accelerate _methodologies
TRANSCRIPT
A validated methodology for acceleration
Acceleration
Target Faster to the right marketsTo whom Companies targeting new business creation with customersWhat Drafting, creating, testing, validatingHow Experimentation, business modelling, utilizing social media, KPIsInspiration Lean startup, business model creation, growth hacking, Word-of
Mouth Marketing, design thinkingReality The need for financing and resources in acceleration activities
Idea
Product/
Problem/
Scaling
• High value concept• User acceptance• Resources to move forward
• Money to createnew business ideas
• Channels,networks,brand
• Validated anddesired solution
• Initial business model• Resources to move
forward
• Initial concept• Vision of new business• Committed people
Growth discoveryHow to create fast growingand sustainable business?
Customer discoveryWhat is the problemthat is worth solving?
Solution discoveryWhat is the solution
that has real demand?
Value proposition discoveryHow to acquire and retain the customers
with a scalable business model?
Solution fit
Market fit
Acceleration journey
8 to-do’s for new business acceleration1. Step outside of the building to recognize the real problems your potential
customers are facing: e.g. apply user and customer experience thinking.
2. Make the whole acceleration journey with and for your users andcustomers.
3. Act fast but remember to invest time on eliciting material from the problemspace, competitors and indirect competitors. There needs to be a well-arguedproblem statement.
4. Never stop with idea generation and small experimentations also with yourbusiness model. Continue it at every phase of your business.
5. Use the power of social media: e.g. in identifying problems, finding solutions,creating awareness and new markets.
6. Test and find social media channels suitable for you: utilise multiplesupporting accounts and utilise platforms’ own analytics.
7. To guide your journey to scalable business, progressively select and use KPIsto track customer experience, business performance and learning.
8. Use acceleration tools & mindset and startup-like structures regardless ofyour company’s age and size.
Idea
Product/
Problem/
ScalingSolution fit
Market fit
Drafted Created Tested Validated
Problem
Solution
Valueproposition
Sustainablebusiness
Business model development during the acceleration process
CrowdsourcingOpportunity experiments
Co-design hypothesis & experiments
Internal startup/ subsidiary
Customer Experience & Business Performance
Learning & Organization
Behavioural segmentation / persona /360 view(Lean) business model canvas
Digital content marketing
WoMM
Run-time intelligence and data analyticsWide lenses
Design ThinkingInternal Incubatory
Experimental social media accounts
Value proposition safari
Business model experiments
Growth hacking
Pre-order
Idea
Problem/Solution fit
Product/Market fit
Scaling
Methods - Examples
Market size & GrowthPotential market share
Estimated costsTrend, partner, strategy, portfolio & ecosystem fits
Strength & number of ”weak signals”# of unique visitors, engagement, bounce & conversion rates
Success rate of proposals & Order Intake# of installs & average product review score
Source of prospects
Customer Experience & Business Performance
Learning & Organization
# of accelerated solutions by phase
Renewals & RetentionRevenue growth
ARPU & Market shareReferral & cross-sales rates
NPSEBIT (Profit)
# of business model experiments
# of idea submissions% of potential new business ideas
Idea
Problem/Solution fit
Product/Market fit
Scaling
KPI’s - Examples
Idea Stage
Problem /Solution Fit
Product /Market Fit
Scaling
ValueCreation
ValueCapture
ValueSustainability
Description of the 4 phase model(© Sirris 2016)
www.slideshare.net/omohout/genesis-43234459www.slideshare.net/omohout/exodus-problem-solution
4 phase acceleration framework methodology description/masterclasses/ebooks
More information
www.accelerateproject.euwww.twitter.com/accelerateprojwww.slideshare.net/accelerateproject