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May 7 – 9, 2019
Accelerate the infinite game with your personal vision, purpose and values - Your WHO
Jeff Stier, Co-Founder Purpose Realized, EY
Jennifer Maddox, Senior Manager Purpose Realized, EY
ASUG #82566
About the speakers
Jeff StierExecutive Director, Purpose Realized, EY
Purpose: “I wake up every day inspired to tenaciously nurture ‘can-do’ so that we all have courage to reach for our unique remarkable.”
About: Jeff is the leader and co-founder of the Purpose Realized practice which helps organizations harness human inspiration to accelerate innovation; increase trust and loyalty; and transform initiatives into movements.
Jennifer MaddoxSenior Manager, Purpose Realized, EY
Purpose: “I am inspired every day to connect people so that every voice is heard and we are able to make a difference in the world.”
About: Jen has over 20 years of leading organizations through human-centric transformations by harnessing the power of the head, heart and mind of employees and customers.
Key outcomes and objectives
Learn how to combine personal vision, personal purpose and personal values to form an “engine of inspiration” that motivates employees and customers to join your journey.
Discover your own Who story; a six-word story that describes who you are and what you stand for.
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2
Agenda
Global trends and disruption forcing change
What is Your Six Word Story?
Closing Exercise: WHO Are You and What Do You Stand For?
The 3 Pillars of WHO you are
Vision
Purpose
Values
future looking
your guiding principles
grounded in the past
I believe that everything I do is to…
I imagine a world in which…
To uniquely contribute to the world…
Brand promise,
authenticity, credibility
and trust are more
important than ever.
The way of operating today
In Search of Meaning What humans naturally want
In Search of Long-Term Value
The way of operating tomorrow
In Search of Profit
The way of operating today
In Search of Profit
The way of working when the working world is at its best
What is your WHO?
A public commitment to a set of tenants to use as a lens though which to make decisions, act, operate and hold yourself accountable.
Your WHO Realized builds trust, authenticity and credibility
Your WHOarticulated
Your WHO realized
say
do
What other team, organization, person do you clearly know what
they stand for?
What is it about that person, team, organization that lets you
know what they stand for?
Live it everyday inside of work and outRose’s Story
Before joining Patagonia, Rose realized that all of her past positions required her to obsess over quarterly results and meeting demands of investors. It all seemed, to her, to fuel a level of greed and poor
decision-making that was not just unethical but also bad for people and the planet. As she became more successful, she says, “I felt
myself more and more divided from my values.” “I felt like, ‘Wow, I’m transforming as a person, but my work isn’t reflecting that.’ ”
So she quit.
“In this season of giving, we are giving away this tax cut to
the planet, our only home, which needs it now more than
ever.“ Rose Marcario, Patagonia CEO
As CEO of Patagonia, Marcario:
✓ Has become one of Business Insider’s 100 People Transforming Business
✓ Says that ‘capitalism needs to evolve if we want to save the planet’✓ Has grown Patagonia’s sales while doubling down on activism,
creating loyal employees and customers✓ Most recently, she made headlines when she chose to donate the
$10 Million tax cut to ‘groups committed to protecting air, land & water and finding solutions to the climate crisis
Inspire people to action with a vision
The Six Word story
Simple Clear Excites Tell Me More
Sample six-word stories
Nurture can-do to give people
courage.
Connect people and hear every
voice.
Ignite the spark. Kindness.
Caring. Growth.
Choose Love. For you, for others.
Connect people to what’s most important.
Think different.Challenge the status quo.
Inspiration. Community.
Innovation. All things coffee.
We fulfill dreams of personal freedom.
Begin your journey: Discover WHO you areNow that you know the power of purpose,
vision and story … What is the six-word story that would describe you and who
you are?Exercise
Directions:1. Pair up with someone near you2. Write your name on your worksheet3. Hand your worksheet to your partner & follow the steps below
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Story #1: Take 2 minutes each to share with your partner a story from your childhood about something you loved doing. What gave you the most joy?
Story #2: Take 2 minutes each to share with your partner a story about a moment when you felt that you were at your best or most proud in your work life.
Capture notes for your partner here: Capture notes for your partner here:
Name: __________________
Now trade papers so you each have your own and draft your story below!
Your Six Word Story:_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Your Narrative
Vision
Purpose
Values
future looking
your guiding principles
grounded in the past
I believe that everything I do is to…
I imagine a world in which…
To uniquely contribute to the world…
Grand vision that people will want to follow
https://youtu.be/H7ezU9MzaUE
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Presentation materials
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