accelerating your government career with social media
DESCRIPTION
You might meet your next boss at a conference or social event, but what if you could be cultivating your professional network every single day? With social media, you have an opportunity to position yourself as the go-to person in your field and get ahead faster than people who are not active online. In this session, you'll learn how to: - Leverage blogging as a tool to become recognized as an expert among your peers - Connect with colleagues and expand your professional network more quickly using LinkedIn and Facebook - Use communities like GovLoop and Quora to get quick answers to questions (and further demonstrate your own knowledge) - Learn about a number of online, job-related resources and tools that are designed to help you make the right moves toward your dream job If you view this presentation and implement just two or three out of the dozens of tips, you'll vault your career to a whole new level in a lot less time than it takes with more traditional approaches.TRANSCRIPT
Accelerating Your Government Career with
Social MediaAndrew KrzmarzickGovLoop Community [email protected]@krazykrizGovLoop.com/profile/andrewkrzmarzick
Housekeeping• Twitter Hash Tag: #gltrain
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Today’s Speaker
Andrew KrzmarzickGovLoop Community Manager
GovLoop.com/profile/akrzmarzick
LinkedIn.com/in/andrewkrzmarzick
@krazykriz
A Social Media Career Story
What’s Your Edge?
“Networking”
Today: ~7 Tools and 30+ Ideas
1.I’ll pitch.
2.You pick.
1. What happens on Facebook…2. Fix your pics.3. Protect your privacy.4. Be strategic with lists.5. Don’t take it personal.
1. What happens in…
• Provocative/inappropriate photos/comments (49%)• Drinking or using drugs (45%)• “Poor communication skills” (35%)• Bad-mouthed a previous employer (33%)• Discriminatory comments: race, gender or religion
(28%)• Lied about qualifications (22%)
Source: http://jobs.aol.com/articles/2012/04/18/one-in-three-employers-reject-applicants-based-on-facebook-posts
1. What happens in…
Source: http://jobs.aol.com/articles/2012/04/18/one-in-three-employers-reject-applicants-based-on-facebook-posts
• Good feel for candidate's personality (58%)• Conveyed a professional image (55%)• Background info supported professional qualifications (54%)• Well-rounded, showed a wide range of interests (51%)• Great communication skills (49%)• Creativity (44%)• Others posted great references about the candidate (34%)
2. Fix your pics.
Source: http://gawker.com/5669005/
3. Protect your privacy.
Source: http://www.facebook.com/help/?faq=120939471321735
4. Be strategic with lists.
Source: http://www.facebook.com/help/204604196335128/
5. Don’t take it personal.
• 52% of job seekers use Facebook to help find work
• up from 48% in Jobvite’s survey a year ago
• sample of more than 2,000 adults in the U.S.Source: http://mashable.com/2012/10/09/jobs-facebook-linkedin-twitter/
• Expand your career network to include friends/family
• Capitalize on your strongest connections• Search where people spend most of their time
online
5. Don’t take it personal.
•Click on “Members” on GovLoop home page.•On the following page, click “Advanced Search.”
▫www.govloop.com/profiles/members/advancedSearch•Search by Name, Title, Current Agency or
Organization…or even Educational Background.•Send a Friend Request (private).•Leave a note on their Comment Wall (public).
1. Find Colleagues
1. Find Colleagues
•Blog•Ask•Discuss
2. Become an Expert
3. Read Guides / Infographs
3. Read Guides / Infographs
4. Jobs.GovLoop.com
•USAJOBS data•Top categories•Refined search•Weekly email
4. Jobs.GovLoop.com
•Google Maps
•Expedia-like search tools
•LinkedIn integration
5. GovLoop Mentors Program
•First-of-its-kind, government-wide program▫Federal, state and local
•~150 pairings to date•Competitive process• Go to http://mentors.govloop.com• Be a mentor or mentee.• Complete your profile.
•Join group•Review tips•Tweak resume
6. Rock Your Resume
•Online•In-Person
7. Attend Training!
Candace’s Story
“Honestly, I was bored, unemployed, and going through my morning ritual of sending out about 25-30 resumes a day. I did a Google search for something like "Government Contract Administration" and stumbled on a GovLoop blog post. I dug through the site, including the job board, and signed up!” – Candace
1. Update your profile!
2. Connect weekly.
3. Give details.
4. Leverage groups.
5. Recommend regularly.
6. Get Answers.
•Blog•Reading List•Slideshare•Twitter
7. Integrate yourself.
Jeffrey’s Story • Started the Chief Learning Officers
Network in late November 2008. • Goal was to get 20-30 folks over a period
of a year or so. • “I started the group because nothing
was in existence in LinkedIn and thought our community needed something – a place, a forum, something to communicate around ideas.”
• Today, 2,000+ group members
1. Focused, active engagement leads to the greatest returns.
2. As with any endeavor, the more you give, the more you receive.
3. Establish a clear set of outcomes and a vision for the future.
Jeffrey’s Story
“How to Win Friends and Twinfluence People”Advice from Dr. Mark Drapeau (@cheeky_geeky)
TWINFLUENCE PEOPLE6. Find the influencers 7. Become an authority 8. Be creative 9. Reward with shout-outs 10. Always have fun
WIN FRIENDS1. Be unique, but be yourself 2. Participate in conversation
3. Provide value to a community
4. Attract loyal followers 5. Mix microsharing with other outlets
1.Tweet like an expert.2.Use Twitter hashtags.3.Connect with recruiters and employers.4.Build a relevant network.5.RT regularly.6.Leverage lists.7.Listen and learn.
Stephanie & Sonny’s Story
“I first heard about my current job vacancy via Twitter :) So I can say without any reservation that social media has helped my career in a significant way.”
“I've found social media to be extremely helpful for networking purposes. LinkedIn and Twitter in particular have helped me connect with a bunch of potential future employers.”
1. Search Yourself
2. Set up alerts.
3. Get a Reader
4. Talk “face to face.”
Internal networks?
Source: http://www.howto.gov/sites/default/files/yammer-the-power-of-social-networking-inside-government-agencies-slides.pdf
1. Yes.2. Be helpful.3. Position yourself as a thought
leader.4. Interact with senior leaders.5. Strive for balance.
Questions? Ideas? Examples?
Next Up?
• “Become a Brilliant Communicator”• “Framework of Managing Your Career”• “Networking from the Light Side of the
Force”• Lightning Speakers• Networking
NextGenDC-GLEvents.eventbrite.com
Connect with me. I’ll connect you.
1. Friend Me on GovLoop: GovLoop.com/profile/AndrewKrzmarzick
2. Find Me on LinkedIn:LinkedIn.com/in/AndrewKrzmarzick
3. Follow Me on TwitterTwitter.com/krazykriz