hybrid or pure IP set-top boxes,

Internet-enabled TVs, tablets, smartphones, PCs and gaming consoles. It enables our clients to launch IPTVand OTTV services at speed with reduced IT and infrastructure set-up costs. In a fast-moving market, the

solution is optimized to allow dynamic adjustments in line with the rapidly changing consumer demands,

while simultaneously reducing IT and infrastructure set-up costs.


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Accenture Video Solution: compelling benefits

Speed to market

With AVS Accenture can

overcome the challenges

of legacy platforms to put

major new services into

operation just four weeks

from design.

Maximum customerengagement

AVS provides 300+ end-

user features available

off-the-shelf, backed by

sophisticated analytics to

deliver personalized offers

and targeted content.

Reduced TCO

Accenture offers a number

of differentiating solutions

to help service providers

reduce their TCO. For

example, AVS reduced over-

all TCO for an IPTV client by

20 percent over five years.

Fully managed service

Accenture can provide

exceptional support

and maintenance with

customized SLAs; all the

way from fully managed

services supported 24/7

to more limited supportlevels depending on

business need.

Investment reuse

Open APIs and a standards-

based approach mean that

AVS will integrate with

current deployments. Also,

a unique proposition for

legacy STBs is a complete

software stack from boot-

loader to application layer

that runs on previous

generation STBs protecting

significant investments in

legacy devices.

Flexible and scalabledeployment

Services, from content

management to ad insertion,

are moving to the cloud as

content providers seek econo-

mies of scale and service

providers pursue cost reduc-

tions in operational workflows

and capital expenditure

|investments. AVS supportsthese goals, providing a

multi-tenant cloud based,

as well as an on-premise,

capability, all of which is

scalable to millions of users.

Reduced risk

With a standards-based,

modular and API-driven

architecture with a pure

software focus, AVS avoids

single vendor lock-in

and protects against

obsolescence. Further,

Accenture can take care

of the end-to-end product

introduction chain including

consulting, system

integration, operations

and maintenance.

Pay as you grow

Our commercial model,

based on per subscriber

fee, allows AVS customers

to have an operating

expenditure based scenario,

requiring low initial

investments that increase

in relation to subscribers

base growth. In this way

Accenture shares the

business risks with clients

in the early phases of

service launch and

operations.

Accenture Video Solution: vital statistics

In production

>2.5m IPTV subscribers and more than 3m subscribers on

OTTV devices>400 linear channels delivered to current customers

24x7 operations resulting in 99.98 percent availability

over the last three years (certified by clients)

Engaging customers

300 IPTV off-the-shelf services

150 HTML widgets available on STB

First to launch a video service on Microsoft XBOX 360 in 2011

Return on investments

More than 600m revenues generated every year by AVS

80% reduction in call center calls

Churn rate reduced from 20% to 2%on the primary linear TV business

Solid and proven

>100.000 mmdd invested to create and evolve the IPTV platform

More than 100 open APIs fully documented

Accenture Video Solution: proven success

Accenture Video Solution (AVS) has been successfully deployed in a

number of markets for a variety of players:

Major European telco operatoruses AVS to serve its subscribersand football championship fans with a multi-device live and VoD video

streaming service.

Koninklijke KPN N.V. (KPN)Dutch landline and mobile telecommu-

nications company extended its existing IPTV platform with AVS to

create a new multiscreen service in a highly competitive market.

Mediaset S.P.A.AVS enables Mediaset, the largest broadcaster in

Italy, to reach the first million users for Mediaset Premium Play;

its the first OTT service launched by a broadcaster in Italy

(February 2011).

PFCi for Globosat Programadora Ltdathe largest pay TV operator

in Latin America selected AVS for a rapid launch of live Brazilian

Soccer coverage in new markets outside Brazil.


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Contact us

To learn more about how AVS canhelp your business and accelerateyour internet video journey to highperformance, please contact:

Angelo [email protected]

Francesco [email protected]

Gino [email protected]

Or visit:http://www.accenture.com/us-en/Pages/service-accenture-video-solution-comms-media-entertainment.aspx

About AccentureDigital Services

Accenture Digital Services is designedto deliver value from digital content in acomplex environment. It engages digitalconsumers with unique, personalizedinteractive experienceson a massive

scale. It supports a mix of businessmodels to drive new revenue streamsand find new ways to monetize content.It distributes digital content in anyformat, across all platforms, to anydevice. And it optimizes operatingmodels, delivering next-generationsolutions on a pay-as-you-grow basisall to help clients thrive in a changingdigital ecosystem. Its home page iswww.accenture.com/digital-services.

About Accenture

Accenture is a global managementconsulting, technology services and out-sourcing company, with approximately259,000 people serving clients inmore than 120 countries. Combiningunparalleled experience, comprehensive

capabilities across all industries andbusiness functions, and extensiveresearch on the worlds most successfulcompanies, Accenture collaborates withclients to help them become high-per-formance businesses and governments.The company generated net revenuesof US$27.9 billion for the fiscal yearended Aug. 31, 2012. Its home page iswww.accenture.com.

Rights to trademarks referenced herein, other

than Accenture trademarks, belong to their

respective owners. We disclaim proprietary

interest in the marks and names of others.

Copyright 2013 Accenture

All rights reserved.

Accenture, its logo, and

High Performance Delivered

are trademarks of Accenture.

accenture communications media entertainment services video solution

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