M2M telemonitoring applications & IoT

George Suciu George@beia.ro

Image from: https://www.flickr.com/photos/aronski/4880111474/

Motivation and problem addressed in this prototype

The motivation to use this prototype is the opportunity of

developing the current M2M platform for various IoT use cases.

The main problem is that a lot of potential clients have a

resistance to change so it becomes harder to convert them in

new IoT customers.

We are using different KPIs,

methods and tools to build

brand awareness and trust,

also to present the benefits

of telemetry in certain fields.

M2M telemonitoring applications, services and

dashboards for acceleration

1. The importance of promoting telemetry services

2. Monitoring applications used to accelerate marketing

campaigns

3. Services and dashboards for acceleration

Telemetry services and products

M2M Telemetry equipment is being successfully utilised in

hydrometrics, agriculture and meteorology. All the telemetry

services and products are developed to help the end-user to

gather information about the environment and to take actions

based on rich data analysis provided by the telemonitoring

systems.

Telemetry services and products

One of our first concern was to

describe the potential of these

products in a way that is easy to

understand by the website visitors.

Also, the content had to be

optimized for search engines

according to popular search

queries and primary competitors.

The importance of promoting telemetry services online

Promoting a specific website, builds brand awareness and also

helps potential clients to gather more information about a

service. These two can easily increase the conversion rate.

Monitoring applications used to accelerate

marketing campaigns

Google Analytics

Data analysis obtained from Google

Analytics is a key activity for

establishing promotional campaigns.

Knowing the flow of website visitors

can determine the most beneficial

traffic channels.

Monitoring applications used to accelerate

marketing campaigns

Knowing search queries performed by the visitors allows you to

write more focused content on what users need. Also, during a

marketing campaign you can monitor the conversion rates and

change the approach accordingly.

Google Analytics

Monitoring applications used to accelerate marketing

campaigns

Yoast SEO is a plugin available both in Wordpress and Drupal.

The application allows the webmaster to optimize the content

for search engines without damaging the visitors experience.

Yoast SEO

Services and dashboards for acceleration

Aside of being an automated tool for checking the optimization

level of a website pages, Yoast SEO comes with a dashboard

for easily setting the metadata of any page.

Yoast SEO

Services and dashboards for acceleration

The Search Console, commonly known as Google Webmaster

Tools is the fastest way to check the status of your website.

Beia uses this dashboard for monitoring search queries and

also for sending pages (like new pages and news posts) to

Google crawlers.

Search Console

Services and dashboards for acceleration

MailChimp is a great service for

setting up newsletters and e-mail

marketing campaigns. Using a

Wordpress plugin (PopupAlly) Beia

placed an e-mail collector that sends

e-mails directly to MailChimp.

MailChimp

Sending automated e-mails is a great way to accelerate the

marketing campaigns. Also MailChimp has an analytics

dashboard to check the campaign progress.

Services and dashboards for acceleration

AdWords is a Google service for paid advertising. Together

with content optimization and Analytics, paid ads accelerated

the marketing campaign on beia-telemetrie.ro.

AdWords

Current Status (May 2016)

We managed to implement all the tools presented and we are

currently still developing:

• new strategies based on the data & services provided by

these.

• a set of questionnaires.

-> We use them to better

understand what users need and

make easy for them to find it, for

the final goal of converting them

into new clients.